Results for Baume & Mercier

Baume & Mercier: Two Wheels Move the Soul

Baume & Mercier’s Indian-inspired watches fit right into the motorcycling lifestyle.

IN-DEPTH: The Baume & Mercier Clifton Baumatic – the most important movement of 2018?

The story in a second: Classic on the outside, contemporary on the inside. Baume & Mercier are onto a winner here. I’ve always thought Baume & Mercier were at their best when they were playing with the classics. The Clifton, with its classical proportions, vintage inspiration and strong value offering, is a proposition that was … ContinuedThe post IN-DEPTH: The Baume & Mercier Clifton Baumatic – the most important movement of 2018? appeared first on Time+Tide Watches.

Baume & Mercier and the Spirit of Indian Motorcycle

Baume & Mercier Introduces the First Timepiece in its Partnership with Indian Motorcycle

Baume & Mercier and Indian Motorcycle: Get Your Motor Running

Baume & Mercier Announces New Partnership with Indian Motorcycle

VIDEO: Baume & Mercier 2017 collection overview and their athletic new shape

Anyone who’s followed the SIHH 2017 releases will have noticed a few clear trends emerging – more entry level options, more yellow gold, that sort of thing. One trend that wasn’t as remarked upon in all the excitement of the fair was the way several brands made significant changes to their marketing and identity. Baume & Mercier is … ContinuedThe post VIDEO: Baume & Mercier 2017 collection overview and their athletic new shape appeared first on Time+Tide Watches.

HANDS-ON: The sporty new Baume & Mercier Clifton Club

This year’s SIHH sees Baume & Mercier release a new, sportier take on the Clifton – the Clifton Club. This collection of robust, three-handed timepieces is made for ‘gentle sportsmen’ – which, if I’m interpreting the PR video full of people on boards (surf and skate) and bikes (mountain and motorised) means it’s a sporty go-anywhere-do-anything … ContinuedThe post HANDS-ON: The sporty new Baume & Mercier Clifton Club appeared first on Time+Tide Watches.

VIDEO: Who will win ‘Apples to Apples’ episode 1? Featuring Frederique Constant and Baume & Mercier

This video series was born out of frustration. We were so sick of being asked to compare “apples to apples” (A2A) when it came to watch recommendations that we went and created a whole new segment – and a new concept for us – to get on the front foot to meet the demand. Like two very … ContinuedThe post VIDEO: Who will win ‘Apples to Apples’ episode 1? Featuring Frederique Constant and Baume & Mercier appeared first on Time+Tide Watches.

INTERVIEW: Baume & Mercier’s Alexandre Peraldi on the past and present of the Clifton

We’ve spent a fair amount of digital ink this week talking about Baume & Mercier’s Clifton collection, and how it’s such a neat link to the Geneva-based brand’s heritage. So we thought it was only appropriate to explore this history, and how they’ve honoured it, in a little more detail. And who better to explore … ContinuedThe post INTERVIEW: Baume & Mercier’s Alexandre Peraldi on the past and present of the Clifton appeared first on Time+Tide Watches.

SIHH 2017: Baume & Mercier Clifton GMT Power Reserve & Promesse Moon Phase

For Pre-SIHH 2017, Baume & Mercier is whipping up our appetite with two additions into their flagship collections: the Clifton GMT Power Reserve and the Promesse Moon Phase. The two new additions, incidentally, have a common theme – Blue. In the words of Baume & Mercier, there are akin to “lights in the blue sky”, with the one forRead More

IN-DEPTH: The Baume & Mercier Clifton Complete Calendar Chronograph

The story in a second Baume & Mercier’s Clifton always had a pretty face. Well, that face just got complicated. It’s hardly a secret. We like the Clifton at Time+Tide. It’s a well-balanced collection that walks a fine line between dressy and casual, retro and modern, all while being very well priced. Typically, though, these … ContinuedThe post IN-DEPTH: The Baume & Mercier Clifton Complete Calendar Chronograph appeared first on Time+Tide Watches.

