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Gérald Genta

Biography and iconic designs of the 20th century's most influential watch designer.

A Look at the Novelties from Tiffany & Co., Gerald Genta, and Daniel Roth for LVMH Watch Week Worn & Wound
TAG Heuer Zenith Jan 22, 2026

A Look at the Novelties from Tiffany & Co., Gerald Genta, and Daniel Roth for LVMH Watch Week

Among the new releases at LVMH Watch Week this year were a series of novelties from brands that casual observers might sometimes forget sit inside the LVMH portfolio. Tiffany & Co., Gerald Genta, and Daniel Roth all unveiled new pieces this week to varying degrees of fanfare. And while these boutique luxury brands are very different in shape from the likes of TAG Heuer, Zenith, and Hublot, which really form the core of the LVMH watch business, it says a lot about the power and reach of LVMH as an entity that these brands fall under their purview. All three brands are recent additions to the LVMH stable, with Gerald Genta joining upon its relaunch in 2023, TIffayny & Co. when the sale of the company to LVMH went through in 2021, and Daniel Roth in 2011, when LVMH acquired Bulgari, then caretakers of Roth’s brand (LVMH relaunched Daniel Roth as a separate entity in 2023). These three brands also seem arranged in the LVMH ecosystem to compete directly with high end independent brands, particularly Daniel Roth, a name once seen as preeminent in the world of independent watchmaking.  Let’s run through the key releases from each brand at this year’s LVMH Watch Week. Tiffany & Co. debuted the Tiffany Timer, a three register chronograph with El Primero movement that flies under the radar, perhaps, in a few ways. First and foremost, that white metal case is not steel or white gold, but solid platinum. And the indices at each hour are baguette cut diamonds, which seems like a...

Introducing: Two New Gérald Genta Geneva Time Only Grafite And Marrone Watches In White And Pink Gold Fratello
Gerald Genta Jan 21, 2026

Introducing: Two New Gérald Genta Geneva Time Only Grafite And Marrone Watches In White And Pink Gold

Since I moved to Geneva last May, I started trying to figure out what the city is all about. I had been visiting the lakeside town for probably 20 years, but a visitor doesn’t get to experience what a resident encounters daily. It’s hard to define Geneva. Yes, banks, watchmakers, and international organizations, such as […] Visit Introducing: Two New Gérald Genta Geneva Time Only Grafite And Marrone Watches In White And Pink Gold to read the full article.

Introducing – The Gérald Genta Gentissima Oursin Goes Bold, With a 41mm Case and Meteorite Dials Monochrome
Louis Vuitton Nov 20, 2025

Introducing – The Gérald Genta Gentissima Oursin Goes Bold, With a 41mm Case and Meteorite Dials

Gérald Genta, the famed creator of some of the most influential and daring watch designs, founded his eponymous brand in 1969, and in 2023, it was relaunched. Guided by La Fabrique du Temps Louis Vuitton and Artistic Director Matthieu Hegi, Genta’s creations were revisited with both reverence and ambition. The Gentissima Oursin series, introduced last […]

Hands-on – The Spirit of Mr Genta Chimes On in the Gérald Genta Minute Repeater Monochrome
Gerald Genta Sep 18, 2025

Hands-on – The Spirit of Mr Genta Chimes On in the Gérald Genta Minute Repeater

A legend in his own lifetime and the name behind countless watch icons designed for other brands, Gérald Genta (1931-2011) also produced masterpieces for his eponymous brand founded in 1969, including the Grande Sonnerie, considered the most sophisticated and complex chiming watch in the world. The current custodian of the Gérald Genta brand is Louis […]

Introducing – The New Gérald Genta Gentissima Oursin Black Onyx and Burgundy Monochrome
Louis Vuitton s La Fabrique du Sep 5, 2025

Introducing – The New Gérald Genta Gentissima Oursin Black Onyx and Burgundy

Regarded as the most influential 20th-century watch designer and a key figure in the revival of mechanical watchmaking, Gérald Genta (1931-2011) is the name behind countless icons that still hold sway today. In 2023, Louis Vuitton’s La Fabrique du Temps (LFT) haute horlogerie division announced the return of Gérald Genta as a standalone brand. Overseen […]

Introducing: The Gérald Genta Minute Repeater - A Small Watch With A Big Sound Fratello
Gerald Genta Sep 4, 2025

Introducing: The Gérald Genta Minute Repeater - A Small Watch With A Big Sound

It looks like a watch, and it sounds like a musical instrument. The Gérald Genta Minute Repeater is a resonating 40 × 9.6mm yellow gold grand complication with a black onyx dial. And according to the watch’s creators, a musical instrument comes alive when you sound the time. The watchmakers behind this masterpiece set out […] Visit Introducing: The Gérald Genta Minute Repeater - A Small Watch With A Big Sound to read the full article.

