Teddy Baldassarre
King Seiko SPB389 Review
Everyone knows about Seiko and Grand Seiko, but…what exactly is King Seiko? Well, King Seiko is one of those cult-classic throwbacks that dodges easy categorization or market segmentation. The 1960s elegance and sheer retro vibes exuded by this collection is charming and a little quirky in a world where big brother Grand Seiko has reached downright mainstream status. In 2021, the King Seiko KSK SJE083 resurrected the historic KSK model and the collection has slowly grown since then under the Seiko Luxe collection of higher-end offerings. Here we see the Seiko SPB389, which is a mid-century-inspired watch that will appeal to the kind of person who loves being early to a trend. Seiko Luxe Explained First off I wanted to address the Seiko Luxe collection, because I know not everyone is up to date with the tiers of Seiko. Where standard Seiko is your more classic, accessible fare, the Seiko Luxe collection is the higher-end series that consists of offerings like King Seiko as well as Presage watches with special touches like enamel dials and the more refined pieces in the Prospex collection. Seiko Luxe generally starts around the $750 mark and goes up to over $3,000, so the range is quite broad. Personally, the only Seiko watch I’ve ever purchased is from the Seiko Luxe collection (an enamel dial Presage I reviewed here) and it really is so much watch for the money. King Seiko SPB389 Case and Bracelet When King Seiko first returned to the scene a couple of years back, it w...