419 articles · 91 videos found · page 4 of 17
Architect-trained Geneva designer behind MB&F\'s entire HM and LM series, plus Bovet, Manufacture Royale, Greubel Forsey commissions.
MB&F's twelfth Horological Machine is a flying-tourbillon wristwatch that docks inside a 15 kg, nearly 400 mm tall transforming robot companion, and only 36 will ever exist
Time+Tide
Have you ever asked yourself what an MB&F; dress watch would look like? The SP One is the answer.The post The SP One is the smallest, simplest MB&F; yet – but loses none of its avant-garde appeal appeared first on Time+Tide Watches.
Time+Tide
The new M.A.D.Editions M.A.D.2 boasts an LJP movement with an MB&F;-designed jumping hour module inside a far more wearable case.The post Hands-on with the new M.A.D.2: What is M.A.D.Editions, it’s MB&F; origins, and how can I get one? appeared first on Time+Tide Watches.
Worn & Wound
The M.A.D.Editions M.A.D.2 is finally here. This is, perhaps, the most inevitable release of the year. It’s like starting your series of space operas with “Episode IV,” you know that at some point V is coming (and, indeed, I-III, but we’ll save that conversation for another day). Following up one of the most discussed watches of the last few years is certainly no easy task, and the M.A.D.2 comes to market at a very different time than its predecessor, at least in terms of what’s desirable at the moment. At this point, we all know the story: Max Büsser, in an effort to make something for his friends and collaborators who could likely never afford the high priced watches they helped him create, created a small batch of watches with an inverted rotor and an unusual time telling apparatus read from the side of the case. The M.A.D1 became a viral hit in the watch community, spawned a bunch of variants, and an improved “S” model just last year. Along the way, the M.A.D.Editions project became a brand unto itself, generating around 20% of MB&F;’s total revenue in 2024. And in the three short years since the first M.A.D.Editions watches appeared, the appetite for avant-garde and experimental designs at approachable price points has increased dramatically. In other words, M.A.D.Editions is no longer the only game in town (but they’re still the only affordable way to get a little bit of that Max DNA in a watch without spending tens of thousands of dollars, or mor...
SJX Watches
Echoing its own contrasting approach to design, MB&F; is growing its affordable M.A.D. Editions with the addition of the more conventional M.A.D.2. Conceived by Eric Giroud, a longtime designer who designed the very first MB&F; watch, the M.A.D.2 has a 42 mm round case that contains a self-winding movement with a bidirectional jumping hour. Modelled on a DJ’s turntable, the M.A.D.2 debuts in two variants. Orange is available only to MB&F; owners, otherwise known as “The Tribe”, as well as “Friends”, associates and partners of the brand. Green will be available to the public and sold via an online raffle as was the case for earlier M.A.D. Editions. Initial thoughts Two things stand out about the M.A.D.2. One is that it’s a fairly conventional round watch, as opposed to the more exotic style of the M.A.D.1. This is a logical evolution of the affordable-MB&F; concept since it echoes the segmentation of MB&F;’s own catalogue between the sci-fi Horological Machines and classical Legacy Machines. The second notable aspect is that it’s Swiss made like the recent M.A.D.1S; the base movement is La Joux-Perret G101 while the jump hour module is also Swiss according to MB&F;. In contrast, the original M.A.D.1 was assembled in Switzerland with imported components, including a low-cost Miyota base movement (however, the Swiss G101 is actually based on a Miyota construction). While being “Swiss made” doesn’t make it a better watch or necessarily mean every component is m...
Quill & Pad
If the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. Born from the mind of Eric Giroud – designer, rebel, and longtime MB&F; Friend – this timepiece is a love letter to the wild, electrifying spirit of 1990s club culture.
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Welcome to the watch releases update for the second week of May 2026. We have some great watch models to cover such as the new Audemars Piguet x Swatch ‘Royal Pop’. As well as new releases from Seiko, Orient Star,...
