Results for Abraham-Louis Breguet

F Fratello

Fratello

Breguet style or dressy roulette-inspired Feb 12, 2026

Introducing: The Baltic MR Moissanite - The Final MR…For Now

Baltic’s MR, which stands for “micro-rotor,” is the perfect affordable flex on the wrist. The 36mm watches in the collection feature a sturdy field-watch case paired with either a Breguet-style or dressy roulette-inspired dial and, to top it all off, a micro-rotor movement. For around €700, the Baltic MR offers unmatched style and attitude, even […] Visit Introducing: The Baltic MR Moissanite - The Final MR…For Now to read the full article.

Read article

M Monochrome

Monochrome

Louis Vuitton TAG Heuer Bvlgari Hublot Jan 25, 2026

Recap – The Finest New Watches Of LVMH Watch Week 2026

We’re only about three weeks in, but the first annual watch fair is already behind us. LVMH Watch Week served up some very lovely new watches from within the LVMH group’s brands: Louis Vuitton, TAG Heuer, Bvlgari, Hublot, Zenith, Daniel Roth, Gérald Genta and Tiffany. And even though the amount of new watches on display […]

Read article

W Worn & Wound

Worn & Wound

Louis Vuitton Jan 22, 2026

A Quick Look at the TAG Heuer Carrera Seafarer

LVMH Watch Week has become the first of the blast waves of new releases we can expect every year. Siloed to one group, it leans toward the high end. Actually, very high end, with the most eye-catching releases relegated to Daniel Roth, Gerald Genta, and the eponymous Louis Vuitton, the latter of which actually had the most intriguing releases of them all. “Über collector” brands the lot; there’s plenty to appreciate, especially as they lean into haute-indie aesthetics. Yet, the lack of accessibility for us mere mortals takes a bit of the fun out of it. LVMH is not exactly known as an “approachable” luxury mega-conglomerate, but at least with Zenith and TAG Heuer in its portfolio, it has some brands that lean toward enthusiasts. After spending an afternoon with Hublot, Zenith, and TAG Heuer, getting to see a sample of novelties (it was pretty clear that all are holding back for Watches & Wonders), the watch that left the strongest impression a day later was TAG’s Carrera Seafarer. A follow-up to their 2024 Hodinkee collaboration, the major differences are the new color, which is exquisite, the “beads of rice” bracelet, and widespread availability. Having never encountered the Hodinkee collab in the metal, getting to try the Seafarer on for the first time left an impression. IMAGE COURTESY OF ANALOG/SHIFT For those unfamiliar with the Seafarer’s heritage, here’s a tl;dr: they were a line of chronographs that included a unique additional complication, a t...

Read article

M Monochrome

Monochrome

Louis Vuitton Jan 22, 2026

Introducing – L’Epée 1839 Reimagines its La Regatta Clock with Enamel

For over 180 years, L’Epée 1839 has been one of the greatest specialists in high-end mechanical clocks, from traditional carriage timepieces to captivating, bold creations like the 1520-component Albatross and other time-telling objects developed in cooperation with MB&F;, cars and aeroplanes for Tiffany & Co., or an Imperial Hot Air Balloon for Louis Vuitton, to […]

Read article

M Monochrome

Monochrome

Louis Vuitton continues Jan 19, 2026

First Look – The Sleek Gerald Genta Geneva Time Only

La Fabrique du Temps Louis Vuitton continues to expand the Gérald Genta collection with the introduction of the Geneva Time Only, a new pair of 38mm timepieces. Following the Geneva Minute Repeater, this new model carries forward the same design, with fluid geometry, architectural precision, and attention to proportion, now presented in a simpler, time-only […]

Read article

M Monochrome

Monochrome

Louis Vuitton s La Fabrique Du Jan 19, 2026

First Look – The new Daniel Roth Extra Plat Rose Gold Skeleton

It should now be known by most watch enthusiasts that the highly revered name Daniel Roth, often seen as one of the precursors of independent watchmaking in the 1980s, was resurrected by Louis Vuitton’s La Fabrique Du Temps. The return of the brand was done gradually, first by launching the Tourbillon, a watch deeply inspired […]