Gérald Genta Strikes the Right Note with the Minute Repeater SJX Watches
Louis Vuitton La Fabrique du Temps Sep 4, 2025

Gérald Genta Strikes the Right Note with the Minute Repeater

The reborn Gérald Genta has just unveils a simply-titled complicated watch, the Minute Repeater. Although a new design, the striking timepiece harks back to Gérald Genta’s golden age in the late 20th century, in both style and quality of execution. The case takes a clean, cushion-shaped form, while the dial is glossy black onyx. And inside ticks the GG-002, a hand-wind movement derived from the longstanding repeater movement made by Louis Vuitton La Fabrique du Temps (LFT), the parent of Gérald Genta. Though not a limited edition, the yearly output will be limited to 10 pieces. Initial thoughts Big-name brand revivals are not always successful endeavours, since it is often difficult for new patrons to recapture the spirit and style of the original, while also making it financially viable. Gérald Genta is clearly an exception. It was relaunched in 2023 by Louis Vuitton, allowing it to lean more towards genuine quality rather than a flash in the pan.  The Minute Repeater is a welcome and original addition to the brand’s collection, embodying the late Genta’s instinctive design flair and aesthetic sensibilities, while being a new(ish) design. An especially pleasant surprise is the original case shape that certainly looks very Gérald Genta, but wasn’t previously in the catalogue, though Genta did pen similar cases in the past. In other words, this is not a remake. The shape sits between an ellipse and a rounded rectangle, capturing the gist of the 1970s design we...

Introducing: The Gérald Genta-Designed Credor Locomotive With A New Dial Fratello
Gerald Genta Feb 5, 2025

Introducing: The Gérald Genta-Designed Credor Locomotive With A New Dial

One of last year’s biggest surprises was the reintroduction of the Credor Locomotive. The original watch from the 1970s was one of Gérald Genta’s lesser-known creations. As soon as you see it, though, you immediately recognize Genta’s characteristic design signature. Having said that, it’s a divisive design because of its quirky presence. I also had […] Visit Introducing: The Gérald Genta-Designed Credor Locomotive With A New Dial to read the full article.

Gérald Genta Introduces the Gentissima Oursin Fire Opal SJX Watches
Gerald Genta Jan 21, 2025

Gérald Genta Introduces the Gentissima Oursin Fire Opal

Gérald Genta distinctive, punkish “urchin” wristwatch gains a striking new look with the Gentissima Oursin Fire Opal. Each of the 137 studs on the case carries a fire opal, while the dial is in orange carnelian that echoes the gemstones’ hue. Mined from Mexico’s volcanic regions, fire opals stones derive their characteristic yellow, orange, or red pigmentation from water trapped in cooling lava. Initial thoughts Although the Gérald Genta brand was revived in 2023, well after the iconic designer’s passing in 2011, the brand has stuck closely to his original vision and style. The modern-day Oursin is a faithful remake of the 1994 original, a little larger in size but retaining all of the original’s quirky details, including the facetted crystal. Unlike the fairly muted models unveiled last year, the new Oursin is bright and bold. While it incorporates gemstones and colours that found on the original (which was also fairly muted), the orange hue feels perfectly appropriate for the design. It is an apt evolution of the original, and the late Genta would have approved. Fire opals While the new Oursin differs from Genta’s original with its fire opals and carnelian, the core design elements remain faithful to his blueprint. Crafted from 18k yellow gold, the case measures 36.5 mm in diameter and 9.64 mm in thickness, making it slightly larger than the original. The case is studded with 137 fire opals, each individually secured with 18k yellow gold pins. An orange...