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Geneva Watch Days 2026: the 10 releases worth knowing so far

From a chronograph-free Zenith El Primero to a €390,000 Gerald Genta minute repeater, ten of the watches that actually landed at Geneva Watch Days 2026.

AWCo and Squale Return With 60 More NOS Blancpain-Cased Divers Worn & Wound
Blancpain Cased Divers Sep 4, 2026

AWCo and Squale Return With 60 More NOS Blancpain-Cased Divers

In 2020, Squale teamed up with Amsterdam Watch Company for a truly memorable collaboration: two “Fifty Fathoms” divers using NOS cases from the 1950s, originally manufactured by Squale for Blancpain (technically, this was pre-Squale, which was established in 1959, so the cases would have been made under Von Büren SA). It’s a unique type of watch that only pops up once every few years, if that. NOS cases make them part vintage, part modern. That’s always intriguing, but even more so when the cases come from watches that are so coveted, rare, and, frankly, expensive. Priced at around $2k at the time and limited to 60 pieces each, they sold out the same day, leaving many collectors, such as yours truly, wishing they had pulled the trigger a little faster. In 2020, however, AWCo teased that more would be coming, noting that Squale had access to 180 NOS cases in total, not just the 120 used for those first two editions. That left 60 more for a third. Well, that day has come with the launch of the AWCo x Squale Milbino. A logical but no less exciting addition to the series, the Milbino takes inspiration from mil-spec Fifty Fathoms watches. The telltale feature, which is hard to miss, is the moisture indicator on the dial. Created in the 1950s as a safety feature for military divers, it would change color if moisture breached the case seals, quickly letting the diver know that their watch had been compromised. A cool, practical detail that has since become collector catn...

Introducing - The A. Lange & Söhne Triple Split is back in Platinum with a Rhodium-Coloured Dial Monochrome
A. Lange & Sohne Sep 4, 2026

Introducing - The A. Lange & Söhne Triple Split is back in Platinum with a Rhodium-Coloured Dial

We’ve said it before: not all chronographs are created equal, and few extend the limits of mechanical short-time measurement as far as the A. Lange & Söhne Triple Split. Since its launch in 2018, this watch has occupied a unique position in modern watchmaking as the only split-seconds chronograph capable of measuring intermediate and comparative […]

Downsizing With Two New A. Lange & Söhne 1815 Up/Down Models Fratello
A. Lange & Sohne Sep 4, 2026

Downsizing With Two New A. Lange & Söhne 1815 Up/Down Models

With a collection as extensive as A. Lange & Söhne’s, it’s tough to pick favorites. A long string of highlights showcases the German marque’s incredible horological skill, making A. Lange & Söhne one of my most beloved watch brands. I love the combination of technical wizardry and the geometric approach to design. Because of this, […] Visit Downsizing With Two New A. Lange & Söhne 1815 Up/Down Models to read the full article.

Gallet Officially Enters Its Renaissance for the Brand’s 200th Anniversary Worn & Wound
Girard-Perregaux Sep 3, 2026

Gallet Officially Enters Its Renaissance for the Brand’s 200th Anniversary

It was nearly a year and a half ago that Breitling announced its acquisition of the long defunct Swiss watch brand Gallet. Since then, we’ve been waiting for an official comeback, and now it’s finally here in the year of the Maison’s 200th anniversary. Today marks the beginning of a new era of the historic watchmaker. In the 1800s when Gallet was first founded, La Chaus-de-Fonds was a global hub for watchmaking, giving rise to several legendary brands, including Breitling as well as Heuer, Zenith, and Girard-Perregaux. The period coincided with the Industrial Revolution, which trickled into the field of watchmaking, transforming it from a bespoke craft for the elite to an increasingly accessible craft thanks to growing mass production. The democratization of the watch opened doors for timekeepers to serve as more than a status symbol but a tool for adventurers in the realms of aviation, racing, and sailing. Gallet’s watches went on to time the Wright Brothers’ first powered flight, helped pilots track the time in world cities during the earliest intercontinental flights, and commemorated racing champion Rex Mays’ victory at the Springfield Mile. Gallet continues this lineage while bringing it into the modern era thanks to the technical expertise of Breitling. From the movements powering the models down to details like interchangeable quick release straps, Breitling has revived Gallet with contemporary upgrades while maintaining the original essence of the brand...

