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Introducing – H. Moser & Cie. Teams Up With Massena LAB, Presenting the Endeavour Chronograph Compax Monochrome
Massena Lab Presenting Oct 16, 2024

Introducing – H. Moser & Cie. Teams Up With Massena LAB, Presenting the Endeavour Chronograph Compax

Usually, when you think about contemporary chronographs produced by independent watchmaker H. Moser & Cie, you should have the highly complex Streamliner in mind, with its innovative movement by Agenhor. But Moser is more than just its modern side, as the brand was founded in 1828 and carries a rather unknown but wide portfolio of […]

First Look – The Albishorn x Massena LAB Maxigraph is a Regatta Chronograph from a Newly-Created Brand Monochrome
Massena Lab Maxigraph Aug 29, 2024

First Look – The Albishorn x Massena LAB Maxigraph is a Regatta Chronograph from a Newly-Created Brand

Albishorn is a new independent brand born to create “imaginary vintage” – watches that could have existed, capturing the allure of the past while exploring the possibilities of what might have been. Inspired by a “what if” spirit, the brand’s inaugural model seeks to answer the question: “What would a modern regatta chronograph have looked […]

The Rise (And Rise) Of Independents: A Live Panel Discussion From Geneva Watch Days 2021 Featuring Felix Baumgartner (Urwerk), Pierre Jacques (De Bethune), William Massena (Massena Lab), Alexandre Ghotbi (Phillips), And Elizabeth Doerr Quill & Pad
Massena Lab Sep 9, 2021

The Rise (And Rise) Of Independents: A Live Panel Discussion From Geneva Watch Days 2021 Featuring Felix Baumgartner (Urwerk), Pierre Jacques (De Bethune), William Massena (Massena Lab), Alexandre Ghotbi (Phillips), And Elizabeth Doerr

Independent watchmakers and brands have experienced an unbelievable uptick in not only business and sales during 2021 – despite, or even perhaps because of, the pandemic – but also in recognition and general respect and understanding. During Geneva Watch Days 2021, Elizabeth Doerr moderated a live panel discussion hosted by Phillips exploring in detail this new and unexpected position in the luxury watch industry. Please enjoy the recorded discussion here.

Ming and J.N. Shapiro Launch the 37.06 Lightning Worn & Wound
Massena Lab two brands added after Jun 5, 2026

Ming and J.N. Shapiro Launch the 37.06 Lightning

When the Alternative Horological Alliance was formed in 2024, I think many of us who care about this sort of thing immediately began speculating about possible collaborations between the brands involved. The teams at Ming, Fleming, and J.N. Shapiro (as well as Fears and Massena LAB, two brands added after the founding of the alliance) have clear affinity for one another. And while there might not be obvious ties between the watches they make, clearly there is a perspective on the watch landscape itself that’s shared among the group, and sometimes that’s what makes for the best partnerships.  Today, Ming and J.N. Shapiro have announced the launch of the 37.06 Lightning, which amounts to the first watch released collaboratively by members of the Alternative Horological Alliance (although Ming and J.N. Shapiro did work together on the AHA tantalum bracelet and the tantalum cases for the Ming Project 21). The star of the show is a dial that combines elements of what both brands excel at, and is notable as each individual dial has a bit of handcraft applied by the founders of both brands.  You would expect, I think, a J.N. Shapiro branded watch to feature hand guilloche of some type as that is really the brand’s calling card at this point, and the 37.06 Lightning is no exception. It distinguishes itself, though, in the guilloche pattern used, which is referred to by the brands as “lightning guilloche” and is being used for the first time by Shapiro on this watch. Sh...

Introducing: MING And J.N. Shapiro Team Up For The 37.06 Lightning Hodinkee
Massena Lab Jun 5, 2026

