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Eric Giroud

Architect-trained Geneva designer behind MB&F\'s entire HM and LM series, plus Bovet, Manufacture Royale, Greubel Forsey commissions.

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MB&F HM12 the guardian: the robot watch that actually transforms

MB&F's twelfth Horological Machine is a flying-tourbillon wristwatch that docks inside a 15 kg, nearly 400 mm tall transforming robot companion, and only 36 will ever exist

Book Review: ‘Time on My Hands’, a Watch Collector’s Memoir by Mitch Katz SJX Watches
MB&F; Dec 3, 2024

Book Review: ‘Time on My Hands’, a Watch Collector’s Memoir by Mitch Katz

Time on My Hands: A Collector’s Journey in a World of Watches. By Mitch Katz. Tasfil Publishing. US$24.99 in paperback, US$10.89 for e-book Thanks to the growing popularity of watch collecting, there is no shortage of books one can find about watches. Even mainstream bookstores often have a few in stock, while specialty bookstores across the world, from Powell’s in Portland, Oregon to Tsutaya in Daikanyama, Tokyo, have entire sections devoted to watch books. But the watch publishing industry is dominated by brand books, like MB&F;: The First Fifteen Years, that celebrate a particular brand or model. Perhaps because watch collecting is still a nascent hobby, there have not been many (if any) memoirs written about watch collecting. And while Time on My Hands by Mitch Katz is highly educational at times, it succeeds most as a personal story about one man’s long journey down the rabbit hole of watch collecting. Initial thoughts As hard as it is to find a book written by a fellow collector, it’s rarer still to find one that recounts events that formed the basis of one’s own watch education. I first became aware of Mr Katz in 2008 when I joined the Purists forum, which is also where I became acquainted with SJX. When I was at university, the forum served as my nightly reading, and the wisdom I gained reading Mr Katz’s posts, and those of fellow Purists, helped me get up to speed on the many nuances of the watch industry. In Time on My Hands, Mr Katz shares the ups and...

Introducing: The MB&F; × Eddy Jaquet LM Split Escapement 2024 Series - Artisanal And Adventurous Watches Inspired By Youth Literature Fratello
MB&F; Oct 25, 2024

Introducing: The MB&F; × Eddy Jaquet LM Split Escapement 2024 Series - Artisanal And Adventurous Watches Inspired By Youth Literature

Take a look at your bookcase, and tell me if you have a copy of one of the following books - The Three Musketeers, The Jungle Book, Robinson Crusoe, The Call of the Wild, The Last of the Mohicans, Moby-Dick, Robin Hood, Treasure Island, or anything by Jules Verne, like Twenty Thousand Leagues Under the Sea. […] Visit Introducing: The MB&F; × Eddy Jaquet LM Split Escapement 2024 Series - Artisanal And Adventurous Watches Inspired By Youth Literature to read the full article.

Hand Engraved and Unique, the MB&F; LM Split Escapement “Eddy Jaquet” SJX Watches
MB&F; Oct 16, 2024

Hand Engraved and Unique, the MB&F; LM Split Escapement “Eddy Jaquet”

MB&F; is well known for its ability to consistently produce timepieces that are as much sculpture as technical marvels. In its latest collaboration, MB&F; leans heavily on the artisanal side of watchmaking, with a dose of literary influence. Executed by the namesake master engraver, the MB&F; Legacy Machine Split Escapement “Eddy Jaquet” is a limited series of eight unique pieces, each depicting a scene from famous novels, ranging from The Three Musketeers to Moby Dick. Initial thoughts The LM SE “Eddy Jaquet” is arguably a true, multifaceted work of art that just happens to be wearable. Mr Jaquet’s work is amongst the best, and the LM SE happens to be a perfect canvas for it thanks to the particular set up of the dial that leaves practically the entire dial disc free for engraving. Making such an ornate watch usually requires compromise in terms of time telling, with watchmakers often favouring an expansive decorated dial over prominent hands. The LM SE somehow manages to keep all of its sub-dials, along with the LM’s trademark exposed balance. These elements do not take away from the centrepiece, which is the engraved dial plate. The elaborate execution of the LM SE comes at a hefty price, CHF158,000, which is almost double the cost of a standard LM SE. A quiet master engraver While not a widely recognised name, Eddy Jaquet was actually one of the original “friends” of MB&F; since the brand’s early days. Back in 2011, he hand-engraved the names of Kari Vout...

Multiple Displays: Are They The Coolest Thing Since Tourbillons? - Examples From MB&F;, Vianney Halter, Cartier, And More Fratello
Cartier Oct 15, 2024

Multiple Displays: Are They The Coolest Thing Since Tourbillons? - Examples From MB&F;, Vianney Halter, Cartier, And More

Even if I do favor the cool expressions of indie brands, the majority of my watches are traditional. But my €2K Otsuka Lotec got the strongest reaction I’ve ever seen at Geneva Watch Days this year. As usual, I was trying to wear an inoffensive but interesting watch. I didn’t want it to clash with […] Visit Multiple Displays: Are They The Coolest Thing Since Tourbillons? - Examples From MB&F;, Vianney Halter, Cartier, And More to read the full article.

