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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Introducing – The Capri, The Shaped, Dress Watch Collection of De Rijke & Co. Monochrome
De Rijke & Co Dutch watchmaker Dec 16, 2025

Introducing – The Capri, The Shaped, Dress Watch Collection of De Rijke & Co.

Dutch watchmaker de Rijke & Co. is among those that get noticed by thinking differently. The brand’s debut Amalfi collection, launched in 2019, was built around a clever rotatable centre case inside an outer cradle, a concept that fused functionality and design ingenuity. For its second collection, the brand steps away from case mechanics and […]

A New Twist on the Ocean Inspired Dive Watch LE from Zenith and Topper Worn & Wound
Grand Seiko dial textures – it’s Dec 15, 2025

A New Twist on the Ocean Inspired Dive Watch LE from Zenith and Topper

The last few weeks of the year are usually pretty quiet on the new release front, but there have been a handful of last minute limited editions come across the wires recently that are definitely of at least some interest. We just brought you news of a new Doxa LE from our friends at Topper Jewelers in Burlingame, CA, and in what amounts to an insanely quick turnaround, they’re back again with what surely has to be their final release of the year, a new collaboration with Zenith. This watch does one of my favorite things a watch can do, which is to completely hide its coolest feature most of the time, only allowing it to be visible under very specific conditions. It’s the same reason I love the less obvious and more subtle Grand Seiko dial textures – it’s the watch equivalent of a secret handshake.  The Defy Extreme Diver Topper Edition is built on Zenith’s contemporary diver platform, an overengineered, 600 meter diver in the Defy line. Zenith has done a nice job of building out their diver selections in the last year or so, almost to the point where it’s hard to believe that they went so long without a true diver in the collection. At the moment,  enthusiasts have the choice between the Defy Extreme Diver like the one seen here, or an only slightly more sedate “Revival” diver that’s essentially a one to one recreation of a vintage reference. The shared DNA between the two is obvious, and the way Zenith has positioned these watches within their own cata...

I Ask AI To Find Me A New Watch: Will It Be The Same Watch I Picked Myself? Fratello
Dec 14, 2025

I Ask AI To Find Me A New Watch: Will It Be The Same Watch I Picked Myself?

I’m in the market for a go-anywhere, do-anything watch. My search begins with a set budget of between €4,000 and €5,000 and a list of must-have features, including a GMT function, a depth rating of at least 100 meters, and an automatic movement. Apart from a measurable amount of money and spec list, there are […] Visit I Ask AI To Find Me A New Watch: Will It Be The Same Watch I Picked Myself? to read the full article.

Memorable Moments: What Shook The Watch World In 2025? Fratello
Dec 11, 2025

Memorable Moments: What Shook The Watch World In 2025?

What shook up the watch industry in 2025? There are plenty of things, I suppose, but since the watch industry is a multifaceted entity, I think I should elaborate. In terms of innovative watchmaking, 2025 proved to be an interesting year. Many prominent brands released technical innovations that demonstrate how the universe of mechanical timepieces […] Visit Memorable Moments: What Shook The Watch World In 2025? to read the full article.

Timex Expedition Scout Review: The Best Field Watch On A Tight Budget? Teddy Baldassarre
Timex Dec 8, 2025

Timex Expedition Scout Review: The Best Field Watch On A Tight Budget?

The Timex Expedition Scout is a military inspired watch that has been around for years now and is a staple in the affordable field watch space. In fact, this is probably among the least expensive quality field watches out there and while it’s far from perfect, it’s got a lot to offer. [toc-section heading="Some Timex history"] Timex dates back to 1854, when the Waterbury Clock Company first set up shop in Connecticut. Following World War I, the brand emerged as a leading producer of affordable wristwatches built for everyday wear, all centered around a reputation for rugged reliability. Their memorable slogan “takes a licking and keeps on ticking” was born in the 50s and was inspired by their well-known televised torture tests that cemented Timex as the watch that simply wouldn’t quit. These stunts became part of pop culture, reinforcing the idea that a Timex was resilient (in addition to affordable). [toc-section heading="Timex and Military Field Watches"] As for field watches like this one, Timex has some genuine (if modest) military credentials. In 1982, the brand produced low-cost, disposable mechanical watches in olive-green plastic cases, echoing the Benrus designs worn by U.S. service members during the Vietnam era. While Timex was never a major military supplier, it does provide some insight into their field-watch cred, and it helps explain why the brand’s modern Expedition line feels so grounded in that utilitarian, no-nonsense tradition. [toc-section ...

Introducing – Massena LAB & Raúl Pagès Celebrate the 30th anniversary of TimeZone with the New TZ30 Watch Monochrome
Massena Lab & Raúl Pagès Celebrate Dec 8, 2025

Introducing – Massena LAB & Raúl Pagès Celebrate the 30th anniversary of TimeZone with the New TZ30 Watch

For over a decade, Massena LAB has been a creative platform where contemporary horology meets historical inspiration. Founded by William Massena, a longtime figure in the independent watch scene and former Managing Director of TimeZone.com, the studio has earned a reputation for collaborative, limited-edition projects with some of the most talented watchmakers of our time, […]

Hands-On: The New Awake Sơn Mài The Deadly Watch Fratello
Dec 4, 2025

Hands-On: The New Awake Sơn Mài The Deadly Watch

With its latest release, Awake has returned to the silver screen for inspiration. The new Sơn Mài The Deadly Watch takes its cues from a film by one of my favorite directors. Quentin Tarantino’s 2003 movie Kill Bill arrives in wrist form, complete with the legendary colors worn by the star character, Beatrix Kiddo, played by […] Visit Hands-On: The New Awake Sơn Mài The Deadly Watch to read the full article.

Rolex 1908 Review: The Dress Watch For A New Generation Teddy Baldassarre
Rolex Dec 4, 2025

Rolex 1908 Review: The Dress Watch For A New Generation

It’s easy to see Rolex exclusively as a sport watch brand, if even a luxury oriented one, thanks to collections that have helped to define their respective genres, such as the Submariner, the GMT-Master, the Explorer, and the Daytona. While they undoubtedly are just that, Rolex has another dimension to be discovered in more formal territory, and it’s a side we probably don’t see as often as we should, at least if their latest 1908 collection is anything to go by. Following the discontinuation of the Cellini collection in 2023, Rolex revealed its replacement in the 1908, sporting a familiar yet novel design language, and an entirely new movement in the caliber 7140. It was an immediate breath of fresh air, and a rare truly new release from the brand.  [toc-section heading="Some Rolex Design History"] Rolex has more than a century’s worth of design language to draw upon, and it would do exactly that with the design of the 1908. From the shape of the case, to the details of the bezel, and even the design of the hour numerals, the 1908 feels like a love letter to the history of Rolex. As a result, it’s a design that doesn’t feel entirely formal in nature, landing in a more versatile space than you might imagine, especially in the right spec. This is a watch that feels appropriate in a wide range of uses, from dressed to the nines in a suit and tie, all the way down to t-shirt and jeans affairs, this is a truly dynamic platform.  From the first oyster style cases ...