MB&F;’s Affordable M.A.D.1 is Now Slimmer and Swiss
Conceived as an affordable sub-brand of MB&F;, M.A.D. Editions has become a runaway success by making an MB&F;-esque design accessible. Now the concept has been further refined with the M.A.D.1S, where the suffix stands for slimmer, Swiss, and single cylinder. The case is thinner by almost 4 mm, and now contains a Swiss-made movement that indicates the time (approximately) on a single cylinder. Initial thoughts The original M.A.D.1 was a fun watch that was affordable but expensive, and extremely thick at almost 19 mm. The slimmed down version has sleeker proportions, and the same price tag, but offers comparatively better value. The M.A.D.1S is priced at CHF2,900, just like the original version. Like the original, the M.A.D.1S is priced well for a watch with a little bit of the MB&F; magic, but expensive for a watch of its build and movement. However, the M.A.D.1S is comparatively less expensive, and conversely offers a bit more value, because it has a slightly more upscale movement inside. Mad but more wearable Two versions of the M.A.D.1S are available, one with a blue dial and the other in purple. The blue is available to the public, while the purple is only for “Friends & Tribe”, namely associates of the brand and owners of MB&F; watches. Both will be sold via an online raffle, as is convention for the M.A.D. watches. Both editions are otherwise identical, with a case that’s substantially slimmer than the original M.A.D.1. While the original was almost 19 mm high, th...
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