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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

First Look – A Fresh New Green Dial for the Bulgari Octo Roma Automatic Monochrome
Bulgari Octo Roma Automatic When Aug 20, 2025

First Look – A Fresh New Green Dial for the Bulgari Octo Roma Automatic

When it comes to watches for men made by Bulgari, it seems the multiple-time record-breaking Octo Finissimo range gets all the attention… Rightfully so, you’ll admit, as this collection is as spectacular visually as it is technically. Bold, ultra-thin, highly distinctive in its approach to design and materials and undeniably Italian, it is the brand’s […]

Snoopy Watches: How Brands are Embracing the Beloved Peanuts Character Teddy Baldassarre
Aug 20, 2025

Snoopy Watches: How Brands are Embracing the Beloved Peanuts Character

Charles M. Schulz published his first Peanuts comics strip in 1950, setting the foundation for a world of iconic characters like Charlie Brown, Peppermint Patty, and perhaps most famously, Charlie Brown’s dog Snoopy, an irrepressible beagle originally based on a drawing of Schulz’s childhood pet, Spike. Peanuts grew from humble beginnings (syndicated in just seven newspapers)  to become the most popular and influential comics strip in the world, published in more than 2,600 newspapers from 1950 to 2000 and claiming a worldwide readership of 355 million in 75 countries. It also spawned an entertainment and marketing phenomenon, with numerous animated film and TV specials that have stood the test of time and a flood of branded products that continues into the modern era. Snoopy, including all his various, beloved “fantasy life” iterations - like the World War I Flying Ace and the beatnik-inspired, shades-wearing “Joe Cool” - remains one of the most famous and recognizable characters in the world. His likeness can be found on merchandise from backpacks and sweatshirts, to notebooks and wrapping paper, to mugs and glassware, to the world’s most famous giant parade balloon. It was more or less inevitable that Snoopy, and others from the Peanuts gang, would also find their way onto watches, the first one coming from New York-based Armitron in 1956 (above). The last original Peanuts cartoon strip ran on February 13, 2000, one day after Charles M. Schulz die...

Looking Back At Four Decades Of Love For Tennis With the Rado Captain Cook × Tennis LE Fratello
Rolex Aug 20, 2025

Looking Back At Four Decades Of Love For Tennis With the Rado Captain Cook × Tennis LE

When you think of horology houses involved in tennis, the immediate name that comes to mind is Rolex. However, the Genevan watch brand is not the only one active in the sport. Over the past four decades, Rado has actively supported tennis and served as the official timekeeper of numerous tennis tournaments on both the […] Visit Looking Back At Four Decades Of Love For Tennis With the Rado Captain Cook × Tennis LE to read the full article.

Introducing: The Orient Stretto 75th Anniversary Collection Fratello
Orient Aug 20, 2025

Introducing: The Orient Stretto 75th Anniversary Collection

Orient marks its 75th anniversary with a new line in the Contemporary Collection - the Orient Stretto. The series launches with six models, split between three limited editions and three regular-production watches. The commemorative trio highlights the milestone with anniversary logos and engravings, while the standard trio secures the Stretto’s place in the permanent collection. […] Visit Introducing: The Orient Stretto 75th Anniversary Collection to read the full article.

Introducing – The New and Bold Kurono Tokyo Vermilion Chronograph Monochrome
Kurono Tokyo Vermilion Chronograph Let’s get Aug 20, 2025

Introducing – The New and Bold Kurono Tokyo Vermilion Chronograph

Let’s get something out of the way immediately: yes, it is brightly coloured, and yes, it isn’t the easiest watch to acquire. Right, let’s now be more serious about Kurono Tokyo and its latest watch, the Vermilion Chronograph. What is Kurono? Well, that’s the accessible brand of independent watchmaker Hajime Asaoka, a bit like so-called […]

Selection By Elimination - How I Found The Perfect Rolex Datejust Fratello
Rolex Datejust Before I start Aug 20, 2025

Selection By Elimination - How I Found The Perfect Rolex Datejust

Before I start this article, there’s something I must confess: I do not currently have a favorite Rolex Datejust. It’s not because I don’t like the watch or because I’ve tried and failed to find one - quite the opposite. If I can’t quickly name my favorite reference of this octogenarian Rolex model, it’s simply […] Visit Selection By Elimination - How I Found The Perfect Rolex Datejust to read the full article.