Introducing: MING And J.N. Shapiro Team Up For The 37.06 Lightning

What We Know When Ming, Fleming, and J.N. Shapiro teamed up in 2024 to launch the Alternative Horological Alliance, they did so with a product: a "universal" tantalum bracelet. But I've been waiting to see if the AHA (now including Fears and Massena LAB) would team up in other ways. Today, Ming and J.N. Shapiro announce the 37.06 "Lightning," which blends the dial work Shapiro's team is known for with Ming's signature design language into something that's both new yet familiar. It's not a trick of the light. The dial is really that striking (no pun intended, I promise). Each dial is made from grade-2 titanium and hand-guillochéd in Los Angeles through engine-turning on a traditional rose-engine lathe to create a pattern called "Lightning guilloché." It's a pattern J.N. Shapiro hasn't used on a wristwatch before. The dials are then shipped to Kuala Lumpur, where Ming Thein himself hand-colors each dial by heat-staining it with a butane torch.  It's not as easy as just sticking a torch on a dial. A time too long or too short by even a few seconds, and the color might be uneven. Even if you do it right, the final result might still fail because the guilloché process exposes variations in titanium's crystalline structure. Only one in three dials works out. The dial is still very Ming, as is the rest of the watch, with the flared lugs and engraved crystal that's filled with HyCeram luminous indices. The hands have Super-LumiNova X1. The case is 38mm in diameter, 10.9mm in t...

Introducing: The MING Polymesh Straight Brings The Wild Hybrid Strap/Bracelet To More Watches Hodinkee
Massena Lab all part Apr 23, 2026

Introducing: The MING Polymesh Straight Brings The Wild Hybrid Strap/Bracelet To More Watches

What We Know Fans of titanium watches now have another truly notable bracelet/strap option for their favorite titanium watches, as Ming has just announced that the brand's frankly jaw-dropping Polymesh bracelet will now be sold in a straight springbar setup. Ming launched the original Polymesh spec back in October of last year, with curved links designed to work well with the brand's own watches. As of today, all 1742 components of this impressive design are now compatible with watches featuring 20mm lug widths, no curved spring bar needed.  For those who need a refresher, the Polymesh is a titanium design that is technically a bracelet but wears like a piece of fabric. It's soft, flowy, and incredibly comfortable. As mentioned, it's a 3D-printed design printed in place using laser sintering with titanium powder. This includes the buckle and endlinks. There are no pins or screws in the design; only the quick-change spring bars are added after the grade-5 titanium bracelet has been printed (which takes about 20 hours).  Just as with the original curved-end version, the Polymesh Straight will retail for CHF $1,500 (~$1,900) with first-week availability limited to Ming, Fears, and Massena LAB (all part of the Alternative Horological Alliance), after which, availability will also include Ming's own retail locations and partners.  What We Think I'll cut to the chase here: I love a good strap and/or bracelet, I have a handful of titanium watches, and this is a release I have ...

Introducing – The New Unimatic ModelLo Uno Prodiver Collection Monochrome
Massena Lab where archival design cues Aug 12, 2025

Introducing – The New Unimatic ModelLo Uno Prodiver Collection

Unimatic is a relatively young yet popular Milan-based independent watchmaker with a loyal following. Thanks to its minimalist, military-inspired dive watches, the brand has attracted international attention through its own collections and various collaborations, most notably with Massena Lab, where archival design cues met Unimatic’s modern, utilitarian aesthetic. These projects have cemented Unimatic’s reputation as […]

Our Favorites from Watches & Wonders 2025 Worn & Wound
Massena Lab called Apr 18, 2025

Our Favorites from Watches & Wonders 2025

Did Watches & Wonders even happen if we don’t do a full team “Best Of” post? Hopefully, we’ll never find out. The verdict on this year’s show seems to be that it was stronger than expected, with plenty of iterative releases, but iterative releases that people generally seem to like, and want to buy (a good thing for the industry at a tricky moment, for sure). One thing that we get more sure of every year, though, is that no matter what the consensus happens to be on the show itself, there are always great watches there, and our contributors and Editorial team pick their favorites below. Zach Weiss  One of the best experiences at Watches & Wonders is simply being surprised. We often go into meetings having already read the press releases, and thus pretty much know what to expect. Well, this year I had the rare and fun opportunity to go in fairly blind to my meeting with Angelus as I simply hadn’t gone through their materials yet, and as a relatively quiet “indie” (quotes because they are technically under the umbrella of Citizen, though clearly operate independently), their watches hadn’t been splashed across my social media yet. So, with fresh eyes, I was presented this year’s main novelty, a trio of exceptional chronographs that I haven’t stopped thinking about since. In 2023, Angelus debuted the Le Fabrique collection via a collaboration with Massena LAB called the Chronographe Médical. A spiritual recreation of an archival piece, this monopusher ...