Read article

M Monochrome

Monochrome

Breguet Jan 9, 2026

Hands-on – L.Leroy Osmior Bal du Temps, Sounding the Return of a Famed Name

If I had to describe the return of L.Leroy, once one of France’s most illustrious watchmaking houses, with its name respected as much as those of Breguet and Ferdinand Berthoud, it was very theatrical. Founded in 1785 by Charles Leroy in Paris, it became famous for its marine chronometers, regulator clocks, and commissions for European […]

Read article

S SJX Watches

SJX Watches

Breguet overcoils Dec 10, 2025

In-Depth: Understanding Isochronism and Oscillators

The beginning of 2025 marked the 350th anniversary of the hairspring, the invention that made portable precision timekeeping possible. To commemorate the occasion, we published a series of deep dives covering the disputes around its invention, the evolution of spring materials over the years and the finer rules of forming Breguet overcoils. This final instalment examines isochronism. Some initial definitions and considerations A proper and universal definition of isochronism is: the property of an oscillatory system to maintain the same period of vibration despite variation in environmental factors. This implies that a vibrational system’s behaviour is inherent and external factors should not influence its frequency.  A few basic terms help frame the discussion. The period, measured in seconds, is the time taken for the oscillator to travel from one extreme position, through equilibrium, and back again. Frequency, measured in Hertz, is the inverse of the period; a system with a constant period can serve as a stable timebase. The amplitude is the distance swept by the oscillator from the equilibrium point to its extreme position. In practical terms, when saying that a sprung balance has an amplitude of 330°, it means the balance wheel rotates a full 330° in one direction from its equilibrium point before swinging back.  Figure I. Anatomy of a sinusoidal wave. In watchmaking parlance, isochronism means that an oscillator keeps the same period, regardless of its amplit...

Read article

S SJX Watches

SJX Watches

Louis Erard continues Dec 5, 2025

Le Régulateur, Reinvented Yet Again

Louis Erard continues its prolific run of collaborations with the Le Régulateur Louis Erard x Worn & Wound, designed with the New York-based publication behind the value-focused Windup Watch Fair. Known for reinterpreting its popular regulator model through limited editions created with independent watchmakers and designers, Louis Erard now turns to a collaborator rooted in accessible watch culture, resulting in a design that blends layered dial architecture with the brand’s familiar 39 mm steel case and reputation for value. Initial thoughts If there’s one brand that has managed to build an identity around collaborations, it’s Louis Erard. Over the past few years the brand has released an astonishing range of limited edition series, usually built around the Le Régulateur platform, designed in collaboration with a diverse mix of watchmakers and designers. Notable releases include collaborations with Konstantin Chaykin and Vianney Halter, but these are just two among many. Louis Erard’s latest is a collaboration with New York-based Worn & Wound, a watch blog with an e-commerce business. Worn & Wound is also the driving force behind Windup Watch Fair, a collector-focused watch fair that takes place in New York, San Fransisco, Dallas, and Chicago each year. Worn & Wound’s primary focus is value-oriented watches, so the collaboration with Louis Erard makes perfect sense. Like most of the brand’s watches, Le Régulateur is a good value, managing to sneak in just u...

