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Eric Giroud

Architect-trained Geneva designer behind MB&F\'s entire HM and LM series, plus Bovet, Manufacture Royale, Greubel Forsey commissions.

MB&F; Introduces the HM11 Architect SJX Watches
MB&F; Nov 15, 2023

MB&F; Introduces the HM11 Architect

MB&F; has introduced its latest Horological Machine, the HM11 Architect, inspired by 1960s futurist architecture. Featuring a central flying tourbillon surrounded by four polished titanium lobes, three of which contain dials, the HM11 offers a novel rotating case that pulls double duty as an enormous winding crown. Designed by longtime collaborator Eric Giroud, the HM11 takes cues from habitology, an architectural movement of the late 1960s that challenged conventional norms for domestic buildings, preferring organic forms to straight walls and rectangular windows.  Initial thoughts As someone who favours traditional design, I usually find Horological Machines a tad large and a bit ostentatious. But the HM11 is more compact and sleeker than its specs suggest. In fact, the HM11 is the most traditional Horological Machine yet on the wrist, with a round 42 mm case and simple lugs. It has a surprisingly small footprint on the wrist, though it is tall, standing 23 mm at its highest, so it’s not for the faint of heart (or the long-sleeved).  Yet even by the sculptural standards set by previous Horological Machines, the HM11 feels ambitious, particularly in the case construction. The complex form of the case, for example, requires 19 gaskets to ensure 20 m of water resistance. There are also numerous hidden details, like a proprietary shock dampening system adapted from the aerospace industry, that contribute to an overall package that is deeply satisfying; the longer you look...

MB&F; Stuns Again with the Incredible HM9 Sapphire Vision Worn & Wound
MB&F; Aug 28, 2023

MB&F; Stuns Again with the Incredible HM9 Sapphire Vision

Back in January 2021, MB&F; released what remains one of my all time favorite watches in the “This is Totally Insane” genre of watchmaking. Regular readers will understand that this is actually one of my favorite genres – one that I wish more in our little world would aspire to, because, really, how many black dialed dive watches does one really need? The HM9 SV, short for Sapphire Vision, is, as described, a vision in sapphire. The design of this watch takes the already bonkers HM9 and essentially cases it in an elaborate array of sapphire crystals, with a metal frame holding it all together. The result is an incredible view of the HM9’s movement, which has two independent balance wheels joined by a central differential that averages out their rates for, in theory, more stable timekeeping. And it’s all arranged in a shape inspired by automotive design dating to the 1940s and 1950s, because this is MB&F;, and that’s what they do.  Last week, MB&F; announced new versions of the HM9 SV, which is noteworthy because component for component, this has to be one of the toughest watches to make in the entire industry. The reason, of course, is because of the extensive use of sapphire, which has to be custom made specifically for these watches to very precise tolerances. And every piece of sapphire used in the HM9 SV is curved. MB&F; points out that sapphire cased watches made by some of their competitors are using mostly flat pieces of crystal, held together by screws. Th...

The new MB&F; HM9 Sapphire Vision bare all with full transparency and new colours Time+Tide
MB&F; Aug 24, 2023

The new MB&F; HM9 Sapphire Vision bare all with full transparency and new colours

The MB&F; HM9 Sapphire Vision initially came in four editions, each limited to only 5 pieces Two new HM9-SV models now join the collection, again each limited to 5 pieces One brings a blue PVD-coated movement into a white gold case, the other a green PVD-coated movement into a yellow gold case The MB&F; catalogue … ContinuedThe post The new MB&F; HM9 Sapphire Vision bare all with full transparency and new colours appeared first on Time+Tide Watches.

The MB&F; HM8 Gets Sleek Mark 2 Update Worn & Wound
MB&F; Jun 13, 2023

The MB&F; HM8 Gets Sleek Mark 2 Update

MB&F; have never been shy about embracing their sources of inspiration to create structures and shapes unlike anything else out there. One particular source of inspiration has been a mainstay within the Horological Machine collection, and that is from the automotive space. We first saw it in the HM5 back in 2012, and then the original HM8 in 2016, and today that concept takes a step further with the HM8 Mark 2, which is an evolution of the original HM8, shrouded with a new aerodynamic case and crystal that appears to be taken straight off the back of a Porsche 918.  The HM8 Mark 2 isn’t the first time we’ve seen an existing Horological Machine take on a significantly new form. The HM3 saw a variety of configurations in its lifespan, from the original released in 2010, to the Frog and Magawind variations that pushed the boundaries of the platform (and of sapphire). The HM8 in original form, called the Can-Am for its race inspired structure, featured a relatively flat case that placed a vertical display at one end, with the time being reflected in a similar manner to what we saw in the HM5. That design was a bit steampunk-ish and even geometrical in nature. The new Mark 2 variant takes things in a more organic direction. Right at the onset you’ll notice a more cohesive case shape with voluminous curvature blending the CarbonMacrolon shroud and the ‘double bubble’ sapphire that looks to have been shaped in a wind tunnel. A center section of titanium separates the tw...

