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Introducing the SJX Podcast SJX Watches
Louis Vuitton s investment Feb 27, 2025

Introducing the SJX Podcast

We are pleased to announce the launch of the SJX Podcast, which is now an official part of our programming. The podcast will be regular and topical (though the very first instalment was an ad hoc collector conversation). In the official inaugural episode, editor Brandon Moore and SJX talk about the state of the industry and Swiss watch export figures, the developments at LVMH watches, including Louis Vuitton’s investment in a state-of-the-art manufacture and Zenith’s evolution into a watchmaker’s watchmaker. They also look ahead to Watches & Wonders 2025, and discuss what’s on the cards for brands big and small. The podcast is now live on Apple Podcasts, Spotify, and YouTube. Addition March 8, 2025: YouTube link added.

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Grand Seiko: Looking at What Makes the Brand so Special – And Grand Seiko is Definitely Special! Quill & Pad
Grand Seiko Looking Feb 26, 2025

Grand Seiko: Looking at What Makes the Brand so Special – And Grand Seiko is Definitely Special!

The first association for many on hearing the word "Seiko" is likely to be affordable quartz watches or automatic divers. However, Seiko offers much more, particularly in terms of luxury timepieces. Grand Seiko, which became its own brand under the Seiko Group in 2017, produces some of the most competitive luxury watches on the market, rivaling the best Swiss brands at prices that are still (somewhat) attainable.

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Introducing – Seconde/Seconde Adds Safety to the Perrelet Turbine Monochrome
Feb 18, 2025

Introducing – Seconde/Seconde Adds Safety to the Perrelet Turbine

Perrelet, a member of the Festina Group (since 2004), which owns movement manufacturer Soprod, traces its roots back to 1777. Today, the brand is best known for its Turbine collection, which was first introduced in 2009. These distinctive timepieces feature an oscillating weight on the back and a series of turbine blades on the front that spin freely with wrist movement, revealing the dial beneath. The dynamic Turbine dials provide a canvas for creativity, and over the years, Perrelet has embraced experimentation with models like the Splash, Hypnotic, Royal Flush, Rainbow, Erotica, and Skull. The brand's latest partnership with seconde/seconde pushes the whimsy even further, bringing the playful "Safety First" concept to life on the dial.

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Louis Vuitton’s Tambour Goes Upmarket with Ceramic and Gemstones SJX Watches
Louis Vuitton s Tambour Goes Upmarket Feb 17, 2025

Louis Vuitton’s Tambour Goes Upmarket with Ceramic and Gemstones

During the recent LVMH Watch Week, Louis Vuitton revealed new, luxe variants of its Tambour (alongside the unexpected Convergence). Originally launched in relatively conservative guises, the slim sports watch now gets more interesting – and pricey – with the use of ceramic and gemstones. A nod to the brand’s monogram canvas, the Tambour Ceramic is a mix of brushed brown ceramic and 18k pink gold. And the pair of “High End” models is made up of the Tambour Platinum Rainbow sporting sapphires and rubies (pictured above), and the Tambour Yellow Gold Onyx that’s set with orange sapphires. The Tambour Ceramic Initial thoughts I like the Tambour because it’s an appealing design that wears notably well. The thin case sits flat on the wrist and the feel is elegant. Though the styling is more subtle than earlier versions of the Tambour, most of which were large and chunky, the new Tambour is still a recognisable design that retains elements of the drum-like originals. The new versions are appealing for the same reason, but upgraded in terms of materials. There’s nothing to complain about, except the cost. The ceramic model is €75,000 while the platinum “rainbow” is €150,000 – fair relative to the market but still hefty. These are on par with equivalent watches from comparable brands, and the small number made help rationalise the numbers. The Tambour Yellow Gold Onyx is a limited edition of just 30 However, the new Tambour models share the same LFT023.01 f...

