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Industry News – Morgan Stanley’s 2025 Top 50 Watch Brands Report: Rolex Leads Amid Rising Market Polarisation Monochrome
Rolex Leads Amid Rising Market Feb 18, 2026

Industry News – Morgan Stanley’s 2025 Top 50 Watch Brands Report: Rolex Leads Amid Rising Market Polarisation

Just a couple of days after the publication of Vontobel’s Luxury Goods report, listing the 10 largest watch brands for 2025, as well as analysing the watch industry’s evolution over the last 12 months, it’s now time for another eagerly awaited report to be published. We’re talking about the in-depth annual analysis produced by Morgan […]

Jewels in the Desert: Visiting the Seddiqi Rolex CPO Boutique SJX Watches
Rolex CPO Boutique Dubai has Nov 28, 2025

Jewels in the Desert: Visiting the Seddiqi Rolex CPO Boutique

Dubai has become one of the world’s most important meeting points for collectors. Its role as a crossroads is hardly new - the city sits at the intersection of historic trade routes, benefits from a strategic position between East and West, and is anchored by one of the world’s most connected airports. Within this landscape, Ahmed Seddiqi stands as a long-established pillar of the region’s horological landscape and remains a destination for collectors from around the world. Even after the conclusion of Dubai Watch Week (DWW), the city retains a sense of momentum. Within this landscape, one destination stands out for its significance and ambition: the Ahmed Seddiqi Rolex Certified Pre-Owned boutique. During DWW, we had the opportunity to visit the boutique and view some of the extraordinary pieces currently available. Understanding CPO Rolex launched its CPO programme in late 2022 and it remains one of the most strategically important evolutions in modern watch retail. The secondary market has been growing in importance for both collectors and industry leaders, but until recently it existed largely outside the brand’s official mandate. Since the launch of the programme nearly three years ago, there are now 148 participating retailers around the world, according to WatchCharts, a data provider that tracks Rolex CPO pricing and volume. As of late 2025, these retailers carry a total inventory of about 9,000 CPO Rolex watches. That’s either a lot of watches or not t...

Watches, Stories, and Gear: Seasonal Releases, Rolex in Brooklyn, and the Leica SL3 Reporter Worn & Wound
Rolex Nov 8, 2025

Watches, Stories, and Gear: Seasonal Releases, Rolex in Brooklyn, and the Leica SL3 Reporter

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Tactile Turn Unveils Their Newest Seasonal Edition While EDC is a very serious subject, Tactile Turn likes to have some fun with their season pen releases. While past themes have ranged from baseball to pirates, their newest release takes the collection to new depths. Aptly named “Deep Sea”, the current seasonal release sports a mix of blue tones while a top layer of “typhoon” cerakote adds a subtle teal shimmer. Built on the iconic Switch platform, both the standard and short model feature a Navy Mark V dive helmet on the clip and a bronze switch to round out the nautical touch. Releasing on November 11th, this collection will be available to purchase until December 31st when it sinks for good.   Coming Soon: Rolex in Williamsburg, Brooklyn In a recent Brooklyn Magazine article, it was announced that Rolex will soon be joining the ranks of Williamsburg’s high-end storefronts. Originally discovered by The Commercial Observer and publicly shared by BK MAG, Rolex has signed a 15 year lease for 86 North 6th Street, directly across the street from Glossier and Nike. This boutique will be Rolex’s second stand alone store in the city, and it’s first in Brookly...