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Geneva Watch Days 2026: the 10 releases worth knowing so far
From a chronograph-free Zenith El Primero to a €390,000 Gerald Genta minute repeater, ten of the watches that actually landed at Geneva Watch Days 2026.
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Worn & Wound
Oris Celebrates Geneva Watch Days with Two New Releases: an Updated Aquis Chronograph and a Limited Edition Divers Sixty-Five
It’s been an undeniably good year for watches over at Oris. Whether your tastes skew toward the Aquis or the Divers Sixty-Five, there have been plenty of wonderful new additions to the Oris catalog in 2024, from the all-new Aquis introduced at Watches and Wonders to the slew of exciting LEs that have punctuated the year. For Geneva Watch Days, Oris is continuing the trend, marking Geneva’s second biggest week in watches with not only a new Divers Sixty-Five LE but a brand new generation of Aquis Chronograph as well. Since its introduction in 2015, the Divers Sixty-Five has been a clear hit for Oris. It’s one of those watches you actually see in the real world, and the versatile model has been the platform for some of the brand’s most popular and sought-after collaborations and limited editions. This summer alone has seen three wildly different interpretations of the Divers Sixty-Five hit the market, each with its own distinct appeal. This latest addition to the lineup sees Oris collaborating with France’s Ligue de Football Professionnel (LFP), along with LFP’s charity partner CNAPE (the National Convention of Child Protection Associations). Inspired by CNAPE’s mission, this 1,000-piece LE is replete with small details highlighting the partnership. Standouts here include the deep blue dial and the distinct font used for all the dial text, which is inspired by a child’s handwriting - a choice augmented by the rainbow of color used to spell out “water resi...
Revolution
Bulgari Initiates Geneva Watch Days 2020 (26-29 April)
Bulgari Initiates Geneva Watch Days 2020 (26-29 April), focused on European press and retailers after the cancellation of Watches & Wonders and Baselworld.
Quill & Pad
To Mr. Jean-Christophe Babin, CEO of Bulgari: Geneva Watch Days In August 2020 Isn’t Optimistic, It’s Delusional!
"Dear Mr. Babin, I’m speaking as a fan, but you are sure making it difficult. It gives me no pleasure to take shots at you like this, but if you keep standing up and saying these things, I’ll keep rebutting you," Ian Skellern begins his second open letter on this subject . . .
Hodinkee
Photo Report: Geneva Watch Days 2026
I'll admit it, Geneva Watch Days is one of my favourite times in the city. It's when our industry reunites after a long, heatwave-themed summer to meet friends from all corners of the watch world and get hands-on with the latest pieces from some of the hottest and most interesting brands. And that's the thing about this summer show: while Watches & Wonders draws our attention to the larger players, Geneva Watch Days lets us take a breather, slow this rapidly moving industry right down, and spend time with watches and brands of all sizes. Don't get me wrong, Bvlgari, Zenith, Daniel Roth, Girard Perregaux, MB&F;, and Breitling attend, but its city-centered format and later date on the calendar mean there's much more time to see smaller names and discover new ones. The 2026 edition set a new record with 71 participating brands, unveiling nearly 400 new releases. More than 2,500 private clients, collectors, and watch enthusiasts attended, alongside more than 500 international media and content creators. However, this year's edition drew 15,000 people in total, down from last year's peak of 17,000. News from the brands exhibiting was certainly plentiful and felt increasingly significant compared to previous iterations of the show (Breitling's House of Brands used the show to unveil Gallet to the world, and MAD Editions by MB&F; announced the MAD 3 - more on those in a moment). Yet on more than one occasion, conversations centered around how the show felt a little quieter than pre...
Video
The Best of Geneva Watch Days 2026
The Highlights of my trip to Geneva Watch Days 2026
Hodinkee
Editors' Picks: Our Favorite Watches From Geneva Watch Days 2026 (And Beyond)
In case you somehow missed it, last week was Geneva Watch Days. While not the absolute busiest week of the year for new watch releases, it's not far off the mark, and 2026 saw dozens of brands converging on Geneva to show off their latest and greatest novelties. We covered a lot of those watches as they dropped, but now that we've had a few days to process what we got to see (some of us in person, the rest vicariously), we thought it would be a good moment to share some of the watches that stood out to us from a week full of new watches. And please forgive us: while we did our best to hold ourselves to Geneva Watch Days proper, as was inevitable, a few ancillary picks made their way into the mix, but I think we can all agree they're still watches worth talking about. Of course, our ragtag team of editors can only cover so much here, so once you've seen all our picks, be sure to drop a line in the comments — we'd love to know which watches from Geneva Watch Days stood out to all of you. Laurent Ferrier Classic Moon Dusk in Yellow Gold (plus the M.A.D.3 Vincent Calabrese) [Ben Clymer] Can I pick two? I have to. Because this year kinda felt like the old days – the two watches I'd actually buy of GWD 2026 are from brands I've loved (and owned) a long, long time - Laurent Ferrier and MB&F;. The first is Laurent Ferrier's new limited run of "Dusk" annual calendar moonphases in yellow gold. As you probably know, I love yellow gold, and this is the first iteration of a lovely w...
