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Chronometer (COSC)

The Swiss accuracy certification at -4/+6 s/day across 15 days.
Editorial: The Strategic Genius of the Tudor Black Bay Ceramic SJX Watches
Jaeger-LeCoultre s CHF681 million May 27, 2021

Editorial: The Strategic Genius of the Tudor Black Bay Ceramic

Tudor just debuted the Black Bay Ceramic, an appealing watch that is compelling value. I like it, but it is a well-executed dive watch in black ceramic – not majorly significant in the grander scheme of things. But actually it is significant – shrewd and strategic in its concept, and a neat illustration of Tudor’s clever and patent strategy. Why? The answer lies in the industry landscape. Tudor’s parent is Rolex, the biggest luxury-watch brand in the world. According to Morgan Stanley estimates published in March 2021, Rolex sold almost CHF8 billion of watches at retail value in 2020. The equivalent number at Omega was a little under CHF3 billion, making it the second-largest luxury-watch brand. In the same report, Morgan Stanley pegged the retail-value sales for Tudor at CHF633 million, the result of having enjoyed double-digit growth for several years. Though it’s a modest number relative to Rolex and Omega, it is substantial. The figure puts Tudor a hair below Jaeger-LeCoultre’s CHF681 million, and bigger than Panerai’s CHF520 million. Tudor’s solid growth is attributable to many factors, most of which are encapsulated in the Black Bay Ceramic. Most obvious are the historically-inspired and thoughtful design, and of course the strong value proposition it represents. But more than that it is a masterstroke. Specifically, the METAS certification that makes the Black Bay Ceramic a Master Chronometer is a brilliant move. To be clear, Tudor officially has no...

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Tudor Introduces the Black Bay Ceramic SJX Watches
Tudor Introduces May 25, 2021

Tudor Introduces the Black Bay Ceramic

Tudor hit it out of the park at Watches & Wonders 2021 with the surprising pair of precious-metal Fifty Eights (in 18k gold as well as sterling silver), but it’s clear the brand is not done with the year yet. Tudor has just taken the covers off the Black Bay Ceramic. The new 41 mm diver is the brand’s first regular-production dive watch with a ceramic case, but more significant is the fact that this is Tudor’s first watch to obtain METAS certification, making it a Master Chronometer. Initial thoughts The Black Bay Ceramic is a surprise. Tudor hinted at a new launch recently, but given it just announced a partnership with French Navy, or Marine Nationale, I was expecting an “MN” dive watch with blue dial. That said, it was inevitable a ceramic dive watch was in the pipeline after. For one, the brand already had a ceramic case chronograph in the catalogue with the usually overlooked the Fastrider Black Shield. And more importantly, the unique Black Bay Ceramic One – essentially the forerunner of the Black Bay Ceramic – sold for CHF350,000 at charity auction Only Watch 2019. The Black Bay Ceramic One from 2019 The Black Bay Ceramic While inevitable, the Black Bay Ceramic is still very much welcome. Its aesthetic is a good one, managing to feel contemporary despite the all-black aesthetic having had its heyday about decade ago. I would have hoped for a 39 mm Fifty-Eight case, instead of the 41 mm that it is, but its dark colours will make the case appear sma...

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Omega Seamaster Diver 300M Review WatchAdvice
Omega Seamaster Diver 300M Review Sep 26, 2019

Omega Seamaster Diver 300M Review

We recently had the opportunity to spend a weekend with the white dial Omega Seamaster Diver 300M, thanks to Omega Australia. Although this model was released in March this year at Time To Move 2019, the watch isn’t available for purchase just yet – so this was the first time I’ve had the chance to see it in the metal. The white dial variant of the Seamaster Diver 300M was an addition to the existing collection, and somewhat of a sleeper when launched, so I’ve been hanging to get some hands-on time with the timepiece. First impressions The white Seamaster Diver 300M is a handsome watch. The design is modern and forward-looking, at a time when a lot of dive watches are still looking to their past for inspiration. The build quality is impressive, and the price is right. If you’re a fan of dive watches, I highly recommend you check out the highly versatile Omega Seamaster Diver 300M collection, which is a compelling proposition in the $5,000 – $10,000 dive watch category. The case The stainless steel case comes in at 42mm, and 20mm between the lugs. On wrist, the case is comfortable, and hugs nicely. The Seamaster Diver 300M wears slightly smaller than your typical 42mm watch, which is due to the shorter lugs that balance out the larger case. Housed inside is the Omega Master Chronometer Calibre 8800, a self-winding movement, with METAS approval. Boasting a capable 55-hour power reserve, the Calibre 8800 is visible through a sapphire crystal display caseback. The ...

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