Roger Dubuis Impresses with the RD780 Flyback Chronograph SJX Watches
Greubel Forsey though Aug 20, 2025

Roger Dubuis Impresses with the RD780 Flyback Chronograph

Representing a new era for the Roger Dubuis manufacture, the Excalibur Spider Flyback is an aggressively styled, motorsports-themed chronograph – boasting the impressive, high-spec RD780 movement with some unusual tricks up its sleeve, including an inclined balance. While the Excalibur Spider Flyback harkens back to the brand’s early aspirations in terms of movement construction and ambition, it diverges entirely in style with its supercar-inspired lines. Limited to 88 examples in pink gold, it debuted at Monterey Car Week – Roger Dubuis is a partner of Lamborghini – this variant in pink gold and blackened titanium is a new iteration of a model originally available in carbon composite. The RD780 Initial Thoughts In its past life, Roger Dubuis raised a menagerie of ambitious – perhaps overambitious – movements. While the brand thinned the herd after the 2008 financial crisis, some of that spirit lives on inside the Excalibur Spider Flyback. It attempts the dial-movement integration and three dimensionality mastered by some independent watchmakers like Greubel Forsey, though the construction is still fairly traditional, leading to some lost opportunities. The calibre is impressive – especially for a brand owned by a luxury group – but could be better. For example, the minutes counter could be inclined by 12° to mirror the balance and the imitation barrel bridge to be more convincing in terms of style and symmetry. With its over-the-top-style, the Richard Mil...

Celebrating 100 Years of the Leica I in Wetzlar Worn & Wound
Aug 19, 2025

Celebrating 100 Years of the Leica I in Wetzlar

There is something you must know about me: I am not a photographer. I have no idea what an aperture is and I will undoubtedly equate everything you tell me about a specific camera to what my iPhone can do. This is just how it is. But earlier this summer, while in Germany to celebrate the centenary of the Leica I, I found myself equal parts humbled and educated on the sheer passion photographers have for their craft. In some ways, my invitation to Leica’s HQ was a bit like Willy Wonka’s Golden Ticket. In the U.S., only four journalists attended the events - myself being one of them. And while you may be confused why the hell I got the invite…don’t worry, dear Reader, I was, too.  Sure, I’ve always liked the idea of photography and I’m drawn to the analogue world that a point-and-shoot camera can draw up. I have a few Slim Aarons prints in my writing studio and a pile of photography books I’ve never flipped through in my life, but I like knowing I could, if the mood were to strike. So when I accepted my invitation, I was under the (very mistaken) pretense that I could walk the walk as much as I’ve talked the talk now and then. Photo courtesy Leica But when you find yourself surrounded by 800 professional photographers, everything is a little clearer. I was out of my element, out of my league, and tried desperately to get an education on Leicas - and fast. It’s one thing to feel like a fraud, but it’s another thing entirely to let others in on my litt...

Introducing – The New Roger Dubuis Excalibur Spider Flyback Chronograph in Pink Gold Monochrome
Roger Dubuis Excalibur Spider Flyback Chronograph Aug 19, 2025

Introducing – The New Roger Dubuis Excalibur Spider Flyback Chronograph in Pink Gold

Roger Dubuis introduced the Excalibur Spider Flyback Chronograph in 2023, debuting it in a lightweight carbon case inspired by supercar engineering and embodying the brand’s vision of hyper horology – bold, expressive, and technically advanced watchmaking. Also in 2023, the Excalibur Spider Revuelto Flyback Chronograph was unveiled alongside the launch of the actual Lamborghini Revuelto. […]

The Chronograph Vs. The Dive Bezel - Which One Is For You? Fratello
Aug 19, 2025

The Chronograph Vs. The Dive Bezel - Which One Is For You?