Hodinkee
The Business of Watches Podcast: A Market Roundup Of Geneva Watch Days Releases With Tim Jeffreys And TanTan Wang
This week on The Business of Watches: a fresh take on the new releases we saw at Geneva Watch Days and what they might mean for the market. Ahead of a special request summer fondue dinner, Tim, TanTan, and Andy discuss what they saw, what they liked and didn't like from the slew of novelties presented during the event. We go deep into the debut of Gallet, discussing how the entry-level offering from Breitling's House of Brands will stack up against the competition and how it will re-enter the company into the cut-throat $3,000 to $6,000 price category at a time when the Swiss industry is struggling to halt the slide in volumes. We also talk about Bulgari, Oris, Frederique Constant, Girard-Perregaux, MB&F;, and the latest MAD Editions, and why, when it comes to Doxa, you can't have just one. Plus, what the return of a new Northflag (now one word) heralds for Tudor. There's plenty of watch business and strategy to discuss, and we hope you enjoy the conversation. Please leave any thoughts or questions in the comments section, and we'll do our best to respond. Want to subscribe so you never miss an episode? This show is being published to the original Hodinkee Podcasts feed, so you can subscribe wherever you find your podcasts, including Apple Podcasts, Spotify, or TuneIn. Show Notes 0:30 Tim Jeffreys0:32 TanTan Wang 3:38 Gallet (brand website) 5:28 Introducing: The Gallet Flying Officer (Hodinkee) 5:50 Gallet Revives Vintage Fan Favorites With New "Classics" Multichron...
Fratello
Fratello On Air: The Trends At Geneva Watch Days 2026
Welcome back to another episode of Fratello On Air! This week, we’re all back home. Balazs has returned from Geneva, and Mike has come in after three weeks of being on the road. In this episode, we review the overarching trends at Geneva Watch Days 2026 along with the top releases. Enjoy the show! This podcast […] Visit Fratello On Air: The Trends At Geneva Watch Days 2026 to read the full article.
SJX Watches
SJX Podcast: Geneva Watch Days Recap
Geneva Watch Days (GWD) just concluded, and by most measures it was the biggest ever. Brands exhibiting topped 70 while visitors were at a record high. In addition, the event attracted “an even larger contingent of content creators” according to GWD’s organisers, underscoring the growing fashionability of watches on social media. Some 400 watches were debuted at the event — but were they any good? Overall, the event reflected the current state of the industry; demands of buyers were perfectly echoed by the watches released. But as SJX notes during the episode, “just because something looks like a Ferrari doesn’t mean it’s a Ferrari”. Notably, some of the biggest announcements and best watches were launched outside of GWD, but during the same week — the most prominent of all being the Rolex Daytona “Four Seasons” charity auction. Listen now on Apple Podcasts, Spotify, and YouTube.
Fratello
I Came To Be Dazzled, And Geneva Watch Days 2026 Delivered
Not everything can be defined by numbers. A concert in a stadium with 100,000 attendees can be an impressive event, but seeing the same artist in a small, overcrowded club can be a life-changing experience for 100 people. Watches and Wonders is the stadium concert, and Geneva Watch Days (GWD) is the club gig; well, […] Visit I Came To Be Dazzled, And Geneva Watch Days 2026 Delivered to read the full article.
Video
Breitling's New CEO Just Revealed Their 5-Year Plan | House of Brands Ep. 1
Breitling is no longer flying solo. At Geneva Watch Days, we sat down with the two most important people in Breitling's story right now — outgoing architect Georges Kern, the man who rebuilt the brand from the groun...
