SJX Watches
Tissot Goes Retro with the PRX Digital
Following the recent introduction of scaled-down automatic models, the Tissot PRX lineup takes a decidedly nostalgic turn with the PRX Digital. A slightly more refined take on the digital wristwatch, the new PRX captures the future as seen from the late 1980s with a streamlined LCD display and integrated bracelet. Initial thoughts The PRX in all its flavours has proven popular thanks to a vintage-inspired design that caters perfectly to today’s taste for integrated bracelets. A retro-style quartz watch with an LCD screen, however, is unexpected but appealing in its thoughtful design that doesn’t try to do too much and is just right. For a mechanical-watch enthusiast, the PRX Digital is a diversion, but one that’s fun and affordable. On its face, the new PRX immediately evokes Casio’s lineup of digital watches on bracelets (namely the A171WEG-9AEF and A171WE-1AEF). The Japanese brand is clearly the market leader in affordable digital watches, but the PRX Digital is a step up in terms of branding and presentation, as opposed to Casio’s primarily utilitarian approach (though Casio’s upscale G-Shock models are another matter). At US$375 for steel models and US$75 more for the gold-plated variants, the PRX Digital is pricier than its Casio counterparts. This premium is significant, but justified in part by the slightly more upscale feel of the PRX and of course the “Swiss made” provenance. However, it’s worth noting Casio trumps Tissot in terms of tech: t...
