639 articles · 10 videos found · page 3 of 22
Fratello
Good morning, and welcome to another Sunday Morning Showdown. Last year, Tudor added a new 36mm size and a beige-dial option to its entry-level Ranger lineup. In November, we put it up against the Christopher Ward C65 Dune, and the Tudor won by quite a big margin. You could say it was an unfair match, […] Visit Sunday Morning Showdown: Tudor Ranger (39mm) Vs. Longines Spirit Pilot to read the full article.
Teddy Baldassarre
In this installment of our popular Watch Tournaments, we ask the audience to vote on their favorite watch from Longines. Models were narrowed down in a wide-ranging social media poll with viewers choosing their Top 20 models. From there the results were tallied to determine what models were voted for the most often and
Hodinkee
Swatch takes aim at the numbers and methods of the widely read Morgan Stanley 'Swiss Watcher' industry report.
Teddy Baldassarre
If there’s anything you should know about me, it's that small watches are essentially my kryptonite. My affinity for the teeny and tiny isn’t abating anytime soon, and luckily, we’ve seen the watch industry, in recent years, begin to catch up to my own (and many others') desire for small watches. From Bulgari’s new tiny movement to the recent Minification of the Royal Oak, all signs point to watchmakers meeting the rising demand for small watches. But Longines was slightly ahead of the curve in serving up what the tiny watch enthusiast community had been asking for, delivering the deliciously bite-sized Mini DolceVita officially in 2023, and has expanded on this offering in the years following the launch. Obviously, I’ve long been bitten by the Mini DolceVita bug, and down below, I’ll be sharing what keeps me coming back to it beyond its petite frame. [toc-section heading="History and Context"] Longines early 20th-century design archive One thing that gets under my skin is when people automatically apply “Tank Dupe” to any and every watch with a rectangular case. Longines, like many other watchmakers, began making rectangular-shaped watches in the early 20th Century – like, in the 1910s, early. In the brand’s early archive, there are quite literally dozens of different rectangular watches along with other geometric shapes, reflecting the style and aesthetics of Art Deco. So, though the Cartier Tank is, inarguably, the most iconic rectangular case desi...
Worn & Wound
eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion. Vintage Longines Admiral Leading off this week we have a stylish vintage Longines dress watch. The 35mm yellow gold filled case is a classic round style with simple, straight lugs and a steel back. The case is unpolished, with nice crisp edges. The silver dial looks fantastic, with slim arrow markers and no pesky date window and sword style hands. The original crown is signed with the Longines winged hourglass logo as it should. The watch comes on the original Milanese mesh bracelet with a signed buckle. Very elegant and classy look overall. The watch comes with the inner and outer boxes as well as the instruction and warranty booklets. The case is a front-loading type and there are no pictures of the movement, however the watch runs well per the seller. View auction here Vintage Omega Geneve Dynamic Next up is a wild and unique vintage Omega Geneve Dynamic. This watch is about as pure 1970s funk as it gets! The 41mm wide horizontal oval case is superb and unpolished, with sharp edges and the original brushed finish. The crazy original strap doesn’t attach to lugs, instead it has a big hole in the middle that sits up against the case and is held on by the retaining ring on the bac...
SJX Watches
Nestled in the Jura Mountains, La Chaux-de-Fonds has been a cradle of Swiss watchmaking ever since its watchmaking school, the Technicum, opened in 1865. For aspiring watchmakers, the climax of their training was traditionally the creation of a montre école – or what’s known as a school watch. This is the story of Hugues Bürki, a Technicum alumnus, who built what would become a record-breaking school watch, and who would later make horological history as a movement engineer. Hugues Bürki. Image – author The Technicum The watchmaking school of La Chaux-de-Fonds was founded in 1865. In its early days, the school occupied rooms inside the modestly named ‘Technicum’, a local vocational-technical school. By 1885, the school’s own building had been inaugurated, yet the name Technicum stuck. In 1933, in the wake of the global economic crisis, the nearby watchmaking schools in La Chaux-de-Fonds and Le Locle were merged to form the Technicum Neuchâtelois. The Technicum in the 1960s. Image – author It demands attention that both divisions of the Technicum Neuchâtelois had a particularly strong focus on high-precision chronometry at the time compared to other watchmaking schools in Switzerland, which specialised in other domains, such as the construction of complications and traditional finishing techniques. In fact, some of the innovations in chronometry we associate with brands like Longines can actually trace their roots to the Technicum Neuchâtelois, including...
