Two Broke Watch Snobs
Christopher Ward’s New Dive Watch Channels Military Rolex Design
Christopher Ward introduces The Green Fifteen, a one-week dive watch collaboration drawing from military Rolex design cues.
Results for Rolex Sky-Dweller
2,678 articles · 88 videos found · page 50 of 93
Two Broke Watch Snobs
Hodinkee
Business News: Rolex Strikes Partnership Deal With LIV Golf
Deal to partner with the Saudi Arabia-backed golf circuit will expose Rolex to new regions and potential controversy.
Fratello
Sunday Morning Showdown: Thomas’s Rolex Datejust Ref. 1601 Vs. Daan’s Cartier Santos Galbée XL
Welcome to another Sunday Morning Showdown, dear Fratelli! This week’s battle is a bit different. Our fearless leader, RJ, served up a provocative proposition during our last editorial meeting: “Why don’t we do a battle between two editors’ personal watches for a change?” Okay, RJ, we hear you. We’re ready and prepared. Let’s get personal! […] Visit Sunday Morning Showdown: Thomas’s Rolex Datejust Ref. 1601 Vs. Daan’s Cartier Santos Galbée XL to read the full article.
Fratello
Sunday Morning Showdown: Omega Speedmaster Moonwatch “Reverse Panda” Vs. Rolex Cosmograph Daytona “Le Mans”
It’s Sunday, which means it’s time to wake up with a nice cup of coffee and another Sunday Morning Showdown. This week, Mike and Jorg will go up against each other in a matchup that you could see coming a mile away. They picked two gold heavy hitters and natural rivals from Omega and Rolex. […] Visit Sunday Morning Showdown: Omega Speedmaster Moonwatch “Reverse Panda” Vs. Rolex Cosmograph Daytona “Le Mans” to read the full article.
Teddy Baldassarre
The 5 Most Under-Appreciated Rolex Models (One Will Definitely Surpris
"Under-appreciated" is not often a term associated with Rolex. In fact, many may tend to argue the exact opposite when it comes to the historic brand. However, there are some models in the catalog that we believe don't quite get the recognition they deserve. See here what those models are, and why we consider them unde
Hodinkee
Photo Report: Inside Mike Wood’s ‘For Exhibition Only’: A Private Rolex Collection On Limited Display
On the outskirts of Liverpool, collector Mike Wood staged a private exhibition of his vintage Rolex trove-a collection of over 200 pieces spanning the brand's storied history.
SJX Watches
Best of 2025: Value Propositions Below US$10,000
It was a mixed year for affordable watches, led by segment stalwart Tudor. While appealing offerings from brands like Grand Seiko moved up beyond the US$10,000 mark, the gap was filled by a slate of interesting releases from so-called micro-brands. Here is a selection of affordable releases under US$10,000 that stood out this year. Tudor Ranger 36 - SJX I’m a fan of Tudor – I own several – because its watches are well made and priced even better. But the brand is increasingly appealing because of its gradual evolution towards enthusiast-friendly designs. The Ranger 36 illustrates that. The original Ranger was a little bit too large for this vintage-inspired design. Tudor doubtlessly received feedback to that effect. It took the brand a while, but now the 36 mm version is pretty much spot-on. The compact size fits the design well and the watch also feels good on the wrist. And because the case and bracelet are both entirely brushed, the Ranger 36 also has a low-key look that makes it a practical watch in almost any situation. The “dune white” dial is also a nice touch; it’s a nod to the “albino” dials found on some vintage sports watches (from Rolex rather than Tudor, but that’s a distinction without a difference for most of the brands’ histories). And importantly, the Ranger 36 is the most affordable Tudor with an in-house movement. It’s a solid entry into Tudor’s world of sports watches with high-spec movements. As an aside, Tudor clearly excels ...
