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Endeavour H. Moser

H. Moser & Cie's fumé-dial, anti-branding dress watch. Launched 2005 with the brand's relaunch.

Introducing – H. Moser & Cie. Unveils the Sequel to the First Genesis with the Streamliner Genesis 2 Monochrome
H. Moser & Cie Unveils Dec 3, 2025

Introducing – H. Moser & Cie. Unveils the Sequel to the First Genesis with the Streamliner Genesis 2

When it comes to watch brands, Moser is something of an iconoclast. From the start, Moser took a less conventional path, often taking jabs at the watchmaking industry with the Swiss Alp watch, deriding smartwatches, and the Swiss Mad watch with its Swiss cheese case. Time has worked its way, and Moser’s preoccupations have matured […]

First Look – The New H. Moser & Cie. Streamliner Perpetual Moon Concept Meteorite Monochrome
H. Moser & Cie Streamliner Perpetual Nov 20, 2025

First Look – The New H. Moser & Cie. Streamliner Perpetual Moon Concept Meteorite

With its streamlined case, flexible integrated bracelet and sensual contours, H. Moser & Cie.’s sleek Streamliner luxury sports watch continues its journey onwards, and in this case upwards, with no signs of losing steam. Coinciding with Dubai Watch Week 2025, Moser unveils the new Streamliner Perpetual Moon Concept Meteorite, a hyper-accurate moon phase complication framed […]

Full Throttle at H. Moser & Cie. with the Streamliner Tourbillon Pierre Gasly SJX Watches
H. Moser & Cie Oct 1, 2025

Full Throttle at H. Moser & Cie. with the Streamliner Tourbillon Pierre Gasly

A relatively small brand in the big world of international motorsport, H. Moser & Cie. continues its collaboration with the Alpine Formula 1 team with the Streamliner Tourbillon Pierre Gasly, which takes the brand’s distinctive sport watch and adds a warm red gold colourway favoured by Mr Gasly, a French driver racing for Alpine. The Tourbillon Pierre Gasly is offered in two configurations – a 100-piece edition on a rubber strap, and an even more special edition of 10 pieces that features a full 18k red gold bracelet and a subtle baguette ruby at ten o’clock, a detail based on the racing driver’s number. Notably, both were conceived by Mr Gasly himself, who is a fan of the brown-and-red-gold aesthetic. According to Moser chief executive Edouard Meylan, Mr Gasly already owns other watches in this livery. Initial thoughts Celebrity endorsements can, at times, come across as inauthentic, but this type of marketing has been part of the fabric of the luxury watch industry for decades. In fact, it was another Formula 1 star, Jim Clark, who was one of the first official celebrity brand ambassadors for a watch brand, signing on to represent Enicar back in 1966. But while Clark promoted the standard collection of Enicar watches, Mr Gasly had the chance to put his own spin (pun intended) on Alpine team sponsor H. Moser & Cie.’s top-of-the-line sport watch, the Streamliner Tourbillon. Edouard Meylan (left) with Pierre Gasly In many ways the Tourbillon Pierre Gasly is a typ...

First Look – The New H. Moser & Cie. Streamliner Tourbillon Pierre Gasly (Incl. Video) Monochrome
H. Moser & Cie Streamliner Tourbillon Oct 1, 2025

First Look – The New H. Moser & Cie. Streamliner Tourbillon Pierre Gasly (Incl. Video)

On the eve of the 2025 Singapore Grand Prix at the Marina Bay Street Circuit, H. Moser & Cie. pulls the covers off its latest Formula 1-themed watch. But it’s perhaps not what you expect, as it doesn’t come in some highly exotic F1-tech derived material, nor with a revolutionary design. Instead, the renowned independent […]

H. Moser Updates their Flying Hours Complication and Adds a Smoked Salmon Perpetual Calendar for Geneva Watch Days Worn & Wound
H. Moser Updates their Flying Hours Sep 8, 2025

