Results for Swatch POP

Inside the Piaget x Andy Warhol ‘Collage’ Watch: A Pop Art Legacy Reimagined

Introducing – New Colours and Stone Dials for the Piaget Andy Warhol Watch

Piaget’s swank 15102 reference, better known as the Black Tie watch, captured the zeitgeist of the early 1970s with its oversized 45mm cushion-shaped gold case, dramatic sweeping gadroons and sleek black dial. Reputedly American Pop artist Andy Warhol’s favourite model, Piaget was given the green light last year to rename its cult watch the Andy […]

Talking Watches: With Aly & AJ, The Indie-Pop Duo With An Eye-Opening Vintage Watch Collection

Some siblings share shirts – these siblings share a love for highly-collectible vintage watches.

Year In Review: Video: The Eight Best Pop Culture Watch Moments Of 2022

Lewis Hamilton, Serena Williams, and Jerry Seinfeld headline our sublimely silly recap.

Hey, HODINKEE!: Arabic Numerals, Pop Culture Collabs, Requiem For The Pocket Watch, And Why You Can Paint A Car But You Can't Paint A Dial

So many pockets, so few pocket watches.

Audemars Piguet Serves Royal Oak Offshores With Royal Pop-Style Sprinkles

One thing is for sure: the members of the Audemars Piguet design team don’t suffer from chromophobia, the intense, irrational fear of or aversion to colors. You will find plenty of proof of that in the current lineup. The three Royal Oak Offshores with Royal Pop-style sprinkles that AP serves are an addition to the […] Visit Audemars Piguet Serves Royal Oak Offshores With Royal Pop-Style Sprinkles to read the full article.

Pondering Swatch’s Relevance: Is Adrenaline-Fueled Hype Enough To Remain A Player In The Watch Game?

Hype around Swatch is not new. The “Second Watch,” launched in 1983 as a fun and affordable accessory you could wear to match your daily outfits, was never meant to be a lifelong heirloom investment. It was always about the heat of the moment. The colorful plastic Swatch caused a massive cultural and commercial “uproar” […] Visit Pondering Swatch’s Relevance: Is Adrenaline-Fueled Hype Enough To Remain A Player In The Watch Game? to read the full article.

Audemars Piguet and Swatch send the watch world crazy, Cartier quietly opens a new space in Sydney, while Rolex drops a new doc instead of a watch

There’s nothing like a good Swatch release to turn the watch world upside down, and that’s exactly what we’ve seen this week. Fresh after our brilliant British Weekender in NYC, where watches were firmly on enthusiasts’ minds, Audemars Piguet and Swatch decided to bring watches into the forefront for everyone, announcing a new collaboration that everyone, … Continued

Swatch Drops Four Jellyfish-Themed Affordable Dive Watches at $155

The Swatch Scubaqua returns with four new affordable dive watches at $155, including two with built-in Swatch Pay at no added cost.

AI Designed My Custom Swatch Watch

Announced last year, Swatch’s AI-DADA platform is now live, enabling customers to design and build their own custom Swatch with a design that will never be repeated. With a low entry price and quick turnaround, I took the platform for a spin. Why AI Swatch has been a design-oriented brand since its debut in 1983. Not only has Swatch produced a dizzying array of original designs of its own, over the years the brand has collaborated with celebrated artists and leading institutions to democratise access to wearable art. About a decade ago, Swatch’s world-class logistics infrastructure enabled it to offer customised watches via an online configurator that enabled customers to mix and match different elements from a pre-selected range of options. That was quickly followed by the ability to generate a custom-printed design, by dragging a Swatch template over a selection of human-created patterns and designs. The AI-DADA system, launched earlier this year, builds on this basis in way that only Swatch could pull off. The system leverages an undisclosed large language model (LLM) to generate a custom design based on a user’s 300-character prompt. The result is a made-to-order Swatch of the customer’s own design, delivered in as few as five days. What’s more, the cost is little more than an off-the-shelf model, at just US$195. With little to lose, I took the plunge. AI-DADA Swatch watches are powered by standard quartz movements in the typical New Gent case size. Three str...

Business News: You Can Now Make Your Own Unique Swatch Using Its 'AI Dada' Tool

Based on your prompts to its AI software, Swatch will design your watch, produce and ship it to you within about a week.

Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy

Morgan Stanley Investment Management published its Ninth Annual Swiss Watcher on February 19th. The report dives deep into the commercial performance of the Swiss watch market on a brand-by-brand level. I assume very few watch enthusiasts read the whole thing, but one table is rather famous: the top 50 Swiss watch brands ranked by turnover. […] Visit Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy to read the full article.

Business News: Swatch Group Publishes Open Letter To Morgan Stanley Management Saying Longines Is Profitable And Tissot Sales Grew

Swatch takes aim at the numbers and methods of the widely read Morgan Stanley 'Swiss Watcher' industry report.

Industry News – Swatch Group Revenues Down In 2025

It’s the time of year when businesses announce their financial performance. Following Richemont and LVMH, Swatch Group has just released its 2025 results. In a challenging environment for the watch industry, the sales of Swatch Group – the Swiss powerhouse and owner of Omega, Longines, and Tissot – were CHF 6,280 million, down 1.3% at constant exchange rates […]

Masterpieces of Modernism: Swatch Debuts Guggenheim Collaboration

Having previously collaborated with almost every major art museum in the world, from MoMA to the Louvre, Swatch has licensed four masterpieces of 20th-century art from the Guggenheim, including works on display in New York and Venice. Accessibly priced, non-limited and available online, the Swatch x Guggenheim collection brings works from Monet, Degas, Klee, and Pollock to a wrist near you. Initial thoughts Painted dials have a long history in watchmaking, but the difficult nature of the work meant that for most of history they remained out of reach for all but the wealthiest clientele. While hand-painted dials are vanishingly rare and breathtakingly expensive, modern production methods mean that legendary masterpieces can now be easily scaled down and mass produced. Swatch was a pioneer in this regard, introducing its first artist collaboration with Kiki Picasso in 1985, just two years after the company launched its revolutionary plastic watch. The Picasso collaboration was the first of many, and since then there’s hardly a major art museum that hasn’t licensed selected works to Swatch. The works selected for this collaboration come from two different Guggenheim collections. Three of them are famously on display at the Guggenheim New York, while the fourth may be seen at the Peggy Guggenheim Collection in Venice. The odd-looking double-length seconds hand is an homage to this transatlantic duality. The Peggy Guggenheim Collection in Venice. Functionally, the four quar...

Swatch Expands their Art Watch Lineup with a New Guggenheim Collaboration

Few watch brands enjoy the instant brand recognition of Swatch, especially non-luxury brands. Sure, Swatch has its haters-though I’ve always found said haters unimaginative and lacking in whimsy-but the fact that their social cache and cultural relevance has stayed steady for decades is impressive. A self-proclaimed horology superfan could argue that there is nothing mechanically impressive about the brand’s offerings, but that misses the point of Swatch entirely; after all, fashion is not a dirty word.  All of this sounds like vindictive talk from a Swatch sympathizer, but really, it comes from a place of genuine admiration for the brand’s ability to stick to their guns, both aesthetically and from a business standpoint. Even with recent splashy collab offerings like the Omega MoonSwatch line, they’ve managed to stay affordable, accessible, and above all, collectable.  Swatch is no stranger to collaborations with museums and artists, but even so, the new Guggenheim Collection promises some snazzy new wrist candy for fine art enthusiasts. Inspired by the works of Edgar Degas, Paul Klee, Claude Monet, and Jackson Pollock, and created in tandem with the Guggenheim New York and the Peggy Guggenheim Collection in Venice, the line is just the latest entry in Swatch’s long-standing relationship with the fine art world. Four watches are available from the collection: two feature 34mm biosourced material cases, while the other two measure in at 41mm. Biosourced mat...

New release alert: Swatch Year of the Horse

Swatch releases a special edition to celebrate the Year of the Horse with a special art piece in collaboration with Chinese artist Yu Wenjie.

