SJX Watches
Artisans de Genève Introduces the Daytona “La Barrichello”
Anyone who followed Formula 1 in the 1990s to the early 2000s would remember Rubens Barrichello as effective driver. Though the Brazilian did not win any championships, he notched up 11 wins and 68 podium finishes. Like many fellow Formula 1 drivers, Mr Barrichello likes watches and was once an Audemars Piguet ambassador; the Royal Oak Offshore Rubens Barrichello II of 2006 was one of the hottest watches of the era. Unsurprisingly, Mr Barrichello is apparently a fan of the Rolex Daytona – arguably the auto racing watch – explaining his collaboration with Artisans de Genève, a Swiss outfit that specialises in customising Rolex watches. They gave his Rolex Daytona a makeover to create “La Barrichello”, a strikingly and heavily modified Cosmograph Daytona with an open-worked movement. Notably, Artisans de Genève just last year performed a similar custom job on a Daytona belonging to Juan-Pablo Montoya, another F1 driver who was active in the sport at the same time as Mr Barrichello. Both drivers’ skeletonised watches are novel in a good way; much of Artisans de Genève’s other creations are modern Daytonas modified to look like vintage “Paul Newman” Daytonas, which is arguably less interesting. Creative differences “La Barrichello” started out as the all-steel Daytona ref. 116520, which is the preceding generation of Daytona that was first introduced in 2000 before being replaced by the ref. 116500LN (distinguished by its ceramic bezel) in 2...
