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Studio Underd0g Gallery Studio Underd0g

Wristshot gallery from the Horlogeforum Studio Underd0g thread.

A Studio Underd0g April Fool’s Joke Becomes a Reality, Proving that Everyone Loves a Pizza Party Worn & Wound
Studio Underd0g Jan 19, 2024

A Studio Underd0g April Fool’s Joke Becomes a Reality, Proving that Everyone Loves a Pizza Party

What do Canned Unicorn Meat, a Tauntaun Sleeping Bag, an Apple Store Playmobil set with optional Line Pack, and the Studio Underd0g 01 SERIES Chronograph Pepper0ni have in common? All of these were introduced first as April Fool’s pranks before eventually transforming into real products (except the Apple Store Playmobil set - still a little mad at that one never making the leap). Back in the halcyon days of the internet, ThinkGeek specialized in this sort of April Fool’s nonsense. Today, Studio Underd0g is joining forces with Time+Tide to bring a little bit of that fun back. You may remember that back in April, Studio Underd0g founder Richard Benc (with some help from Time+Tide’s Andrew McUtchen) released a teaser video for another in the brand’s line of food-inspired watches. But where previous releases like the Watermel0n, Strawberries & Cream, or Pink Lem0nade have been mostly content to draw their bright color palettes from eponymous inspirations, the Pepper0ni promised a more… overt take on its namesake. While it quickly became apparent that the idea of a pizza-inspired 01SERIES Chronograph was meant as a one-off gag to celebrate the internet’s favorite holiday, apparently a huge number of you pizza/watch enthusiasts reached out asking after the watch. Now, nine months later, what was once a joke has become a reality - well, actually, two realities - because the real-life version of the Pizza Party chronograph comes in two distinct flavors: Pepper0n...

Your Pizza Is Ready! - Introducing The Highly Requested Studio Underd0g Pepper0ni And Hawaiian Chronographs Fratello
Studio Underd0g Jan 19, 2024

Your Pizza Is Ready! - Introducing The Highly Requested Studio Underd0g Pepper0ni And Hawaiian Chronographs

Did anyone order pizza? Well, actually, I know many of you did. When Studio Underd0g founder Richard Benc and Time+Tide founder Andrew McUtchen seemed to launch a pizza watch last April, watch enthusiasts went wild. Unfortunately, it was a very well-played April Fools’ joke, and everybody could soon get back to what they were doing. […] Visit Your Pizza Is Ready! - Introducing The Highly Requested Studio Underd0g Pepper0ni And Hawaiian Chronographs to read the full article.

The Studio Underd0g 02Series Field is now available for pre-orders Time+Tide
Studio Underd0g Nov 2, 2023

The Studio Underd0g 02Series Field is now available for pre-orders

Following the highly anticipated launch of the brand’s new design, the Studio Underd0g Field collection is finally available for pre-orders. Though they’re by no means your bog-standard, military issue field watch, the Pink Lem0nade, Steffany Blue, Full Mo0n and Midnight models bring a unique dial construction to the table, alongside plenty of lume. Enquire about … ContinuedThe post The Studio Underd0g 02Series Field is now available for pre-orders appeared first on Time+Tide Watches.

Hands-On: The 02SERIES Field Watches from Studio Underd0g Avoid the Sophomore Slump Worn & Wound
Studio Underd0g Nov 1, 2023

Hands-On: The 02SERIES Field Watches from Studio Underd0g Avoid the Sophomore Slump