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Zenith and Revolution Team Up for a Third Limited Edition “Cover Girl” in Carbon Fiber Worn & Wound
Zenith Feb 10, 2025

Zenith and Revolution Team Up for a Third Limited Edition “Cover Girl” in Carbon Fiber

The period between LVMH Watch Week and Watches & Wonders is usually pretty quiet on the watch release front, but Zenith teamed up with Revolution to drop a new edition of their ongoing series of “Cover Girl” reissues that is almost certainly the most radical rethinking of the concept yet. We’ve covered both of the previous Zenith x Revolution collaborations that sought to resurface one of the most famous references in Zenith’s vast archive. The first, introduced in 2020, was a fairly straightforward recreation of the vintage reference. The second was a titanium version, and just a little more esoteric. The third, though, is a real departure, crafted from carbon fiber for a dramatically different look and wearing experience.  The headline here is the weight. On a hook and loop strap, the Cover Girl Carbon weighs just 55 grams, significantly lighter than even the titanium version released a few years ago. It’s a little more if you opt for the full carbon fiber bracelet, but more on that in a minute. The case is in the classic A384, tonneau shape, which measures 37mm in diameter and 12.5mm tall. According to Zenith and Revolution, the carbon fiber used here is of the high modulus variety, similar to what’s seen in high end bicycles and sports cars.  The dial is also made from carbon fiber, which creates a coherent and aggressive look for the entire piece. It’s matte black and features the same “shark tooth” outer register that is common to the other Cover ...

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Daniel Roth Extra Plat Souscription Review Teddy Baldassarre
Daniel Roth Jan 29, 2025

Daniel Roth Extra Plat Souscription Review

Back in 2023, LVMH and its high watchmaking workshop La Fabrique du Temps revived the Daniel Roth brand, which had been owned by Bulgari since 2000. Roth was a towering name in independent watchmaking, having been a peer of Philippe Dufour and Francois-Paul Journe. Though the brand only lasted from 1988 to 1995, its resurrection in 2023 was only made more glorious due to the long gap. The resurrected brand debuted with the Tourbillon Souscription, which has been followed up with the new Daniel Roth Extra Plat Souscription, a faithful remake of the original from the 1990s that was released at LVMH Watch Week 2025. The “Neo-vintage” craze has only gotten more popular in recent years, with the generation of watches sandwiched between vintage and modern gaining the respect and appreciation of collectors and newcomers alike. The Chopard L.U.C 1860 reissue from 2023 was one of the most celebrated neo-vintage reissues in recent years and I’d venture to say that this Roth will join the ranks. Staying true to the original aesthetics — with contemporary concessions for things like movement development — is a recipe for success in these small-batch, high-visibility watches. Small production numbers for relative rarity are helping to keep neo-vintage from becoming overexposed, but for how long? We’ll have to wait and see on that end, but for now let’s get back to the Daniel Roth Extra Plat Souscription. The simple, two-hand dress watch comes in that recognizable double-e...

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REVIEW: What We Love About The New Zenith Defy Skyline Skeleton WatchAdvice
Zenith Defy Skyline Skeleton Jan 24, 2025

REVIEW: What We Love About The New Zenith Defy Skyline Skeleton

For LVMH Watch Week, Zenith adds to their Defy Skyline collection, taking their Defy Skyline Chronograph and giving it the skeleton treatment. And it’s good! What We Love The skeleton dial looks stunning, especially in blue It has a great wrist presence Quick change strap and bracelet makes it easy to change looks What We Don’t No date! But I can maybe overlook that. Bracelet has no micro-adjust, so a perfect fit isn’t as easy to achieve The lume could be brighter on the hands and indices Overall Score: 8.9 / 10 Value for Money: 9/10 Wearability: 8.5/10 Design: 9/10 Build Quality: 9/10 For those of you who are familiar with Zenith’s Defy Skyline range the new Defy Skyline Chronograph Skeleton will be a watch that has come as no surprise to you. It’s the natural evolution of the Defy Skyline range as we saw last year with the Defy Skyline Skeleton coming out and then the Defy Skyline Chronograph. This new model does justice to both of those models in a fusion that works wonderfully well. RELATED READING: Hands On Review With The Zenith Defy Skyline Chronograph So when I heard that the Zenith Defy Skyline Chronograph was getting a makeover and the skeleton treatment, I was a little excited to see how these would look, and more importantly, how they looked on the wrist in daylight. If I cast my mind back to the middle of last year when I had the trio of Skyline Chronographs at my disposal, I recall that they all looked great and felt great on the wrist. I ended ...