Albishorn Introduces the Type 10, the Next Chapter in their “Imaginary Vintage” Thought Experiment Worn & Wound
Massena Lab Oct 17, 2024

Albishorn Introduces the Type 10, the Next Chapter in their “Imaginary Vintage” Thought Experiment

One of the most interesting new watches (and new brands) to surface at Geneva Watch Days this year was the Albishorn Maxigraph, made in collaboration with Massena LAB. Now, just a few months after their debut, Albishorn is back with their second effort, the Type 10. This might seem like a rapid pace for a brand to be moving at, but once you understand Albishorn’s backstory, it begins to make a little more sense. The brand is the brainchild of Sébastien Chaulmontet, a watch industry veteran who is currently Director of Innovation and Marketing at Sellita. There are probably few individuals in the watch space better positioned to make a quick start than Sébastien, and after chatting with him briefly about his brand and his plans for it at Geneva Watch Days, it’s no surprise to see the Type 10 surface now, and it will be even less of a surprise to know that Sébastien has a an even longer term release roadmap planned out well in advance. The conceit of Albishorn, you’ll likely remember, is that of a brand that creates “vintage watches that never existed.” These are not vintage reissues, or even inspired, necessarily, by actual vintage watches. Rather, the watches that will make up the Albishorn collection will exist as thought experiments, imagining parallel histories in which a watch like the Type 10 or the Maxigraph could have been designed, but weren’t. It’s a subtle but important twist on the notion of a vintage inspired watch, and one that, I think, shoul...

Albishorn Debuts with the Maxigraph SJX Watches
Massena Lab Aug 29, 2024

Albishorn Debuts with the Maxigraph

Amongst the brands making their debut this summer is Albishorn, which has teamed up with Massena LAB for the Maxigraph, a vintage-inspired regatta timer with a proprietary movement. The Maxigraph is the first watch from Albishorn, a new brand founded by Sébastien Chaulmontet. A lawyer by training, Dr Chaulmontet pivoted to build a career in the watch industry, designing movements at La Joux-Perret and most recently, Sellita. Initial thoughts The Maxigraph is an impressive debut from Dr Chaulmontet. Though arguably similar in concept to other Massena LAB projects, the Maxigraph feels more original since it’s not anchored to any particular historical brand. The bright red chronograph pusher at nine o’clock, for example, is not something you’d see in a vintage catalogue. The polychromatic sector dial and bi-directional rotating bezel are attractive and legible, while the semi-circular countdown register and running indicator add a pleasing degree of asymmetry to the design. The asymmetry continues at night, with an unusual pattern and the use of both green and blue Super-LumiNova for the hour and minute hands, respectively. One of the most appealing characteristics of the Maxigraph is its case, which calls to mind oversized tool watches like the Longines ref. 5824 military chronograph. But unlike that 47 mm beast, the Maxigraph is a manageable 41 mm at the bezel (sloping inwards to just 39 mm at the case middle). The case thickness of 13 mm is typical for this type o...

A Week In Watches, Ep 60: More Collabs, A Nautical Cricket, & Oris Hits One Out of the Park Worn & Wound
Massena Lab Jul 30, 2023

A Week In Watches, Ep 60: More Collabs, A Nautical Cricket, & Oris Hits One Out of the Park

We’re back with a fresh episode of A Week In Watches, covering news from Norqain, Oris, Vulcain, and of course, Linde Werdelin. Additionally, it wouldn’t be a new week without a new collaboration to discuss, and this time it comes courtesy of our friends at Massena LAB and Revolution Magazine in the form of a new, mostly original take on the Uni-Racer Chronograph. Elsewhere, Oris returns to the baseball field to honor the great Milwaukee (okay, and Atlanta) Brave, Hank Aaron with a new colorway of their Big Crown Pointer Date. Another unique configuration of an existing watch released this week is a new Octo Moonphase from Linde Werdelin, who still have a knack for killer case architecture and open dial work. A favorite release this weeks comes from Vulcain, who is once again bringing back the Nautical Cricket, a diving alarm watch with a gnarly inner bezel which includes a full decompression table. This is a historic watch that’s more than just a novelty, it’s got some serious pedigree under its belt that dates back to the early ’60s. Plus, it offers two caseback options, a move we rarely see at this price point. Keep an eye out for more on that one coming soon. Until then, enjoy this week’s episode below. A quick note on a programming change with A Week In Watches: this series will be moving to a bi-monthly format, allowing us more time to bring you a broader selection of curated news, at an even better production quality. A lot of work goes into creating the...

