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Eric Giroud

Architect-trained Geneva designer behind MB&F\'s entire HM and LM series, plus Bovet, Manufacture Royale, Greubel Forsey commissions.

Hands On: Audemars Piguet Royal Oak Malachite 37 mm SJX Watches
Audemars Piguet Royal Oak Malachite 37 Mar 20, 2026

Hands On: Audemars Piguet Royal Oak Malachite 37 mm

Audemars Piguet expands its stone‑dial lineup with the new Royal Oak Self-Winding 37 mm and 41 mm in yellow‑gold featuring malachite dials, continuing the brand’s cautious re-exploration of trendy stone dials. Initial thoughts Last month Bad Bunny, the most-streamed musician in the western hemisphere, took the field for the Super Bowl LX halftime show wearing this yellow gold Royal Oak Selfwinding 37mm. A design as recognisable as any in watchmaking, worn on the wrist of the “King of Latin Trap” in front of over a hundred million viewers - a significant marketing coup for Audemars Piguet. It was also an implicit endorsement from Bad Bunny’s stylist Storm Pablo, who procured the watch within days of its announcement. Bad Bunny during the Apple Music Super Bowl LX halftime show. Image – Apple Pricing remains surprisingly reasonable, with the 37 mm pegged to the same price as the turquoise-dialled sibling from a few years ago, while the 41 mm model is priced just 4% higher than a regular production Royal Oak in pink gold. That’s a large step up in absolute terms, but that comes with the (price) territory. It is important to point out that despite the premiums brands often attach to stone dials, most are not particularly expensive to make. When it comes to malachite, the raw material cost is negligible, with African mines in and around the Copperbelt producing gemstone-quality malachite by the literal ton. Audemars Piguet made the right choice by avoiding t...

Introducing – Awake Son Mai Silver Leaf “Atlantis Blue” Monochrome
Mar 19, 2026

Introducing – Awake Son Mai Silver Leaf “Atlantis Blue”

Awake, the young Parisian-based indie brand founded by Lilian Thibault in 2019, is a keen advocate of sustainability and fosters an eco-friendly approach to watchmaking. Introduced in 2024, Awake’s Son Mai collection is a fitting spokesperson for the brand’s philosophy and features handcrafted lacquered dials created by Vietnamese artisans. Combining minimalist design to highlight the […]

Channeling My Inner Don Draper With The Distinctly Mid-Century Tissot Visodate Fratello
Jaeger-LeCoultre Mar 17, 2026

Channeling My Inner Don Draper With The Distinctly Mid-Century Tissot Visodate

I know, I know; Don Draper wore Omega, Jaeger-LeCoultre, and Rolex in the vibey hit series Mad Men. Still, this new Tissot Visodate gives me a lot of that pizzazz on a much more wallet-friendly budget. I got a chance to go hands-on with this latest reiteration of Tissot’s Visodate lineup. Here’s how we fared. […] Visit Channeling My Inner Don Draper With The Distinctly Mid-Century Tissot Visodate to read the full article.

Stellar Small Seconds: Orient Star M45 F7 SJX Watches
Orient Mar 17, 2026

Stellar Small Seconds: Orient Star M45 F7

Orient Star doubles down on dress watches with the dignified M45 F7 Small Seconds in three new colours inspired by the night sky. With its small seconds layout, power reserve indicator, no-date format, and sub-40 mm case size, the M45 is clearly targeting the enthusiast market. Initial thoughts While more casual and “sporty” watches have been the foundation of the watch market for decades, Orient, and its upscale sibling Orient Star, are arguably known best for its more formally coded watches, such as the entry-level Orient Bambino. From there, Orient Star’s M45 collection represents a tempting upgrade, featuring a slew of refinements inside and out that make it a good value proposition despite the higher price. Beyond the technical specifications, the M45 F7 Small Seconds also reflects Orient Star’s ongoing effort to carve out a distinct identity within the broader Japanese watch landscape. While brand has long been appreciated for delivering strong value, the M45 line shows a growing confidence in formal watches, which is needed given the fierce competition from micro-brands in the sports watch segment at the same price point. Visually, the watch could benefit from being even smaller, as the small seconds sub-dial is too close to the centre of the dial, but that is true of many, if not most, of its (few) competitors in this price segment that offer a small seconds format. Collectors have come accept this as a normal trade-off of contemporary watches that use hist...

