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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

The battle for thinness rages on with Bulgari’s Octo Finissimo Ultra Tourbillon, the world’s new thinnest tourbillon watch (live pics + video) Time+Tide
Bulgari s Octo Finissimo Ultra Apr 12, 2025

The battle for thinness rages on with Bulgari’s Octo Finissimo Ultra Tourbillon, the world’s new thinnest tourbillon watch (live pics + video)

How thin is too thin? Bulgari continues to claim horological superlatives with the Octo Finissimo line.The post The battle for thinness rages on with Bulgari’s Octo Finissimo Ultra Tourbillon, the world’s new thinnest tourbillon watch (live pics + video) appeared first on Time+Tide Watches.

The Watch Industry Reacts to Tariffs on Swiss Imports to the United States Worn & Wound
Apr 9, 2025

The Watch Industry Reacts to Tariffs on Swiss Imports to the United States

Last week, midway through the watch industry’s biggest trade show, Donald Trump announced 31% tariffs on Swiss imports. The proposed tariffs, enacted as of this morning, immediately became the focus of many discussions in Geneva between brands, retailers, and the press, at Palexpo and beyond. The United States is the largest importer of Swiss watches in the world, so a new tariff of 31% on Swiss imports to the US has the potential to reshape not just the watch market in the United States, but the industry as a whole.  The announcement could not have come at a more pressure packed time. The entire watch industry – retailers, brands, manufacturing partners, collectors, and executives – was gathered in Geneva last week, doing the business that normally shapes the arc of the year. As the news was absorbed on Thursday, we witnessed brands and retailers reacting in real time, changing or solidifying plans as appropriate. The inescapable nature of the topic in meetings meant to showcase new products underscored the seriousness of Trump’s announcement, and the potential implications.  In seeking to understand the ramifications of the planned tariffs, we sought out an economist to help firm up our understanding of what the administration is seeking to accomplish. Brendan Cunningham is a professor of economics at Eastern Connecticut State University, and the author of Horolonomics, a website dedicated to “economic complications in watchmaking.” We started by defining o...

Ulysse Nardin Introduces the World’s Lightest Mechanical Dive Watch, the Dive [Air] Worn & Wound
Richard Mille Apr 7, 2025

Ulysse Nardin Introduces the World’s Lightest Mechanical Dive Watch, the Dive [Air]

Ulysse Nardin once again entered Watches & Wonders with only one watch. I like this strategy, as it allows a brand to really focus on storytelling and helping the press, retailers, and other guests understand what their new novelty is all about. Many Watches & Wonders meetings can feel a bit rushed as tray after tray of watches is passed around and given a full explanation. But Ulysse Nardin, by comparison, is a leisurely experience, and the information really sticks. I always come away from their big spring novelty impressed, and this year, with the debut of the new Dive [Air] was no exception.  The Dive [Air] sees Ulysse Nardin at their most experimental, pursuing the type of ultralight watchmaking that has driven brands like Richard Mille (the obvious point of comparison) over the past decade. According to Ulysse Nardin, the Dive [Air] is the world’s lightest mechanical dive watch, with a case that tips the scales at just 46 grams (with the elastic strap, the watch weighs 52 grams). I’m sure the Ulysse Nardin team had fun all week handing the watch over to people like me and watching their faces as the weight (or, lack thereof) sunk in. To be clear, 52 grams is disconcertingly light. It’s the type of light that makes you believe your mind is playing a trick on you, or that the watch might be a fake, some plastic, Happy Meal toy. But it’s not, of course, a toy. It’s a 44mm diver that sees Ulysse Nardin pushing their own technical limits, and coming up with ing...

Hands-On With The Chronofixe × Seconde/Seconde/ Asterix Watch Fratello
Apr 6, 2025

Hands-On With The Chronofixe × Seconde/Seconde/ Asterix Watch

Another historic French watch brand has been revived, and this time, it’s in a way we’ve never seen. Chronofixe, initially founded in the 1850s, became a well-known altimeter and Type 20 chronograph maker in the 1960s. After that, though, the brand went quiet. A virtually unknown Chronofixe watch, model Flight 1952, already surfaced a few […] Visit Hands-On With The Chronofixe × Seconde/Seconde/ Asterix Watch to read the full article.