Airain Updates their Type 20 in a Stealthy Gray Limited Edition Worn & Wound
Massena Lab have also gotten Feb 27, 2023

Airain Updates their Type 20 in a Stealthy Gray Limited Edition

Airain, the heritage watch brand that made a triumphant return in 2020 with their Type 20 reissue, is back with a new spin on the popular (and historic) chronograph that gives it a sleek and under the radar look. Airain, you might remember, is one of the original French manufacturers of the Type 20 chronograph, the military aviator’s watch issued to French pilots in the 1950s and 60s. Several watchmakers were contracted by the French Ministry of Defense to produce the watches to spec, including Mathey Tissot, Dodane, and, most famously, Breguet. Vintage examples of the Type 20 are highly collectible, and Breguet of course still produces a variety of excellent chronographs under the moniker. Brands like Hemel and Massena LAB have also gotten in on the Type 20 action recently, which might harken a boom in interest in these very specific chronographs.  The specificity, I think, is part of the charm. Like other watches built for military purposes, the Type 20 was made to a certain standard, with certain key features, regardless of the manufacturer that actually produced it. In the case of the Type 20, those requirements included a black dial with registers at 3:00 and 6:00, giving the wearer the ability to time events up to 30 minutes in duration, along with a 38mm case diameter, a rotating 12 hour bezel, lumed hands and Arabic numerals, and accuracy to within 8 seconds per day. The other key feature was that the chronograph needed to have flyback functionality, a requireme...

Habring2 Introduces the Chrono Felix Perpetual SJX Watches
Massena Lab Sep 21, 2022

Habring2 Introduces the Chrono Felix Perpetual

Continuing with the vintage-inspired aesthetic that has informed many of its recent models, Habring² is elaborating upon its single-button chronograph. Now the brand’s flagship model, the Chrono Felix Perpetual is self-explanatory – a hand-wind Felix chronograph with a perpetual calendar module. As is typical for Habring², the Chrono Felix Perpetual (CFP) approaches the double complication in a practical and affordable manner. It’s powered by the brand’s own A11 base movement, while the calendar is the familiar and reliable Dubois-Depraz module. The CFP is making its debut in two variants: a “salmon” dial with Breguet numerals as well as a striking black-and-silver version for Massena Lab. The “salmon” dial model available from Habring² Initial thoughts Although Habring² introduced a split-seconds chronograph with perpetual calendar three years ago, the CFP feels like an all-new product. And it is, in fact, new in most tangible respects. The case is smaller while the movement has been dressed up and even incorporates an in-house escapement and balance assembly. The CFP is a handsome watch with surprisingly compact proportions. In fact, the CFP will feel like the standard Habring² Felix chronograph, since they share the same case middle with the CFP having a thicker bezel. The Massena Lab edition While both versions of the CFP have the same dimensions, they are aesthetics opposites despite both being vintage inspired. Habring²’s edition is a warm,...

Watches & Wonders 2021 Panels: Innovation SJX Watches
Massena Lab summed it up “There Apr 14, 2021

Watches & Wonders 2021 Panels: Innovation

Among panels discussions that took place Watches & Wonders 2021 was the session about the familiar buzzword – innovation. As wth the rest of the event’s broadcasts, the panel happened with all of the participants taking part remotely from around the world, but it still  managed to be efficient, relevant, and lively. What did we learn from it?  As a starting point, a quick overview of watchmaking’s history was essential. William Rohr, a long-time collector who’s behind startup Massena Lab, summed it up: “There is a tradition of innovation in watchmaking, whether for the precision of timekeeping, improved legibility or other aspects, it is still very much alive in the industry.” “Horology today is much more about passion and emotions than functionality per se,” added Patrick Tacq, a Belgian collector with diverse tastes, “Nonetheless, innovation is key to the industry for its survival in the 21st century and to keep the next generation involved in mechanical watchmaking.” The studio with moderator Mélanie Freymond (far right), Pascal Ravessoud of the FHH (far left), and author Benjamin Teisseire Stay relevant Precision timekeeping obviously does not need a mechanical watch, but many other aspects of the timekeeping experience can be improved through innovation. “Our goal at Ressence is to use technology to bring better ergonomics to our mechanical watches in order to create an even deeper relation between the customer and his watch,” emphasised...