Introducing: Two New 35mm Watches In The Farer Cushion Case Collection Fratello
Farer Cushion Case Collection Over Mar 14, 2026

Introducing: Two New 35mm Watches In The Farer Cushion Case Collection

Over time, the English brand Farer has developed a collection with a very distinct style. The brand is now introducing 35mm watches in the Farer Cushion Case collection. These are a smidgen smaller than the 38.5mm version Farer introduced in 2022, and they feature some interesting dials. Adventurous even, because the pink Furneaux is named […] Visit Introducing: Two New 35mm Watches In The Farer Cushion Case Collection to read the full article.

Finding My Seiko UFO 6138: A Collector’s Lesson In Humility, Patience, And Rediscovery Fratello
Seiko UFO 6138 Mar 9, 2026

Finding My Seiko UFO 6138: A Collector’s Lesson In Humility, Patience, And Rediscovery

Vintage Seiko chronographs have a way of pulling you in. They’re mechanically ambitious, unapologetically ’70s, and just rough enough around the edges to feel honest. Spend enough time around references powered by the 6138 and 6139 calibers, and you’ll understand why so many collectors fall hard for them. My journey started in 2019 while stationed […] Visit Finding My Seiko UFO 6138: A Collector’s Lesson In Humility, Patience, And Rediscovery to read the full article.

Sunday Morning Showdown: Tudor Ranger (39mm) Vs. Longines Spirit Pilot Fratello
Christopher Ward C65 Dune Mar 8, 2026

Sunday Morning Showdown: Tudor Ranger (39mm) Vs. Longines Spirit Pilot

Good morning, and welcome to another Sunday Morning Showdown. Last year, Tudor added a new 36mm size and a beige-dial option to its entry-level Ranger lineup. In November, we put it up against the Christopher Ward C65 Dune, and the Tudor won by quite a big margin. You could say it was an unfair match, […] Visit Sunday Morning Showdown: Tudor Ranger (39mm) Vs. Longines Spirit Pilot to read the full article.

First Look – Raymond Weil Adds a Trio of Tuxedo Dials to its Millesime Small Seconds 39mm Monochrome
Raymond Weil Feb 26, 2026

First Look – Raymond Weil Adds a Trio of Tuxedo Dials to its Millesime Small Seconds 39mm

Some watches feel like they’ve always existed. And yet, the Raymond Weil Millesime Small Seconds 39mm, part of a successful collection launched in 2023, has nothing to do with history. It’s just a design exercise, but one done right. Since its introduction, the collection, which now also includes a more compact 35mm version, a bolder […]

Which 1,000m-Rated Dive Watch Is Right For You? - Part II Fratello
Feb 21, 2026

Which 1,000m-Rated Dive Watch Is Right For You? - Part II

When we published the first part of this exploration into 1,000m-rated dive watches, the response was immediate and enthusiastic. That didn’t surprise me. Watches capable of surviving a kilometer beneath the surface occupy a fascinating niche. They go well beyond everyday practicality and venture into the realm of over-engineering, professional utility, and, often, obsession. These […] Visit Which 1,000m-Rated Dive Watch Is Right For You? - Part II to read the full article.

Orient Star’s M34 F8 Skeleton is Space-Age Tech SJX Watches
Seiko Epson including Feb 18, 2026

Orient Star’s M34 F8 Skeleton is Space-Age Tech

Orient Star marks a milestone with the M34 F8 Skeleton Hand Winding 75th Anniversary, combining the brand’s technically adept, manually wound skeleton calibre with a novel, laser-engraved meteorite pattern in a maximalist open-worked package. The M34 F8 Skeleton also stands out for the tech inside the mechanical movement: proprietary silicon escape wheel with a novel, optimistic geometry that helps the M34 punch above its weight from a technical standpoint. Initial thoughts Last year, Orient Star launched the brand’s first manually wound moon phase – made of mother-of-pearl no less – for fans of understated, formal watches. Now celebrating its 75th anniversary, Orient Star has cast aside restraint to mark the occasion with something for a more maximalist breed of collector. The new skeleton has a blacked-out case and bracelet and an open-worked version of its top-of-the-line F8 movement. Notably, the movement plates are bridges, which are exposed front and back, are decorated with a laser-etched meteorite motif that is impressively detailed. This skeletonised anniversary limited edition also features the latest technology from its powerhouse parent company Seiko Epson, including a silicon escape wheel with an especially advantageous design. While silicon is increasingly common in the watch industry, it is used primarily for hairsprings. This puts Orient on the list of short brands with a proprietary silicon escape wheel that includes blue-chip names like Patek Phil...