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Geneva Watch Days 2026: the 10 releases worth knowing so far

From a chronograph-free Zenith El Primero to a €390,000 Gerald Genta minute repeater, ten of the watches that actually landed at Geneva Watch Days 2026.

Introducing: Victorinox Maverick (Live Pics) Hodinkee
Victorinox Maverick Live Pics What Sep 14, 2026

Introducing: Victorinox Maverick (Live Pics)

What We Know Victorinox has refreshed the Maverick in what amounts to the most dramatic reinvention of the line since it was first introduced over two decades ago. The Maverick line has long been a fixture in Victorinox's watch offerings, and the new generation introduced this week reinforces its position as Victorinox's "dressy" take on a dive (or dive-inspired) watch. The new Maverick, available in a handful of colors across quartz and automatic models, largely keeps the same ethos and intent as previous Mavericks, but sheds much (read: nearly all) of the visual identity that has made the Maverick recognizable over the last twenty-odd years. Now measuring 39mm across, the new watches are simpler, smaller, and more focused in their design than the outgoing generation. The watch is available in two basic models — one quartz, powered by a Ronda 715 movement, and the other automatic, powered by a Sellita SW200. The watches are largely similar, but a few subtle differences remain. The first is the bezel (bidirectional on both models). The quartz version uses a polished mineral insert, while the automatic uses a polished ceramic with a fully luminous scale. The markers are also slightly different, and while each version's caseback is decorated with a Swiss Army Knife, the caseback on the automatic is transparent with a wireframe graphic, while that of the quartz is solid with an engraved image. Beyond that, these watches are very similar, so choices come down to movement and...

First Look - The new Venezianico Redentore Levius, Italian Power and Titanium Case Monochrome
Venezianico Redentore Levius Italian Power Sep 14, 2026

First Look - The new Venezianico Redentore Levius, Italian Power and Titanium Case

Founded by brothers Alberto and Alessandro Morelli in 2017, Venezianico is a Venice-based brand, originally known as Meccaniche Veneziane. In recent years, it has increasingly focused on bringing more of its watch production and craftsmanship to Italy. The new Redentore Levius is one good example of the effort, combining a lightweight titanium case with a hand-engraved […]

Introducing: Benrus Type 3X (Live Pics) Hodinkee
Sep 14, 2026

Introducing: Benrus Type 3X (Live Pics)

What We Know With Benrus's revival well underway, 2026 opened with the reintroduction of the Sky Chief, a longtime Hodinkee favorite. Now the brand follows it with something new rather than another reissue: the Type 3X, developed in collaboration with U.S. Special Forces veterans. The watch traces back to the same premise that produced the original Type I and Type II: in the 1970s, the U.S. military wrote a formal MIL-SPEC for a wristwatch, and Benrus built the result. For the Type 3X, Benrus assembled a team of former Tier One special operations veterans to design a modern version of that watch from the ground up, prioritizing function over styling.  The Type 3X comes in two styles: one with a black composite-carbon case and a green mid-case, and another with a silver case and a black mid-case. Both pair a unidirectional rotating titanium dive bezel with an aluminum inner ring, and a single-domed sapphire crystal with a double anti-reflective coating. The black dial carries Old Radium Super-LumiNova on the markers and hands, with a date window aperture at 6 o'clock. Inside is the ETA 2893 automatic movement, delivering a 42-hour power reserve, 250 gauss of anti-magnetic resistance, and a 24-hour quickset GMT hand offering "caller-style" functionality. Water resistance is rated to 20 atm (660 feet). The case closes with a titanium caseback featuring the Benrus logo. The Type 3X comes on a color matching velcro fabric strap with an additional black rubber strap included. I...