Light Me Up: The Insanely Colorful Lume of Black Badger James Thompson’s Watches (Lume Fest!) Quill & Pad
De Bethune MB&F; Stepan Sarpaneva Bamford Sep 27, 2024

Light Me Up: The Insanely Colorful Lume of Black Badger James Thompson’s Watches (Lume Fest!)

Working with creative makers like De Bethune, MB&F;, Stepan Sarpaneva, Bamford, Linde Werdelin and more, Gothenburg-based James Thompson – aka Black Badger – has become industry famous as the driving force of a new school of applications of luminous materials. Anders Modig takes us through Black Badger's history, along the way highlighting many of his colorful watch collaborations.

REVIEW: Hands On With The M.A.D.1 S WatchAdvice
MB&F; Sep 25, 2024

REVIEW: Hands On With The M.A.D.1 S

A revolution in affordable Haute Horlogerie with the latest M.A.D.1S. What We Love: Affordable haute horology timepiece The three-blade rotor design is well thought out, with it becoming even more fun with lume activated! Despite its thickness, the timepiece sits very well on the wrist thanks to the flat case back. What We Don’t: The hour time barrel is read right to left as it spins counter-clockwise when it should be read left to right The racing-inspired textile leather strap lacks adjustment for slim wrists. Lack of secondary strap choices from M.A.D Editions! Overall Rating: 8.75/10 Value for Money: 9/10 Wearability: 8/10 Design: 9/10 Build Quality: 9/10 The M.A.D.1S. is one of the best, if not the best, horological “fun” pieces that are available on the market right now. There are not too many other watches in the luxury world of horology that offer such an amusing timepiece that gets everyone talking, even non-watchgoers! The M.A.D 1 has a relatively short-lived history, as it was first released in June 2021; however, since then, it has been met with an overwhelming reception, giving more and more incentive for the M.A.D. Editions brand to keep creating more innovative, affordable entertainment timepieces! View this post on Instagram A post shared by Chamath Gamage (@champsg) The brand new 2024 M.A.D.1S. models To understand how M.A.D.1 first came about, we need to look at how the brand M.A.D Edition started and how its big sister brand, MB&F;, played a maj...

Sunday Morning Showdown: Urwerk EMC SR-71 Vs. MB&F; HM8 Mark 2 Fratello
Urwerk EMC SR-71 Vs MB&F; Sep 1, 2024

Sunday Morning Showdown: Urwerk EMC SR-71 Vs. MB&F; HM8 Mark 2

Our Sunday Morning Showdowns are usually quite sensible. Okay…relatively sensible. We often pit two attainable everyday watches against each other to see which wins the popular vote. Well, today is a bit different. Today, we have a brawl between two Nouvelle Horlogerie watches that, unless you are reading this from the sundeck of your 200-foot […] Visit Sunday Morning Showdown: Urwerk EMC SR-71 Vs. MB&F; HM8 Mark 2 to read the full article.

MB&F; and L’Epee 1839 Introduce Steampunk Airship Clock SJX Watches
MB&F; Aug 28, 2024

MB&F; and L’Epee 1839 Introduce Steampunk Airship Clock

MB&F;’s sculptural clocks made by L’Epee 1839 have ranged from sci-fi spiders to robots. And now the pair have debuted their most elaborate and expensive desk clock to date, the Albatross. Inspired by the airship of the same name in the Jules Verne novel Robur the Conqueror, the steampunk Albatross does more than tell the time. The clock also incorporates an hourstriker as well as a propellor automaton that activates alongside the hourstriker. Initial thoughts The Albatross is more interesting mechanically than MB&F;’s past collaborations with L’Epee, which were mostly about the form of the clock. This, on the other hand, incorporates mechanics into the design with the propeller automaton linked to the hourstriker. Coupled with the chiming and spinning propellors, the sheer size – 60 cm high and some 17 kg – makes the Albatross a truly impressive object. But the Albatross costs about CHF120,000 before taxes, which is a big number even considering its complexity. While the impressive mechanics and careful construction of the clock arguably justify the price, the price tag puts it in competition with a lot of compelling watches, at least for a watch collector. For someone looking for an impressive desktop object or the ultimate in home decor, this has arguably less competition. Jules Verne’s airship Made of steel, brass, and aluminium, the Albatross contains two separate movements. The first is a twin barrel, eight-day movement for the timekeeping and hourstriker...