Teddy Baldassarre
Best Rolex Watches For Women: From Ladies To Unisex
The Crown has a rich history of watchmaking for women dating back to Rolex’s infancy. After all, it was women who first began wearing watches on their wrists in the late 18th century, while men still preferred pocket watches before the convenience and utility of military field watches began to proliferate. Rolex’s first high-profile endorsement of its revolutionary waterproof Oyster case was worn by a female athlete, slung around the neck of British swimmer Mercedes Gleitze as she attempted to swim across the English Channel. Gleitz might not have made it all the way across on that try, but the watch came out unscathed after 10 hours in the cold water, ticking the time away accurately, making for amazing marketing fodder. Here in the 21st century, Rolex still offers a catalog with extensive sizing options and decorations on its most popular models. Of course, anyone can wear any watch they like, but there are several pieces that, as a woman myself, I find uniquely more compelling than others. So, we’re gathered here today to go on a journey through what I find to be the best Rolex watches for women available today, rounded up into a digestible guide for your reading pleasure. [toc-section heading="Lady-Datejust"] It only feels right to begin with the only Rolex model family that directly references a female consumer in its naming conventions. I get the argument that some think the name “Lady-Datejust” feels a bit dated, maybe even gauche (even bringing to...
Hodinkee
In-Depth: Collecting The Rolex Daytona Oyster Paul Newman Panda Dial
A data-driven deep dive into the most collectible Rolex ever made.
Teddy Baldassarre
Rolex Kermit Review: The First Green Submariner
The watch enthusiast community has a way with nicknames, especially when it comes to Rolex. While the Crown has never embraced the proliferation of highly specified pet-names for its most popular models outright, it is a helpful shorthand for quickly differentiating between references. Especially if you, like me, have difficulty pulling reference numbers off the top of your head. We’ve already covered some of the other mean green makes from the Crown in depth, like the Rolex Hulk and the Submariner Starbucks. Today, we’re going to be wading into the weeds of the Submariner, nicknamed after the world’s most famous frog, and getting into the nitty-gritty of how it came to be, and how to differentiate it from other similar-hued Rolex watches. [toc-section heading="Context and History"] Image: Bonhams While the history of Rolex’s most iconic can be traced back to the early 1950s, the story of the “Submariner” Kermit is a much more contemporary one. If you’re in the mood for a more in-depth historical lesson, I will refer you now to our complete guide to the Submariner here. This leg of our journey starts in 2003, a major anniversary year for the Rolex Sub. As watchmakers are wont to do, the Crown decided to celebrate the 50th birthday of the Submariner with a special anniversary edition. In a playful move that polarized the purist collectors, Rolex debuted the Submariner reference 16610LV, which was differentiated most obviously by its bright green bezel. Th...
Teddy Baldassarre
Do Rolex Watches Tick? It's All In The Beat
“Do Rolex watches tick?” This is, apparently, a frequent question and a common concern of newbie Rolex owners, but the premise of the question is actually driven by a misconception. Virtually all Rolex watches - in fact, all watches equipped, as most Rolexes are, with a mechanical movement - are indeed ticking while they are running. If your ear is not perceiving it, that is only because the ticking is so rapid - nowadays, at least eight times per second - that the watch’s seconds hand appears to be moving in a smooth, sweeping motion. This can be quite noticeable if you have experienced only the much more visible, (and easily perceptible) one-tick-per-second movement common to the seconds hand of a quartz watch. In fact, if your Rolex watch is ticking once per second, it might be worth taking a moment to authenticate whether or not it is real or counterfeit. Allow us to explain. [toc-section heading="The Difference Between Mechanical and Quartz Movements"] A mechanical movement is the oldest type of movement in horology. It uses a coiled metal spring, called a mainspring, that releases energy as it uncoils through a series of gears to drive a weighted, oscillating wheel called a balance wheel. The balance wheel’s oscillations are linked to an escapement, which periodically releases the gear train to move the hands forward to record the passing of hours, minutes, and seconds. Originally, the mainspring needed to be wound periodically by hand, first by a...
Hodinkee
Watch It: 'Wristwatch Revival' Restores A Rolex Deepsea That Was Heavily Damaged In The Palisades Fires
The hour-long video covers a months-long restoration of a Rolex diver that looked almost unrecognizable after being pulled from the ashes of a house fire.
Teddy Baldassarre
Most Popular Rolex Watches: The Models That Take The Crown
If you’ve somehow made it this far in life without hearing the name Rolex, congratulations. You may be the last living human to do so. Rolex sits at the very center of the horological universe. The brand is so vast and culturally omnipresent that calling it “successful” is a little like describing the Louvre as “a building with some pretty paintings in it” - technically correct but hopelessly inadequate. Here we will take a look at some of the most popular Rolex watch models, spanning the current production catalog as well as past models with staying power. Though we have seen the demand for luxury watches rise, dip, and plateau over the last few years, the desirability to own a Rolex watch remains exceptionally high. Factors such as scarcity, brand provenance, and consistent appreciation in the resale market drive this remarkable demand. All of these influences are compounded by waitlists, which have elevated desire into near-mythic obsession. However, if you’re entirely new to Rolex, consider this your gentle initiation. In fact, even if you own several Rolex watches and want to learn more about the brand and its most popular references, this deep dive is going to provide you with more information than many people will acquire in a lifetime. First, let’s kick things off with a historical overview of this timekeeping titan. [toc-section heading="Crown and Legacy: A Brief History of Rolex"] It might surprise you to learn that Rolex’s history didn’t j...