Introducing: The MB&F; SP One Pavée (Live Pics) Hodinkee
MB&F; Sep 14, 2026

Introducing: The MB&F; SP One Pavée (Live Pics)

What We Know The MB&F; SP One, released in 2025, was unlike any watch the brand had ever designed. And the name—SP stands for "Special Project" —was telling. The watch was neither a zany Horological Machine nor a futuristic twist on more conventional watch design like Legacy Machine. Rather, it was the brand's first-ever take on a dress watch, in very compact proportions and with a movement suspended in the middle of it all. Those who doubted MB&F; could ever make anything close to a dress watch have now been squarely disproven, with the design extremely well received by collectors and with a rather long waitlist today (three years for the platinum variant, and slightly shorter for the one in rose gold). With the original two references in rose gold and platinum, MB&F; now introduces a new, third variation in white gold called the SP One Pavée. The new case metal for the SP One is rather insignificant compared to the main change here: a complete gem-setting makeover. There are a lot of new diamonds in the new variant—255 to be exact.  On the 38mm pebble-shaped case, diamonds grace the midcase, contrasting with the distinctive floating lugs of the watch. Diamonds grace the cap of the crown, as well as the pin buckle of the light, seafoam-colored strap. But that's not all—the inner beveled flange, previously a colorful brushed ring, is completely set in diamonds. The tilted dial, connected to the floating movement via conical gearing, is circularly brushed and treated...

Hands-On: The Tudor Northflag Hodinkee
Tudor Northflag It's been Sep 11, 2026

Hands-On: The Tudor Northflag

It's been a big year for Tudor. The brand is in the midst of a major anniversary celebration, with 2026 marking 100 years since Hans Wilsdorf filed the first paperwork that eventually led to Tudor's creation. Appropriately, that anniversary has been the dominant story this year, and it was reflected in their major novelty for Watches & Wonders 2026: the Tudor Monarch. That watch was, I think, largely a successful launch for the brand, and the supporting releases, though subtle, were meaningful and (in some cases) necessary. Still, for those of us who find ourselves generally drawn to Tudor's more utilitarian offerings, it was easy to feel a little overlooked coming out of Watches & Wonders. That changed last week with the launch of the new Northflag. The new watch is an update on the North Flag from 2015, and is aimed squarely at those looking for a compelling everyday adventure and exploration–ready watch. It does that, but it also brings the same maturity that has begun to permeate the Tudor lineup. But more on that in a minute, because before we talk about the Northflag, I want to talk about the North Flag (I know, vaguely confusing), and to do that, I need to talk about anniversaries. The Tudor North Flag I'm on record in several places as having my doubts about whether this was really the year for Tudor to mark the 100-year milestone. An even cursory look at Tudor's history quickly reveals that, while the Tudor wordmark may have been trademarked in 1926, and while e...

Highlights: Magnificent Pocket Watches at Sotheby’s Hong Kong SJX Watches
Patek Philippe Sep 11, 2026

Highlights: Magnificent Pocket Watches at Sotheby’s Hong Kong

In exactly a week, Sotheby’s Hong Kong will stage Important Watches, an impressive, two-day auction that includes a selection of outstanding pocket watches from Switzerland and Great Britain, namely timepieces by Patek Philippe and Charles Frodsham, with most of the latter made by Nicole Nielsen. Three watches stand out from this already elite herd, built by the best of London and Geneva – a modern grand complication, one of the first-ever flying tourbillon watches, and a minute-repeating pocket chronometer. Despite a recent uptick in interest, pocket watches still offer phenomenal value, and are often the most interesting lots in auction catalogues for movement nerds. The pocket watches in Sotheby’s upcoming sale exemplify this. Lot 2293 – Patek Philippe ref. 942/2 “Grande Complication” This is a relatively recent example of a historical Patek Philippe genre, the grande complication pocket watch, one that dates back over a century now. The common watch complications fall into three categories: chiming, timing, and calendars. Chiming watches include repeaters in all their resolutions, plus clock watches, alarms, and hour strikers. Chronographs, rattrapantes, dédoublantes and independent seconds functions are timing complications. Calendar complications, besides the obvious, include moon phase, time of sunrise and sunset, and equation of time. A triple complicated watch combines complications from all three families. For Patek Philippe this traditionally meant ...