Introducing - The L’Epée 1839 X MB&F; Albatross, the Friends’ Most Audacious Co-Creation Ever Monochrome
MB&F; Aug 28, 2024

Introducing - The L’Epée 1839 X MB&F; Albatross, the Friends’ Most Audacious Co-Creation Ever

In 10 years, MB&F; and L’Epée 1839 (recently acquired by LVMH) have created no fewer than 15 clocks, all more impressive and creative than the next. Far from the dust-collecting clock you’ll find on your favourite aunt’s mantlepiece, the collaboration between these two watchmakers has resulted in robots, octopods and sci-fi vessels from another world. […]

The M.A.D.1 Gets a Slimmer, More Wearable Update Worn & Wound
MB&F; Aug 27, 2024

The M.A.D.1 Gets a Slimmer, More Wearable Update

The M.A.D.1 has been a genuine phenomenon since it debuted three years ago. The M.A.D. brand, an offshoot of MB&F;, exists almost by accident. The debut watch was made available to MB&F; friends and family as an affordably priced “thank you” for years of partnership and support, and was eventually made available to the public. Turns out there are a lot of enthusiasts out there who are after a little taste of MB&F; but don’t necessarily have the nearly six figures (or more) for the genuine article. The M.A.D.1, in all of the variants we’ve seen since it launched, has offered fans of independent watchmaking a simulacrum of a much higher end experience, simply by wearing and owning something that originated from the mind of brand founder Max Busser. But, if we’re being honest, there have always been aspects of the M.A.D.1 that could use a little refining to make it more appealing as a watch that you’d actually want to wear day in and day out. The new M.A.D.1S seeks to solve some of those problems.  First and foremost, it’s worth pointing out that isn’t the M.A.D.2, a watch that the brand says has been in the works for some time and will debut next year. Rather, this is an honest to goodness evolution of the original idea, and seems to address some of the common complaints from M.A.D.1 skeptics. The “S” here stands for slimmer, surely the most notable change from the original, which came in at a sometimes comical 18.8mm tall. The new version is just 15mm tall...

MB&F;’s Affordable M.A.D.1 is Now Slimmer and Swiss SJX Watches
MB&F; ’s Affordable M.A.D.1 Aug 27, 2024

MB&F;’s Affordable M.A.D.1 is Now Slimmer and Swiss

Conceived as an affordable sub-brand of MB&F;, M.A.D. Editions has become a runaway success by making an MB&F;-esque design accessible. Now the concept has been further refined with the M.A.D.1S, where the suffix stands for slimmer, Swiss, and single cylinder. The case is thinner by almost 4 mm, and now contains a Swiss-made movement that indicates the time (approximately) on a single cylinder. Initial thoughts The original M.A.D.1 was a fun watch that was affordable but expensive, and extremely thick at almost 19 mm. The slimmed down version has sleeker proportions, and the same price tag, but offers comparatively better value. The M.A.D.1S is priced at CHF2,900, just like the original version. Like the original, the M.A.D.1S is priced well for a watch with a little bit of the MB&F; magic, but expensive for a watch of its build and movement. However, the M.A.D.1S is comparatively less expensive, and conversely offers a bit more value, because it has a slightly more upscale movement inside. Mad but more wearable Two versions of the M.A.D.1S are available, one with a blue dial and the other in purple. The blue is available to the public, while the purple is only for “Friends & Tribe”, namely associates of the brand and owners of MB&F; watches. Both will be sold via an online raffle, as is convention for the M.A.D. watches. Both editions are otherwise identical, with a case that’s substantially slimmer than the original M.A.D.1. While the original was almost 19 mm high, th...

Industry News: Chanel Invests in MB&F; Worn & Wound
Chanel Invests Aug 22, 2024

Industry News: Chanel Invests in MB&F;

News broke this morning that Chanel has invested a 25% stake in MB&F;, one of our favorite independent brands. The investment comes on the eve of MB&F;’s 20th anniversary year, and is being framed by the brand as future-proofing the company. “It was our responsibility,” according to a statement from founder Max Büsser, “in today’s very favourable context and with our management team in its prime, to take this major step to ensure our long-term future.” MB&F; founder Max Büsser Büsser retains a majority stake in the company (60%) while his partner and Head of R&D; & Production Serge Kriknoff owns 15%. According to the statement released by MB&F;, the brand will continue to be run independently by the current leadership team, which also includes Charris Yadigaroglou (Head of Marketing Communications) and Thibault Verdonckt (Head of Sales). Brands taking on investment is of course nothing new, and the decision of a niche independent that has displayed over multiple decades that it’s capable of not only sustaining itself but growing feels like a smart business decision. It plays directly into a topic that comes up a lot in the world of independent watchmaking: What happens when a founder moves on? While there is no indication that Büsser is stepping aside anytime soon, longevity is something always on the mind of watch collectors. This is an industry, after all, where some brands can trace their roots to the 18th century. We covered this very topic in a Q&A; podcas...