Monochrome
Recap - The Best New Watches From Geneva Watch Days 2026
Fresh from a hot week in Geneva (weather-wise, as well as watch-wise!) it’s once again time to take it all in and see what’s what for this year’s edition of the Geneva Watch Days. With more brands than ever before being part of it, drawing in crowds from all over the world, there was plenty […]
Time+Tide
Andrew’s three Geneva Watch Days 2026 picks that hit hardest on the wrist
Andrew McUtchen picks the three watches that made the biggest impact at Geneva Watch Days 2026, from Bulgari, Frederique Constant and Gallet.
Fratello
The Top 5 Watches Released During Geneva Watch Days 2026
Another Friday, another list! This week was a busy one in the watch world. After a well-deserved summer break, the industry shifted into overdrive during Geneva Watch Days. A total of 71 brands participated in this week’s event with new releases. Many more also used the buzz in Geneva to unveil their new creations. As […] Visit The Top 5 Watches Released During Geneva Watch Days 2026 to read the full article.
Teddy Baldassarre
Oris Goes Gonzo With New Watch Releases At Geneva Watch Days 2026
The new Oris watches for Geneva Watch Days 2026 includes the new ProPilot X Gonzo Edition as well as other new releases.
Deployant
Live from Geneva Watch Days: Your hub for the latest happenings in GWD26
Here is your hub for all the latest happenings in Geneva Watch Days 26, as it happens! We are covering the show and will bring you our usual live coverage.
Video
I Sold My Rolex Watch To Buy A Breguet - Their Best & Underrated Classique 7337 Day-Date & Moonphase
Get your Urban Gentry coffee mug, #wristwatchcheck tee, and more official merch:
Deployant
Live from Geneva Watch Days: Your hub for the latest happenings in GWD26 | Daily updates
Here is your hub for all the latest happenings in Geneva Watch Days 26, as it happens! We are covering the show and will bring you our usual live coverage.
Fratello
Geneva Watch Days 2026: The Biggest One Yet
Geneva Watch Days returns September 2nd–6th, 2026, bringing 71 independent watchmaking maisons to Geneva for five days of presentations, exhibitions, discussions, and events. Now in its seventh and biggest edition yet, GWD retains its decentralized format, with brands presenting from individual showrooms across the city. The Pavilion and Blue Box provide two central locations for […] Visit Geneva Watch Days 2026: The Biggest One Yet to read the full article.
Hodinkee
The Business of Watches Podcast: Geneva Watch Days President And Former CEO Of Bulgari Jean-Christophe Babin
This week on The Business of Watches, we're getting a preview and history lesson of Geneva Watch Days. Born in the dark days of the pandemic in 2020, it was a new kind of watch industry gathering that prioritized access and community over exclusivity. Jean-Christophe Babin, the former Chief Executive Officer of Bulgari, has been there from the beginning. He tells us why Geneva Watch Days started and why it's still needed. We discuss what to expect at this year's event and what the future of watch industry events might bring. Jean-Christophe Babin.Photo courtesy LVMH With some 71 brands exhibiting, GWD has more marques than that other big watch show in Geneva that happens each spring, but it's very different in tone and feel. Using a 'decentralized' concept, brands pay fees based on their size and revenue and the show allows for plenty of smaller, boutique brands to show off their wares. Open to the general public, it certainly isn't as glitzy nor as pricey an event as some others. Babin says the entire budget of GWD is likely less than the cost of staging and running a major booth at Watches and Wonders. A veteran who has served as the head of LVMH's watch unit as well as the CEO of TAG Heuer, Babin has seen the industry through a myriad of cycles, giving him a unique perspective on where the watch sector has been and where it's going. There's plenty of watch business and strategy to discuss, and we hope you enjoy the conversation. Be sure to leave any thoughts o...
Hodinkee
Announcements: Geneva Watch Days 2026 Will Take Place September 2-6
It's hard to believe that Geneva Watch Days, a watch fair that began in 2020 with fewer than 20 participating brands, now welcomes 68 watchmakers for its seventh edition. Taking place September 2-6, Geneva Watch Days has grown into one of the year's most jam-packed watch events, with brand presentations and launches spread across the city. Unlike traditional watch fairs like Watches and Watchers, Geneva Watch Days is decentralized, meaning that brands will present their latest creations at individual showrooms and locations across the city, rather than at one shared venue. At the center of the action is the Rotonde du Mont-Blanc, along the shores of Lake Geneva, where the event's Main Pavilion and Blue Box exhibition space will serve as central gathering points. The Pavilion will host discussions on the broader watch industry, while the Blue Box will showcase a curated selection of watches from different maisons in a themed exhibition. Five of the event's eight founding brands (Breitling, Bulgari, De Bethune, Girard-Perregaux, and MB&F;) will participate this year. They'll be joined by a diverse lineup of watchmakers, from major players like Zenith to independents such as Greubel Forsey, Ming, and Laurent Ferrier, many of whom will present new launches. On Thursday, there will also be a charity auction held by Phillips in association with Bacs & Russo. The sale's profits will help provide scholarships for students of Switzerland's oldest watchmaking school, École d'Horloge...
