Longines Returns to the Flagship and Adds a Moonphase
As watch names go, I’ve always thought “Flagship” was a pretty good one. Every brand, I think, strives to have a watch they can comfortably refer to as a flagship model, and Longines, beginning in the late 1950s, went ahead and took a clever shortcut by naming their line of elegant dress watches the Flagship. It makes a lot of sense if you step back and think about it. A brand’s flagship model should be something that defines them – the type of watch that you conjure in your mind’s eye when you think about the brand. Longines of course has a heritage with a ton of variety, making watches in every conceivable genre over the years, but I think it’s fair to say a watch with a certain casual elegance and is really their sweet spot, and the Flagship Heritage models (first introduced in 2017) do a great job of reminding us of what the brand has always excelled at. For their latest release, they’ve returned to the Flagship Heritage concept with three new watches that build on the previous executions, this time with a classic complication included. The original Flagship Heritage releases of six years ago were lessons in classic understatement – watches that were well considered, beautiful, and completely competent, but not flashy, attention seeking, or attempting to jump on any particular trend. The new Flagship Heritage models are very much made with that same sensibility, but include a moonphase complication, further tying them to watches they’re based on f...
Time+Tide
