SJX Watches
Singer Reimagined Streamlines the Clever Central Chronograph
The watchmaking arm of vintage Porsche rebuilder Singer, Singer Reimagined has just taken the covers off the 1969 collection, a pair of watches that reimagine (no pun intended) the brand’s trademark central chronograph, the 1969 Chronograph and the simpler 1969 Timer. Like the brand’s prior models, the 1969 duo are vintage inspired and share the familiar cushion-shaped case and inventive Agenhor movement. But they are now smaller and more wearable, and in a first for the brand, are fitted to a matching bracelet. Initial thoughts In choosing 1969 as the inspiration for the brand’s latest series of watches, founder Marco Borraccino has selected a platform that allowed him both a historical connection to the past and an aesthetic palette from which to draw. The idea is particularly clever for a young brand with no heritage of its own. Choosing instead to focus on the industry-wide heritage for the brand’s most central complication is something of a sideways masterstroke. Pleasingly, the brand communication has refrained from laying it on too thick in this regard, so we can enjoy the pieces for what they are without the story getting in the way of the facts. To me, these two pieces are a welcome addition to the catalogue. I’m never one to ignore an uptick in wearability and this certainly offers it. Achieving this without sacrificing any of the brand’s aesthetic cues is a job well done. While there is a massive drop-off in functionality from the Chronograph to the ...
