SJX Watches
Office-Dweller: Rolex Debuts Submariner Desk Clock and Gold Cufflinks
Rolex has just unveiled a fully branded line of accessories for office dwellers, featuring both cufflinks and a genuine Submariner desk clock. The move not only extends the brand’s product range, but reinforces its lifestyle dominance beyond its traditional domain. With its decades-long reputation for precision, quality and retail discipline, Rolex has planted a new flag: high-end accessories built with the same seriousness and iconic design language as its wristwatches. Initial thoughts Rolex has earned its dominant position in the Swiss watch industry in large part by taking everything it does very seriously. So it’s not surprising to see that the formal launch of a full line-up of accessories is treated with due seriousness. This is not the first time that Rolex has offered cufflinks; some references were exhibited at Watches & Wonders this year and have been quietly available for purchase at brand boutiques for some time. But the formal roll-out on the website is a decisive step, and reveals that Rolex wants to give its legions of fans another touchpoint with their favourite brand. On the other hand, the official desk clock is new and quite surprising in its execution, though perhaps it shouldn’t be. Rendered in a heavy 80 mm stainless steel body with a real Cerachrom ceramic bezel and sapphire crystal, it feels like a true Submariner (albeit one that is not water resistant). In terms of value, the accessories are expensive in an absolute sense but are priced rea...