Teddy Baldassarre
Rolex Yacht-Master Titanium Review: Their Most Underrated Sport Watch?
Before getting into the Rolex Yacht-Master Titanium here, we have to address the collection as a whole. The Rolex Yacht-Master is one of the most unsung in the brand’s catalog, with owners who either opted to be left-of-center relative to their other Crown-loving friends, or those who wandered into a watch store one day and said “I want a Rolex, and I’ll take what you got!” While the latter manifests itself on a daily basis and also accounts for the lion’s share of Sky-Dweller and two-tone Daytona purchases, the former has made the Yacht-Master something of a cult classic for those who don’t necessarily need to be submerged in water and would rather just be chilling beside it (with a lunch prepared below deck and a glass of dealers choice in hand). One doesn’t need to be a literal yacht master to own a Yacht-Master. Heck, you don’t need to own a yacht or have a friend that owns one. Instead – at least traditionally – the Yacht-Master was for the ones who took things less seriously, who wanted a watch that toes the line between tool watch and…um, fancier tool watch. It was and still remains – also – for the one that burst through the boutique door without a clue what they're after so long as that coronet is on the dial. But the Yacht-Master has changed. In 2023, Rolex took what had typically been an at least partially precious watch and turned the toolish knobs way up. This is how we ended up with the Yacht-Master Titanium, 42mm of sports wit...
Teddy Baldassarre
Rolex 1908 Review: The Dress Watch For A New Generation
It’s easy to see Rolex exclusively as a sport watch brand, if even a luxury oriented one, thanks to collections that have helped to define their respective genres, such as the Submariner, the GMT-Master, the Explorer, and the Daytona. While they undoubtedly are just that, Rolex has another dimension to be discovered in more formal territory, and it’s a side we probably don’t see as often as we should, at least if their latest 1908 collection is anything to go by. Following the discontinuation of the Cellini collection in 2023, Rolex revealed its replacement in the 1908, sporting a familiar yet novel design language, and an entirely new movement in the caliber 7140. It was an immediate breath of fresh air, and a rare truly new release from the brand. [toc-section heading="Some Rolex Design History"] Rolex has more than a century’s worth of design language to draw upon, and it would do exactly that with the design of the 1908. From the shape of the case, to the details of the bezel, and even the design of the hour numerals, the 1908 feels like a love letter to the history of Rolex. As a result, it’s a design that doesn’t feel entirely formal in nature, landing in a more versatile space than you might imagine, especially in the right spec. This is a watch that feels appropriate in a wide range of uses, from dressed to the nines in a suit and tie, all the way down to t-shirt and jeans affairs, this is a truly dynamic platform. From the first oyster style cases ...
Teddy Baldassarre
Rolex Wimbledon Review: The Tennis Dial Datejust
The Rolex "Wimbledon" Datejust is a relatively recent fan-favorite among Rolex enthusiasts, with a distinctive design blending classical elegance with the spirit of sporting competition - much like the game of tennis that it celebrates. Here is what you should know about the Rolex Wimbledon watch, from the history behind it to the modern elements that can help you recognize one Wimbledon version over another. [toc-section heading="Datejust Origins"] The Datejust model that underpins the Rolex Wimbledon editions is not only one of the oldest and most enduringly popular models from Rolex but also one of the most significant and influential wristwatches in the world. When it debuted in 1945, the Rolex Datejust was the first watch that combined the robustness of the Crown's waterproof Oyster case (introduced way back in 1926) with the user-friendliness of its self-winding "Perpetual" movement (unveiled in 1931) - hence ushering in the telltale descriptor "Oyster Perpetual" that is now a ubiquitous presence on many Rolex watch dials. The Datejust was also the first watch to feature the now-widely adopted date display at 3 o’clock, the first automatic (i.e. self-winding) watch with a quick-change function for that date display, and the first to be mounted on Rolex’s now-famous five-row Jubilee bracelet. A few years later, in 1948, came the first Datejust with the bubble-shaped “Cyclops” lens directly above the date aperture, which magnified the date numeral by a ...
