SJX Watches
The F.P. Journe London Boutique is Officially Open
As we reported earlier in the year, the F.P. Journe boutique in London at 33 Bruton St is now open. Perfectly placed in the heart of Mayfair, with Berkeley Square at one end and New Bond St at the other, the space used to belong to English gunmaker Holland & Holland, which was once owned by Chanel, an investor in F.P. Journe. We have been lucky enough to go down and see the new store for ourselves, and chat with the friendly team led by Shawn Mehta (pictured above centre alongside Francois-Paul Journe and Amelie Lefevere, chief executive of F.P. Journe). With an aesthetic that will be familiar to anyone who has stepped into one of the brand’s other stores, the space is thoughtful segmented into three parts, with the plan laid out by Mr Journe, who attends to every detail himself. The main area at the front contains the displays of the brand’s watches along with a traditional watchmakers bench and portraits of historical watchmakers that have inspired Mr Journe, including Antide Janvier and Abraham-Louis Breguet. Next sits the “heart” of the boutique according to its staff, the bar area. Stocked with F.P. Journe’s own wine made by Chateau Seguin, it is a fantastic space for discussion. Overlooking this convivial area is a frosted depiction of a Resonance movement that is actually the drinks cabinet. Finally, at the back is a private area with seating where clients consultations take place. A dinner was held to launch the boutique, attended by clients and friends o...