Teddy Baldassarre
In a sea of black-dialed divers, a white dial stands out as a considered choice. And one of the most well-executed has to be the frostiest variant of the collector-favorite 39mm Longines Legend Diver. Longines is a Swiss heritage brand that tends to fly under the radar, most likely due to its massive catalog, but withi
Worn & Wound
Longines is a storied and well-respected Swiss watch manufacture that formed in 1832 and has continued uninterrupted to this day. From the first wrist chronometer in 1911, to groundbreaking flyback chronographs in the 1930s, to the world’s first hi-beat wrist chronometer in 1959, Longines holds their own in the watchmaking world. My favorite period for watches is the 1950s through the 1970s and Longines was one of the top accessible brands during that time. In 1954 Longines began a marketing strategy of product families, launching the Conquest line of watches. In 1957 they introduced the Flagship line, adding to what would become a large group of watch families, many of which are still made today. Other lines that came later include the Admiral, the Ultra-Chron and the Grand Prize. The Grand Prize line was named in honor of the multitude of watchmaking awards and honors that Longines had accumulated over the decades. It was a relatively short-lived family, produced from about 1958 to 1964 according to my research. I have found that the majority of Longines watches produced during these decades were all fairly equal in quality and craftsmanship, with most of the differences in the families being design related. The Conquests were rugged and sporty, on par with the early non-diver Omega Seamaster watches. The Flagship series were dress watches, while the Admiral line was a mixture of both. The Grand Prize family were pretty much all thin, elegant everyday type dressier w...
Fratello
It’s that time of the week again - time for another Sunday Morning Showdown! This time, Jorg and Mike face off in a battle of vintage-inspired daily wearers. Jorg picked the Longines Ultra-Chron Classic, which honors the original Longines Ultra-Chron from 1967. Mike’s pick is the King Seiko SJE089, which was inspired by the classic […] Visit Sunday Morning Showdown: Longines Ultra-Chron Classic Vs. King Seiko SJE089 to read the full article.
Monochrome
It’s the time of year when businesses announce their financial performance. Following Richemont and LVMH, Swatch Group has just released its 2025 results. In a challenging environment for the watch industry, the sales of Swatch Group – the Swiss powerhouse and owner of Omega, Longines, and Tissot – were CHF 6,280 million, down 1.3% at constant exchange rates […]
Worn & Wound
A series of features identifying the most extraordinary mechanical masterpieces in history, blending precision, innovation, and craftsmanship. We all have our favourite timepieces either in our collection or those incredible horological masterpieces that have been invented or created through the ages. This series will showcase examples from the previous centuries up to the present day and look at the importance and impact on modern day timekeeping. In the early 1960s, NASA realised astronauts needed reliable, tough wristwatches for space missions, especially for tasks outside the spacecraft like on the Moon. So, NASA secretly bought several chronograph-type watches off the shelf. They tested watches from Omega, Rolex, Longines-Wittnauer, and perhaps a few others under extreme conditions. “Space: the final frontier. These are the voyages of the starship Enterprise. Its 5-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before.” These were the immortal words of Captain James T. Kirk, of the Star Ship Enterprise, played by William Shatner, in the hugely popular series, Star Trek, first broadcast in 1966. Today we are still fascinated with space travel and the extraordinary developments that have impacted on all of our lives since Mankind first set foot on the Moon on the 21st July 1969. It is often stated that the technology that took Apollo 11 astronauts, Neil Armstrong, Buzz Aldrin and Mic...