INTRODUCING: MB&F; LM2 Palladium celebrates its 10-year anniversary Time+Tide
MB&F; Feb 7, 2023

INTRODUCING: MB&F; LM2 Palladium celebrates its 10-year anniversary

A decade after its first release, the MB&F; LM2 is back in a special palladium case Symmetrically opposed balance wheels connected by a planetary differential Movement developed by Jean-François Mojon of Chronode and finished by Kari Voutilainen By this point, it should be no surprise that whatever comes out of the fun factory in the … ContinuedThe post INTRODUCING: MB&F; LM2 Palladium celebrates its 10-year anniversary appeared first on Time+Tide Watches.

The MB&F; Legacy Machine is a jaw-on-the-floor original Time+Tide
MB&F; Dec 29, 2022

The MB&F; Legacy Machine is a jaw-on-the-floor original

Maximilian Büsser is a dreamer. His is a tale of audacity, swirled with a healthy pour of unfettered creativity. After all, his company, MB&F; (Max Büsser & Friends) has a slogan: “A creative adult is a child who survived”, meaning his own sense of wonder never left him. As a result, his virtuoso horological expressions … ContinuedThe post The MB&F; Legacy Machine is a jaw-on-the-floor original appeared first on Time+Tide Watches.

MB&F; Introduces the M.A.D. 1 “GMT Milano” SJX Watches
MB&F; Dec 15, 2022

MB&F; Introduces the M.A.D. 1 “GMT Milano”

Designed and assembled by MB&F;, the M.A.D. 1 was initially conceived as a limited-edition thank-you for the brand’s longstanding collectors known as the “Tribe” and its suppliers. It then became a standard production model, allowing the wider public access to the most affordable creation ever released by the independent watchmaker. Now MB&F; has created a limited edition for GMT Italia, the retailer owned by the Corvo family, the M.A.D. 1 “GMT Milano”. Initial thoughts MB&F; embodies independent watchmaking, in my opinion, because it creates a whimsical yet alluring timepiece with authentic design and ingenuity. But its creations, typically priced in the six figures, are out of reach for the average collector. That’s where the M.A.D. 1 comes in. The M.A.D.1 “GMT Milano” costs the same as the regular production model, making it an appealing proposition for something with the flavour of avant-garde independent watchmaking without breaking the bank. With only 30 pieces, it will no doubt sell out immediately, but lucky 30 buyers will definitely have an uncommon M.A.D. 1 edition that stands out from its peers. More broadly, the M.A.D. 1 is avant-garde in terms of design and certainly looks like an MB&F; creation – but it is executed in a very economical manner. While the design is striking, one reservation I have with the M.A.D. 1 is the case construction, which relies on glue to secure all the parts together. But again, for what it retails for, that is accept...

MB&F; Sequential EVO takes home the “Aiguille d’Or” Grand Prix prize at 2022 GPHG Awards Time+Tide
MB&F; Nov 12, 2022

MB&F; Sequential EVO takes home the “Aiguille d’Or” Grand Prix prize at 2022 GPHG Awards

Editor’s Note: Yesterday, the 2022 Grand Prix d’Horlogerie de Genève (GPHG) was held. For those who don’t know, it is basically the Oscars of watchmaking. But while there are many prizes to win, one stands above the rest: the “Aiguille d’Or” Grand Prix prize. And this year’s winner is the MB&F;, Legacy Machine Sequential EVO. So … ContinuedThe post MB&F; Sequential EVO takes home the “Aiguille d’Or” Grand Prix prize at 2022 GPHG Awards appeared first on Time+Tide Watches.