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Bulgari Introduces the Serpenti Automatic SJX Watches
Bulgari Introduces Jan 24, 2025

Bulgari Introduces the Serpenti Automatic

Bulgari upgrades its signature snake-inspired watch with an all-new, in-house movement. Retaining the familiar oval case, the Serpenti Automatic debuts in two variants, the Serpenti Seduttori Automatic and Serpenti Tubogas Automatic, both equipped with the BVS100 calibre. A hint of where the LVMH watch brands are going, the BVS100 is a compact, workhorse automatic movement developed by Bulgari and slated to be produced by sister brand Zenith for other brands in the LVMH stable. Initial thoughts The historical Serpenti in enamel is arguably an iconic women’s watch, and the modern-day take on the design is bigger, bolder, and sports cleaner lines. While the Serpenti Seduttori is more subtle, the Tubogas version is especially compelling with its double-twirl bracelet that is classic Bulgari. The in-house movement is a worthy upgrade for this iconic design, although the movement is an industrial calibre rather than a high-end creation. That, however, is reflected in the relatively affordable price of the entry-level models, which start at about US$10,000. While the price is on the high side for a time-only watch with a straightforward automatic movement, it can be rationalised by the iconic design and excellent bracelet work, even on the base models. All-new movement The Serpenti Seduttori is offered in seven distinct variations - stainless steel, yellow gold, rose gold, rose gold two-tone, and white gold - with the option of diamond settings for the yellow gold and whit...

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Reviewing The New TAG Heuer Carrera Chronosprint x Porsche Rallye WatchAdvice
TAG Heuer Carrera Chronosprint x Porsche Jan 23, 2025

Reviewing The New TAG Heuer Carrera Chronosprint x Porsche Rallye

It’s LVMH Watch Week and TAG Heuer has dropped a new Carrera Chronosprint – the Porsche Rallye in black. We went hands-on with it prior to the launch to see how the new variant handles. What We Love Good size for most wrists and wears slightly smaller than the specs suggest The unique chronograph movement is a bit of fun Vintage styling is a nice touch What We Don’t The bracelet could use more of a taper as well as a quick change option Still no screw-down crown on a 100m sports watch Setting an accurate reference time isn’t as easy due to the small minute track Overall Score 8.6 / 10 Value for Money: 8.5/10 Wearability: 8/10 Design: 9/10 Build Quality: 9/10 It’s no secret that TAG Heuer and Porsche share a long history, both in a shared name, the Carrera, stemming from the Carrera Panamericana race, as well as an association with each other. There have been numerous TAG Heuer x Porsche pieces over the years, but one of the more unique pieces was the Carrera Chronosprint x Porsche TAG Heuer, which was developed and launched in late 2023. We didn’t do a hands-on review on this piece at the time, more like a pseudo-review as we did have the watch for the day prior to launch and were able to play with it and see how it looked and wore on the wrist. We also showcased the strange, but cool way it tracks the time on the chronograph, mimicking the original Porsche 911’s time of 0-100km/h in 9.1 seconds using a specially designed snail gear in the chronograph mec...

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Hublot’s Latest SAXEM Release is a Green Big Bang Tourbillon Automatic Worn & Wound
Hublot s Latest SAXEM Release Jan 22, 2025

Hublot’s Latest SAXEM Release is a Green Big Bang Tourbillon Automatic

While I haven’t been doing “this” as long as some who have been in the watch media trenches since a time when you could reliably get a discount on a brand new Rolex at an authorized dealer, I’ve been doing it long enough to get a sense of the rhythms of a new release season. We are, as of yesterday, in the thick of it. LVMH Watch Week is the unofficial (but also kind of official) kick off of a new year in novelties from big luxury group brands, and within the confines of the LVMH experience there’s one tradition that stands out to me that’s become something I look forward to and get genuinely excited about: seeing what kind of crazy sapphire or SAXEM cased watch Hublot has come up with. Pretty reliably, on a year to year basis, Hublot shows us a wild and colorful and extremely expensive watch in an exotic, glass-adjacent material. This year, like clockwork, they’re back with the Big Bang Tourbillon Automatic Green SAXEM, a watch whose name is nearly doing my job for me. I’ve made no secret over the years of how much I enjoy these oversized, translucent watches. If I had to pick a favorite, it would probably be the purple sapphire Big Bang Tourbillon from 2022, but I’ll thank you in advance for not actually making me choose, because frankly these watches all do their thing equally well, and choosing the one you like best is like picking your favorite Coen Brothers movie. Some days it’s Fargo and on others it’s No Country for Old Men but maybe on Sunday...