Monochrome
As the 86th Hahnenkamm Races took over the legendary slopes of Kitzbühel, Austria, in January 2026, we were invited by Longines to attend one of the most iconic events in alpine skiing and to sit down with Patrick Aoun, who stepped into the role of CEO of Longines in June 2025. Founded in Saint-Imier, Switzerland, […]
Two Broke Watch Snobs
Explore our hands-on comparison of the Longines HydroConquest and Mido Ocean Star Tribute. Find the better Swiss diver under $2,000 in all-round value.
Fratello
Every year, the watch industry delivers a flood of releases that range from quietly brilliant to perhaps a little forgettable. Indeed, 2025 has been no different. Amid anniversary reissues, limited editions, and the like, a handful of releases stood out to me as watches that genuinely got things right. These are not necessarily the most […] Visit Fratello Favorites: The Best Watches Of 2025 - Henry’s Picks From IWC, Seiko, Longines, And More to read the full article.
Deployant
Longines celebrates the Year of the Horse 2026 with a special edition with moonphase. A collaboration with Chinese artist Peon Xu.
Monochrome
The Chinese Lunar New Year, which kicks off on the 17th of February 2026 and lasts until the 5th of February 2027, welcomes the seventh animal of the zodiac, the Horse. Given the importance of the Moon in determining the cycle of the 12 zodiac animals, Longines has selected a moon phase model from its […]
Teddy Baldassarre
The Longines Heritage Classic Sector Dial has, in its relatively short time on the market, set itself apart from the rest of the Swiss brand's vintage-inspired Heritage series with its combination of retro charm, understated dimensions, and minimalist aesthetics, all at a very approachable price point, Here is a closer look at the watch, with a brief foray into other recent timepieces that just might have been inspired by its success. [toc-section heading="A Bit of Longines History"] Longines was founded in 1832 in the Swiss Jura town of Saint-Imier by Auguste Agassiz and two partners. Agassiz (above, left) became the sole proprietor in 1846 after both partners, attorneys by trade, retired from the watch business, and shortly thereafter, he brought his nephew, an enterprising economist named Ernest Françillon (above, right), into the company. It was Françillon, in 1867, who moved all of the firm’s various watchmaking disciplines - which were scattered throughout dozens of independent workshops called établisseurs - under one roof, to a factory that was situated in a scenic area called “Les Longines” or “The Long Meadows,” thus giving the company its now-familiar name. In 1889, Francillon registered the famous Longines logo with a winged hourglass - today the world’s oldest unchanged, active logo according to the World Intellectual Property Organization (WIPO). Among Longines’ many milestones under Françillon’s management were the company’s ...
Time+Tide
Longines revives the original Ultra-Chron from 1967 with this 2025 release, and it's a proper time capsule - just with a modern 5Hz movement.The post The Longines Ultra-Chron Classic embodies the brand’s greatest strengths: value, heritage, performance appeared first on Time+Tide Watches.
WatchAdvice
The Longines HydroConquest GMT is one of Longines’ most modern references, but has it stood up to two years’ worth of my father’s ownership standards? Let’s ask him! Purchasing Expectations: A utilitarian watch, fit for my dad’s lifestyle Clever micro-adjustment system A Flyer-style GMT, helpful for international travel Ownership Reality: Some design elements we disagree with Durability of the rubber strap Can you see the date? Overall Rating: 8.5/10 Value for Money: 9/10 Wearability: 9/10 Design: 8/10 Build Quality: 8/10 When it comes to dive watches, very few can genuinely be called underrated. It’s a thoroughly complete subgenre of horology, filled with some of the most iconic collections in watchmaking history. Submariner, Fifty Fathoms, Seamaster, Aquaracer, Black Bay… these are just a few names that define the dive watch enthusiast’s vocabulary. But more often than not, the price-to-performance ratio is heavily skewed. These collections carry not only cultural weight but a sense of luxury as well, and their prices rarely reflect their intended purpose. Tangentially, I told a friend earlier this year that I believed Submariners are the most mistreated watches in history: built to withstand extreme pressures, yet typically left to gather dust in a safe. Diving Into The New Longines Hydroconquest GMT 43mm One dive watch that avoids this fate is the Longines HydroConquest. Luxurious yet fairly priced, high-performance without pretension, it has consis...