H. Moser Updates their Flying Hours Complication and Adds a Smoked Salmon Perpetual Calendar for Geneva Watch Days

At last year’s Geneva Watch Days, H. Moser had one of the most talked about (and divisive) releases of the week, a splashy collaboration with Studio Underd0g that saw the high end and affordable indie sharing a passion fruit inspired colorway across a pair of watches, sold as a set. It generated a lot of opinions and was, for a time, one of the most buzzed about watches of the year. Moser returned to Geneva Watch Days this year with a slate of new releases that, I think, has succeeded in evading the kinds of hot takes we saw last year, while still, as always, being very “Moser.” The new Pioneer Flying Hours and Endeavour Perpetual Calendar in smoked salmon might not inspire heated opinion pieces from watch writers like yours truly, but they remain exciting in their own way in a year that’s already seen Moser push some boundaries and play with our expectations. The new reference in the Endeavour Perpetual Calendar line is about as classic Moser as it gets. This dial color was first introduced in a Streamliner back in 2023, and was an immediate hit for the way it spun the traditional idea of a “salmon” dial into a new, more contemporary context. Less rosy pink and more of a metallic rust, this salmon dial has a reserved and almost autumnal presence that really suits the Endeavour, itself a more reserved and mature segment of the Moser lineup. The case of the perpetual calendar is white gold and measures 42mm in diameter, and wears extremely well, if not razor thi...

H. Moser & Cie. has a New Take on the Wandering Hours SJX Watches
H. Moser & Cie has Sep 4, 2025

H. Moser & Cie. has a New Take on the Wandering Hours

Schaffhausen-based H. Moser & Cie. returns to a complication it once offered with the Pioneer Flying Hours, a new take on the wandering hours. The watch indicates the minutes on a central ring, while the hours seemingly jump from one window to the other. With this intriguing new display, the Flying Hours might just be being one of the most interesting jumping hours on the market.  Initial thoughts The Pioneer Flying Hours is not Moser’s first attempt at the wandering hours: the Endeavour Flying Hours was launched some seven years ago and an update on the historical complication. With new Pioneer, however, Moser manages to capture the mystique of both early wandering hours and mysterious clocks with its darting, wandering display. It is a tidy and admittedly novel reinterpretation of the wandering hours, which will surely appeal to collectors. There is something poetic about the minutes scale moving continuously across shuttered apertures, its sweep much like a bridge between points in time, here represented spatially. The combination of the sporty and large Pioneer case is also odd with the wandering hours, historically a complication associated with more formal, slim cases. At almost 43 mm, the case is large even for a sports watch. And to nitpick: if there is anything objectionable from the get-go, that is the name. Strictly speaking, “Flying hours” describes a revolving platform that is only supported from below - like a flying tourbillon. Here the hour disks a...

The Moser Pioneer Returns with a Dive Bezel (and NFT Connection) SJX Watches
H. Moser & Cie.’s only dive Aug 19, 2025

The Moser Pioneer Returns with a Dive Bezel (and NFT Connection)

H. Moser & Cie.’s only dive watch returns as the Pioneer “Elements of Time”, the result of an unexpected, but not unprecedented, collaboration with Azuki, an anime-inspired NFT, and American retailer The 1916 Company. Unsurprisingly given the digital nature of the collaboration, the watches will only be available online via raffle from Azuki. Representing the four elements of earth, lightning, fire and water, Elements of Time features engraved fumé dials in four colourways. Each is limited to 24 watches in Pioneer Centre Seconds format, along with one unique Pioneer tourbillon per colour. All variants are titanium, matched with bracelet with the amenities you’d expect from a diver, including a micro-adjust clasp. Initial Thoughts While a new Pioneer with a rotating bezel would normally be a major release, you won’t find Elements of Time on Moser’s website. That’s because it’s a collaboration with Azuki, a non-fungible token (NFT). Azuki is Japanese for “red bean”, but Azuki is basically anime-style digital art on the blockchain. But these are real watches – they can be collected at The 1916 Company’s physical stores – and more notably, sport of the most interesting fumé dials from Moser in a while. This isn’t Moser’s first foray into the Web 3.0 world. Back in 2022, the brand launched the Endeavour Centre Seconds Genesis, a watch that was essentially a physical QR code. The timing wasn’t the best as it debuted just as the NFT bubble popped...

Introducing – The Unexpected Azuki X H. Moser & Cie. Elements of Time Collection Monochrome
H. Moser & Cie Elements Aug 18, 2025

Introducing – The Unexpected Azuki X H. Moser & Cie. Elements of Time Collection

Two worlds that couldn’t be more different, one born from blockchain and anime culture, the other rooted in centuries of Swiss horology, have collided to create something genuinely original. The Elements of Time series, a collaboration between Azuki and H. Moser & Cie., feels as if it shouldn’t work, but it does. Azuki, the web3-native […]

H. Moser Introduces a Pair of Streamliners as Part of their Partnership with Alpine Motorsports, Including an Ana-Digi Smartwatch Worn & Wound
H. Moser Introduces Jun 3, 2025