Fratello
Sunday Morning Showdown: Omega Seamaster Planet Ocean 600M Vs. Rolex Submariner Ref. 124060
Welcome to another installment of Sunday Morning Showdown. This week, we put the new Omega Planet Ocean 600M to work. We’re not giving it an easy start to life, pitting it against the mighty Rolex Submariner “No-Date” ref. 124060. Jorg has the honor of defending the new Omega, while Thomas sides with the Rolex. Now, […] Visit Sunday Morning Showdown: Omega Seamaster Planet Ocean 600M Vs. Rolex Submariner Ref. 124060 to read the full article.
Hodinkee
Business News: Rolex CEO Says Brand Won’t Significantly Expand Own Retail And Will Continue To Work With Authorized Dealers
At Dubai Watch Week, Rolex CEO Jean-Frédéric Dufour reveals how much Rolex spends each year upgrading its machinery and why it has more than 500 apprenticeships.
Teddy Baldassarre
Rolex Submariner Desk Clock: The Real Desk Diver
Do you love the Rolex Submariner, but just found its classic 41mm diameter way, way too small? Like, about 39mm too small? Have you looked at a barren corner of your desk and thought, Jeez, I wish my desktop had a jumbo-sized Submariner of its own, so people really know I’m about that Rolex Sub life? Well, if these questions have been keeping you up at night, I am here to deliver news of a possible solution to your problems. Though it didn’t get a ton of publicity (I think the Crown is saving its marketing campaigns for its wristwatches), Rolex quietly released its very first desk clock that is available for the general public. That’s right, you can now get your very own Submariner Date desk clock, given that a Rolex boutique near you has them in stock. Oddly enough, the Submariner Date desk clock marks the very first time Rolex has ever released a clock to the general public. You would have thought by now, the Crown would have a vintage archive of desk, wall, and other large-sized clocks somewhere in the heritage vault. I mean, just about every other major watchmaker with as much history as Rolex offered them throughout the 20th century, from Patek Philippe to Jaeger-LeCoultre and Omega to Longines and beyond. Even Bulova has an extensive repertoire of mid-century clocks, most significantly being its extensive array of mid-century clock radios (which you can find plenty of second-hand). But that isn’t to say that Rolex never explored making clocks – the Crow...
Hodinkee
Business News: Confirmed: President Trump’s Mystery Desk Clock Came From Rolex
Rolex presented the clock to the U.S. people as part of a visit by business leaders last week aimed at strengthening relations, according to a letter.
Teddy Baldassarre
Rolex Hulk Review: The All-Green Submariner
The Rolex “Hulk” Submariner is today one of the most collectible luxury sport watches on the secondary market, despite the fact that its green-on-green colorway was quite polarizing when it first hit retailers' shelves in 2010. The watch’s rise to legendary status, interestingly enough, followed a similar path to that of the Marvel character from which it derives its nickname. Here we explore the story of the Rolex “Hulk” and why it occupies a special chapter in the lore of iconic Rolex watches. Rolex Submariner Origins The Rolex Submariner famously arrived on the scene in 1953 but its roots reach much farther - to the historical, waterproof Oyster case that Rolex founder Hans Wilsdorf introduced way back in 1926. Named for its pioneering structure - which combined two threaded, hermetically sealed “shells” that clamped tight to keep water from penetrating, along with a crown that screwed securely into the side of the case - the case achieved a water resistance never before achieved in watches. The Rolex Oyster case made its debut on a watch of the same name (below), and its waterproof design was improved over subsequent decades. Rolex supplied a version of its Oyster case to the Florence-based firm Panerai in the 1930s and ‘40s for use on the Radiomir, one of the very first wristwatches purpose-built for underwater use, worn by Italian military divers. Fast forward to the early 1950s, and the growing popularity of scuba diving as a recreational p...
