Louis Erard Drops Quirky Regulator in Design-Studio Collab
Since recruiting Manuel Emch, best known as the former chief executive of Jaquet Droz, to advise on strategy and design, Louis Erard has rolled out interesting collaboration watches at a steady pace. To date, the brand has worked with Alain Silberstein and also Vianney Halter, both of whom added their idiosyncratic flair to the brand’s trademark regulator wristwatch. Now Louis Erard has just unveiled its fourth collaborative edition, the Le Régulateur x atelier oï. This time, however, the brand looked outside the watch industry for aesthetic direction. Founded in 1991, Atelier Oï is a design studio with a diverse repertoire ranging from furniture for Louis Vuitton to perfume bottles for Bulgari. The new regulator is the first wristwatch penned by Atelier Oï. The three founders of Atelier Oï: Aurel Aebi, Armand Louis and Patrick Reymond Initial thoughts Like the earlier collaborative editions, the Le Régulateur x atelier oï is all about design – essentially a new dial to go with the standard case and movement. Strikingly distinctive, the latest regulator is radically minimalist, with the dial doing away with all scales, indices, and branding. The dial markings consist only of straight lines arranged in a radiating spiral that create a hypnotic pattern. At the same time, the radial nature of the lines give the dial an expansive feel. Add to that the industrial, monochromatic finish and the effect is magnificent, evoking the fan-like structures found on cable-s...
Time+Tide