H. Moser Introduces a Pair of Streamliners as Part of their Partnership with Alpine Motorsports, Including an Ana-Digi Smartwatch

Just when you thought watches associated with F1 teams were getting stale and predictable, here comes H. Moser with a release that I definitely did not have on my bingo card. There are actually two releases here, both introduced last week as part of the brand’s partnership with the Alpine Motorsports F1 team. Both part of the Streamliner family, one is a skeletonized chronograph (which is cool, but not exactly the most exotic thing in the indie watch world) and the other is…a smart watch. Yes, a Streamliner smart watch from the brand that started their recent rise to prominence by, basically, trolling the most popular wearable ever created. The loose concept here is that this pair of watches consists of a “Drivers Edition” Streamliner as well as a corresponding “Mechanics Edition.” We’ll start with the Streamliner Alpine Mechanics Edition, a “measuring instrument” designed specifically for an F1 team and the highly specialized work they do to support their drivers. The watch does a nice job of evoking what we’ve come to know as the Moser aesthetic, with a blue lacquer dial for the time at 12:00, surrounded by black when the watch is on standby mode (Moser of course loves a deep and dark black). But that black negative space is actually a screen, and when digital functions are activated the watch effectively transforms into something we simply aren’t used to seeing from high end independent brands.  The Mechanics Edition is powered by a movement made ...

H. Moser & Cie. Launches a Formula 1 Streamliner Duo SJX Watches
H. Moser & Cie Launches May 30, 2025

H. Moser & Cie. Launches a Formula 1 Streamliner Duo

For its partnership with the Alpine Formula 1 team, H. Moser & Cie. debuts a pair of firsts for the brand: the Streamliner Alpine Drivers Edition is its first skeletonized chronograph, and the Streamliner Alpine Mechanics Edition is an entirely new model and the brand’s first true smartwatch – not counting the Swiss Alp Watch – with special digital functions tailored to the needs of an F1 team. While the regular production Streamline Flyback Chronograph already has a racing aesthetic, it’s been dialed up to match to the Alpine team colors, with the blue-coated steel case being notable. And the digital Streamliner is more than just a commemorative watch. Most Formula 1 sponsorships are just that, but Moser decided it wanted to contribute a tool the team can rely on during the season, just as mechanical watches were decades ago. Both will be sold as a set, though the smartwatch will be available individually to owner’s of the Streamliner Cylindrical Tourbillon Skeleton “Alpine”. Initial Thoughts Nothing is off the table for Moser, whose past “concept” watches included a watch made from a cheese-filled composite, one covered in living plants, and the infamous Swiss Icons watch. Even with that in mind, a smartwatch is unexpected, though it makes sense given the brand’s stated goals with the collaboration. Referring to the smartwatch, Chief executive Edouard Meylan says “we wanted to create a measuring instrument that meets the demands of a Formula 1 team,...

First Look – The H. Moser & Cie. Streamliner Alpine Drivers Edition, Plus Something Else Totally Unexpected… Monochrome
H. Moser & Cie Streamliner Alpine May 29, 2025

First Look – The H. Moser & Cie. Streamliner Alpine Drivers Edition, Plus Something Else Totally Unexpected…

At the intersection of high watchmaking and elite car racing, H. Moser & Cie. and Alpine Motorsports have forged, at first glance, a seemingly surprising partnership. Yet, everything falls into place once you consider it is rooted in shared values: mechanical excellence, streamlined engineering, and performance under pressure. This collaboration, launched in 2024, combines two […]

Brunch with H. Moser: the Pioneer Center Seconds Sunny-Side Up Worn & Wound
H. Moser Apr 18, 2025

Brunch with H. Moser: the Pioneer Center Seconds Sunny-Side Up

My favorite version of the H. Moser brand is the one that acts as a gentle troll in the watch community, and puts their idiosyncratic sense of humor on full display. Not every brand can get away with a watch made of cheese, or a watch seemingly made from the disparate parts of so many Swiss Icons. To be fair, some would say that even Moser can’t get away with it – their most provocative watches are their most divisive, and the haters have a loud voice on the internet. And while I have no desire to strap a block of Swiss cheese to my wrist, I enjoy the fact that a high end indie brand is willing to infuse some watch industry commentary into the watches themselves. Moser’s latest piece, the Pioneer Center Seconds Sunny-Side Up, is not likely to be as controversial as some of the brand’s other releases, but it’s hard not to see them edging into satire.  The cost of eggs, of course, has been on everyone’s mind. And the cost of watches, while not as universal a concern, has also been much discussed. So a watch from H. Moser that evokes an egg seems like a release meant to start a conversation. For the record, the retail price of the Sunny-Side Up is $15,900. The retail price of the first Moser Pioneer with a 40mm case introduced in 2023 was $14,200 at launch. A roughly 12% increase in price over a two year period is honestly not the craziest rate in the luxury watch industry. Egg prices? Between March 2023 and March 2025, the cost of a dozen eggs rose around 120% a...