HANDS-ON: The Baume & Mercier Clifton Perpetual Calendar raises the bar

Baume & Mercier are known for their value-focused take on traditional watchmaking. Their Clifton and Capeland collections epitomise this approach, offering versatile style at a price that won’t break the bank. Of course, this means some concessions must be made: Cases are usually steel, and complications are of the more down-to-earth variety. But just because this sort … ContinuedThe post HANDS-ON: The Baume & Mercier Clifton Perpetual Calendar raises the bar appeared first on Time+Tide Watches.

LOOKBOOK: Three ways to wear Baume & Mercier’s steel Petite Promesse

Take a good look at the image below. What do you see? A ladies’ dress watch, right? That’s a fair point. When you have 44 brilliant-cut diamonds bracketing a mother-of-pearl dial, a teeny 22mm case and a wrap-around bracelet, it’s clear we’re not operating at the rough-and-ready end of the watch spectrum. But don’t be … ContinuedThe post LOOKBOOK: Three ways to wear Baume & Mercier’s steel Petite Promesse appeared first on Time+Tide Watches.

HANDS-ON: The romance of travel and the Baume & Mercier Capeland Worldtimer

There’s an inherent romance to a worldtime watch. It’s a complication that offers the promise of adventure. As you check the time in your Sydney office, you can’t help but notice that it’s daquiri o’clock in glamorous places like Santiago (Denver – not so much). Compared to the purely functional GMT, a worldtimer reminds you just … ContinuedThe post HANDS-ON: The romance of travel and the Baume & Mercier Capeland Worldtimer appeared first on Time+Tide Watches.

Baume & Mercier Celebrates 185th Anniversary with Two Special Creations

Baume & Mercier celebrates its 185th anniversary at the Watches & Wonders Exhibition by unveiling two new special timepieces: the exquisite 18k red gold Clifton 1830 pocket watch, five-minute repeater, and the Promesse Jade. The Clifton 1830 pocket watch is inspired by the treasury of historic timepieces the company created during the 19th century, making […]

SIHH 2015: Baume & Mercier Clifton Big Date and Power Reserve

During the last couple of years, Baume & Mercier has been concentrating its watchmaking efforts on reaching a younger clientele. Marketing strategies were revisited and collections were revamped to reach a younger market while always remaining true to the brand’s mission of providing stunning, high-quality and luxurious Swiss wristwatches at affordable price points. This strategy […]

Joia de Baume & Mercier at Watches and Wonders 2026: A Return to the Maison’s Jewelry Watch Heritage

The Business of Watches Podcast: Baume & Mercier CEO Michael Guenoun Talks Strategy On The Eve Of The Brand's Sale By Richemont

Plus, Adrian Barker of Bark & Jack stops by to talk business news and his first-ever watch collab with Christopher Ward.

Business News: Richemont Sells Baume & Mercier

Does the deal to sell the storied Swiss brand to Italian jeweler and watch retailer Damiani herald a new era of deconsolidation in the watch industry?

Richemont Unloads Baume & Mercier

Today Richemont confirmed the rumoured sale of its entry-level Baume et Mercier brand to the Damiani Group, a key distributor of the brand in Italy through its retail chain Rocca. While Baume et Mercier is understood to not be profitable, the acquisition should give Baume et Mercier the home-field advantage, as Italy is one of the most important markets for the brand today. According to the Baume et Mercier website, 325 stores in Italy carry the brand, compared to just 150 in France, 130 in the United States, and only 66 in Mainland China. A leaner Baume et Mercier focused on the Italian market, in the same vein as Eberhard & Co., is likely in the long-term, but in the meantime it must be untangled from Richemont. The deal is expected to close this summer, after which Richemont will provide “operational services” for the brand for at least 12 months. It is unclear whether the brand’s “Baumatic” movements with 5-day power reserves will survive the transition, as there are made by ValFleurier - Richemont’s counterpart to ETA. For more information, visit Richemont.com.  

Baume & Mercier at Watches & Wonders 2024: The all-new Riviera collection

The Baume & Mercier Riviera GMT Knows How to Travel in Style

Watches & Wonders 2022: Baume & Mercier Presents New References for Its Riviera Collection

A Week On The Wrist: The Baume & Mercier Clifton Baumatic COSC

An excellent everyday watch at an everyman price.

Introducing: The Baume & Mercier Hampton Automatic

This '20s-inspired watch is just darb.

Hands-On: The Baume & Mercier Clifton Club

An affordable summer diver with some real personality.