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Results for Le Sentier

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Le Sentier

Vallée de Joux village; home of Jaeger-LeCoultre since 1833 and Blancpain since 1992 revival.

Seiko Launches a Pair of Updated Marinemasters with their Higher End 8L45 Movement Worn & Wound
Seiko Launches Mar 19, 2026

Seiko Launches a Pair of Updated Marinemasters with their Higher End 8L45 Movement

A common critique leveled at Seiko over these last few years is that they’ve abandoned the affordable enthusiast dive watch market and have been creeping toward a higher priced product. Honestly, it’s fair. Those of us of a certain age can fondly remember the days when an SKX diver could be had for a few hundred bucks, and it basically stood alone in the Venn diagram of pedigree, dive watch bona fides, enthusiast credibility, and affordability. The fact is, there’s a lot of competition for affordable divers these days, much of it driven by the popularity of a handful of key Seiko references.  So it’s no wonder that they’ve sought to expand their footprint elsewhere and make a higher end, more expensive product. What often gets lost in these conversations is that the higher priced Seiko divers are actually very good dive watches that still cover much of that hypothetical Venn diagram, perhaps leaning a little further away from affordability. Seiko recently announced a handful of new references and while many of us hoped a truly affordable SKX alternative might be in the mix, they’ve once again debuted a new diver at a higher rung of their pricing ladder.  The highlight for collectors and serious Seiko fans will likely be the Seiko Prospex Marinemaster 1968 Heritage Diver’s Watch (the official Seiko naming conventions are always a bit cumbersome). Yes, this is yet another mostly historically accurate take on the first ever diver rated to 300 meters of water r...

Introducing - Beaubleu and the Monnaie de Paris Join Forces to Strike the Dials of La Pièce 1 & 2 Monochrome
Mar 13, 2026

Introducing - Beaubleu and the Monnaie de Paris Join Forces to Strike the Dials of La Pièce 1 & 2

Beaubleu is a young, independent French brand founded in 2017 by automotive and luxury product designer Nicolas Ducoudert. Gaining attention for the circular, orbiting hands featured in the brand’s collections, Beaubleu returns with new models born from an unexpected collaboration with the Monnaie de Paris, the official French national mint. Founded in 864, the mint […]

Introducing - Girard-Perregaux Pays Tribute to the Year of the Horse with a Special La Esmeralda Tourbillon Monochrome
Girard-Perregaux Pays Tribute Feb 18, 2026

Introducing - Girard-Perregaux Pays Tribute to the Year of the Horse with a Special La Esmeralda Tourbillon

Since yesterday, China has started the New Year festivities, celebrating the Year of the Horse. Like every year, we’re seeing watch brands launching dedicated limited editions, as listed here. A bit late to the show, Girard-Perregaux is presenting its own take on the concept. But what the brand has done is, undoubtedly, the most exclusive horse-themed […]

Portrait - Speaking to Bernard Van Ormelingen and Bernard Braboretz, the Watchmaking Duo Behind L’Atelier Bernard Monochrome
Jan 30, 2026

Portrait - Speaking to Bernard Van Ormelingen and Bernard Braboretz, the Watchmaking Duo Behind L’Atelier Bernard

Although some might argue it has never lost its touch, it must be said that the independent watchmaking scene feels rejuvenated and stronger than ever. Just a couple of years ago, creative souls looking to make a name for themselves struggled to find traction and lure collectors to make their dream come true. Established names […]

The Lord Elgin “Chevron” Direct Read 7775 Jump Hour: Mid-Century Watch Design at Its Peak Worn & Wound
Casio nal blog post or Dec 17, 2025

The Lord Elgin “Chevron” Direct Read 7775 Jump Hour: Mid-Century Watch Design at Its Peak

Never has there been a more attention-grabbing timepiece in my watch box than the Lord Elgin Direct Read 7775, commonly nicknamed the Chevron by enthusiasts. Every collector has a watch (or two, or three, or four, or five, or…) they’ve always wanted to add to their collection but can’t, for reasons like price, availability, or both. The Chevron has been near the top of my list for many years. When it was released to the public in 1957, it cost customers $79.50, the equivalent of roughly $917.67 in 2025. While fortunately not fetching that price on the market currently, a rough condition example can still set a collector back hundreds of dollars. The disheartening state of my wallet has made acquiring one infeasible and, even more so, impractical. However, when I saw a Chevron in good condition pop up on eBay for a solid price a few months ago, a good friend of mine and I worked out a deal to acquire it and finally add one to my collection (thanks again, Mike!). Now, with an example of my own, I can rest assured knowing that my years of yearning were not in vain–this watch is truly a joy to own.  History and Rundown on the Direct Reading Line When my love for the Chevron model first began, very little information regarding the watch’s history was available online. Outside of the occasional blog post or auction listing, there were no published articles or deep dives available (or at least easily locatable). Research conducted for this article was sparked when I ca...

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning SJX Watches
Rolex Identity Dec 2, 2025

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning

The marketing history of Rolex shows a brand building its public face step by step through symbols, carefully chosen moments, and tightly controlled messages. From its beginnings in 1905, Rolex shaped a clear, recognisable image, with a strong emphasis on visibility, control and consistency. The company spent real effort defining what the name Rolex should evoke and how that image would appear in print, in shop windows and on people’s wrists. Where many watchmakers leaned on language around heritage and handcraft, Rolex developed a communication style rooted in achievement, trust and broad recognition. The brand favoured association: with pilots, swimmers, climbers, tennis players, orchestras, laboratories and prize-giving institutions. Sponsorships, endorsements and even model names formed a linked pattern, presenting the Rolex watch as the natural companion of records, frontiers and public success. Hans Wilsdorf, the founder, treated promotion and product as parts of the same task. He saw that a claim about performance gained weight when tied to a visible test or public event, and that reputation could grow through displays of endurance, accuracy and elegance under pressure. The waterproof Oyster case, observatory trials, Channel swims, aviation flights and Himalayan expeditions all served as stages on which the watch and the story moved together. Across the decades this approach produced one of the most coherent brand stories in modern watchmaking. Through long-standi...

Introducing - Roger Dubuis is Back to Classic Designs, with the new Hommage La Placide Perpetual Calendar Monochrome
Roger Dubuis Nov 12, 2025

Introducing - Roger Dubuis is Back to Classic Designs, with the new Hommage La Placide Perpetual Calendar

For many years, you’ve probably known Roger Dubuis for its bold, angular watches with openworked movements and tourbillon(s), most of them under the Excalibur collection. And while most are technically very impressive, this isn’t exactly the style that Mister Dubuis defined when he created the brand in the mid-1990s. The earliest watches, known as the […]