The Chronograph That Rules Them All Is Back: Bow To The A. Lange & Söhne Triple Split In Platinum Fratello
A. Lange & Sohne Sep 11, 2026

The Chronograph That Rules Them All Is Back: Bow To The A. Lange & Söhne Triple Split In Platinum

There are 567 reasons to fall in love with the A. Lange & Söhne Triple Split in platinum. The only watch in the world capable of measuring intermediate and comparative times with an aggregate duration of up to 12 hours houses the 567-part hand-winding triple-rattrapante caliber L132.1, which has a hypnotizing effect on watch connoisseurs. […] Visit The Chronograph That Rules Them All Is Back: Bow To The A. Lange & Söhne Triple Split In Platinum to read the full article.

Hands-On: The Pattern Recognition B-Theory Series 1 Hodinkee
Audemars Piguet Sep 10, 2026

Hands-On: The Pattern Recognition B-Theory Series 1

About a year ago—or maybe two—I remember sitting in an Uber with Ben and some of the Hodinkee team as we drove down the Rue de Lausanne in Geneva, heading to Watches & Wonders. We had just grabbed a quick breakfast when Michael Friedman unexpectedly joined us. Yes, that Michael Friedman. The "AP, Michael Friedman, my friend's cooler" rap lyric guy. The guy who just so happened to have also formerly been a curator at the Willard House & Clock Museum and the National Watch & Clock Museum, Head of Watches at Christie's New York, a client advisor to people like Eric Clapton (during his pièce unique Patek years), and most recently the Head of Complications at Audemars Piguet. Okay, maybe you don't know Michael Friedman. But I knew him well and had some formative early-career experiences bumping into and getting to know him. I also knew he was working on a new brand, but had absolutely zero idea what it was. "It's wild," said Ben—or some approximation of that. "It's not so much a watch as a cuff, with a bunch of diamonds." What could that even mean? I had ideas in my head, but as they spiraled, they got further from the truth. As of a few months ago, we have the answer, and it's not what I had envisioned. The B-Theory Series 1 from Friedman's new brand Pattern Recognition is, as Ben said, far from a watch in most respects, but closer than I expected. Yes, it's jewelry. There are diamonds. And yet it's got the bona fides of technical watchmaking and connections with the pa...

First Look - New Sensations with Hublot’s new Big Bang Original Soft Touch Models Monochrome
Hublot s new Big Bang Sep 10, 2026

First Look - New Sensations with Hublot’s new Big Bang Original Soft Touch Models

For over two decades, Hublot has embraced the ‘Art of Fusion’, blending unexpected materials like rubber, gold, ceramic, and sapphire into bold visual statements. The latest Big Bang Original Soft Touch pushes the boundaries even further, inviting us to experience how a watch feels. More than just a coating, Hublot has integrated a microscopic, textured […]

Hands On: Girard-Perregaux Laureato Fifty Tourbillon Micro-Rotor SJX Watches
Girard-Perregaux Laureato Fifty Tourbillon Micro-Rotor Sep 10, 2026

Hands On: Girard-Perregaux Laureato Fifty Tourbillon Micro-Rotor

Girard-Perregaux (GP) is on the rebound after a few quiet years, and the Laureato Fifty Tourbillon Micro-Rotor 39 mm is a compelling addition to the premium sports watch arena. Featuring an all-new automatic tourbillon calibre and expensively crafted dials — with optional grand feu enamel — the Laureato Fifty Tourbillon embodies the strides GP has taken to reposition itself in the industrial-haute horlogerie segment. Initial thoughts I tend to feel somewhat jaded about tourbillons squeezed into sports watches, but I was pleasantly surprised by the thoughtful execution of the Laureato Fifty Tourbillon, from its grand feu flinqué enamel dial to the (surprisingly) solid gold bridges of the all-new cal. GP8410. Moreover, the brand managed to maintain the nearly ideal proportions of the Laureato Fifty while adding a finely finished free-sprung tourbillon to the lower half of the dial. While the 39 mm format is familiar, the cal. GP8410 is one of four new automatic calibres the brand has introduced in roughly the past year, after the workhorse GP4800, the automatic minute repeating cal. GP9530, and the GP9620 with the brand’s emblematic “three gold bridges” architecture. The nearly simultaneous release of these four distinct platforms hints at the investment put into GP since the group’s management buyout in early 2022. Priced at almost exactly US$100,000, both variants of the Laureato Fifty Tourbillon are positioned squarely against watches like the Vacheron Consta...