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TAG Heuer’s Long Awaited Formula 1 Update is Here Worn & Wound
TAG Heuer s Long Awaited Formula Jan 21, 2025

TAG Heuer’s Long Awaited Formula 1 Update is Here

Was there ever any doubt that this was where this year was headed? Ever since it was announced that LVMH, and specifically TAG Heuer, would be taking over Formula 1 timekeeping responsibilities from Rolex as part of a broader 10-year partnership between the two, it was clear that 2025 would (for TAG Heuer) be all about racing. We just didn’t know what that would look like, at least when it came to the watches. Now we do, and surprise, surprise, TAG Heuer is kicking it off with a brand new generation of (what else?) The Formula 1 Chronograph. Motorsport and TAG Heuer have long been linked (something Zach recently explored), and one obvious example of this is the Formula 1. TAG Heuer launched the first generation of the Formula 1 way back in the ‘80s, and the simple, colorful, quartz watch helped to clearly establish a new sensibility for the brand. Since then, the Formula 1 has evolved, eschewing the almost toy-like quality of the earliest releases to bear the name and moving upmarket while still acting as the clear entry point into the brand’s chronograph offering - a quartz Formula 1 can still be had for under $2000, an almost shocking price tag in the context of the modern market. These new Formula 1s are a decided step up from those watches but still come in under the price of the latest generation of Carrera chronographs. The watches themselves are bold and clearly represent a step into a new generation of design language for the Formula 1 - a refreshing chan...

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First Look – The New Bulgari BVS100 Lady Solotempo Automatic Debuts inside the Iconic Serpenti Monochrome
Bulgari BVS100 Lady Solotempo Automatic Jan 21, 2025

First Look – The New Bulgari BVS100 Lady Solotempo Automatic Debuts inside the Iconic Serpenti

Watch season officially opens with the LVMH Watch Week 2025. Originally scheduled to take place in Los Angeles from January 21 to 24, the devastating wildfires have led to the cancellation of the physical event. However, the launches are underway from LVMH’s stable of brands, including Bulgari, which comes with exciting news about its new, […]

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TAG Heuer is Once Again the Official Timekeeper of Formula 1 SJX Watches
TAG Heuer Jan 6, 2025

TAG Heuer is Once Again the Official Timekeeper of Formula 1

On the back of the hefty, 10-year LVMH-Formula 1 sponsorship deal signed last year, TAG Heuer now returns as the official timekeeper of Formula 1, just in time for the sport’s 75th anniversary in 2025. This is a homecoming of sorts of TAG Heuer, which was official timekeeper for F1 for a decade from 1992. In fact, the brand’s roots in motorsports go back several decades - Heuer was the first luxury watch brand to display its logo on a Formula 1 car in 1969, and the first to sponsor a team in 1971 when it partnered with Scuderia Ferrari. And TAG Heuer famously signed Ayrton Senna as an ambassador in 1988, just before he became a champion driver. Jack Heuer (centre, in blue) at Ferrari in Maranello In fact, the brand name itself references F1: well before TAG Group acquired Heuer in 1985, the Saudi-owned group was already shareholder in McLaren and only sold its stake in the automaker and racing team last year. TAG Heuer’s return to F1 comes at an opportune time, with the sport having evolved into a global entertainment franchise under the ownership of Liberty Media. According to F1, it now boasts an audience of 750 million fans, many of whom are drawn into the sport by the hit Netflix series, and also an upcoming film starring Brad Pitt.  

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Long-Term Review: One Month With The Breguet Type XX Chronographe 2067 In Steel Fratello
Breguet Type XX Chronographe 2067 Dec 26, 2024

Long-Term Review: One Month With The Breguet Type XX Chronographe 2067 In Steel

One perk of being a writer in this industry is the opportunity to wear some nice and sometimes exquisite watches. They don’t always have to be expensive watches to make an impact. For example, I remember trying the new Swatch What If Break Free collection a few months ago. Despite it being so far from […] Visit Long-Term Review: One Month With The Breguet Type XX Chronographe 2067 In Steel to read the full article.