As hard as it is to create a certifiable hit watch in the cutthroat independent watch space, it’s perhaps even more difficult to deliver on a follow up. The sophomore slump is a real concern, and I imagine many indie darlings have thought long and hard about how to make good on the promise of an exciting, popular debut.  Studio Underd0g burst onto the scene a few years ago with colorful chronographs that conjured a surprising variety of culinary delights. Everything from pizza, to blueberries, to their iconic watermelon chronograph, pleasing watch enthusiasts with designs that are pure fun. They’re also quite unapologetically transgressive, and part of the exciting thing about Studio Underd0g is the idea that we’re seeing a brand that exists at an affordable price point write their own rule book. It’s a sensibility that is more attuned with streetwear, or contemporary art, than old-school watchmaking.  $900 Hands-On: The 02SERIES Field Watches from Studio Underd0g Avoid the Sophomore Slump Case Stainless steel Movement Sellita Manual Winding SW210-1 Dial Multi layer full lume/sapphire Lume Yes Lens Sapphire Strap Leather Water Resistance 100 meters Dimensions 37 x 46mm Thickness 12.6mm Lug Width 18mm Crown Push/pull Warranty Yes Price $900 So the question really becomes: where do you go artistically after an initial success that’s objectively kind of weird? Thinking it through, a brand like Studio Underd0g has two options. They can double down, get stranger, an...

Studio Underd0g Unveils their Second Collection, a Contemporary Take on the Field Watch (with Plenty of Lume) Worn & Wound
Studio Underd0g Oct 17, 2023

Studio Underd0g Unveils their Second Collection, a Contemporary Take on the Field Watch (with Plenty of Lume)

Studio Underd0g has been charming watch enthusiasts with their colorful chronographs for the last few years, and at long last they’ve announced their follow up effort. This is a somewhat tall order – their chronos were hits in the collector community like few other watches can claim to be, largely a result of their total originality and the brand’s commitment to fully exploring their own design language. Their “Watermelon” chronograph is perhaps their most well known watch, but they’ve released many other equally colorful and exciting chronos, most of which are similarly inspired by the vivid colors of our favorite foods. “Mint Chocolate Chip” and “Strawberries and Cream” immediately come to mind, but their chronograph has been available in a rainbow of appetizing colors since its inception. With their new collection, Studio Underd0g is approaching color in a different way, and via a different platform, that’s simultaneously a little more traditional and also, in some ways, more transgressive.  The 02Series Field Collection from Studio Underd0g is their take on a classic field watch, with the hypothetical design brief being that the British Ministry of Defense has asked Studio Underd0g to create a reliable watch for the armed forces fighting in World War II. This, of course, is a familiar idea, and it’s a strange coincidence that this seems to be the season of contemporary British brands providing their own unique twist on something that’s existe...

New releases from Studio Underd0g, Omega and more Time+Tide
Omega Jul 29, 2023

New releases from Studio Underd0g, Omega and more

These last seven days have been full of events in the watch industry, from controversial, vintage-inspired releases, to Omega starting the countdown to the 2024 Olympics. And for the first time, a furniture and lighting company surprisingly joins the list: we are very curious to see how that one will evolve. Enjoy! Raymond Weil Freelancer … ContinuedThe post New releases from Studio Underd0g, Omega and more appeared first on Time+Tide Watches.

Studio Underd0g’s whimsical offerings are now available in the Time+Tide Shop! Time+Tide
Studio Underd0g May 22, 2023

Studio Underd0g’s whimsical offerings are now available in the Time+Tide Shop!

While there’s plenty of (micro)brands out there doing their thing in their own unique way, there is no brand out there that quite does it like Studio Underd0g. Their funky two-register chronographs have captured the hearts of enthusiasts ever since they first released in 2020, stemming from unique, often food-related, inspiration. We’re excited to offer … ContinuedThe post Studio Underd0g’s whimsical offerings are now available in the Time+Tide Shop! appeared first on Time+Tide Watches.

Ahead of the carve: The tasty stylings of the Studio Underd0g Pumpkin Time+Tide
Studio Underd0g Oct 17, 2022

Ahead of the carve: The tasty stylings of the Studio Underd0g Pumpkin

I remember, quite clearly, the first time I heard about Studio Underd0g. It was during a session on Clubhouse where owner Richard Benc was talking about what he wanted to accomplish with his brand by making playful watches that never took themselves too seriously. Watches that reminded us of how fun this hobby can be. … ContinuedThe post Ahead of the carve: The tasty stylings of the Studio Underd0g Pumpkin appeared first on Time+Tide Watches.