Hands On With The Jaeger-LeCoultre Master Control Chronometre Date Power Reserve WatchAdvice
Jaeger-LeCoultre Master Control Chronometre Date Sep 9, 2026

Hands On With The Jaeger-LeCoultre Master Control Chronometre Date Power Reserve

Jaeger-LeCoultre’s new Master Control Chronometre collection is a hit. Now we put the Date Power Reserve model under the microscope… What We Love Great integrated bracelet design, & a first for Jaeger-LeCoultre Super comfortable on the wrist  Bridges both sports and dress watch genres easily What We Don’t No lume, so a better watch for day wear vs an all-around sports watch The bezel could be larger or have more detailing for greater balance Need a corrector tool to change the date, so it isn’t easy to do when out and about. Overall Rating: 9.25 / 10 Value for Money: 9/10 Wearability: 9.5/10 Design: 9/10 Build Quality: 9.5/10 Mario has had his say on the new Jaeger-LeCoultre Master Control Chronometre Date, but now it’s my turn, and for this review, I’m getting hands-on with the Master Control Chronometre Date Power Reserve. Yes, the name is a mouthful, but that is ok, I’ll forgive Jaeger-LeCoultre as this is (spoiler alert) a fantastic watch that I really had a hard time faulting. Since seeing the full collection first-hand at Watches & Wonders this year, I had been keen on trying them for a longer-term review. I do love the rose gold variants, but the sensible part of me thought it best to give the steel version a try, as this is probably the more everyday-wearing watch, and design-wise, sits nicely between the date model and the perpetual calendar. First Impressions I’ll say this. My first impressions of the Jaeger-LeCoultre Master Control Chronomet...

A Night of Watches and Enthusiasm in Salt Lake and Officially Introducing Worn & Wound Recommended Worn & Wound
Accutron Alpina Sep 9, 2026

A Night of Watches and Enthusiasm in Salt Lake and Officially Introducing Worn & Wound Recommended

On August 27, Worn & Wound headed west for an evening of watches, good conversation, and plenty of time spent with fellow enthusiasts. Hosted with Citizen Watch America at Morgan Jewelers’ Center of Brilliance in Murray, Utah, the event brought together members of the local watch community and Morgan Jewelers’ clientele for a night of exploring, learning, and, of course, talking watches. With rare and unique watches from Citizen, Bulova, Accutron, Alpina, and Frédérique Constant on hand, there was plenty to see and plenty of reasons to linger. Attendees were able to get watches out of the case and onto their wrists, compare notes, ask questions, and learn from both the brands and one another. And, as tends to happen when a room is full of watch people, the conversation quickly moved well beyond the watches on display. There were plenty of highlights, including the Citizen Eco-Drive Photon, celebrating 50 years of Eco-Drive, as well as the limited-edition Hand-dyed Indigo Washi Paper Dial. Accutron brought its Spaceview 314, while Bulova showed off the retro-styled Super Seville Precisionist. Frédérique Constant and Alpina rounded out the mix with everything from an in-house worldtimer to the solar-powered Alpiner Extreme. But the watches were only half the fun. Enthusiasts mixed and mingled with Morgan Jewelers’ clientele throughout the evening, sharing collecting stories, swapping wrist shots, and helping one another discover something new. Some left with new kn...

Louis Vuitton Expands The Tambour Spin Time With Five Colorful Permanent-Collection Models Fratello
Louis Vuitton Expands Sep 9, 2026

Louis Vuitton Expands The Tambour Spin Time With Five Colorful Permanent-Collection Models

Louis Vuitton is expanding the Tambour Spin Time collection with five new references, moving the latest generation of its distinctive jump-hour watch from limited editions into the permanent collection. The new watches retain the architecture introduced in 2025 but bring new colors, materials, gemstones, and a more varied set of executions. So, before your head […] Visit Louis Vuitton Expands The Tambour Spin Time With Five Colorful Permanent-Collection Models to read the full article.

