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Tank Cartier

Louis Cartier's 1917 rectangular design, inspired by the Renault FT tank.

NOT ON MY WATCH: The one “truly strange and unnerving” detail that ruins the Cartier Tank for this writer Time+Tide
Cartier Tank Apr 12, 2020

NOT ON MY WATCH: The one “truly strange and unnerving” detail that ruins the Cartier Tank for this writer

Remember the moral of The Emperor’s New Clothes? When something is universally praised, you become unwilling to speak out, even if something is gravely wrong on a fundamental level. That’s how I feel about the Cartier Tank. I know this is wildly sacrilegious. The Cartier Tank is, after all, one of the most iconic watches … ContinuedThe post NOT ON MY WATCH: The one “truly strange and unnerving” detail that ruins the Cartier Tank for this writer appeared first on Time+Tide Watches.

RECOMMENDED READING: History of the Must de Cartier Tank Time+Tide
Cartier Tank Editor’s note I Oct 8, 2019

RECOMMENDED READING: History of the Must de Cartier Tank

Editor’s note: I think most people reading this fully appreciate just how dire things were in the 1970s as a result of the notorious “quartz crisis”. Myriad Swiss watchmakers seemed to just disappear overnight, succumbing to a battery-powered onslaught led by Seiko, who inundated the wristwatch market with inexpensive, accurate timepieces. It was an interesting … ContinuedThe post RECOMMENDED READING: History of the Must de Cartier Tank appeared first on Time+Tide Watches.

VIDEO: The Cartier Tank Américaine, now in steel Time+Tide
Cartier Tank Américaine now Sep 7, 2017

VIDEO: The Cartier Tank Américaine, now in steel

As Sandra so helpfully informed us yesterday, Cartier introduced the Tank Américaine in 1989. A bulked-up version of the Cintrée, with broad, muscly brancards, this Tank managed to capture not just the spirit of the times but also the bold, entrepreneurial spirit of the continent for which is was named. I can’t help but think … ContinuedThe post VIDEO: The Cartier Tank Américaine, now in steel appeared first on Time+Tide Watches.