Book Review: MB&F; – The First Fifteen Years SJX Watches
MB&F; Sep 19, 2022

Book Review: MB&F; – The First Fifteen Years

MB&F; – The First Fifteen Years. By Suzanne Wong and William Massena. La Martinière/Abrams; CHF198 for M.A.D. Gallery edition; US$170 for standard edition. To celebrate its 15 years – from 2005 to 2020 – of making extraordinary watches, MB&F; commissioned a 312-page book, MB&F; – The First Fifteen Years. In its short foreword, MB&F; founder Maximilian Büsser states he did not want a biography since they are “only written at the end of a journey”. Instead, he puts forward the rhetorical question: developing 18 calibres for over 160 products over the period “deserves to be documented, right?” He adds “hundreds of artisans, engineers and watchmakers” came along for the ride and “this is the story I love to tell”. He describes the tome as a catalogue raisonné, adding that it is something “never been done for a watch brand; a world first in the watchmaking industry!” Defined by the New York Public Library, a catalogue raisonné in the visual arts serves as an important tool not just to establish an artist’s oeuvre, and thus record history, but also to aid in authentication by cataloguing all the known works of an artist. The New York Public Library also adds “Essay(s) on the artist” and “Critical assessments and remarks” as desirable content in such a publication. All the watches and all the friends The main part of the book is such a catalogue of 254 pages, divided into three sections: “Horological Machines”, “Legacy Machines”, ...

In-Depth: MB&F; LM Sequential EVO SJX Watches
MB&F; Jun 1, 2022

In-Depth: MB&F; LM Sequential EVO

MB&F; has just rolled out its very first chronograph, which becomes the second model in its EVO line of sports watches that began with the LM Perpetual EVO, now the brand’s bestselling watch. Christened the Legacy Machine Sequential EVO, the new chronograph continues with the same aesthetic of an open dial that reveals the mechanics along with a streamlined case. The LM Sequential EVO is most interesting for its movement, which is paradoxically complicated yet simple. Developed by Stephen McDonnell, a constructor who’s been a longtime collaborator with MB&F;, the movement is a double chronograph capable of recording twin times simultaneously along with a “Twinverter” mechanism that can either operate both chronographs or invert them – a complicated endeavour. But the setup is a simple one, essentially two discrete chronograph mechanisms that operate independently but linked by the inverter mechanism. Initial thoughts I was impressed by the LM Sequential EVO when I first saw the watch. It is a big, imposing watch with sleek lines and a wide face that is filled to the edges with intricate mechanics and quadruple sub-dials packed tightly together. Despite its size, the watch wears well due to the shape and length of the lugs, while looking like a grand complication on the wrist. And once I understood that it was a double chronograph, I was even more impressed; it looks even more complicated than the top contenders in the category, namely the Lange Triple Split and Au...

INTRODUCING: The MB&F; LM Sequential EVO incorporates two chronographs in one watch Time+Tide
MB&F; May 31, 2022

INTRODUCING: The MB&F; LM Sequential EVO incorporates two chronographs in one watch

Watchmaking at times can be very predictable and with brands often merely switching up colourways in their latest novelties there is not always as much shock and awe as we would like. Not MB&F; though, you can always count on the independent manufacture to keep you guessing and make the jaws of horological die-hards hit … ContinuedThe post INTRODUCING: The MB&F; LM Sequential EVO incorporates two chronographs in one watch appeared first on Time+Tide Watches.

The new M.A.D.1 RED brings the coveted MB&F; project to a wider audience Time+Tide
MB&F; Mar 22, 2022

The new M.A.D.1 RED brings the coveted MB&F; project to a wider audience

Usually the hottest watches of the year have huge launch events, major press conferences and keynotes, and sizable social media and marketing campaigns. But last year, like Beyonce dropping a surprise album, the team at MB&F; introduced one of the most desired timepieces of the year – except it was not a watch just anyone … ContinuedThe post The new M.A.D.1 RED brings the coveted MB&F; project to a wider audience appeared first on Time+Tide Watches.

MB&F; Legacy Machines: 10th Anniversary Retrospective And LMX – Reprise Quill & Pad
MB&F; Mar 19, 2022

MB&F; Legacy Machines: 10th Anniversary Retrospective And LMX – Reprise

In 2021 MB&F; celebrated the tenth anniversary of the Legacy Machine collection and, fittingly, introduced a brand-new model to mark this milestone. While that watch is definitely increditastic, Joshua Munchow takes us on a journey through all the models, looking at key points and how the concept has evolved over the years before ending up with MB&F;'s piece for the anniversary, LMX.