Monochrome
M.A.D.Editions… One of the main sensations of the last 5 years, a project started by MB&F; founder Maximilian Büsser as a token of appreciation towards his community of suppliers and collectors, which was not meant to become a brand. That was until the story broke (thanks to our editor Robin) despite the absence of an […]
![[VIDEO] The M.A.D.1S: First Impressions, and Scratching the MB&F; Itch](https://wornandwound.com/library/uploads/2025/02/Mad1s_HR_1.jpg)
Worn & Wound
As a watch enthusiast, you inevitably come to admire certain brands and watches that you know, deep down, you’ll just never be able to own. It doesn’t take long in this hobby to become acutely aware that it’s insanely expensive, and there’s a whole miniature industry of watches that exist in absolutely untouchable realms. If you’re really lucky, maybe every so often you get a chance to see a watch in this class at an industry or collector event, but we’re talking about watches produced in the hundreds per year, max. They are genuinely rare. The odds of getting a glimpse of one of these super watches is always against you. MB&F;, for me, has always been this brand. They are perhaps the watches I love the most that I have the smallest chance of ever actually owning. Trust me when I tell you I’ve made peace with that many times over, as most enthusiasts have with whatever watches or brands are truly out of reach. This hobby would be truly miserable, after all, if we let the disappointment of never actually being able to own a six figure watch ruin our day. So when the M.A.D.1 project surfaced a few years ago, I along with many other watch lovers got a shot of hope injected directly into their veins. Surely you know the story by now: Max Büsser, as a “thank you” gesture to his many partners and colleagues that have helped him create so many incredible but wildly expensive timepieces over the years, designed a watch that was made with the spirit of an MB&F;, ...
Fratello
Of course, we can’t buy all the watches in the world, and not all watches are within our budgets. So, especially as someone who professionally writes about watches, I’ve learned to appreciate ones that are not in my financial scope or simply not my style. In some cases, that’s harder to do than in others. […] Visit Introducing: Bvlgari And MB&F; Turn The Serpenti Into A Horological Machine to read the full article.
Worn & Wound
Whenever Bulgari introduces a new Serpenti, we see a familiar chorus of articles and reactions, often but not always from male members of the watch media, opining on the possibility of a “Serpenti for men”. We don’t like to gender watches around here and firmly believe that anyone can wear anything they’d like, but there’s also no point in denying that the Serpenti, for its entire history, has been aimed squarely at the ladies market, and that the watch itself, insofar as it resembles a piece of fine jewelry, possesses a certain inherent femininity. So the thought experiment of what a Serpenti that is truly gender neutral or even designed for a male wrist has persisted (even though it’s perfectly fine for some watches to just be what they are). Today, through a collaboration with MB&F;, we get an answer, kind of. The Bulgari x MB&F; Serpenti is an audacious reimagining of the core Serpenti idea, which is to interpret the body of a snake as a time telling device. MB&F;, of course, is the perfect collaborator for an endeavor like this. They’re no strangers to taking the essence of a living thing and turning it into a horological work of art. After frogs and bulldogs, the snake seems like a comfortable next step in populating the MB&F; zoo. The new creation, unlike a Serpenti Tubogas that is meant to wrap around a wrist, is worn like a traditional watch, at least in the sense that it consists of a case with a strap mounted to either end of it. That case though...
Hodinkee
Four years after the two brands' first collaboration, two of watchmaking's best designers get creative with an icon.
Video
Today a quick addendum to my recent hands on full review of one of 2026's most important new releases.
Quill & Pad
Reimagining Serpenti into a Horological Machine required a complete redevelopment of this historical piece, not only in terms of mechanical engineering and movement conception, but also in terms of case design and manufacturing.
Monochrome
Incredible things can happen when you put Bulgari’s designer extraordinaire and director of watchmaking, Fabrizio Buonamassa, and MB&F;’s visionary founder and creator, Max Büsser, in the same room. Joining forces for the second time, the dynamic duo has envisioned a new habitat for Bulgari’s iconic Serpenti that sheds its familiar feminine universe and takes possession […]
Time+Tide
MB&F; shows off a new spin on the Bulgari icon.The post The Bulgari Serpenti becomes a horological machine with a little help from MB&F; appeared first on Time+Tide Watches.
SJX Watches
MB&F; turns 20 this year, and is celebrating in style with a number of new releases planned. The first was the launch of the Legacy Machine Longhorn editions just under a month ago, and today the brand has partnered with Bulgari to unveil the Bulgari x MB&F; Serpenti, a new take on the Italian jeweller’s iconic Bulgari creation. Available in three separate limited editions of 33 pieces each in titanium, rose gold, and steel (pictured above, left to right), the Serpenti takes on the provocative form of a serpent’s head, with the time read via rotating domes inside the creature’s “eyes”. Initial thoughts I’ve always appreciated the Bulgari Serpenti, arguably the only successful watch model to break with conventional bracelet design. So I was intrigued to see the brand’s collaboration with MB&F; dispense with the iconic spiral-shaped bracelet and focus instead on the serpent’s head. The intrigue of this Serpenti is centered on its case, which is understandably complex to create, given its flowing, organic shape and the need for enough precision to seal all five oddly shaped sapphire crystals well enough to earn a 30 m water resistance rating. With hinged lugs front and rear, the Serpenti will likely wear well on most wrists, despite its 18 mm thickness and 53 mm case length. The Serpenti is brought to life by a bespoke movement born from the HM10 Bulldog. Like its predecessor, the time is read via the “eyes” which are comprised of paper-thin aluminium domes; ...