First Look - The Alpina Seastrong Diver Extreme Automatic Route du Rhum in Turquoise Monochrome
Alpina Seastrong Diver Extreme Automatic Sep 3, 2026

First Look - The Alpina Seastrong Diver Extreme Automatic Route du Rhum in Turquoise

After recent releases like the Startimer Pilot IFR Chronograph and the slimmer Startimer Pilot Automatic models, Alpina is back with a new watch. The all-new Seastrong Diver Extreme Automatic Route du Rhum edition is another iteration of the Seastrong Diver Extreme Automatic introduced in 2024. This was an interesting release because it brought together Alpina’s […]

Are Smaller Watches Actually Better In Design And On The Wrist? Fratello
Tudor although there are […] Sep 3, 2026

Are Smaller Watches Actually Better In Design And On The Wrist?

For most of the last 20 years, watch marketing has quietly pushed in one direction — bigger. Cases grew from the 33–38mm range that once counted as a normal men’s watch into the 40mm+ territory that now reads as standard. A handful of watches, old and new, from Rolex, IWC and Tudor (although there are […] Visit Are Smaller Watches Actually Better In Design And On The Wrist? to read the full article.

Fratello Talks: The Best Watches Of 2026 So Far Fratello
Sep 3, 2026

Fratello Talks: The Best Watches Of 2026 So Far

We’re already well into 2026, and the watch industry has given us plenty to talk about. From major releases by established manufacturers to smaller brands introducing watches that caught our attention, there has been no shortage of new things to discover. But which watches actually stand out? In this episode of Fratello Talks, Nacho is […] Visit Fratello Talks: The Best Watches Of 2026 So Far to read the full article.

Introducing: The H. Moser & Cie. Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition Hodinkee
Richard Mille prices But Moser Sep 2, 2026

Introducing: The H. Moser & Cie. Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition

What We Know If H. Moser is guaranteed to do anything, it's to surprise us. A watch made out of cheese. A watch inspired by the Reebok "Pump." Those are easier to process because they're fun and a bit silly. But when Moser signed a deal to be a sponsor of Alpine's Formula 1 team, it was even more surprising to me. That's a serious sponsorship for a brand that makes far fewer than 5,000 watches a year and doesn't charge Richard Mille prices. But Moser is taking full advantage of the platform and turning out very sporty watches, including this new collaboration.  This isn't the first collaboration between the brands; it began with a surprising smartwatch for the pit crew, paired with a skeletonized chronograph. Pierre Gasly (one of Alpine's drivers) also got his own limited edition. But this one takes the automotive inspiration in a different direction: lightweight and with all the Alcantara you could want (maybe even more).  While Moser has done a Streamliner tourbillon in ceramic before, that watch came with a full dial and a ceramic bracelet. The 40mm by 12.8mm case is made of anthracite grey ceramic, but now it comes with an integrated light blue Alcantara strap, a synthetic microfiber material with a soft, suede-like texture. If you're into cars, you've run into this material a lot. Unlike the previous release, this is the first skeleton-flying tourbillon version of the Streamliner, made in ceramic. Powered by the HMC 814, the watch has blue-toned plates with diamond...

Introducing - H. Moser & Cie. Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition Monochrome
H. Moser & Cie Streamliner Tourbillon Sep 2, 2026

Introducing - H. Moser & Cie. Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition

H. Moser & Cie. and Alpine Motorsports continue their collaboration with a new creation, following the Streamliner Cylindrical Tourbillon Skeleton Alpine Limited Edition and the more performance-oriented Alpine Drivers and Alpine Mechanics editions. The new Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition becomes only the second H. Moser & Cie. watch to use ceramic, after […]

A Ceramic Makeover For The H. Moser & Cie. Streamliner Tourbillon Skeleton - An Alpine Limited Edition Fratello
H. Moser & Cie Streamliner Tourbillon Sep 2, 2026

A Ceramic Makeover For The H. Moser & Cie. Streamliner Tourbillon Skeleton - An Alpine Limited Edition

There is something particularly Moser about taking a watch already built around an absurd amount of visible mechanics and deciding that what it really needs is a ceramic case. Today, I’m taking a look at the new H. Moser & Cie. Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition. It’s the third project born from the […] Visit A Ceramic Makeover For The H. Moser & Cie. Streamliner Tourbillon Skeleton — An Alpine Limited Edition to read the full article.