First Look – The IWC Ingenieur Automatic 40 Green, Inspired by Brad Pitt’s Watch in the F1 Movie Monochrome
IWC Ingenieur Automatic 40 Green Apr 1, 2025

First Look – The IWC Ingenieur Automatic 40 Green, Inspired by Brad Pitt’s Watch in the F1 Movie

IWC is busy this year rolling out new iterations of its Ingenieur, a collection that underwent a major revamp in 2023 to resurface with its Gérald Genta heritage intact. The watch we’re introducing today comes with a fun story involving actor Brad Pitt and the upcoming movie F1. What was initially a prop watch for […]

Introducing – The Bremont Altitude Collection, the Redesigned MB Watch and the Return of the Trip-Tick Case Monochrome
Bremont Altitude Collection Apr 1, 2025

Introducing – The Bremont Altitude Collection, the Redesigned MB Watch and the Return of the Trip-Tick Case

There is good news for sceptics who feared Bremont had forsaken its roots. Although the company is no longer in the hands of its founders, Giles and Nick English, their passion for British aviation history and pilot’s watches endures in the new Altitude collection. Marking a new era, the brand releases three redesigned pilot watches […]

Introducing – The New World’s Thinnest Tourbillon Watch, the 1.85mm Bulgari Octo Finissimo Ultra Tourbillon Monochrome
Bulgari Octo Finissimo Ultra Tourbillon Apr 1, 2025

Introducing – The New World’s Thinnest Tourbillon Watch, the 1.85mm Bulgari Octo Finissimo Ultra Tourbillon

We are undoubtedly in a golden age of the ultra-thin watch, with records continuously being shattered and timepieces at a level of thinness that would have been almost unimaginable just a few years ago… At Watches and Wonders 2024, Piaget clinched the record for the thinnest tourbillon ever with its Altiplano Ultimate Concept Tourbillon, measuring a […]

The Best Watches From Micro-Brand Watch Show District Time 2025 Teddy Baldassarre
Mar 28, 2025

The Best Watches From Micro-Brand Watch Show District Time 2025

I recently had the chance to drop in to the District Time watch show in Washington, D.C., a microbrand-centric watch expo that has grown steadily over the years, with this year’s edition featuring more than 50 brands. Loren Sciurba and his team from The Time Bum blog, along with co-sponsor McDowell Time, did a fantastic job bringing the horological heat to a traditionally underserved Mid-Atlantic market, and based on the wall-to-wall crowds over two days, the event was a resounding smash.  I had a blast on this run-and-gun road trip, getting to spend the day with our intrepid media maestro, Danny Milton, connecting with old friends and making new ones in this celebration of watch culture at its absolute finest. Even with a larger space this year, lines at the booths were stacked, with queues for brands such as Christopher Ward extending halfway through the length of the hall. There was plenty to see and try on, with Danny having way too much fun posing with the Heisman Trophy at the Axia Time booth. And if you didn’t get the chance to check it out yourself, we’ve got you covered. Some of these watches are brand new, and some new to us with our first in-hand impressions, but it was fantastic to experience a lot of these microbrands up close, given the difficulty in seeing many of them first-hand before clicking the “Buy It Now” button. So here, in alphabetical order, are ten standouts that really won our hearts and minds, and will likely be lightening our wallet...

