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Seamaster Omega

Omega's 1948 waterproof family. Home of the Diver 300M (James Bond), Ploprof, Planet Ocean, and Aqua Terra.

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Louis Brandt

La Chaux-de-Fonds watchmaker who founded the firm that became Omega in 1848.

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Bienne

Bilingual Swiss city; HQ of Rolex (1919), Omega (1880), Tissot, Movado, Mido, ETA SA, Nivarox-FAR.

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Pie Pan Dial Omega

Faceted multi-level dial designed by Pierre Vibert for the 1952 Omega Constellation; modern Globemaster reissue.

Louis Moinet Introduces the Memoris Spirit 40 Fratello Edition SJX Watches
Omega Moonwatch But Aug 15, 2022

Louis Moinet Introduces the Memoris Spirit 40 Fratello Edition

Based in the capital city of the Netherlands, Fratello Watches is a watch magazine best known for having coined the social media hashtag “Speedy Tuesday” dedicated to the Omega Moonwatch. But its latest announcement comes from the realm of independent watchmaking in the form of the Fratello x Louis Moinet Memoris Spirit 40 Chronograph Limited Edition. A new take on Louis Moinet’s signature chronograph, the Fratello edition will be available on its website on August 16. The 25-piece limited edition employs orange accents to dress up the open-worked aesthetic of the Memoris Spirit, which has a laterally-coupled, column wheel-equipped chronograph constructed on the dial. Initial thoughts More compact than past Louis Moinet chronographs, the Memoris Spirit 40 is wearable and lightweight, although it remains a notably thick watch due to the height of the movement. The height is justified because the watch is all about the movement, which is obviously interesting. All of the intricacies of the chronograph mechanism are exhibited on the dial, making it one of the few watches to have a traditional chronograph set-up visible on the front. However, the base movement relies on the architecture of the Valjoux 7750, which is a good thing from a reliability and functionality perspective, though one would hope for something fancier at this price point. The styling of the watch is simpler than the average Louis Moinet, but still elaborately conceived. The lugs, for instance, are ope...

Daniel Craig’s Omega Seamaster from No Time to Die to be auctioned for charity Time+Tide
Omega Seamaster from No Time Jul 29, 2022

Daniel Craig’s Omega Seamaster from No Time to Die to be auctioned for charity

When you ask many collectors what got them into watches, you’ll often hear them attribute the spark to James Bond. The charismatic secret agent is intricately tied to timepieces, wearing various watches from Rolex, Seiko, Heuer, Pulsar, and, more recently, Omega across the six decades and 25 films of the James Bond franchise. As a … ContinuedThe post Daniel Craig’s Omega Seamaster from No Time to Die to be auctioned for charity appeared first on Time+Tide Watches.

Equation of Time Introduces the Fat Arrow Collaboration SJX Watches
Omega Jul 25, 2022

Equation of Time Introduces the Fat Arrow Collaboration

Conceived sub-brand of RGM, one of the original independent watchmaker in America, Equation of Time is a maker of affordable watches often created in collaboration with collectors, with the latest being the Fat Arrow Collaboration Watch. The dial of the watch reproduces a 2015 artwork created by watch photographer Atom Moore that’s a riff on the pilot’s wristwatches supplied to the Royal Air Force in the 1950s by brands like Omega and IWC. Like the military-issue originals, the Fat Arrow Collaboration is a compact, hand-wind timepiece with the feel of a vintage remake, but st apart with a dial that’s clearly modern and definitely original. Initial thoughts The Fat Arrow Collaboration (FAC) is one of many watches inspired by vintage military timepieces, but it is cleverly different. It utilises the historical arrow emblem used to mark British military equipment as a decorative element. Mr Moore’s original artwork, Fat Arrow, is an artistically-altered photography of a CK 2777 “Fat Arrow” wristwatch, one of many that Omega supplied to the Royal Air Force starting in 1952. The FAC retains the feel of the vintage original with an identically-sized case, but with Mr Moore’s Fat Arrow mashup as the dial. That makes the FAC different enough, in fact, to be interesting despite being a no-frills watch. Fat Arrow by Atom Moore The dial is covered with both the “Fat Arrow” and “Thin Arrow” in all their respective iterations. That might sound excessive, but ...

Ed Sheeran shows hardcore watch collectors are also on the MoonSwatch hype train Time+Tide
Omega Apr 26, 2022

Ed Sheeran shows hardcore watch collectors are also on the MoonSwatch hype train

The raging hype over the MoonSwatch has provoked a maelstrom of opinions. Some people believe it’s a bold collaboration that has reinvigorated the appeal of both Swatch and Omega. Others dismiss the MoonSwatch as little more than a marketing stunt that cheapens Omega’s iconic Speedmaster and even risks diminishing its long-term appeal. As the discussion … ContinuedThe post Ed Sheeran shows hardcore watch collectors are also on the MoonSwatch hype train appeared first on Time+Tide Watches.