Introducing: The Doxa Sub 300 Ti5 Hodinkee
Doxa Sub 300 Ti5 What Sep 2, 2026

Introducing: The Doxa Sub 300 Ti5

What We Know Okay, let's do this one last time, yeah? For real this time. This is it. At least, I think this is it, because Doxa has yet another new watch (actually, a whole collection of 'em), and it's one a lot of people have been asking for. But before we get to that, a quick recap, because this year, Doxa has dropped (by my count and in rough order): the oversized Sub 750T, the new Sub 200 T.Graph II, the limited edition Sub 300 Ti5 Clive Cussler, a LE Sub 200 T.Graph II with Topper, a Sub Army 200T (in collaboration with Hodinkee), and — just over a week ago — the very cool Doxa Sub 300 Beta "Frogger" in collaboration with San Diego's Belmont Watches. So, it's been a big year, and now they're rounding out the summer with a hell of a line expansion with the — now standard production — Doxa Sub 300 Ti5. Basically, this new watch takes the Sub 300 Ti5 Clive Cussler released earlier in the summer and strips out all the 'Cussler-y' details. The result is… well, it's basically a Sub 300 in titanium, something I've heard plenty of Doxa fans clamoring for since the Cussler edition launched earlier this summer. Unlike the Cussler model (which was limited to just 300 pieces) and played just a little bit more with the format of the Sub 300, this new Sub 300 Ti5 pretty much follows the recipe to the letter. Even the dimensions are identical to the standard steel Sub 300, measuring 42.5mm across, 13.4mm thick, and 45mm lug-to-lug (in other words, perfect). The dial and b...

The Business of Watches Podcast: Armin Strom Co-Founders And Top Executives Serge Michel and Claude Greisler Hodinkee
Armin Strom Co-Founders Sep 2, 2026

The Business of Watches Podcast: Armin Strom Co-Founders And Top Executives Serge Michel and Claude Greisler

This week on The Business of Watches, a visit with the folks running Armin Strom, a true original in the small but increasingly crowded field of independent watch brands. It takes its name and original inspiration from the eponymous Swiss watchmaker who was best known for his innovative and record-setting skeletonizing techniques on watches and dials.  Childhood friends Serge Michel and Claude Greisler took over the brand in 2006. Michel, who controls the company, came from a family business background (in another field of business), while Greisler was a watchmaker and engineer. Twenty years on, Armin Strom is a true original in Swiss watchmaking, producing unique timepieces pushing the boundaries of contemporary horology from an atelier in Biel / Bienne, where most of the components are produced, decorated and finished for the brand's proprietary, in-house designed movements.  Claude Greisler (left) and Serge Michel, the co-founders of Armin Strom. This week the brand launch a new version of its Dual Time GMT Resonance in a "manufacture blue edition" with a blue mainplate. The watch employs Armin Strom's unique take on the concept of resonance with dual oscillators kept in balance by its proprietary 'resonance clutch.' The story of the development of the brand's take on the concept is a key element in its journey and we explore and unpack that process in-depth in the episode. Currently making about 400 watches a year with a staff of about 55 people, Armin Strom is on...

Breitling Reissues Miles Davis’ Navitimer SJX Watches
Breitling Reissues Miles Davis’ Navitimer Sep 2, 2026

Breitling Reissues Miles Davis’ Navitimer

To commemorate Miles Davis’ many decades as a Navitimer man, Breitling has introduced the Navitimer B09 Chronograph 41 Miles Davis, based on the ref. 806 Mk5 favoured by the pioneering jazz musician. Limited to 500 pieces in steel — plus 50 more that are part of a three-watch set with counterparts in 18k yellow gold and platinum — the watch is available on an optional Air Racer bracelet, which makes a triumphant return. Initial thoughts Breitling has positioned this release as a commemorative watch for a singular musician, but it will likely appeal beyond Miles Davis fans. The design is tasteful without any overt references to Davis, with the only specific reference being the subtle case back engraving. The Miles Davis edition follows a formula established by Breitling’s very popular Navitimer ref. 806 reissue and the subsequent Navitimer B02 Chronograph 41 Cosmonaute, and should prove tempting to collectors who missed out on those editions or who simply objected to the Cosmonaute’s 24-hour format. The return of the Air Racer bracelet on this edition is a surprise, since Miles Davis usually chose to accessorise his Navitimer with a black leather bund strap. Despite that incongruence, the Air Racer is period-correct and has been very nicely executed and updated. As a design it won’t be everyone’s cup of tea, but I commend Breitling for experimenting with avant-garde bracelet designs like this, much like Zenith has done with the El Primero’s vintage-inspired ...