First Look - The new HKF005, a King Seiko Vanac with a Dial Inspired by Tokyo by Night Monochrome
Grand Seiko derived high-end automatic movement Sep 9, 2026

First Look - The new HKF005, a King Seiko Vanac with a Dial Inspired by Tokyo by Night

Released last year, the King Seiko Vanac came as a surprise from the Japanese manufacturer. Contrary to most previous King Seiko watches, inspired by the early days of the sub-brand, the Vanac was based on an edgy King Seiko reference from the 1970s and powered by a Grand Seiko-derived, high-end automatic movement. This sharp and […]

Timex Celestial Opulence Automatic TW2T86300 Review: Beautiful Design, but Mind the Scratches WatchRider
Timex Celestial Opulence Automatic TW2T86300 Sep 8, 2026

Timex Celestial Opulence Automatic TW2T86300 Review: Beautiful Design, but Mind the Scratches

When shopping for a women’s automatic watch, finding something that steps outside of traditional designs without becoming overly complicated can be a challenge. The Timex Celestial Opulence Automatic (TW2T86300) is a watch that attempts to strike that balance. It draws inspiration from the night sky and pairs it with a traditional mechanical movement.   However, as many owners quickly discover, its eye-catching design comes with a practical drawback that you should be aware of before making it your daily timepiece. The Appeal of the Celestial Opulence Design Let’s talk about the best part of the Timex TW2T86300: the way it looks. I am really drawn to the design of this watch, specifically the combination of black and gold. The watch features a gold-tone stainless steel case paired with a deep black dial. It’s a classic color combination that works with almost everything in my wardrobe. Whether I’m just wearing jeans and a t-shirt or dressing up a little bit for an evening out, the black and gold colorway manages to fit right in. It looks rich and warm, but the black keeps it grounded so it doesn’t look cheap or overly bright. The dial is where the “Celestial” name comes into play. It has a night sky theme, featuring small stars and Swarovski crystals acting as the hour markers. I usually don’t like crystals on watches because they can look tacky, but here they are small enough that they just look like distant stars catching the light. Another cool detail ...

The Curious Case Of The Boring Rolex Submariner Ref. 14060 Fratello
Rolex Submariner Ref 14060 When Sep 8, 2026

The Curious Case Of The Boring Rolex Submariner Ref. 14060

When it comes to watches, the little things often make the biggest difference. A power reserve indicator on the dial, the shape of a hand, or the location of a date are small but crucial factors in whether enthusiasts can fall in love with a watch. As a design fan and someone who worked in […] Visit The Curious Case Of The Boring Rolex Submariner Ref. 14060 to read the full article.

Talking Watches: With Pusha T -  On Rolex, Rap, And The Luxury Of Time Hodinkee
Cartier bust-downs are not simply Sep 8, 2026

Talking Watches: With Pusha T -  On Rolex, Rap, And The Luxury Of Time

In a Pusha T verse, every detail is chosen with purpose. Watches have long been a constant in his lyrics–they are part status symbol, part cultural shorthand, and always a reflection of how closely he pays attention. This kind of specificity is central to his writing, and it is also the clearest way into a watch collection that is not only bold in appearance, but governed by a set of standards. He describes himself as a student of culture, and over the years, that knowledge shaped a specific set of rules. Pusha buys through authorized channels, favors factory-set stones, and rejects aftermarket work. His lyrics about ruined Pateks and Cartier bust-downs are not simply jokes; he sees them as a kind of tutorial on what to do and what to avoid. Many of his watches are unapologetically gem-set, but the distinction is not between understated and extravagant. It is between an original idea and an imitation of one. Pusha's collection of Rolexes he brought that day. Then there is the waiting. Pusha named Daytona for what the watch represented to him: the luxury of taking the time required to get something right. The same principle now defines how he collects. Some watches arrived when they could still be bought from a display case. Others took years of patience. The watches on the table connect those two eras, revealing a collector whose access may have changed, but whose standards have not. This is Talking Watches with Pusha T. Rolex Submariner Date Ref. 16618LN With Black Dial...

