Nov 15, 2024
Brellum Introduces a Smaller Version of their Duobox Chronograph
Sébastien Muller, a fourth-generation watchmaker, founded Brellum in 2017. Unlike many new brands, they did not pursue crowdfunding but adopted a more traditional approach. The first model released by Brellum was the Duobox, which was covered by Worn & Wound here. Since then, we have reported on several other releases by the brand. However, despite this coverage and similar attention from other outlets, Brellum does not appear to have the same visibility or market presence as many competitors. That is the impression I have, at least. Since 2017, they have quietly expanded into multiple product lines, exhibiting strong and distinctive brand coherence. They have successfully established their brand identity in such a way that their models are instantly recognizable as Brellum watches. In an industry as prolific, diverse, and prone to imitation as ours, achieving a high level of brand consistency is more challenging than one might expect, particularly if your designs are conservative. However, their watches do possess some flair, and all feature high-grade chronometer-certified movements. For 2024, Brellum is introducing a smaller version of their most popular model, the Duobox, along with a new chronograph movement in their collection. Introducing the Duobox 39 Chronometer Limited Edition. This watch is essentially a 39mm version featuring subdials at the 3, 6, and 9 positions. Many consider this arrangement more aesthetically pleasing than the standard ETA/VJ7750 dial layo...