Read article

S SJX Watches

SJX Watches

Breguet pocket watch No 4763 Nov 26, 2025

Complicated Collectors: Gerd Ahrens

In the autumn of 1948, at Galerie Fischer’s auction house in Lucerne, a young Swiss watchmaker secured Lot 155, a Breguet pocket watch, No. 4763, circa 1848, with a straight-line club-tooth lever escapement. The case, fitted later by E. Brown at George Daniels’s suggestion to employ original movements and parts held in stock, aligned with his purpose. For most collectors, such a purchase might not have represented a pure Breguet. But for Gerd Ahrens, it was something altogether different: the first sentence in what would become a four-century narrative of mechanical ingenuity. Gerd Ahrens in his shop office on Schwanenplatz 7 around 1955. Image – Gerd Ahrens Foundation: a life built on wheels and springs Gerd Ahrens was born on September 18, 1920, in Hamburg, Germany, at a time when mechanical watches represented the pinnacle of portable precision. His father, Otto Ahrens, born in 1877, had already established himself as a highly respected watchmaker. Otto’s path, however, would be marked by the upheavals of the twentieth century. Before World War I, he had operated a successful shop in Paris and had built connections throughout the watchmaking centres of Inner Switzerland. The evidence of his skill was tangible: Otto personally built ten pocket watches, demonstrating not just commercial acumen but genuine mastery of the craft. Then the war came. Otto was forced to close his Paris shop in 1914, and the conflict left him penniless. A trained craftsman of the highest...

Read article

M Monochrome

Monochrome

Louis Vuitton Nov 20, 2025

Introducing – The Gérald Genta Gentissima Oursin Goes Bold, With a 41mm Case and Meteorite Dials

Gérald Genta, the famed creator of some of the most influential and daring watch designs, founded his eponymous brand in 1969, and in 2023, it was relaunched. Guided by La Fabrique du Temps Louis Vuitton and Artistic Director Matthieu Hegi, Genta’s creations were revisited with both reverence and ambition. The Gentissima Oursin series, introduced last […]

Read article

S SJX Watches

SJX Watches

Louis Vuitton resurrected Nov 17, 2025

Highlights: Independent Watchmaking at Phillips Hong Kong Fall 2025

A window into the early days of contemporary independent watchmaking, the upcoming Phillips Hong Kong auction offers an unexpectedly diverse line-up, including a single-owner collection of 1990s watches. The indie selection ranges from Daniel Roth in the late 1980s to Philippe Dufour’s influential finissage. And the historically-minded enthusiast will also notice the catalog includes work from an era when star independent watchmakers, such as Louis Cottier, counted brands as their clients. Lot 982 – Daniel Roth Ref. 2187 Tourbillon “Double Face” After helping establish Breguet as a Swiss watchmaker, Daniel Roth established his eponymous brand in 1988 with his inaugural model being the ref. C187/2187, a tourbillon wristwatch with two faces. The front indicates the time and showcases the tourbillon at six o’clock, while the reverse is home to the date and power reserve indicator. Despite the strikingly exotic look for the time – remember this was the late 1980s – the tourbillon actually employs the familiar Lemania tourbillon calibre, unsurprising given that Mr Roth helped with the construction of the calibre while he was at Breguet. While the bones are Lemania, the aesthetic is uniquely Daniel Roth. The grey dial has a pinstripe guilloche while the three-armed seconds hand indicates the time on a three-layer scale. Just last year, Louis Vuitton resurrected the Daniel Roth marque with a new generation of the iconic tourbillon powered by an all-new calibre deve...

Read article

S SJX Watches

SJX Watches

Louis Vuitton LVMH just announced Nov 12, 2025

LVMH Acquires Stake in Movement Maker La Joux-Perret

The world’s largest luxury group, Moët Hennessy Louis Vuitton (LVMH), just announced that it has taken a minority stake in Swiss movement manufacturer La Joux-Perret, an important supplier to the group’s watch brands as well as the industry at large. Owned by Citizen of Japan, La Joux-Perret also controls a few of its own brands, including Arnold & Son and Angelus, that will remain independent. The solar-powered TAG Heuer Formula 1 that relies on technology licensed from Citizen Initial thoughts LVMH’s investment in La Joux-Perret marks a logical next step in its long-term effort to consolidate movement production within the group. Such arrangements are becoming increasingly common - Hermès and Chanel, for instance, have taken similar minority stakes in movement makers Vaucher and Kenissi, respectively. LVMH, which owns TAG Heuer, Bulgari, Zenith, Hublot, and of course Louis Vuitton, had already hinted at this direction. Last year, Frédéric Arnault, son of Bernard Arnault and then the head of LVMH’s watch division, proposed expanding Zenith’s manufacture to supply movements to other group brands. That plan has been partly realised with Zenith now producing Bulgari’s Solotempo calibre. However, the idea of Zenith supplying a high-volume brand like TAG Heuer always seemed unlikely, which helps explain this latest move. La Joux-Perret’s solar technology for movements is particularly important to TAG Heuer, the most important watch brand in LVMH in terms o...