TAG Heuer Carrera Chronograph Sport Hands-On Review: A Bigger, Sportier Carrera WatchAdvice
TAG Heuer Carrera Chronograph Sport Hands-On Sep 7, 2026

TAG Heuer Carrera Chronograph Sport Hands-On Review: A Bigger, Sportier Carrera

TAG Heuer has just unveiled the new Carrera Chronograph Sport, staying true to the model’s DNA, but in a more beefed-up fashion! What We Love The classic Carrera case shape is still immediately recognisable The move to 42mm makes the Carrera Sport much more wearable than the previous generation The green dial and silver dial variants look particularly good in person What We Don’t At 42mm, it is still a reasonably substantial watch The more robust design won’t have the same versatility as the 39mm Carrera Glass Box The blue dial and black dial models are not as eye-catching Overall Rating: 8.5 / 10 Value For Money: 8/10 Design: 8.5/10 Wearability: 8.5/10 Build Quality: 9/10 The TAG Heuer Carrera has never really needed an introduction. It has been one of the defining chronographs in the TAG Heuer collection since Jack Heuer introduced it in 1963, and over the years I’ve had the chance to wear and review plenty of different versions. Now, with the new Carrera Chronograph Sport, (just in time for the Madrid Grand Prix, as TAG Heuer is the race sponsor, I might add), TAG Heuer has taken the familiar Carrera formula and given it a little more presence, a sportier feel and, importantly, some better proportions. The new TAG Heuer Carrera Chronograph Sport models As you may imagine, this is not my first time wearing a TAG Heuer Carrera. I’ve reviewed plenty of Carreras over the years, from the revamped Glass Box models introduced in 2023 through to the Rose Gold Carrera ...

CIGA Design marks 65th anniversary of first successful Chinese Everest ascent Time+Tide
Sep 7, 2026

CIGA Design marks 65th anniversary of first successful Chinese Everest ascent

CIGA design celebrates the 65th anniversary of China’s first ascent of Mt. Everest via the North Ridge. The watch features an automaton of Liu Lianman’s “human ladder” that allowed his fellow climbers to successfully pass the “Second Step,” and continue onward to a successful summit.  The CIGA design Mechanical Automaton Watch Everest China 65th Anniversary … Continued

TAG Heuer Monza Flyback Chronograph Review: The Past Meets The Future For Its 50th Anniversary WatchAdvice
TAG Heuer Monza Flyback Chronograph Review Sep 4, 2026

TAG Heuer Monza Flyback Chronograph Review: The Past Meets The Future For Its 50th Anniversary

We take the new TAG Heuer Monza Flyback Chronograph hands-on to see how it brings 50 years of racing heritage into the modern era. What We Love Forged carbon makes the watch lightweight Heritage inspired dial design Flyback calibre delivers exceptional performance What We Don’t 50.85mm lug-to-lug can be challenging for smaller wrists with 15.22mm thickness, it remains noticeably substantial Chronograph pushers miss the forged carbon treatment Overall Rating: 8.6 / 10 Value For Money: 8.5/10 Design: 8.7/10 Wearability: 8.5/10 Build Quality: 8.5/10 TAG Heuer has introduced the latest chapter in the Monza story just in time for Formula 1’s return to the legendary Italian circuit. This time, however, the Monza is returning to its roots. Created to celebrate the collection’s 50th anniversary, the new Monza Flyback Chronograph brings back the black, white and red identity that made the original 1976 model such an iconic design. It also combines contemporary elements from the 2023 Monza edition, which, in many ways, makes this new Monza a meeting of the timepiece’s past and future. The story of the TAG Heuer Monza first begins in 1971, when Heuer established a significant partnership with the Formula 1 racing team Scuderia Ferrari. This momentous relationship extended well beyond a conventional sponsorship between a watch brand and a racing team, as Heuer supplied Ferrari with its sophisticated Centigraph electronic timing system. This electronic timing system allowed...