Introducing – The Easter-Ready H. Moser & Cie. Pioneer Centre Seconds Sunny-Side Up Monochrome
H. Moser & Cie Pioneer Centre Apr 15, 2025

Introducing – The Easter-Ready H. Moser & Cie. Pioneer Centre Seconds Sunny-Side Up

Cosmic Green, Funky Blue, Swiss Mad Red, Citrus Green… Indie brand H. Moser & Cie. is no stranger to bold, expressive colour. These vibrant hues have graced the dials of the Pioneer Centre Seconds series alongside Arctic Blue and Blue Lagoon. Now, Moser adds an Easter-related hue, or rather sun-related, for the new dial colour […]

H. Moser Goes “Pop” with their New Stone Dial Collection Worn & Wound
H. Moser Goes “Pop” Apr 4, 2025

H. Moser Goes “Pop” with their New Stone Dial Collection

It’s well understood at this point that stone dials are experiencing a renaissance in all corners of the watch market. In fact, it might almost be kind of boring to point this out as we continue to see new spins on these dials released on an almost weekly basis. So it would be tempting to say that H. Moser is jumping on the stone dial bandwagon with their new Pop collection, the centerpiece of their Watches & Wonders 2025 strategy. But I don’t think that’s quite fair. Moser, for their part, has been ahead of the curve on stone dials. They’ve released a handful of extremely limited watches with dials crafted from jade, falcon’s eye, and other stones in recent years. And with the Pop collection watches, they’ve done something genuinely creative, combining multiple stones in each dial in unexpected ways across three different models.  The Pop collection exists in the Endeavour line, and makes use of all three watches on the platform: the Endeavour Small Seconds, Endeavour Tourbillon, and Endeavour Minute Repeater Tourbillon Concept. There are six groups of three watches, each making use of a combination of two stones. The stone pairings are Burmese jade and pink opal, lapis lazuli and lemon chrysoprase, and turquoise and coral. Each pairing is executed in two ways, with one stone being dominant in each. So, for example, there’s a Small Seconds model with Burmese jade in the main dial and pink opal in the sub seconds, and another with the opposite. For the tourb...

First Look – The New Frozen Editions of the H. Moser Streamliner Flyback Chronograph Automatic Monochrome
H. Moser Streamliner Flyback Chronograph Automatic Apr 1, 2025

First Look – The New Frozen Editions of the H. Moser Streamliner Flyback Chronograph Automatic

The Streamliner collection was introduced by H. Moser & Cie in 2020 and was an overnight success. Its groovy integrated cushion design was fresh, original and brilliantly executed. Since its inception, we’ve seen a wide range of time-only, perpetual calendar, tourbillon and chronograph models, and even several fascinating skeletonised iterations. Moser also loves to play […]

Introducing – An Explosion of Colours and Gemstones with the New H. Moser & Cie. Pop Collection Monochrome
H. Moser & Cie Pop Collection Mar 31, 2025

Introducing – An Explosion of Colours and Gemstones with the New H. Moser & Cie. Pop Collection

H. Moser & Cie. is one of the rebellious brands of independent watchmaking – often unexpected and bold, yet always true to its distinct brand codes. Indeed, the brand is known for its minimalist design and fumé dials. If it often uses bold colours, these are most often executed with a monochromatic approach. On the […]

H. Moser & Cie. Introduces the Streamliner Tourbillon Skeleton Yellow Gold SJX Watches
H. Moser & Cie Introduces Mar 4, 2025

