SJX Watches
Full Throttle at H. Moser & Cie. with the Streamliner Tourbillon Pierre Gasly
A relatively small brand in the big world of international motorsport, H. Moser & Cie. continues its collaboration with the Alpine Formula 1 team with the Streamliner Tourbillon Pierre Gasly, which takes the brand’s distinctive sport watch and adds a warm red gold colourway favoured by Mr Gasly, a French driver racing for Alpine. The Tourbillon Pierre Gasly is offered in two configurations – a 100-piece edition on a rubber strap, and an even more special edition of 10 pieces that features a full 18k red gold bracelet and a subtle baguette ruby at ten o’clock, a detail based on the racing driver’s number. Notably, both were conceived by Mr Gasly himself, who is a fan of the brown-and-red-gold aesthetic. According to Moser chief executive Edouard Meylan, Mr Gasly already owns other watches in this livery. Initial thoughts Celebrity endorsements can, at times, come across as inauthentic, but this type of marketing has been part of the fabric of the luxury watch industry for decades. In fact, it was another Formula 1 star, Jim Clark, who was one of the first official celebrity brand ambassadors for a watch brand, signing on to represent Enicar back in 1966. But while Clark promoted the standard collection of Enicar watches, Mr Gasly had the chance to put his own spin (pun intended) on Alpine team sponsor H. Moser & Cie.’s top-of-the-line sport watch, the Streamliner Tourbillon. Edouard Meylan (left) with Pierre Gasly In many ways the Tourbillon Pierre Gasly is a typ...