Teddy Baldassarre
The Best Rolex Blue Dial Watches
When you think of Rolex, the first colors your mind usually conjures up are green and gold, long the emblematic colors of the Swiss power brand and its world-famous “crown” logo. (Rolex founder Hans Wilsdorf is said to have settled on these colors because they symbolized wealth and success.) Blue, on the other hand, is not a color that most watch aficionados readily associate with Rolex, though many will associate it with other watch brands, like Breguet, Breitling, and Rolex’s own little brother, Tudor. However, when Rolex does decide to do blue - whether it’s for dials, bezels, or some combination of both - it does so in a way that really speaks to the brand’s avid fan base. Over the years, some blue-dialed Rolex watches, in fact, are not only popular but have become recognized as classics. Here are seven Rolexes with blue dials - some discontinued and collectible, others still available in the current collection - that have demanded enthusiast attention. (Price estimates for the discontinued models on the list are courtesy of WatchCharts.) Rolex Oyster Perpetual Datejust 41, Ref. 126334 ($11,100) Rolex released the Datejust in 1945, and the model is today regarded as one of the world’s most classically elegant dress watches. The Datejust brought two now-familiar elements to the world of watch design, one of which can be found throughout the watch industry, the other being still closely associated with Rolex. The first was the addition of a date disp...
Teddy Baldassarre
Rolex Oysterflex: The Watch Strap That's Really A Bracelet
Among all of Rolex’s bracelet options, the Oysterflex is perhaps the most unconventional and arguably the most misunderstood. Now marking 10 years on the market, and encompassing attributes of both a sturdy steel bracelet and a supple rubber strap, the Oysterflex has gone from being a curious, one-off outlier on a niche Yacht-Master model to an integral element of some of the Crown’s most buzz-worthy timepieces of recent years. Here’s what you should know about it. History of Rubber Watch Straps The road to the Rolex Oysterflex bracelet really started with the invention of vulcanized rubber in 1839, attributed to chemist Charles Goodyear (below, whose name is now immortalized in the automotive world as a leading manufacturer of tires). Vulcanized rubber - a compound of natural rubber with other compounds, which offered enhanced resilience and pliability - was originally used in mostly industrial areas, as in the manufacture of o-rings, gaskets, and (of course) tires. The discovery of fluoroelastomers as an alternative to the difficult-to-source natural rubber led to the rise of synthetic rubbers that had even more advantages, such as resistance to water, oils, and temperature extremes. These rubbers found their way into more everyday products such as shoes, belts, and flooring, while also expanding further into applications in the automotive industry, for door seals, hoses, and other parts. Synthetic rubber first emerged as an alternative for wristwatch straps in...
Hodinkee
Aziz Ansari Puts A 1978 Rolex Daytona Center Stage In 'Good Fortune'
In his feature directorial debut, Ansari gives a vintage Rolex Daytona a starring role-and teams up with Craft + Tailored's Cameron Barr to make it all real.
Teddy Baldassarre
Rolex Milgauss 116400GV Z Blue Review
All watchmakers with decades or even centuries of history have some designs, lines, or collections that become timeless icons, and others that get lost to history. Here in the 21st century, all of them are subject to various revivals and reissues before being shelved again. Today, we’re going in-depth with a watch that’s recently gotten the axe from Rolex’s contemporary catalog - and one that might be its quirkiest tool watch ever - the Rolex Milgauss. With its easily identifiable lightning-bolt hand and origins as a companion for scientists, the Milgauss has never quite achieved the years-long waitlist fandom that many other staples from the brand have achieved over the years, and back in 2023, the Crown shelved its unconventional tool watch from production. Maybe it’s an example of always wanting what you can’t easily have, but in recent years, the Milgauss has been attracting a renewed interest at odds with its overlooked reputation. Down below, we’re going to walk through the history of how the Milgauss came to be, explore how the collection has changed over time, and use one model as a case study for its sudden spike in popularity. So, if any of that piques your interest, or if you are already in the cult of Milgauss fandom, keep scrolling, and away we go. Rolex Milgauss History As we all are already well aware, Rolex's 120-year historical archive is full of record-breaking, boundary-clearing leaps in mechanical timekeeping. From releasing the first ...
Teddy Baldassarre
Rolex 5513 Submariner Review: The Timeless Vintage Rolex?