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Time+Tide
Andrew sits down for an interview with newly appointed Longines CEO Patrick Aoun to discuss the past, present, and future of the brand.The post Dissecting the three pillars of Longines and its “sweet spot” strategy with new CEO Patrick Aoun appeared first on Time+Tide Watches.
Teddy Baldassarre
The Longines Hydroconquest has been around since its debut in 2007 and in that time it has come to be one of the staple entry level luxury dive watches. And it’s certainly for good reason considering just how much quality is on offer for the price which is in no small part thanks to the brand’s positioning under the Swatch Group umbrella. Derived from the classic Longines Conquest collection, the Hydroconquest is a decidedly un-vintage inspired dive watch that rather leans into contemporary design. Given how much safer a vintage-inspired design is these days, I give Longines a lot of credit for developing and nurturing this collection over the last 18 years. After all, having the Legend Diver as a sibling sets a rather high bar. The Hydroconquest was refreshed back in 2018 when it gained a ceramic bezel which, quaint as it might seem today, was not such a universally available option at the price point. Here I will get into the standard model as well as the excellent GMT iteration that was released back in 2023. [toc-section heading="Longines Hydroconquest Case"] This watch is available in several case size iterations ranging from a 32mm quartz model all the way up to a 43mm all black ceramic case iteration. I want to talk about the 41mm size which is also likely the most popular for obvious reasons. Measuring 41mm wide and 11.9mm thick with a 51.1mm lug-to-lug height, the Hydroconquest does stretch out onto the higher side of that 50mm L2L, meaning it wears on the big...
Monochrome
It’s easy to almost exclusively think about Longines’ Heritage or Spirit models, for them to be visually attractive, vintage-inspired models with a lot of arguments for a seasoned crowd. Recent watches, such as the Ultra-Chron Classic, the Spirit Pilot Flyback or the Conquest Heritage Central Power Reserve, have somehow stolen the show. There’s (much) more […]
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Fratello
Longines famously says, “Elegance is an attitude.” But let’s be honest; there’s probably more to it than that. On today’s episode of Fratello Talks, we’re asking the big question: what makes a watch truly elegant? Is it the proportions, the case material, or the strap? Maybe it’s how the watch sits on your wrist, or […] Visit Fratello Talks: What Makes A Watch Elegant? to read the full article.
Worn & Wound
When Longines reintroduced the Ultra-Chron back in 2022, many enthusiasts and vintage watch lovers were excited by the possibility of the brand exploring one of their key collections with a new lens. To the surprise of many, the watches that have been introduced in the new-look Ultra-Chron lineup have frequently been on the more contemporary side when it comes to design. For a brand that has become known for raiding the archives, the most revered Ultra-Chrons of old haven’t really been a factor with the new pieces. That changes, however, with the introduction of the new Ultra-Chron Classic, which, as the name suggests, is a riff on the original Ultra-Chron, the one often seen by collectors as the most desirable. The Ultra-Chron has always existed as a testament to Longines’ commitment to chronometry. When the collection launched in 1967, it was the first time a watch with a movement based on those used in chronometry competitions had been successfully shifted to a mass produced product. The Ultra-Chron was one of several watches released in the 1960s that effectively threw down the gauntlet in the ongoing chronometry wars among many of the biggest Swiss brands (plus Seiko/Grand Seiko). So it makes sense that Longines would return to the original design of one their most historically important watches. The Ultra-Chron Classic is about as sturdy an example of a clean, midcentury watch design as you’re likely to see. Its circular stainless steel case comes in two si...
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
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