H. Moser & Cie. Introduces the Streamliner Tourbillon Skeleton Yellow Gold

A boutique exclusive to celebrate the opening of its Menlo Park store in Silicon Valley, the Streamliner Tourbillon Skeleton Yellow Gold is perhaps the most extravagant iteration of H. Moser & Cie.’s sports watch to date. This new iteration retains the same dimensions and specifications as its stainless steel predecessor, but is entirely in 18k yellow gold, giving it a somewhat retro feel that complements the “lobster” integrated bracelet. Initial thoughts Although the trend for integrated-bracelet sports watches has waned, the Streamliner still stands out as one of the better offerings in the category from independent watchmakers. It combines a distinctive design – rare in the segment – with mostly affordable pricing. At CHF125,000, the new Streamliner Tourbillon is of course not one of the affordable models since it is entirely in gold, but it is a good looking watch. Arguably the only weakness of the model is the increasing number of high-end Streamliner models, both in precious metals and set with gemstones, which make this less unique than it would otherwise be. Boutique exclusive Apart from its all-yellow gold construction, the new Streamliner Tourbillon mirrors its stainless steel predecessor, featuring a 40 mm-wide and 12.1 mm-thick cushion-shaped case. Visually, the focal point is the open-worked dial showcasing a one-minute flying tourbillon at six o’clock. Faceted baton-style hour markers and hour and minute hands are plated in yellow gold, compleme...

Introducing – The Boutique-Exclusive H. Moser & Cie. Streamliner Tourbillon Skeleton in Yellow Gold Monochrome
H. Moser & Cie Streamliner Tourbillon Feb 12, 2025

Introducing – The Boutique-Exclusive H. Moser & Cie. Streamliner Tourbillon Skeleton in Yellow Gold

Following successful boutique openings in Shanghai, Beijing, and Hong Kong – and with upcoming locations planned for Delhi and Seoul in 2025 – H. Moser & Cie. continues its global expansion with a new home in the United States. The brand has officially arrived in Silicon Valley, opening a boutique in Menlo Park. And for […]

H. Moser Introduces a New Pioneer Tourbillon with a Burgundy Dial Worn & Wound
H. Moser Introduces Feb 6, 2025

H. Moser Introduces a New Pioneer Tourbillon with a Burgundy Dial

For H. Moser’s first release of 2025, they’ve added a new reference to the Pioneer collection in the still somewhat new 40mm case. I’ve been a fan of the Pioneer for what it represents in the Moser catalog for some time. Moser is a very high end indie that is responsible for a lot of truly interesting and innovative watchmaking, but the Pioneer has existed as a (somewhat) accessible access point to the brand that gives you a lot of Moser style, and, frankly, a good chunk of the watchmaking that makes the brand special. I reviewed the “Mega-Cool” Pioneer all the way back in 2021, and came away impressed with the aesthetic even if I felt like the case perhaps a tad too big. The new, smaller, 40mm case is Moser’s answer to many of their clients who were asking for this watch in a smaller size, and while there is indeed a 40mm Pioneer on the accessible side, here Moser is using the platform for a watchmaking flex. The Pioneer Tourbillon Burgundy is a new 40mm Pioneer running on Moser’s HMC 805 automatic caliber with a deep burgundy dial and a red gold case. Red gold and burgundy certainly feel like a natural combination, and the watch seems to exude a warmth that makes it particularly appealing in these dark winter months (although, to be fair, this watch has a place on the beach as well).  If you only know the Pioneer in its 43mm guise, you really owe it to yourself to get the 40mm version on your wrist. It wears completely differently and changes the impact of...

H. Moser & Cie. Introduces the Pioneer Tourbillon Burgundy SJX Watches
H. Moser & Cie Introduces Feb 4, 2025

H. Moser & Cie. Introduces the Pioneer Tourbillon Burgundy

A refined addition to H. Moser & Cie.’s line of sporty dress watches, the Pioneer Tourbillon Burgundy is distinguished by a more compact 40 mm case. The look is classic Moser with the signature fumé dial adorned with an imperceptible logo in transparent print. More prominent is the flying tourbillon at six o’clock with the trademark Moser carriage of a wide “V” containing double hairsprings for superior chronometry. Initial thoughts The Streamliner remains the most recognisable model in Moser’s lineup, even as the popularity of integrated bracelet sports watches wanes. Meanwhile, the Pioneer is often overlooked by collectors, making it somewhat underrated despite its appeal. Personally, I like the Pioneer for its sporty design, even though it isn’t a traditional sports watch and instead a cross between a sports and dress watch. Departing from its predecessor’s substantial 42.8 mm case, the new model is more wearable. It leans more towards the dress watch side of the spectrum with its smaller case, but still has a 120 m water resistance (and is delivered with a green rubber strap). Priced at CHF59,900, the Pioneer Tourbillon Burgundy is a value proposition in terms of tourbillons from an independent watchmaker. A steel version would be sportier and more affordable, and while that’s not on the cards yet, it is probably on the way given Moser’s track record. Burgundy gradient A standout feature is the fumé dial that’s made up of black and burgundy treat...