MB&F; Introduces the M.A.D. 1 “GMT Milano”
Designed and assembled by MB&F;, the M.A.D. 1 was initially conceived as a limited-edition thank-you for the brand’s longstanding collectors known as the “Tribe” and its suppliers. It then became a standard production model, allowing the wider public access to the most affordable creation ever released by the independent watchmaker. Now MB&F; has created a limited edition for GMT Italia, the retailer owned by the Corvo family, the M.A.D. 1 “GMT Milano”. Initial thoughts MB&F; embodies independent watchmaking, in my opinion, because it creates a whimsical yet alluring timepiece with authentic design and ingenuity. But its creations, typically priced in the six figures, are out of reach for the average collector. That’s where the M.A.D. 1 comes in. The M.A.D.1 “GMT Milano” costs the same as the regular production model, making it an appealing proposition for something with the flavour of avant-garde independent watchmaking without breaking the bank. With only 30 pieces, it will no doubt sell out immediately, but lucky 30 buyers will definitely have an uncommon M.A.D. 1 edition that stands out from its peers. More broadly, the M.A.D. 1 is avant-garde in terms of design and certainly looks like an MB&F; creation – but it is executed in a very economical manner. While the design is striking, one reservation I have with the M.A.D. 1 is the case construction, which relies on glue to secure all the parts together. But again, for what it retails for, that is accept...
Time+Tide
