SJX Watches
Omega Unveils the MoonSwatch “Mission On Earth” Trio
Following the MoonSwatch “Snoopy” released in late March, Swatch continues to grow its bestselling line with the MoonSwatch “Mission On Earth”, a trio of models dressed in eye-catching colours, including one inspired by the Speedmaster “Ultraman” and another by aventurine glass. Initial thoughts The Mission On Earth editions stand out from the rest of the MoonSwatch line-up, especially the Polar Lights and Lava models. Unlike earlier MoonSwatch models in muted colours, Polar Lights features a “starry” blue dial modelled on sparkly aventurine glass, while Lava is a nod to the historical Speedmaster “Ultraman” with its orange hand. The new models continue to be priced at US$270, making them the same value proposition as earlier versions – they are affordable but feel equally inexpensive. The continual new additions to the line, however, will inevitably diminish the desirability of the MoonSwatch. While this might disappoint some early adopters, it is a logical step for Swatch, since the MoonSwatch has boosted its business tremendously, while the brand has no other product that enjoys comparable demand. Earthbound The Mission on Earth collection is made up of three watches. All are similar to earlier MoonSwatch models, but the new trio incorporate a detail Speedmaster enthusiasts will appreciate: radially arranged numerals on the sub-dials, as found on the experimental Speedmasters made for the Alaska II and III projects commissioned by NASA. Inspired by...