Striking a chord: The L.Leroy Vox Temporis swaps a minute hand for a minute repeater Time+Tide
Oris swaps Sep 2, 2026

Striking a chord: The L.Leroy Vox Temporis swaps a minute hand for a minute repeater

L.Leroy introduces the Vox Temporis, an exclusive minute repeater and flying tourbillon. It features an unconventional single fixed hand with a rotating dial, inspired by a historic 1810 tact watch. Produced in titanium, red gold, and platinum, the watch is limited to just 15 pieces across all three case materials. For modern collectors, the appeal … Continued

Introducing - Trilobe Releases the Chateau Trente-Deux with a Burgundy dial Monochrome
Trilobe Sep 2, 2026

Introducing - Trilobe Releases the Chateau Trente-Deux with a Burgundy dial

Founded by Gautier Massonneau in 2018, Trilobe is a French brand distinguished by its hand-free displays. Instead of traditional hands, Trilobe uses three rotating rings that align with fixed markings to display time in motion.  Last year, Trilobe released the Trente-Deux, a luxury sports watch with the brand’s unconventional display in an elegant steel case […]

The new Gerald Charles Masterlink Atelier Edition introduces hand-hammered Maillechort dials Time+Tide
Gerald Charles Sep 2, 2026

The new Gerald Charles Masterlink Atelier Edition introduces hand-hammered Maillechort dials

The Gerald Charles Masterlink Atelier Edition introduces unique hand-hammered Maillechort dials to the brand’s signature asymmetrical design. It is strictly limited to 25 pieces per colourway in Golden Rose, Rhodium, and Golden Yellow. The 38mm steel watch remains impressively thin at 7.99mm and is powered by the ultra-thin micro-rotor GCA 1000 movement. When it comes … Continued

First Look - The New Girard-Perregaux Laureato Fifty Tourbillon Micro-Rotor 39mm Monochrome
Girard-Perregaux Laureato Fifty Tourbillon Micro-Rotor Sep 2, 2026

First Look - The New Girard-Perregaux Laureato Fifty Tourbillon Micro-Rotor 39mm

Girard-Perregaux writes the next chapter in the Laureato’s long and storied history. Launched in 1975, just three years after the Royal Oak and a year before the Nautilus, the Laureato is considered an honorary member of the luxury integrated sports watch genre. The Laureato underwent its fifth evolution in 2016, becoming a contemporary, fully-fledged luxury […]

First Look - The New Frederique Constant Highlife Moonphase Date Manufacture (Incl. Video) Monochrome
Frederique Constant Highlife Moonphase Date Manufacture Sep 2, 2026

First Look - The New Frederique Constant Highlife Moonphase Date Manufacture (Incl. Video)

Founded in 1988, Frederique Constant can now boast an impressive lineup of 35 in-house calibres powering the brand’s top-tier Manufacture pieces.  Redesigned and relaunched in 2020, the Highlife collection is Frederique Constant’s vision of a versatile luxury sports watch with a barrel-shaped case, an interchangeable integrated bracelet and a textured dial. Last year, the brand […]

First Look - The Zenith Chronomaster Solo Sport, The Time-Only High-Frequency El Primero (Incl. Video) Monochrome
Zenith Chronomaster Solo Sport Sep 2, 2026

First Look - The Zenith Chronomaster Solo Sport, The Time-Only High-Frequency El Primero (Incl. Video)

The Chronomaster Sport is one of Zenith’s most recognisable modern series, featuring a contemporary sports-watch case and, naturally, an El Primero chronograph movement. For 2026, however, Zenith takes an unexpected turn. The new Chronomaster Solo Sport removes the chronograph and debuts as a three-hand watch yet remains powered by one of the manufacture’s high-frequency El […]

Is It Great Enough For The Great Gonzo? Introducing The Oris ProPilot X Gonzo Edition Fratello
Oris ProPilot X Gonzo Edition Sep 2, 2026

Is It Great Enough For The Great Gonzo? Introducing The Oris ProPilot X Gonzo Edition

A character who, in his first television appearance, attempted to eat a rubber tire to the frantic tempo and tune of Nikolai Rimsky-Korsakov’s “Flight of the Bumblebee” deserves a watch. On the night of April 25th, 1977, The Great Gonzo set the tone for future death-defying and bizarre stunts in The Muppet Show and continued […] Visit Is It Great Enough For The Great Gonzo? Introducing The Oris ProPilot X Gonzo Edition to read the full article.