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Fratello’s Top 5 High-End Indie Watches Of 2024 Fratello
Dec 13, 2024

Fratello’s Top 5 High-End Indie Watches Of 2024

Another Friday, another Top 5! This week, we continue our series of best-of-the-year lists as we cover the best watches from high-end independent brands in 2024. Expect to see an exotic group spanning a nice variety of designs and complications. Of course, five watches do not do justice to the many ones we could have […] Visit Fratello’s Top 5 High-End Indie Watches Of 2024 to read the full article.

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Event Report: Celebrating Breitling’s 140th Anniversary At The Brand’s Boutique In The Hague Fratello
Breitling s 140th Anniversary Dec 6, 2024

Event Report: Celebrating Breitling’s 140th Anniversary At The Brand’s Boutique In The Hague

Last week, we organized an evening with Breitling at the brand’s impressive boutique in our hometown of The Hague, Netherlands. We invited a fairly large group of Fratelli to look at the current Breitling collection. But Fred Mandelbaum, our special guest, was also there, and he brought part of his extensive vintage Breitling collection. So […] Visit Event Report: Celebrating Breitling’s 140th Anniversary At The Brand’s Boutique In The Hague to read the full article.

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Christopher Ward Bel Canto Classic Nov 10, 2024

A Week in Watches Ep. 93: Tudor Answers our Prayers and the Bel Canto Plays On

We return to the newness on episode 93 of A Week in Watches. There have been a lot of very interesting releases in the last few weeks, ranging from new versions of popular watches to new complications from unexpected sources. The episode begins by looking at the Christopher Ward Bel Canto Classic, a neo-traditional take on the brand’s runaway hit. Following this, we leave Earth to discuss the Omega x Swatch MoonSwatch Mission to Earth Phase. Yes, it’s another MoonSwatch, but this one does something no other watch has done before. Afterward, we discuss the new Tudor Pelagos FXD GMT. The first Pelagos GMT from the ever-popular brand, it brings the FXD back to its military roots. Finally, we talk about some new Seiko Prospex divers that, to be frank, have us altogether confused. This week’s episode is brought to you by the Windup Watch Shop, where the all new the Timex X Worn & Wound WW75 V3 is now available. Limited to 500 per color and priced at $239, these fun, colorful watches were inspired by the end of summer and a desire to keep it going. Pick one up today at Windup Watch Shop. The post A Week in Watches Ep. 93: Tudor Answers our Prayers and the Bel Canto Plays On appeared first on Worn & Wound.

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Gearing Up For The Revival Of Universal Genève - Some History And What To Expect Fratello
Breitling announced their acquisition Oct 30, 2024

Gearing Up For The Revival Of Universal Genève - Some History And What To Expect

It has been the better part of a year since Partners Group and CVC Group - the owners of Breitling - announced their acquisition of Universal Genève. Things may have been quiet on the outside, but rest assured plenty was going on behind closed doors. Now we are close to seeing the first fruits of […] Visit Gearing Up For The Revival Of Universal Genève - Some History And What To Expect to read the full article.

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The Strangest Seiko Dive Watches in Years Worn & Wound
Seiko Dive Watches Oct 24, 2024

The Strangest Seiko Dive Watches in Years

There was a time not too long ago when the new watches that Seiko debuted this week would have broken the internet. The new SPB481, SPB483 and SPB485 are, plain and simple, some of the strangest releases we’ve seen from Seiko in quite some time. It used to be that even a middling release from the brand, particularly if it was in the sports watch category, would generate days worth of discussion and hype on Instagram, forums, and group chats where watches are discussed. But it’s been about three days since these were made public and not only are they not dominating the enthusiast conversation, they’ve been met with what I can only describe as a collective shrug.  You can see in these images why these watches are noteworthy. What we have here are a trio of Seiko divers in the Prospex collection with octagonal bezels in what appears to be an entirely new case design and a radical new bezel profile. The rounded octagonal bezel is matched to a 41.3mm case that comes in at 12.8mm tall and has lines that accentuate flowing curves at every angle. It feels very different for Seiko and kind of makes you see their core designs in a new way, most of which feature much harsher angles and severe geometry that these watches completely lack.  Three variants make up the new range. The SPB481 has a beige dial matched to a glossy black bezel insert, the SPB483 is a blue on blue design, and then there’s the SPB485, which to my eye is the most striking of the group, featuring a brown...

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