Worn & Wound and Hamilton are Hosting a Giveaway Party at Their Call of Duty Black Ops 7 NYC Pop-Up

Join Worn & Wound and Hamilton on Tuesday, November 18th for a Giveaway Party to commemorate their newest collaboration timepiece with Call of Duty Black Ops 7 by RSVPing via this link!  This event will be held at a fully decked-out Hamilton x Call of Duty Pop-Up experience in NYC. A limited run of the Special Edition Khaki Field Autos will be on full display, along with other Hamilton watches that have been featured on the big screen. Make sure you’re ready to put your gaming skills to the test and try out the new Call of Duty Black Ops 7 in the Hamilton Gaming Lounge! Get inspired by a one-of-a-kind environmental installation by “perpetual artist” Michael Murphy featuring 61 anamorphic light boxes that you’ll need to see to believe. Bring your lume lights for a special in-person scavenger hunt mission. Plus, to make the evening even more exciting, the Worn & Wound team has curated multiple EDC items to complement this Special Edition Khaki Field from brands like OEG EDC, Able Carry, Maratac, Spring Made and Big Idea Design. We’ll be breaking down each of the items in the kit and-even better-giving each of them away to multiple attendees in a fun, raffle-style evening you won’t want to miss! Tuesday, November 18, 2025 6:30PM – 8:30PM EST Hamilton Pop-Up on Broadway New York, New York Address details will be sent once your RSVP is confirmed. An RSVP is required to attend the event, please complete the form once for each person in your party. RSVP via thi...

The New Swatch Holiday Collection Finds the Sweet Spot Between Fun and Refined

The new Swatch Holiday Collection mixes polished chronographs and SISTEM51 automatics in a balanced, easy-to-wear lineup.

Hands-On: Swatch 'What If…Tariffs?' A Bioceramic Take On A Watch You Can Only Buy In Switzerland

Swatch mixes up a few key elements with its What If? model to note its displeasure with the financial burden faced by Swiss watchmakers exporting to the key U.S. market.

A pop art performance from Piaget: introducing the Andy Warhol “Collage”

Limited to just 50 pieces, this Andy Warhol Watch features a marquetry stone dial based upon one of the artist's most famous self-portraits.The post A pop art performance from Piaget: introducing the Andy Warhol “Collage” appeared first on Time+Tide Watches.

Omega x Swatch MoonSwatch Review: Three Years Later

Within the last few years, one watch has received more hype - or overhype - than any other: the multi-brand collaboration that set the watch world on fire three years ago, the Omega x Swatch Moonswatch. People waited hours in line for it. Flippers grabbed as many as they could and listed them well above their retail cost all over the internet. People were charmed. People were horrified. Either way, people were talking.  Wherever you stand on the old Omega x Swatch MoonSwatch debate, no one can argue that its very existence didn’t change the landscape of watches irrevocably. We have firmly entered the post-MoonSwatch era. But now, three years later, what change did this unlikely Bioceramic collaboration incite? What’s up with this collaboration now? And will this duo of watch giants ever be stopped?  Below, I will tackle the controversial topic we’re gathered here today to mull over: the Omega x Swatch MoonSwatch. Further, I will do my best to break down the context of it all in an easily digestible manner, mix in my own philosophical musings on ways to look at this Frankenstein hybrid of luxury-meets-mass-production, and dive into one specific piece from the 11 original models, in form and function. So without further ado, let’s get into the good stuff.  Some Context When the first round of the Omega x Swatch MoonSwatch blasted onto the scene, it was something of an example of right product, right time. The hallowed (or blasphemous) year was 2022, which, as ...

New releases from Tissot, Swatch, Vacheron Constantin and more

From watches made from mountain rocks to automata that rock our world, there were more than a few big releases this week.The post New releases from Tissot, Swatch, Vacheron Constantin and more appeared first on Time+Tide Watches.

Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event]

Welcome to another on-location episode of Fratello Talks, this time from the Watch Valley event in Utrecht, where the Swatch Group unveiled its latest novelties for 2025. In attendance were Nacho, Daan, and RJ, keen to get a full preview of the year’s releases from the brands present. The event was packed with exciting novelties […] Visit Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event] to read the full article.

How Hublot makes the most of its ambassadors, and 11 of the coolest from world champs to K-pop stars

From Bolt and Volkanovski to Murakami and Arsham, here's a guide to the provocative brand's coolest ambassadors.The post How Hublot makes the most of its ambassadors, and 11 of the coolest from world champs to K-pop stars appeared first on Time+Tide Watches.