Mass gains! Hublot are peak 2020 as they release a mechanical desk clock FOUR TIMES the size of the Meca-10 model Time+Tide
Massena Lab MB&F; Oct 22, 2020

Mass gains! Hublot are peak 2020 as they release a mechanical desk clock FOUR TIMES the size of the Meca-10 model

In Scandinavia we have a traditional saying: all good things come in threes. And, boy, does this apply to clocks in 2020. First, the Hodinkee table clock that broke the internet and brutally maimed the comments section, then the futuristic T-Rex from Massena LAB, MB&F; and L’Epée. And here comes lucky number three – the … ContinuedThe post Mass gains! Hublot are peak 2020 as they release a mechanical desk clock FOUR TIMES the size of the Meca-10 model appeared first on Time+Tide Watches.

Massena LAB and Vianney Halter Team Up for the “Old Soul” Worn & Wound
Greubel Forsey or De Bethune there Aug 26, 2025

Massena LAB and Vianney Halter Team Up for the “Old Soul”

Before there was MB&F;, before there was Richard Mille or Greubel Forsey or De Bethune, there was Vianney Halter. Alongside brands like Urwerk, Vianney Halter helped to reimagine what watches could look and feel like coming into the 21st century. Writing in 2025, it’s hard to think of a time when the weird and wonderful wasn’t a core part of watch collecting, and Vianney Halter deserves no small amount of praise for his role in bridging the gap between a more traditional interpretation of independent watchmaking and the wide-open world of watch design we now get to enjoy. Still, nearly three decades on from the release of his first watch in 1998 (the inimitable Antiqua Perpetual Calendar), Vianney Halter is still working, and his latest release, the Old Soul - designed and executed in collaboration with William Massena and Massena LAB - is a sterling reminder that the old master isn’t out of tricks just yet. Like Halter’s last collaboration, the Louis Erard x Vianney Halter Regulator, which was released around Thanksgiving last year, the Old Soul leans into Halter’s Steampunk sensibilities, but blends the unique aesthetic with Massena’s signature eye towards historic watch design. The resulting piece is something both classically beautiful and wholly contemporary. Cased in a sedate and handsome 42mm, 12mm thick steel case, the Old School by Vianney Halter and Massena LAB is powered by the Minerva calibre 17’22, a vintage pocket watch movement first introdu...

Massena LAB Teams Up with Raúl Pagès Once Again for the Limited Edition “Absinthe” Worn & Wound
Patek Philippe watches May 22, 2024

Massena LAB Teams Up with Raúl Pagès Once Again for the Limited Edition “Absinthe”

Massena LAB has announced a new collaboration with independent watchmaker Raúl Pagès inspired by one of the most important Patek Philippe watches of the last century. The Absinthe, which serves as the direct follow-up to the pair’s massively successful 2022 release, the Magraph, brings together a proprietary hand-wound movement, a strikingly green dial (reminiscent of the infamous spirit for which the watch is named), and all the vintage charm we have come to expect from Massena LAB in one surprisingly affordable (and highly limited) package. William Massena is one of those rare figures in the watch industry who everyone seems to know. He’s an outsized presence who seemingly manages to be everywhere at once and have a hand in every facet of the watch industry. Over the last few years though, his name has come to be associated primarily with Massena LAB, where he consistently produces some of the most talked about limited editions and collaborations on the market. This latest release follows closely on the heels of a watch introduced last month. That watch - a collaboration between Massena LAB, Pagès, and Phillips Auction House in association with Bass & Russo - debuted the M690 movement used in the Absinthe and drew inspiration in its layout from the iconic (and record-setting) 1952 Patek Philippe ref. 2458 produced for J.B. Champion, Jr.  That watch was one of only two Patek wrist watches to have been fitted with an Observatory-grade movement, and its unique d...