Read article

M Monochrome

Monochrome

Breguet Mathey-Tissot Oct 24, 2025

Introducing – The Airain Type 20 “70 Ans”, a Horizon-Blue Tribute to the French Flyback Chronograph

Born from the French Ministry of Defence’s Type 20 brief in the mid-1950s, the Type 20 Chronograph watches featured a black dial, a flyback (retour en vol) function, a rotating bezel, and pilot-proof robustness. Alongside fellow suppliers like Breguet, Mathey-Tissot, and Auricoste, Airain’s Type 20 quickly became one of the most recognisable field chronographs. A […]

Read article

S SJX Watches

SJX Watches

Louis Vuitton Monterey Oct 15, 2025

SJX Podcast: Primetime for Fashion Brands?

On episode 14 of the SJX Podcast, Brandon Moore and SJX unpack the new Louis Vuitton Monterey and discuss where fashion brands fit in the contemporary fine watchmaking landscape. Are collectors who ignore these kinds of products intellectually lazy? We also cover the latest from Lange, which just added a stone onyx dial to the Saxonia Thin – is it the perfect watch for your next soiree? Listen on Apple Podcasts, Spotify, and Youtube.  

Read article

M Monochrome

Monochrome

Louis Vuitton s La Fabrique du Sep 5, 2025

Introducing – The New Gérald Genta Gentissima Oursin Black Onyx and Burgundy

Regarded as the most influential 20th-century watch designer and a key figure in the revival of mechanical watchmaking, Gérald Genta (1931-2011) is the name behind countless icons that still hold sway today. In 2023, Louis Vuitton’s La Fabrique du Temps (LFT) haute horlogerie division announced the return of Gérald Genta as a standalone brand. Overseen […]

Read article

M Monochrome

Monochrome

Louis Vuitton alongside Daniel Roth watchmaking Sep 4, 2025

Introducing – The New Gérald Genta Minute Repeater

Now in the hands of La Fabrique du Temps Louis Vuitton, alongside Daniel Roth, watchmaking brand Gérald Genta came back on the scene last year with one of the boldest and least expected creations, the Gentissima Oursin collection. A watch paying tribute to the man’s bold designs, it will be joined this year by a […]

Read article

S SJX Watches

SJX Watches

Louis Vuitton La Fabrique du Temps Sep 4, 2025

Gérald Genta Strikes the Right Note with the Minute Repeater

The reborn Gérald Genta has just unveils a simply-titled complicated watch, the Minute Repeater. Although a new design, the striking timepiece harks back to Gérald Genta’s golden age in the late 20th century, in both style and quality of execution. The case takes a clean, cushion-shaped form, while the dial is glossy black onyx. And inside ticks the GG-002, a hand-wind movement derived from the longstanding repeater movement made by Louis Vuitton La Fabrique du Temps (LFT), the parent of Gérald Genta. Though not a limited edition, the yearly output will be limited to 10 pieces. Initial thoughts Big-name brand revivals are not always successful endeavours, since it is often difficult for new patrons to recapture the spirit and style of the original, while also making it financially viable. Gérald Genta is clearly an exception. It was relaunched in 2023 by Louis Vuitton, allowing it to lean more towards genuine quality rather than a flash in the pan.  The Minute Repeater is a welcome and original addition to the brand’s collection, embodying the late Genta’s instinctive design flair and aesthetic sensibilities, while being a new(ish) design. An especially pleasant surprise is the original case shape that certainly looks very Gérald Genta, but wasn’t previously in the catalogue, though Genta did pen similar cases in the past. In other words, this is not a remake. The shape sits between an ellipse and a rounded rectangle, capturing the gist of the 1970s design we...