Revolution
Video
Welcome to the watch releases update for the first week of May 2026. We have some great watches from Seiko, Tudor, Longines, Bulova, Baltic and more. Enjoy the video:)
Worn & Wound
When I was in middle school, my Saturday afternoons were my own. My younger brother played travel soccer, my dad was his coach, and my mom rarely missed a game, so just about every weekend in the Fall and Spring, I had the house to myself for a few hours. One of my favorite things to do during these reprieves from my family was to go up to my dad’s attic office, open up his watch box - a brown leather box that held five watches - and marvel at what I found inside. Something about that brown leather box communicated with perfect clarity that anything found inside it was to be treasured. That experience is probably no small part of why I love watches today, and a part of me is always looking to recapture the wonder I felt sneaking into my dad’s office and opening up his watch box. These days, it’s a harder experience to find, and I generally think a lot less about watch boxes - most of my watches either sit out on a felt pad on my desk or live in a set of retrofitted metal drawers from IKEA. Still, every so often, someone goes the extra mile and makes a watch box that’s hard to ignore. With their new acrylic Watch Box, L’Epée 1839 has done just that. If you know of L’Epée 1839, it’s probably from their clocks. And they’ve made some incredible clocks over the years; from very traditional carriage clocks to their collaborative pieces made with MB&F; (the Destination Moon is a personal favorite), L’Epée 1839 has consistently been a leader in Swiss cloc...
Hodinkee
It's the first of a number of big releases and news to celebrate a major milestone for MB&F;.
Monochrome
In our recent mention of the significant anniversaries watch brands will celebrate in 2025, we couldn’t cover every single milestone – our apologies! However, as MB&F; kicks off its 20th year of activity, we are excited to spotlight the brand’s latest releases, which revive the Longhorn lugs design. Back in 2021, to commemorate the 10th […]
Quill & Pad
2025 is MB&F;’s 20th Anniversary and their celebrations kick off with two 20-piece Limited Edition “Longhorns” in stainless steel with rhodium-plated base plates, glossy black lacquer dials, and blued hands.
Revolution
Video
Recently I shared an unboxing of my latest acquisition (linked in this video)—a super cool vintage Hamilton Khaki that few know or talk about, but has an insanely cool real world British military and espionage histo...
SJX Watches
As part of its 20th anniversary celebrations, MB&F; has unveiled the Legacy Machine Perpetual Longhorn and Legacy Machine Sequential Flyback Longhorn. These new models retain the groundbreaking movements developed by Stephen McDonnell but add a fresh twist in the form of elongated lugs, or “horns,” that give the watches their name. Limited to just 20 pieces each, the Longhorn editions feature stainless steel cases and a more muted take on MB&F;’s signature style with black dials. The Longhorn is a revival of sorts of a 2009 prototype of the Legacy Machine 1. To ensure good fit across a range of wrists, the longer lugs include dual spring bar holes; one at the tip and another closer to the case. Initial thoughts As a fan of MB&F;, and especially the work of Stephen McDonnell, I was immediately interested in the Longhorn editions, despite the fact that they’re largely cosmetic variations of existing models. The watches are intrinsically interesting, given their groundbreaking movements, and new versions of good watches are always worth a look. Visually, the Longhorn editions are more monochromatic than most MB&F; designs. Featuring stainless steel cases, black lacquer sub-dials, and rhodium-plated base plates, the Longhorn editions are a departure for MB&F;, offering an alternative to the brand’s signature, extroverted style. Notably, the black-and-silver livery was used on the recent LM SE Eddy Jaquet, albeit without the “long horns”. But there’s no denying the f...
Time+Tide
These show that MB&F; knows how to celebrate in style, if you needed any more proof.The post MB&F; kickstarts its 20th birthday with two Longhorns – the LM Perpetual and LM Sequential Flyback appeared first on Time+Tide Watches.
Deployant
MB&F; releases two limited editions of 20 pieces each: the the LM Perpetual Longhorn and the LM Sequential Flyback Longhorn.
Quill & Pad
Stephen Silver Fine Jewelry, Silicon Valley’s leading timepiece salon has partnered with MB&F; to release an exclusive edition of the Legacy Machine Perpetual EVO.
Time+Tide
This week saw a whole host of releases from every corner of the industry as we enter the final month of the year and gift buying starts to ramp up.The post New releases from Parmigiani Fleurier, MB&F;, Zenith and more appeared first on Time+Tide Watches.
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