The chronograph and dive bezel are, I would argue, two of the most useful horological “bonuses” available to us watch consumers. Essentially, both do the same thing - measure elapsed time. Technically, there’s much more that each can do, but that is the function they share. The way they measure elapsed time, however, is different, […] Visit The Chronograph Vs. The Dive Bezel - Which One Is For You? to read the full article.

Hands-On: The Traska Commuter 38 - A Daily Driver That Leaves A Lasting Impression Fratello
Aug 19, 2025

Hands-On: The Traska Commuter 38 - A Daily Driver That Leaves A Lasting Impression

In a fast-paced world, slow and steady progress is not often the chosen growth path for small watch brands. However, Traska has chosen this path and, as a result, has cultivated a passionate and dedicated following that loves the brand and its strategy. I have been keeping an eye on Traska over the past couple […] Visit Hands-On: The Traska Commuter 38 - A Daily Driver That Leaves A Lasting Impression to read the full article.

First Look – The New Maurice Lacroix Aikonic Collection, The Sportier & Edgier Take on the Aikon Monochrome
Maurice Lacroix Aikonic Collection Aug 19, 2025

First Look – The New Maurice Lacroix Aikonic Collection, The Sportier & Edgier Take on the Aikon

Since its debut in 2016, the successful Aikon series by Maurice Lacroix has become the brand’s best seller. The collection has included chronographs, has embraced stainless steel, titanium, bronze and ceramic, exploring textures and finishes that give each model its own personality. We’ve seen the robust Aikon Venturer, the openworked Aikon Skeleton, and even playful […]

Hands-On With The New Oris Aquis New York Harbor Limited Edition II Fratello
Oris Aquis New York Harbor Aug 19, 2025

Hands-On With The New Oris Aquis New York Harbor Limited Edition II

We know Oris as a watchmaking company dedicated to reducing its environmental impact and supporting good causes around the globe. Today, I got a chance to go hands-on with the brand’s latest effort in that spirit. This is the Oris Aquis New York Harbor Limited Edition II. This 2,000-piece limited edition supports the Billion Oyster […] Visit Hands-On With The New Oris Aquis New York Harbor Limited Edition II to read the full article.

The Moser Pioneer Returns with a Dive Bezel (and NFT Connection) SJX Watches
H. Moser & Cie.’s only dive Aug 19, 2025

The Moser Pioneer Returns with a Dive Bezel (and NFT Connection)

H. Moser & Cie.’s only dive watch returns as the Pioneer “Elements of Time”, the result of an unexpected, but not unprecedented, collaboration with Azuki, an anime-inspired NFT, and American retailer The 1916 Company. Unsurprisingly given the digital nature of the collaboration, the watches will only be available online via raffle from Azuki. Representing the four elements of earth, lightning, fire and water, Elements of Time features engraved fumé dials in four colourways. Each is limited to 24 watches in Pioneer Centre Seconds format, along with one unique Pioneer tourbillon per colour. All variants are titanium, matched with bracelet with the amenities you’d expect from a diver, including a micro-adjust clasp. Initial Thoughts While a new Pioneer with a rotating bezel would normally be a major release, you won’t find Elements of Time on Moser’s website. That’s because it’s a collaboration with Azuki, a non-fungible token (NFT). Azuki is Japanese for “red bean”, but Azuki is basically anime-style digital art on the blockchain. But these are real watches – they can be collected at The 1916 Company’s physical stores – and more notably, sport of the most interesting fumé dials from Moser in a while. This isn’t Moser’s first foray into the Web 3.0 world. Back in 2022, the brand launched the Endeavour Centre Seconds Genesis, a watch that was essentially a physical QR code. The timing wasn’t the best as it debuted just as the NFT bubble popped...