Read article

S SJX Watches

SJX Watches

Louis Vuitton has been making inroads May 14, 2025

The Daniel Roth Extra Plat Returns in Rose Gold

The recently resurrected Daniel Roth brand has added a second regular production model to its catalogue, the Extra Plat Rose Gold. It’s powered by the same DR002 movement found in the Extra Plat Souscription, a 20-piece limited edition in yellow gold with a solid case back, now with a sapphire case back to show off the handsome, shaped calibre inside. Image – Daniel Roth Initial Thoughts It’s no secret that Louis Vuitton has been making inroads into independent watchmaking, through collaborations with leading independents and the Louis Vuitton Watch Prize. Louis Vuitton has taken a more direct approach by reviving one of the first modern independents, and it seems to have paid off. Ironically, despite being the product of a luxury giant, the Daniel Roth Extra Plat is comparable to many offerings from niche makers, which can be seen as praise of the former or reproval of the latter. Image – Daniel Roth In another contradiction, the Extra Plat’s 7.7 mm height isn’t exactly extra-flat by the standards of a two-hand, manually wound dress watch. For comparison, the original Extra Plat Automatic from 1990 was 6.7 mm thick, and the manual version was only 6 mm. This can be attributed to the new movement, which is thicker than those in historical Extra Plat models, but constructed and finished to a much higher standard, while also being an in-house calibre (the originals were powered by Frederic Piguet). Image – Daniel Roth The new regular production has more mainst...

Read article

M Monochrome

Monochrome

Louis Vuitton s direction gave us May 9, 2025

First Look – The New Daniel Roth Extra Plat Rose Gold Edition

The announcement two years ago of the comeback of Daniel Roth under Louis Vuitton’s direction gave us great hopes. Luckily, we didn’t have to wait long to see the first result of this anticipated return, which started with a yellow gold Tourbillon Souscription, a faithful tribute to the late-1980s reference C187 Tourbillon watch by Mr […]

Read article

S SJX Watches

SJX Watches

Breguet numerals Mar 11, 2025

A Tasteful Laurent Ferrier Classic Origin for Shreve, Crump & Low

One of the oldest jewellers in the United States, Shreve, Crump & Low (SC&L;) has turned to Laurent Ferrier (LF) for the Classic Origin SC&L; x LF, a tasteful take on the brand’s manual-wind, time-only wristwatch. Boston-based SC&L; was founded in 1796, but the new Classic Origin adopts a restrained aesthetic in blue and bronze that’s a welcome departure from the sector dials and Breguet numerals that characterise many of LF’s recent editions. Available in either stainless steel or red gold, the SC&L; edition is LF116.01, a hand-wind calibre that’s LF’s most accessible movement but still features refined touches like a linear winding click in polished steel. Initial thoughts I like the fact that the SC&L; edition adopts LF’s signature style while avoiding overused elements like a sector layout in “salmon” or green. This instantly sets the SC&L; version apart from most other Classic Origin iterations. Furthermore, the combination of grained blue and satin gold on the dial is unusual but appealing as it gives the watch a contemporary feel that works well with LF’s low-key “Galet” style. And the discreet SC&L; logo above the seconds is an elegant touch. The SC&L; edition being a manual-wind Classic Origin is both a pro and a con. It’s an advantage because of affordability; the Classic Origin is LF’s most accessible timepiece; the steel SC&L; edition costs US$42,000. However, the calibre inside doesn’t have the same level of detail as the micro-rotor automat...

