Worn & Wound
WU25 Panel: How Culture Shapes Shinola’s Design Process
Shinola is a thoroughbred American brand that has connected with its customers through storytelling for well over a decade. In this Windup Watch Fair panel, we learned more about how culture and community inform Shinola’s creative process from Marketing Director Dana Mosha-Basa, Senior Designer Molly Wang, and Director of Watch Design, Greg Verras. Watch the full video or read along below. The following conversation has been lightly edited for brevity and clarity. Kyle Snarr Hi, my name is Kyle Snarr. I’m the head of partnerships here at Worn and Wound. Thank you for coming to the last day of the Wind-Up Watch Fair. Give yourself a hand for being here. We’re so excited to have you here. We’re also very excited to have one of our lead sponsors joining us here on stage today. The team from Shinola. And I’m going to have each of you quickly introduce yourselves. Tell us just a little bit about how you came to Shinola and what watch you’re wearing. Dana Mosa-Basha Yes. Hello, everybody. Thanks for joining us. My name is Dana. I’m the director of marketing at Shinola. I’ve been with the brand for almost a year and a half now. So I’m probably the rookie of the group. Not probably. I am the rookie of the group. I am born and bred in Detroit. But I left for the last about 10 years. And I remember when Shinola started. I had been working at Nordstrom at the jewelry and watch. And we couldn’t keep a Shinola watch in stock. It just was like the hottest brand aroun...
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