Time+Tide
Geneva Watch Days and beyond: the Time+Tide Team shares our favourite watches of September 2025
September 2025 has been a particularly stacked month as far as watch releases go... But here were our favourite new watches from the month.The post Geneva Watch Days and beyond: the Time+Tide Team shares our favourite watches of September 2025 appeared first on Time+Tide Watches.
Video
Inside the World's Most Exclusive Watch Customizer
The Artisans de Genève are a group of dedicated and talented specialists in their field, who create one-of-a-kind timepieces that bring watch dreams to life. It all starts with a client’s idea; it continues with a...
Fratello
My Highlights From A Week In Switzerland For Geneva Watch Days
It’s always a pleasure to return to Geneva. The lake, the atmosphere, and, of course, the watch industry coming together make it feel like home for a week. Compared to Watches and Wonders, Geneva Watch Days has a different rhythm, feeling a little more relaxed but no less important. For me, it’s as much about […] Visit My Highlights From A Week In Switzerland For Geneva Watch Days to read the full article.
SJX Watches
SJX Podcast: Best of Geneva Watch Days
On episode 10 of the SJX Podcast, SJX and Brandon Moore discuss the highlights and hands-on impressions from Geneva Watch Days, including the Greubel Forsey QP Balancier, Lange 1815 Tourbillon Black Enamel, Gérald Genta’s new Minute Repeater, and the latest perpetual calendars from Audemars Piguet. We also discuss the significance of Tag Heuer’s carbon hairsprings; after a short-lived launch in 2019, the brand has taken a mulligan and relaunched this technology with a key difference that might make carbon hairsprings a real alternative to silicon. Listen on Apple Podcasts, Spotify, and Youtube.
Hodinkee
Editors' Picks: Our Favorite Watches From Geneva Watch Days 2025
With a strong set of releases from this year's Geneva Watch Days, our editors pick their favorites.
Worn & Wound
H. Moser Updates their Flying Hours Complication and Adds a Smoked Salmon Perpetual Calendar for Geneva Watch Days
At last year’s Geneva Watch Days, H. Moser had one of the most talked about (and divisive) releases of the week, a splashy collaboration with Studio Underd0g that saw the high end and affordable indie sharing a passion fruit inspired colorway across a pair of watches, sold as a set. It generated a lot of opinions and was, for a time, one of the most buzzed about watches of the year. Moser returned to Geneva Watch Days this year with a slate of new releases that, I think, has succeeded in evading the kinds of hot takes we saw last year, while still, as always, being very “Moser.” The new Pioneer Flying Hours and Endeavour Perpetual Calendar in smoked salmon might not inspire heated opinion pieces from watch writers like yours truly, but they remain exciting in their own way in a year that’s already seen Moser push some boundaries and play with our expectations. The new reference in the Endeavour Perpetual Calendar line is about as classic Moser as it gets. This dial color was first introduced in a Streamliner back in 2023, and was an immediate hit for the way it spun the traditional idea of a “salmon” dial into a new, more contemporary context. Less rosy pink and more of a metallic rust, this salmon dial has a reserved and almost autumnal presence that really suits the Endeavour, itself a more reserved and mature segment of the Moser lineup. The case of the perpetual calendar is white gold and measures 42mm in diameter, and wears extremely well, if not razor thi...
Monochrome
Recap - The 10 Best Watches of Geneva Watch Days
In just a couple of short years, Geneva Watch Days has grown from about 20 brands into a global powerhouse fair of 66 officially participating brands, and a lot of others in and around the city showcasing tradition, creativity and innovation in watchmaking. This year, several major brands joined in on the celebration of watches […]
Video
What Watches are on Wrist at an NYC Watch Meetup?
These are the Watches I Saw on People's Wrists at an NYC Watch Meetup