Read article

S SJX Watches

SJX Watches

Louis Vuitton s investment Feb 27, 2025

Introducing the SJX Podcast

We are pleased to announce the launch of the SJX Podcast, which is now an official part of our programming. The podcast will be regular and topical (though the very first instalment was an ad hoc collector conversation). In the official inaugural episode, editor Brandon Moore and SJX talk about the state of the industry and Swiss watch export figures, the developments at LVMH watches, including Louis Vuitton’s investment in a state-of-the-art manufacture and Zenith’s evolution into a watchmaker’s watchmaker. They also look ahead to Watches & Wonders 2025, and discuss what’s on the cards for brands big and small. The podcast is now live on Apple Podcasts, Spotify, and YouTube. Addition March 8, 2025: YouTube link added.

Read article

D Deployant

Deployant

Louis Erard x Vianney Halter II Feb 7, 2025

TGIF Fit Check Video: new release

This week, we feature an outfit with a modest budget. Here is what he wore on the Le Régulateur Louis Erard x Vianney Halter II Review Video.

Read article

F Fratello

Fratello

Louis Vuitton Jan 30, 2025

Fratello Talks: LVMH Watch Week 2025

Hello there, and welcome to Fratello Talks. Last week, LVMH Watch Week took place. This week, Nacho, RJ, and Lex are looking at all the watches released by Zenith, TAG Heuer, Louis Vuitton, and Daniel Roth (to name a few). We review all the releases and share our thoughts on those we found worth highlighting. […] Visit Fratello Talks: LVMH Watch Week 2025 to read the full article.

Read article

S SJX Watches

SJX Watches

Breguet numeral Jan 28, 2025

Raymond Weil Introduces the Millesime Shellman Edition

Japanese retailer Shellman has given Raymond Weil’s vintage-inspired Millesime a gentle makeover with the Millesime Centre Seconds Shellman Limited Edition. While staying faithful to the original in overall style, the Shellman edition incorporates numerous subtle tweaks that reflect the detail-oriented approach of Japanese watch enthusiasts. The Shellman edition features a domed, “sector” dial with a two-tone “champagne gold” finish with a single Breguet numeral at 12 o’clock. But more notable is the case, which resembles the standard version on its face, but is actually thinner at just 9.25 mm, giving the watch a surprisingly slim profile. Initial thoughts In keeping with Shellman’s past limited editions, the new Millesime is vintage inspired and thoughtfully designed. Though it resembles the standard models in many ways, the Shellman edition is substantively different in several key respects, including with the two-tone, domed dial and thinner case. These refinements enhance the vintage flavour of the watch, and also give it better proportions. However, the typography for the brand name and “Automatic” is identical to that of the standard model. While the modern font doesn’t have the same vintage feel as the rest of the design, the print is in dark grey and less prominent. The Shellman edition is priced at JPY308,000 with taxes, or around US$1,950, which is about the same as the standard model. With its greater appeal and limited numbers, it is an ea...

Read article

M Monochrome

Monochrome

Louis Vuitton s La Fabrique Du Jan 21, 2025

First Look – The New Daniel Roth Extra Plat Souscription

Almost two years ago, the Daniel Roth brand was resurrected by Louis Vuitton’s La Fabrique Du Temps. It started with a yellow gold Tourbillon Souscription (ref. DR0011YG-01) that was pretty much a copy of the tourbillon made by Monsieur Roth back in the 1990s. After another tourbillon in rose gold that was introduced last year, […]

Read article

W Worn & Wound

Worn & Wound

Louis Erard who are bringing steampunk Dec 8, 2024

A Week in Watches Ep. 95 – A Colossal Collab, and More!