A New Limited Edition from Massena LAB and Phillips in Association with Bacs & Russo Pays Tribute to a Classic Worn & Wound
Patek Philippe Ref 2458 wristwatch originally Apr 30, 2024

A New Limited Edition from Massena LAB and Phillips in Association with Bacs & Russo Pays Tribute to a Classic

Phillips, along with Bacs & Russo, has recently unveiled the 1952 Observatory Dial Limited Edition. This watch was created in partnership between three industry leaders: Phillips Watches, William Massena from the horological concept studio Massena LAB, and the award-winning independent watchmaker Raúl Pagès. The result is a watch that encompasses each collaborators’ unique talents, while building a watch that melds past and present seamlessly. Drawing inspiration from the legendary Observatory-grade Patek Philippe Ref. 2458 wristwatch, originally crafted in platinum for collector Joe Ben “J.B.” Champion, Jr. in 1952, this watch pays homage to horological history. Notably, the original timepiece set a record in 2014 as the most valuable time-only wristwatch ever auctioned, solidifying its iconic status. Despite its vintage influences, the 1952 Observatory Dial Limited Edition has a distinctly modern essence. Building upon the technical foundation established by Massena LAB and Raúl Pagès in 2022 with the Magraph Limited Edition, this collaboration introduces a 38.5mm × 10mm stainless steel case housing the manual-wind, proprietary caliber M690. This movement is a refinement of Massena LAB’s inaugural movement, features sub-seconds at 9 o’clock and hand-decoration (including hand finished anglage on bridges and plates) overseen by Swiss craftsmen under Pagès’ direction.  Embracing a love for vintage timepieces and the narratives surrounding them, the colla...

Louis Erard and Massena LAB Follow Up on Last Year’s Regulator with a New Monopusher Chronograph Worn & Wound
Louis Erard Jun 27, 2023

Louis Erard and Massena LAB Follow Up on Last Year’s Regulator with a New Monopusher Chronograph

Last year’s Massena LAB collaboration with Louis Erard, a regulator in an unmistakably classic style with variants in gold and rhodium dial executions, was a success for both brands, with the watch being shortlisted for the Grand Prix d’Horlogerie de Genève. This week, that release gets a follow up in the form of the new Le Chronographe Monopoussoir Louis Erard x Massena LAB, a monopusher chronograph that shifts the design language of last year’s release to a new complication. The driving force behind Massena LAB, to make a style of watchmaking typically reserved for only the most well heeled collectors accessible to anyone, is very much apparent in the new monopusher, as it takes both a complication and visual aesthetic that are often associated with a certain level of opulence and made them quite a bit more approachable. The monopusher is an interesting counterpoint to last year’s regulator. In terms of mechanical complexity, the monopusher has a clear edge, yet the design here is striking in its restraint. The regulator shows its time telling information in a busy cluster of hands and subdials, but with the monopusher we only get one additional register, a 30 minute counter at the 12:00 position. It’s a simple and straightforward execution of a complication that can often be something of an eye chart, and with the single pusher that simplicity is carried over to the chronograph’s literal operation as well.  Aesthetically, we get a similar treatment on the ...

Louis Erard Introduces the Le Chronographe Monopoussoir Massena LAB SJX Watches
Louis Erard Introduces Jun 27, 2023

Louis Erard Introduces the Le Chronographe Monopoussoir Massena LAB

Louis Erard has once again joined forces with Massena LAB for another take on a common complication. Le Chronographe Monopoussoir draws inspiration from 19th century pocket watches and continues with the styling from the first time these two brands collaborated.  Initial thoughts Louis Erard’s brand identity is continually shaped and defined by its many partnerships. Its latest collaboration with Massena LAB continues this creative streak with a relatively classical complication in the form of a mono-pusher chronograph.  Building upon their collaboration from last year, the latest timepiece has kept the distinctive grained dial that is industrially finished but well executed. They have opted for a more restrained design by having just a single register at twelve, deviating from the traditional two- or three-register configuration of most chronographs. Despite the minimalist aesthetic, the watch is very big at 43 mm wide and 15.7 mm thick. The thickness in particular is a lot and the size may turn some people off. The carries a substantial presence on the wrist, arguably too much for a watch of this style. One reason for the size is the movement, which is the same Sellita calibre found in all Louis Erard chronographs, including the Alain Silberstein iteration. For that reason, it also remains in the same price range, with a retail of US$4,950, making it fair value as an interesting yet affordable chronograph. At the same time, this distinguishes itself through the class...