Studio Underd0g Introduces the Strawberry & Cream SJX Watches
Studio Underd0g Aug 15, 2022

Studio Underd0g Introduces the Strawberry & Cream

A watch designer by profession, Richard Benc started Studio Underd0g in early 2020 during the lockdown in London, having previously designed watches for Braun, the German consumer goods maker famed for its shavers and industrial design. His brand got its start with a series of affordable mechanical chronographs defined by a quirky aesthetic, including examples modelled on the colours of watermelon and mint-chocolate chip ice cream. Now Studio Underd0g has taken the covers off its latest two-counter chronograph, Strawberries & Cream. Inspired by the colours of the eponymous desert, the watch was born from chance meeting from Miguel Seabra, a Portuguese journalist specialising in tennis and watches. A fan of Studio Underd0g from its inception, Mr Seabra and the brand’s founder shared a joke last year about the perfect dessert while watching tennis in summer, resulting in this edition. Initial thoughts While salmon is a fad, mechanical watches for men in bright pink are uncommon, which immediately sets Strawberries & Cream apart from its competitors. Admittedly this not the first pink dial from Studio Underd0g – the first was the Watermelon watch in bright green and pink – but this is arguably the more appealing since the colours simple go better together while being more wearable. The price-to-quality ratio of the Strawberries & Cream is good. The watch gets most things right. Both the case and dial are basic but interesting nonetheless, while the movement is a gentl...

Studio Underd0g unveils Strawberries & Cream Chronograph inspired by Wimbledon snack Time+Tide
Louis Erard x Alain Silberstein SecondeSeconde Aug 3, 2022

Studio Underd0g unveils Strawberries & Cream Chronograph inspired by Wimbledon snack

The Swiss industry can feel a bit stuffy at times, a seriousness derived from a sense of luxury, heritage and timekeeping tradition. But we are increasingly seeing independents and micro-brands inject more playfulness into horology – from H. Moser & Cie, MB&F;, Louis Erard x Alain Silberstein, SecondeSeconde, Bamford and more. Another name you would … ContinuedThe post Studio Underd0g unveils Strawberries & Cream Chronograph inspired by Wimbledon snack appeared first on Time+Tide Watches.

Studio Underd0g makes the world’s first ever watch with a dial made from eggplant Time+Tide
Studio Underd0g Mar 31, 2021

Studio Underd0g makes the world’s first ever watch with a dial made from eggplant

Sustainability, veganism and organic materials may be the way forward, but they’re still a foreign language to many of the larger players in the watch industry. But microbrand Studio Underd0g is displaying a more progressive mindset after making the world’s first ever watch with a dial made from eggplant skin. Just like a bespoke wristwatch, … ContinuedThe post Studio Underd0g makes the world’s first ever watch with a dial made from eggplant appeared first on Time+Tide Watches.

MICRO MONDAYS: Studio Underd0g are smashing Kickstarter with a fresh sense of humour. We talk to their founder about making watches fun again Time+Tide
Studio Underd0g Mar 14, 2021

MICRO MONDAYS: Studio Underd0g are smashing Kickstarter with a fresh sense of humour. We talk to their founder about making watches fun again

Studio Underd0g have a refreshingly playful approach to watchmaking. As the British microbrand explain on their website. “When the biggest news in the watch-world for 2020 is that a certain brand (that shall not be named) had increased their case size by an unfathomable 1mm it got us thinking… Why… so… serious…? Don’t worry, we … ContinuedThe post MICRO MONDAYS: Studio Underd0g are smashing Kickstarter with a fresh sense of humour. We talk to their founder about making watches fun again appeared first on Time+Tide Watches.