In the world of Rolex, most people’s minds go straight to rarity, unattainability, and exclusivity. And in so many cases that rings true – except (and you may find this hard to believe) for the Submariner. That’s right, Rolex’s stalwart and most ubiquitous watch is also, kind of, its most accessible on the secondary market… and I am talking vintage and neovintage here. Sure, there are rare examples like Explorer dials (we will get to that in a bit), and early ref. 1680 Red Submariners that fetch a pretty penny at auction or from a vintage dealer. But there’s a very real reason for that. Those watches in particular fall into a bucket shared by many collectible rarities: They were only produced for a very short period of time. But there were many variations of vintage Subs, some rarer than others. And some still that weren’t rare at all. And the best example of that is the Rolex 5513, a Submariner model so common that it was one of Rolex’s most popular and best selling over the course of its – wait for it – 17-year run. Rolex 5513 History The Rolex Submariner ref. 5513 was in production from 1962 until 1989, and while there are some pockets of special ref. 5513 models within that run, it is for the most part of one the brand’s longest-selling and most-produced Submariners, or even sports watches full stop (the Explorer ref. 1016 has entered the chat). In 1962, Rolex had been producing its Submariner reference 5512 for about three years. The 5512 was a n...
Teddy Baldassarre
Rolex Batman vs. Batgirl: Two Iconic GMT-Masters Compared
The Rolex GMT-Master II is one of the most popular timepieces in the world, and the "Batman" and "Batgirl" versions, with their alluring black-and-blue colorways, are on many a collector's wish list. But what makes a Batman a Batman, and a Batgirl a Batgirl, and what exactly differentiates these two watches, so similar at first glance, from each other? Here we explore what makes "Rolex Batman vs. Batgirl" such a compelling matchup, and why the debate on the nicknames themselves is so intriguing. Lead image by Bonhams and Sotheby's Before Batman: A Brief History of the Rolex GMT-Master When it hit the market in 1955, one year after its unveiling, the Rolex GMT-Master was both trend-setting and genre-defining in its now-iconic conception. The original GMT-Master (Ref. 6542) was the first watch capable of displaying the time in two separate time zones thanks to the clever addition of a fourth, central 24-hour hand and a bidirectional rotating 24-hour bezel. The initials in the watch’s name signify “Greenwich Mean Time,” the system of world timekeeping based on the calculation of mean solar time from the Royal Observatory in Greenwich, London. This dual-time functionality was an innovation devised for, and developed in cooperation with, the original watch’s intended users: pilots for Pan American Airlines, at the time one of the U.S.A.’s leading commercial carriers. In that so-called Golden Age of commercial aviation, the growth of long-haul and international flights...
Fratello
Rock On! Stone-Dial Watches For Every Budget - Including Dennison, Piaget, Baltic, And Rolex
Would you rock a stone-dial watch? I would. And I also could. Previously, only a handful of brands ventured into stone dials, and those that did reserved them for highly expensive pieces. Today, however, technological advancements have made stone dials far more accessible to produce. This benefits watchmakers and watch fans: smaller brands can now […] Visit Rock On! Stone-Dial Watches For Every Budget - Including Dennison, Piaget, Baltic, And Rolex to read the full article.
Hodinkee
Auctions: Mercedes Gleitze’s 1927 Rolex Oyster Comes Up For Auction For The First Time In 25 Years
Worn by the British swimmer in 1927, this historic watch is a symbol of endurance and one of the most important pieces in the history of Rolex.
WatchAdvice
The New Rolex Oyster Perpetual: Is Less More? (Hands-On)
In a roster packed to the rafters with hype-laden icons, the Rolex Oyster Perpetual is deceptively simple. Or is it too simple? Let’s find out! What We Love: Simplistic, no-nonsense design and colour Solid, unobtrusive wearability A true GADA (Go Anywhere, Do Anything) watch What We Don’t: Overshadowed by other Rolex models Lacks modern quality-of-life updates Date or no date? Overall Rating: 8.5/10 Value for Money: 8/10 Wearability: 9/10 Design: 8/10 Build Quality: 9/10 Consistency is a hard thing to come by in the watch industry. Very few brands have managed to achieve it, and even fewer watches can truly be called consistent hits. Off the top of my head, I can probably name only a handful of brands and models that have managed to not only succeed but hold that sweet spot. Longines, Vacheron Constantin, and even Panerai all come to mind — but if you want to talk about longevity, you have to talk about the Crown. Since their founding in 1905, Rolex has been one of the most consistent brands in history. The numbers speak for themselves: the company has held the number one spot for revenue in the luxury Swiss watch industry since at least 2017, according to the Morgan Stanley LuxeConsult reports. But the evidence also lies in their catalogue. Much of Rolex’s mainline collection has become inseparable from the brand’s identity, thanks to timeless, slow-changing designs, robust functionality, and uncompromising craftsmanship. Their watches have changed so little...