SJX Watches
Seiko Hits the Slopes with Bold Seiko 5 Sports Limited Editions
Southeast Asia may be better known for tropical heat than snow-covered slopes, but that has not stopped Seiko from launching a pair of winter sports-themed Seiko 5 Sports Winter Sports limited editions in collaboration with Thong Sia Group (TSG), the brand’s exclusive retail partner in Singapore, Hong Kong, and other key Asian markets. Executed in unconventional purple and brown colourways, the two models build on the familiar “5KX” platform, pairing the line’s accessible pricing and diver-inspired design with hues said to be inspired by winter sports equipment. Produced in limited quantities and exclusive to TSG’s markets, the watches reflect Seiko’s ongoing willingness to use the Seiko 5 Sports collection as a platform for bolder aesthetics that might feel risky at higher price points, but feel entirely at home here. Initial thoughts While some brands have caught flack for releasing endless limited editions, that is arguably a strength of the Seiko 5 Sports line, which is an ideal canvas for iteration by virtue of its already ubiquitous diver style and impulse buy-friendly pricing. While collectors often gravitate towards safer colours such as black, blue or white when spending thousands of dollars, purple and brown (and even pink) are much less intimidating when priced under US$400. According to Seiko, the purple and brown colour choices were inspired by winter sports equipment; I can imagine the purple pairs perfectly with Patagonia. Snowbound Both colourwa...