The year is winding down, but only after a few more new releases. On this week’s episode of A Week in Watches, we take a look at the Ressence Type 9, the smallest Ressence yet. Then we dive into Jacques Bianchi, square up with the Circula Facet, head to the mountains with Élge, and turn green with Fratello and Czapek-lastly, we nerd out with Vianney Halter and Louis Erard, who are bringing steampunk back. This week’s episode was brought to you by the Windup Watch Shop and its new Brooklyn showroom. Inside, find watches, accessories, EDC, and more from the Windup Watch Shop. The showroom is located at Worn & Wound HQ, a newly built-out shopping space that immerses you in watches from brands you won’t find in your normal AD. If you’re in the area and are interested in stopping by, head to Windupwatchshop.com to book an appointment. The post A Week in Watches Ep. 95 – A Colossal Collab, and More! appeared first on Worn & Wound.

Read article

S SJX Watches

SJX Watches

Breguet numerals Oct 15, 2024

The Habring² Oskar is a Classical Moon Phase

Described by Habring² as “a relative of Felix“, the Oskar shares the brand’s signature A11 movement but gains a calendar module, with the seconds at six or central. Launched to mark the 20th anniversary of Habring², the Oskar makes its debut in three different variants, a pair with date-and-moon and the final model with just a moon phase. All three feature the same classical aesthetic with Breguet numerals and a compact, 38.5 mm case. Initial thoughts The Oskar is an excellent example of what the Austrian independent has to offer – appealing, clean aesthetics paired with the excellent, proprietary A11 movement, and a price tag of well under US$8,000. And the Oskar also reflect Habring²’s technical competence that the brand managed to squeeze the complication module into a 9 mm high case, with the movement alone being just 5.5 mm high. Admittedly, the vintage-inspired styling might be a little generic, although it is easily appealing. The design is well-executed with a properly proportioned dial and thoughtful details. As is typical for Habring², the Oskar is an honest product and an excellent value proposition, with the moon phase model priced at €6,050 and the moon phase with pointer date about 10% more. Mid century style  The case is a simple, fuss-free affair that is similar to that found on other Habring² models, including the Felix. Entirely polished, the stainless steel case is 38.5 mm in diameter and 9 mm in thickness for both versions. All three m...

Read article

M Monochrome

Monochrome

Breguet Oct 9, 2024

Introducing – The White-Dial Airain Type 20 ACE

Founded in 1934, Airain was well known for its Type 20 flyback chronographs in the mid-20th century, supplying the French military along with brands like Breguet and Mathey Tissot. These chronographs could be instantly reset to zero by pressing the 4 o’clock pusher via the flyback function and had specific requirements like a bidirectional 12-hour […]

Read article

S SJX Watches

SJX Watches

Louis Vuitton TAG Heuer Oct 3, 2024

It’s Official: LVMH is a Formula 1 Sponsor Starting 2025

Having been a fait accompli since the summer, LVMH is now a key sponsor of Formula 1. Starting in 2025, the 10-year sponsorship deal will see the French luxury group become a top-level sponsor of F1. Several LVMH brands will be part of the sponsorship, including Louis Vuitton, TAG Heuer, and its drinks division Moët Hennessy that owns champagne makers like Moët & Chandon. Coming just after Louis Vuitton’s high-profile presence at the 2024 Paris Olympics, the F1 sponsorship deepens the group’s involvement in sports and popular culture. Spearheaded by Frederic Arnault, the head of LVMH Watches, the deal is worth about €100 million annually according to an LVMH insider. “For many years, several of our Maisons have also chosen to invest in Formula 1…”, said Mr Arnault, “We want to further grow this experiential dimension that Formula 1 provides all over the world.” From left to right: Stefano Domenicali, President & CEO of Formula 1; Greg Maffei, President & CEO, Liberty Media; Bernard Arnault, Chairman & CEO, LVMH Group; and Frédéric Arnault, CEO, LVMH Watches LVMH takes the place of Rolex as a “Global Partner” of Formula 1, the highest-level of sponsorship, putting the group alongside Amazon and Aramco. The deal was sealed as Formula 1’s owner, American entertainment giant Liberty Media, has successfully grown F1 beyond its traditional audience with new race locations like Las Vegas, a hit Netflix reality series, and an upcoming movie starring Brad...

Read article