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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Revisiting Shinola: the New Black Ceramic Monster Worn & Wound
Shinola Mar 11, 2024

Revisiting Shinola: the New Black Ceramic Monster

I first took serious notice of Shinola when the brand released its limited edition yacht timer, the Shinola Mackinac in 2022. It’s a funky, vintage inspired design, with a square case, circular yellow-orange dial, and pops of blue that make it an eye-catching piece, perfect for summer. I bought it-and probably overpaid, but, hey, everyone’s got that watch they bought with their heart not their financial sense-and at the same time bought into Shinola’s story as a company that pays homage to its Detroit roots and assembles their watches in America. The Mackinac really seems to represent a turning point for the company. Its release was followed by a string of watches seemingly designed for watch enthusiasts who took issue with Shinola’s pricey, quartz-heavy early catalog. Take the latest addition to the Shinola lineup: the Ceramic Monster, which I had the opportunity to spend a week with recently. The Monster line has always had the best case design of any of Shinola’s watches-particularly with the subtly curved lugs, which here allow the accompanying strap to be flush with the case, unlike other Shinola models which feature straight, spindly lugs-but the Ceramic Monster is the first in the lineup to look truly distinct from other brands’ divers. This is thanks not just to the color change-the watch is all black with some red and white highlights -but to the subtle rippling wave pattern featured on the dial meant to evoke a choppy day on the Great Lake...

Introducing: The New RZE × Fratello Resolute Pro “Contour” Limited Edition Fratello
Mar 11, 2024

Introducing: The New RZE × Fratello Resolute Pro “Contour” Limited Edition

What makes a tool watch great? The answer may vary depending on who you ask, but to the folks at RZE and us here at Fratello, a great tool watch is one that inspires you to get out there and make the most of the time you spend with it on your wrist, whether it’s […] Visit Introducing: The New RZE × Fratello Resolute Pro “Contour” Limited Edition to read the full article.

First Look – The Elegant, Accessible Mono-Hand Paul 24H Collection by French Brand Gustave & Cie. Monochrome
Mar 11, 2024

First Look – The Elegant, Accessible Mono-Hand Paul 24H Collection by French Brand Gustave & Cie.

Founded in 2014 by two friends from university, Gustave & Cie. is a relatively new French watch brand offering a “more zen vision of time” with its mono-hand watches simultaneously indicating the hours and minutes. Named after Gustave Eiffel, the latest collection from Gustave & Cie. of single-handed, 24-hour watches has been christened Paul, after […]

Watches Powered by Body Heat: Did the Bulova Thermatron Foretell a Matrix PowerWatch Heat-Driven Future? Quill & Pad
Bulova Thermatron Foretell Mar 11, 2024

Watches Powered by Body Heat: Did the Bulova Thermatron Foretell a Matrix PowerWatch Heat-Driven Future?

As we all know quartz became a Greek tragedy, but fortunately one with an eventual happy end for most brands. Well, happy for the Swiss brands but not so much for the American brands, in particular Bulova. Martin Green thinks heat may have played a role here and may well again with the technology showcased by the new Matrix PowerWatch.

Girard-Perregaux Introduces the Free Bridge Meteorite SJX Watches
Girard-Perregaux Introduces Mar 11, 2024

Girard-Perregaux Introduces the Free Bridge Meteorite

Girard-Perregaux (GP) is dressing up its entry-level “bridge” model with meteorite panels that flank the visible barrel and going train. The Girard-Perregaux Free Bridge Meteorite retains the model’s 44 mm steel case with a domed crystal and ergonomic lugs, with the centrepiece being the free-sprung balance wheel and escapement in silicon. Initial Thoughts GP’s flagship complication, historically speaking, was the Tourbillon with Three Gold Bridges. The Free Bridge is an abbreviated, affordable take on the Three Bridge concept. Although the Free Bridge is a simple watch – it’s a two-hand timepiece indicating just hours and minutes – it has been executed fairly elaborately in terms of the movement. In that sense, the Free Bridge is similar to the Ulysse Nardin Freak X, which is not surprising since the two are sister companies. However, past versions of the Free Bridge were fairly plain in terms of design. The Free Bridge Meteorite is a bit more stylish in terms of aesthetics thanks to the meteorite panels that frame the open-worked movement. The silvery-grey tone of the meteorite is a good match for the black and grey palette of the watch. At CHF24,600, the Free Bridge Meteorite isn’t too expensive, though it isn’t the same sort of value proposition that the Freak X is. Though the two watches are similar thematically, the Freak X has a more complex movement but only costs about 10% more. The Free Bridge Meteorite would have been a similar value propositio...

As Light As A Feather: Hands-On With The Ultralight And Ultrathin Behrens 20G Fratello
Behrens 20G I rarely get Mar 11, 2024

As Light As A Feather: Hands-On With The Ultralight And Ultrathin Behrens 20G

I rarely get to follow the journey of a watch’s creation. From the early renders to a dummy prototype to the finished article, the Behrens 20G has been an exciting journey. That said, I am not a patient person. I’m not a fan of waiting for things. I’m sure we all know the frustrations of […] Visit As Light As A Feather: Hands-On With The Ultralight And Ultrathin Behrens 20G to read the full article.