Oris Unveils the New York Harbor Limited Edition II and Continues their Partnership with the Billion Oyster Project Worn & Wound
Casio nally Aug 18, 2025

Oris Unveils the New York Harbor Limited Edition II and Continues their Partnership with the Billion Oyster Project

Back in 2022, we brought you a story on the first watch Oris released to celebrate their partnership with the Billion Oyster Project. That particular Aquis was a real head turner, using mother of pearl in a unique fashion to create a dial meant to conjure the Hudson River. But the more interesting story then, as it is now as Oris releases the long awaited follow up piece, is the one about the Swiss brand’s interest in conservation, and the mission of the Billion Oyster Project.  If you need a refresher, the Billion Oyster Project exists to restore New York Harbor’s oyster reefs, and to educate the public on the inherent benefits of this endeavor. A fully grown oyster is, somewhat amazingly, able to filter as much as 50 gallons of water per day. Reintroducing oysters (a billion of them!) into New York waterways has the potential to dramatically clean up those waters in a sustainable and natural way. The founders of the Billion Oyster Project, Murray Fisher and Pete Malinowski, say that they’ve already introduced 150 million oysters into the harbor. They started in 2014, so if you do the math, there’s still plenty of work to be done to get to that billion number, but it’s far from an impossible goal. One of the charms of the Billion Oyster Project is that it is by its very nature a group effort – the organization has a lot of help, and enlists public schools, volunteers, and occasionally a Swiss watch brand to lend a hand. Every time they get in the harbor and a...

Introducing – The New Chronoswiss Opus Purple Rain, Celebrating 30 Years of The Skeleton Chronograph Monochrome
Chronoswiss Aug 18, 2025

Introducing – The New Chronoswiss Opus Purple Rain, Celebrating 30 Years of The Skeleton Chronograph

When Gerd-Rüdiger Lang (1943–2023) founded Chronoswiss in 1983, his mission was to safeguard and advance mechanical watchmaking at a time when quartz technology threatened to eclipse traditional horology. A master watchmaker, Lang became renowned for pioneering features now considered staples of fine watchmaking, and the openworked mechanical chronograph. In 1995, Chronoswiss launched the Opus, the […]

Timex Expands the Marlin Collection with New Chronographs and GMTs Worn & Wound
Casio couldn’t So whenever Aug 18, 2025

Timex Expands the Marlin Collection with New Chronographs and GMTs

To me, a Timex watch is like an automatic Honda Civic; a taste of bigger and better fun that offers a lot of enjoyment on its own, even without a manual transmission and turbocharger. My first analog watch was a Timex Weekender, and it opened my eyes to the world of timepieces in a way that even a digital Casio couldn’t. So whenever the iconic budget brand announces something out of their normal range of basic watches, I get excited. Will it be my next easy recommendation to a young watch newbie, or “just another Timex”? It all depends on execution and, most crucially, price range. With that in mind, let’s take a look at two new additions to the Timex Marlin range: the Jet Quartz Chronograph, and GMT.  First, the Jet Quartz Chronograph. Two references are available, both with contrasting subdials at the 3 and 6 o’clock positions, and a date window at 12. The TW2Y4600 sports a silver dial with black subdials, while the TW2Y4700 swaps in a brown dial and white subdials. Both feature a 40mm recycled stainless steel case with pushers at 2 and 4, and a knurled crown. Strap options differ, though, as the silver dial model stays secured via a matching stainless steel 6-link bracelet, while the brown dial is paired with an obsidian leather strap with quick-release spring bars. Inside both is a quartz movement and the cases are water resistant up to 50 meters; a domed Hesalite crystal and screwed-on case back with “Jet” text cap off the 1960s look of the watch. It’...