SJX Watches
Interview: Jeremy Lim of Cortina Watch on the Family Business and Longevity
With 2022 revenue of S$716.9 million (equivalent to US$532 million), Cortina Watch is one of the world’s biggest watch retailers. It was founded in 1972 as a single store but has grown into a regional giant with stores across Southeast Asia as well as outposts in Taiwan and Australia. Cortina marked its 50th anniversary this year with a slew of limited editions that reflect its importance, including the Patek Philippe Calatrava ref. 5057 made specifically for it. Though publicly listed, the company remains controlled by the founding Lim family, with the third generation having recently joined the business. A crucial member of management is Jeremy Lim, the younger son of Cortina founder Anthony Lim. Jeremy helms the business alongside his siblings Raymond and Sharon. I spoke with Jeremy recently to uncover the factors behind the longevity and success of Cortina. Three generations of the Lim family, with Jeremy Lim second from left. Image – Cortina Watch SJX: When Cortina was founded 50 years ago by your father, it was one of many watch stores in Singapore. But now Cortina is one of the few left, in fact it’s one of the biggest in the region. What is the secret to the longevity and success? Jeremy Lim (JL): We were lucky that we had a lot of help from the family when my dad started the business with my mom. [My brother] Raymond started early in the business, then my sister got interested in the business as well, and subsequently I was reeled in. The old school method o...