[VIDEO] Deep in the Heart of Texas: Recapping the First Ever Windup Watch Fair Dallas Worn & Wound
Christopher Ward dazzled Mar 28, 2025

[VIDEO] Deep in the Heart of Texas: Recapping the First Ever Windup Watch Fair Dallas

Everything’s bigger in Texas, and that now includes the Windup Watch Fair! On March 15-16, 2025, Windup made its grand Lone Star State debut at the historic Hickory Street Annex in Dallas. Kicking off its 10th-anniversary celebrations, the fair brought together over 40 watch brands, passionate collectors, and curious newcomers-because let’s be honest, who doesn’t love hanging with a bunch of watch lovers? The Hickory Street Annex, originally built in 1921 as a Gulf Oil distribution center, set the perfect scene with its warm-industrial vibes. The airy, two-level venue gave guests plenty of room to dive into the world of horology-chatting with brand reps, trying on watches, and maybe even convincing themselves that they definitely need just one more piece for their collection. The lineup? Absolutely stacked. Christopher Ward dazzled with their Anglo-Swiss masterpieces, including the ever-impressive Bel Canto and The Twelve. Oris, while proudly sporting Miss Piggy pink, also celebrated 60 years of dive watch excellence with a special anniversary edition, while Zodiac launched some striking new designs in the form of the Super Sea Wolf Compression Skeleton Night Diver. One of the weekend’s standout moments was the special screening of a brand-new documentary, America Telling Time: 150 Years of Bulova, which chronicles the brand’s history of innovation and firsts. The film explored the brand’s deep roots in American watchmaking, highlighting its role in everyth...

Fears Debuts a New Watch Family with the Arnos Pewter Blue Worn & Wound
Fears Mar 28, 2025

Fears Debuts a New Watch Family with the Arnos Pewter Blue

So far this year, subtle iteration has been the name of the game when it comes to new watches. Most of the notable new watches we’ve seen from brands of all sizes haven’t really been new at all, but variants based on ideas that have come before. There’s nothing wrong with that, of course. It’s good to provide your customers with options, and sometimes a new color or texture can genuinely breathe life into a collection. But let’s be real: we want to see new watches that see brands experimenting, pushing themselves, and expanding their design vocabulary. So it’s exciting to see Fears announce the Arnos today, an entirely new family of watches based on watches from the brand’s historic archives.  Named for Arnos Vale, the neighborhood in Bristol where you’ll find Fears headquarters, the Arnos collection was conceived as the family of watches that would be home to case shapes with an angular profile. The first watch out of the gate, the Arnos Pewter Blue, brings back a traditional rectangular platform to the Fears catalog. The case has been designed with a pronounced curve to the caseback and crystal, an effort to make the four sided watch a bit more ergonomic. It’s crafted from steel and measures 33.5mm across with a 40mm lug to lug measurement. Case height is a tidy 8.4mm.  The blue dial at the center of the Arnos is surrounded by what Fears refers to as an “outer dial” and features a distinctive hobnail pattern cut by a CNC machine that is then Rhodi...

Retrospective: Tomas Looks At The Early Flying Officer “Truman” - The Most Iconic Gallet Watch Ever Produced Fratello
Mar 27, 2025

Retrospective: Tomas Looks At The Early Flying Officer “Truman” - The Most Iconic Gallet Watch Ever Produced

If there is any Gallet watch that almost certainly sells for more than $10,000, it’s an early version of the Flying Officer with a black dial. Although it is a very expensive watch, proper research and documentation are limited. The details raise multiple questions. Let’s start with the basics. The Flying Officer, the most important […] Visit Retrospective: Tomas Looks At The Early Flying Officer “Truman” - The Most Iconic Gallet Watch Ever Produced to read the full article.

Introducing: The Doxa Sub 250T GMT - A Multi-Timezone Watch Returns By Popular Demand Fratello
Doxa Sub 250T GMT - Mar 26, 2025

Introducing: The Doxa Sub 250T GMT - A Multi-Timezone Watch Returns By Popular Demand

If you consider yourself a passionate diver, chances are that you strive to dive in different underwater habitats. After all, variety is the spice of life, isn’t it? So you may find yourself traveling all over the globe, looking for diving hotspots. Unfortunately, the Doxa on your wrist does not aid in keeping track of […] Visit Introducing: The Doxa Sub 250T GMT - A Multi-Timezone Watch Returns By Popular Demand to read the full article.