Hands-On With The Titoni Heritage Bicompax Chronograph Fratello
Mar 10, 2024

Hands-On With The Titoni Heritage Bicompax Chronograph

Today, we’re taking a look at the latest entry from Titoni. The Heritage Bicompax Chronograph is, as you’d expect, a vintage-inspired piece that takes its cues from historic ’50s and ’60s models. It’s clean, uses a reliable automatic caliber, and is relatively affordable. Let’s take a closer look. As a fan of vintage watches, I […] Visit Hands-On With The Titoni Heritage Bicompax Chronograph to read the full article.

The Roundup: Overbuilt Tool Watches, Versatile Gear, and Good Old US-Made Straps Worn & Wound
Casio DW6900 Mar 10, 2024

The Roundup: Overbuilt Tool Watches, Versatile Gear, and Good Old US-Made Straps

The Roundup is the Windup Watch Shop’s weekly rundown of the latest and greatest watches, accessories, EDC, and more. Top billing belongs to the Treat Yourself category, which spotlights special watches worth their price tag, while the Value-Packed Pick celebrates a timepiece that provides great bang for buck. Upgrade Your Kit highlights indispensable everyday carry gadgets. When You Have Too Many Watches is all about accessories and peripherals for your watch collection. Last but not least, the Deal of the Week is a limited time bargain that you will not want to miss. Don’t forget to join the Windup Watch Shop Rewards Program to save and earn points with every purchase. The Windup Team is also available to schedule a consultation or demo with you to answer any questions you may have. This week’s roundup is an exciting mix of sport-focused watches and gear that can stand the test of time. We start off with the Ollech & Wajs Navichron Chronograph and another chronograph of a completely different kind in the Casio DW6900. A sleek and modern everyday carry knife and single pass strap from ADPT make up our gear and accessories highlight; lastly, we wrap things up with a certified rig in the GWG2000 Mudmaster. Read on! The Roundup is the Windup Watch Shop’s weekly rundown of the latest and greatest watches, accessories, EDC, and more. Top billing belongs to the Treat Yourself category, which spotlights special watches worth their price tag, while the Value-Packed Pick c...

The Case for Quartz Luxury Watches: Featuring F.P. Journe, Grand Seiko, and Accutron Quill & Pad
F.P. Journe Grand Seiko Mar 10, 2024

The Case for Quartz Luxury Watches: Featuring F.P. Journe, Grand Seiko, and Accutron

When starting out on a watch journey, one of the first questions to consider is the choice between quartz and automatic watches, with the perception that mechanical watches are "better" and more expensive, while quartz watches are entry-level and lower quality. While this may hold some truth, luxury brands also produce high-end quartz pieces that are equally impressive from a technological standpoint. 

The Doxa Sub 300 Whitepearl Is Monochromatic Cool Fratello
Doxa Sub 300 Whitepearl Mar 10, 2024

The Doxa Sub 300 Whitepearl Is Monochromatic Cool

Doxa’s Sub 300 Whitepearl has perhaps one of the most intriguing “colorways” available to fans of the dive-watch brand. I took this monochromatic iteration of the iconic Doxa model for a dive in the Pacific Ocean to test its underwater legibility. If this experience has proven one thing, it’s that Doxa’s monochrome watch is far […] Visit The Doxa Sub 300 Whitepearl Is Monochromatic Cool to read the full article.

Introducing – A Mint Green Palette for the Breguet Reine de Naples 8918 Monochrome
Breguet Reine de Naples 8918 Mar 8, 2024

Introducing – A Mint Green Palette for the Breguet Reine de Naples 8918

As the leading watchmaker of his day, Abraham-Louis Breguet enjoyed the patronage of France’s royalty and aristocracy. Among the names on his A-list was Napoleon Bonaparte’s youngest sister, Caroline Murat, also known as the Queen of Naples. A keen collector of Breguet’s timepieces, one of the 30 pieces she commissioned from Breguet was a watch […]

First Look – The Scintillating Presence of the New Audemars Piguet Royal Oak Selfwinding 37mm Monochrome
Audemars Piguet Royal Oak Selfwinding 37mm Mar 8, 2024

First Look – The Scintillating Presence of the New Audemars Piguet Royal Oak Selfwinding 37mm

When Audemars Piguet‘s iconic Royal Oak turned fifty in 2022, the brand announced that the permanent range of Royal Oak models would be updated aesthetically and mechanically. With this in mind, the 37mm Royal Oak was one of the beneficiaries of the ‘new design evolution’ and reappears in 2024 in two luxurious editions in gold […]

Hands-On With The Tadaima By Mr Jones Watches - A Poetic Ode To Tokyo Fratello
Mar 8, 2024

Hands-On With The Tadaima By Mr Jones Watches - A Poetic Ode To Tokyo

Sometimes, a watch brings something very different from actual time-telling. And when it hits all the right notes, the watch might as well be an artwork for your living room, but it’s on your wrist and happens to tell the time. This is the modus operandi for the British company Mr Jones Watches and its […] Visit Hands-On With The Tadaima By Mr Jones Watches - A Poetic Ode To Tokyo to read the full article.