VIDEO: Hands-on with all 11 missions of the Swatch x Omega MoonSwatch Time+Tide
Omega MoonSwatch Apr 22, 2022

VIDEO: Hands-on with all 11 missions of the Swatch x Omega MoonSwatch

To say that the announcement of the Swatch x Omega MoonSwatch BioCeramic was the debut of the year would be an understatement. In fact, you could even argue it was the drop of the last decade. Waitlists and queues for watches are by no means a foreign concept to collectors, but this idea is typically … ContinuedThe post VIDEO: Hands-on with all 11 missions of the Swatch x Omega MoonSwatch appeared first on Time+Tide Watches.

Pretty in pink (and purple) - Nomos spin the colour wheel for the new Club Campus Time+Tide
Omega Apr 20, 2022

Pretty in pink (and purple) - Nomos spin the colour wheel for the new Club Campus

Colour is no longer a novelty in the watch space, with many brands releasing rainbow-inspired dials in their everyday wear pieces. We’ve extensively covered the contributions from Rolex and Omega to name but a couple. Nomos is also no stranger to colour, previously applying a bright touch to the Ahoi. With the new Club Campus “blue … ContinuedThe post Pretty in pink (and purple) – Nomos spin the colour wheel for the new Club Campus appeared first on Time+Tide Watches.

50 years ago: The story of Apollo 13 and the Omega Speedmaster Time+Tide
Omega Speedmaster Anyone who has Apr 16, 2022

50 years ago: The story of Apollo 13 and the Omega Speedmaster

Anyone who has encountered the Omega brand is no doubt familiar with the Moonwatch and possibly the most compelling and historically significant story behind a watch of all time. Strapped to the wrist of Buzz Aldrin, the Omega Speedmaster became the first watch to be worn on the moon during the Apollo 11 mission. But … ContinuedThe post 50 years ago: The story of Apollo 13 and the Omega Speedmaster appeared first on Time+Tide Watches.

Marketing guru explains why the MoonSwatch was a genius co-branding move Time+Tide
Omega Apr 9, 2022

Marketing guru explains why the MoonSwatch was a genius co-branding move

Last week at Watches & Wonders, I suspect that the watch that was discussed most regularly and with most animation wasn’t even released at the show. Countless times over dinners or drinks, I heard the subject of the MoonSwatch pop up and everyone had an opinion on the shock collaboration between Omega and Swatch. Some … ContinuedThe post Marketing guru explains why the MoonSwatch was a genius co-branding move appeared first on Time+Tide Watches.

4 Radical Red Watches From Omega, Bell & Ross, Rado, And Oris - Reprise Quill & Pad
Bell & Ross Rado Apr 7, 2022

4 Radical Red Watches From Omega, Bell & Ross, Rado, And Oris - Reprise

In recent years, the world of high-end watches has become a far more colorful place. We have evolved from decades of conservatism in which a blue dial was daring to a kaleidoscopic era where anything is possible. And now red arrives, which has the advantage of a richness of hues. Here Martin Green looks at four new red-dialed watches from Bell & Ross, Oris, Rado, and Omega.

Swatch Drops the Bioceramic MoonSwatch Collab with Omega SJX Watches
Omega Perhaps Mar 24, 2022

Swatch Drops the Bioceramic MoonSwatch Collab with Omega

Perhaps the most surprising launch of the year so far, the Bioceramic MoonSwatch is a collaboration between Swatch and the maker of the Speedmaster Professional. The MoonSwatch is essentially Moonwatch “lite” – it has all the key details such as lyre lugs and a Velcro strap, but a quartz movement and small price tag. And the MoonSwatch is next level in terms of range. Whereas the original Moonwatch is mostly black, Swatch offers almost dozen variants of the MoonSwatch, each dedicated to the most significant bodies of the solar system, such as the Sun, Moon, and Mars. The MoonSwatch “Mission to Mars”, a tribute to the Speedmaster “Alaska Project” but with the entire case in bright red ceramic Initial thoughts The MoonSwatch is an exemplary crossover because its encapsulates the specialties of each brand. Combining the quintessential cheerful style of Swatch with Omega’s iconic Moonwatch results in a fun, lighthearted watch that’s very affordable. But it’s also a shocking product because the two brands are poles apart in terms of positioning and pricing. Put simply, an Omega strap costs more than the average Swatch watch. Swatch is clearly the winner. It’s an especially shrewd move for the maker of plastic watches, since some of the prestige and historical significance of Omega rubs off onto Swatch. As for Omega, it’s a purposeful act of brand dilution, no doubt in the hope that it brings the brand to a new audience that will aspire to own the real d...