Studio Underd0g and Fears Team Up for Another Cocktail Inspired LE, the 02SERIES Manhattan Worn & Wound
Studio Underd0g Sep 25, 2025

Studio Underd0g and Fears Team Up for Another Cocktail Inspired LE, the 02SERIES Manhattan

By definition, a heritage brand needs to be something of a stalwart within its industry. By remaining conservative, it can uphold certain design vernaculars of a bygone era, thereby ensuring both its own heritage status and the traditions with which its industry hinges upon. This is, of course, the case with many centuries-old watch brands and, perhaps, what you’d think of the British brand Fears, which was founded in 1846. Instead, what we see within the context of its revival in 2016 is a brand that builds upon it’s heritage to produce something appreciative of its archive, yes, but is not handcuffed to its own tradition. I mention this all to say that a Studio Under0g x Fears collaboration excites me greatly. First and foremost because I’m a fan of Mad Men and its cocktail-inspired release, the Manhattan, is eye-catching enough for me. But also because it shows the forward-thinkingness of a brand that is hellbent on bringing Britain’s oldest watchbrands into the 21st century with one of its youngest. The Manhattan isn’t the first collaboration between these two brands. Earlier this year, the 02SERIES Gimlet enjoyed a limited release at British Watchmakers’ Day in March. Now, we see a similar event-exclusive release, this time for WindUp Watch Fair NYC next month, where the limited production will be available on a first-come-first-serve basis. With its amber-colored dial and steel cushion case, the Manhattan definitely lives up to the urbanity of its namesak...

Introducing – Meet the Gimlet, a New Fears x Studio Underd0g Watch with a Twist Monochrome
Studio Underd0g Jan 30, 2025

Introducing – Meet the Gimlet, a New Fears x Studio Underd0g Watch with a Twist

Fears Watch Company, initially founded in 1846 in Bristol (UK), thrived as a family-run business for over a century before closing its doors in 1976. In 2016, Nicholas Bowman-Scargill, the great-great-great-grandson of its original founder, revived the brand, bringing new life to this historic name. Nicholas happens to be an early supporter and friend of […]

News – Seagull Drastically Limits Supply of the ST-19 Chronograph, but not for Studio Underd0g Monochrome
Studio Underd0g Nov 14, 2024

News – Seagull Drastically Limits Supply of the ST-19 Chronograph, but not for Studio Underd0g

While widely known as a China-made movement, the Seagull ST-19 chronograph has always been well-accepted by the watch community. It looks good, it has a tried-and-tested architecture (well, of course, being a copy of an old Venus 175), it has a classic combo of column-wheel and horizontal clutch and, mostly, it made it possible to […]

REVIEW: Hands On With The Studio Underd0g Mint Ch0c Chip WatchAdvice
Christopher Ward Baltic Formex May 17, 2024

REVIEW: Hands On With The Studio Underd0g Mint Ch0c Chip

In the early 2020s, everything was shut down, and the watch industry was beginning to stagnate. However, one man decided to make the most of it and designed a watch – inadvertently helping facilitate the ‘Rise of the Microbrand.’ But do we believe the hype? Let’s find out! What We Like: A non-serious yet refined design Remarkable build quality for the price point Comfortable and well-made strap with plenty of adjustment What We Don’t: Insufficient lume Crown and pushers are extremely fiddly to use Low power reserve Overall Rating: 8.5/10 Value for Money: 9/10 Wearability: 8/10 Design: 10/10 Build Quality: 7/10 The 2020s post-pandemic watch industry has been coined by some to be the ‘Rise of the Microbrand.’ for those unfamiliar with the term, a microbrand is a watch brand, usually independently owned and run by a small team – Essentially a small business or a start-up, in normal terms. What the ‘Rise of the Microbrand’ indicates is the massive resurgence of interest in said start-ups, which in turn has been a contributing factor to saving modern horology as we know it. That might sound like hyperbole to you, but I don’t say it lightly – Microbrands like Christopher Ward, Baltic, Formex and Farer have grown to the point where they now challenge household names. Every day, promising young microbrands such as HZ Watches also come out of the woodwork, transforming the industry in small but significant ways. We even got the chance to look at a HZ wat...