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Results for De Rijke

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A Visit To The De Rijke & Co. Atelier, Where The New Capri Was Crafted Fratello
De Rijke & Co Atelier Where Feb 24, 2026

A Visit To The De Rijke & Co. Atelier, Where The New Capri Was Crafted

You might know De Rijke & Co. from its Amalfi Series. Those watches feature a driver’s case that can be rotated 90 degrees for better legibility while your hands are on the steering wheel. We wouldn’t call it a sports watch, but it’s certainly not a dress watch either. Right at the end of last […] Visit A Visit To The De Rijke & Co. Atelier, Where The New Capri Was Crafted to read the full article.

Introducing – The Capri, The Shaped, Dress Watch Collection of De Rijke & Co. Monochrome
De Rijke & Co Dutch watchmaker Dec 16, 2025

Introducing – The Capri, The Shaped, Dress Watch Collection of De Rijke & Co.

Dutch watchmaker de Rijke & Co. is among those that get noticed by thinking differently. The brand’s debut Amalfi collection, launched in 2019, was built around a clever rotatable centre case inside an outer cradle, a concept that fused functionality and design ingenuity. For its second collection, the brand steps away from case mechanics and […]

De Rijke & Co.’s Final Miffy Moonphase is Here, in a New White Ceramic Case Worn & Wound
De Rijke & Co.’s Final Miffy Jun 30, 2025

De Rijke & Co.’s Final Miffy Moonphase is Here, in a New White Ceramic Case

One of the things I really enjoy about covering microbrands and small independents is seeing how young brands develop in unexpected ways over time. My first exposure to De Rijke & Co. was through Zach Weiss’s review of their Amalfi 1S back in 2020. At that point, the brand’s calling card was their trick case design that allowed the wearer to easily rotate the dial for a better viewpoint while driving, as well as customized design options so clients could effectively create their own unique version of the watch. This “gentleman driver’s” watch, as they referred to it, remains quite appealing, and the case of course is still a part of their collection. In no way, however, could it have predicted the success the brand would find making watches featuring the “Miffy” character, a staple of Dutch children’s books since the 1950s.  Over the last three years, De Rijke & Co. has released several Miffy themed watches that go well beyond simple character dials. The Miffy motif has been used to experiment with bold colors, lume, and different expressions of the moonphase complication. These watches are whimsical, a lot of fun, and quite far removed, in my opinion, from the earlier Amalfi pieces, and it’s fascinating to consider how the brand got to this point.  Today, they’ve unveiled what is said to be the final Miffy watch. According to the brand, the new White Ceramic Miffy Moonphase has been in the works for three years. It is, it turns out, quite complicated...

Introducing – The Final Edition In De Rijke & Co’s Miffy Moonphase Collection Comes in White Ceramic Monochrome
De Rijke & Co’s Miffy Moonphase Jun 30, 2025

Introducing – The Final Edition In De Rijke & Co’s Miffy Moonphase Collection Comes in White Ceramic

The unique story of Miffy and De Rijke & Co starts back in 2022, when Dutchman Laurens de Rijke, founder of his own watchmaking company, launched something very unexpected: the Miffy Moonphase. The iconic Dutch cartoon bunny is known and loved the world over, and carefully protected by a foundation honouring Dick Bruna’s (Miffy’s creator) […]

De Rijke & Co.’s Miffy Moonphase Returns for the Final Time in Steel Worn & Wound
De Rijke & Co.’s Miffy Moonphase Dec 16, 2024

De Rijke & Co.’s Miffy Moonphase Returns for the Final Time in Steel

I’ve become a pretty big fan of De Rijke & Co. over the past few years, and am glad to see them experiencing so much success recently (I’m basing this on their booth at the New York City Windup Watch Fair being mobbed to the point that I couldn’t find room to introduce myself to brand founder Laurens de Rijke until the last day of the show). If I’m being honest, though, I’ve been a bit mystified by the whole Miffy thing. The Miffy Moonphase watches have become something of a viral sensation for De Rijke, but I’ve always assumed the limited editions were snatched up by an international audience with more Miffy familiarity than the typical American watch consumer. But earlier this year, traveling back from Geneva Watch Days, I had a connection in Amsterdam, and waiting at the gate I noticed an American family (the Boston accents gave it away) with two young children and several shopping bags full of Miffy memorabilia purchased, I assume, somewhere in Schiphol Airport. It dawned on me then that the Dutch cartoon was not some closely held regional secret – it was just I’m, as usual, painfully out of touch.  Today, De Rijke launches a pair of new Miffy Moonphases with green dials that follow the format of their previous releases closely. This, according to De Rijke, is the final Miffy Moonphase release in a steel case, and it consists of both a single and double moonphase, each in an edition of 50. The double moonphase watches have been particular favorites sin...

Hands-On With The De Rijke & Co. Guy Allen “Land” From The Amalfi Series Fratello
De Rijke & Co Guy Allen Oct 1, 2024

Hands-On With The De Rijke & Co. Guy Allen “Land” From The Amalfi Series

What could you do to make a time-only watch distinctive? How about letting the case rotate up to 90° to adjust the dial to the ideal position when driving? You don’t even have to be a petrolhead to appreciate Dutch independent watchmaker Laurens de Rijke and his latest collaboration with Guy Allen. Designs make watches […] Visit Hands-On With The De Rijke & Co. Guy Allen “Land” From The Amalfi Series to read the full article.

De Rijke & Co. Partners with Illustrator Guy Allen on a Trio of Limited Editions Inspired by the Amalfi Coast Worn & Wound
De Rijke & Co Partners Jun 4, 2024

De Rijke & Co. Partners with Illustrator Guy Allen on a Trio of Limited Editions Inspired by the Amalfi Coast

Over the last few years, De Rijke & Co. has built out an unlikely niche within the watch world: making highly desirable character watches featuring the beloved “Miffy” character, a staple of children’s books in the Netherlands, the brand’s home country. After the launch of the first successful Miffy moonphase, there have been several additional variants released in short order, offering colorful takes on a whimsical subject. I think most would probably agree that this represented a somewhat unexpected turn in the life of De Rijke. When we first encountered them, it was as a maker of a clever driver’s watch, with a unique case that allows the dial to be rotated within a cage to suit a driver’s needs. What’s more, De Rijke has always offered customers the ability to customize their watches to a high degree, allowing for a truly bespoke experience. The Miffy watches have been fun, but if you knew the brand before, they felt almost like a diversion.  De Rijke never stopped making those custom pieces of course, so it would be unfair to ask “What happened to this brand?” or something similarly dramatic. They haven’t gone anywhere, but clearly took an opportunity to capitalize on a watch concept that became a bit of a sensation with a very specific crowd. But now, for the first time since I’ve been writing about them, De Rijke is back with a new series that is not Miffy based, but still has a sense of that whimsy. The new entries in the Amalfi series are ba...

Double the Miffy: De Rijke & Co. and Revolution Team Up for a Special Limited Edition Version of the Miffy Moonphase Worn & Wound
De Rijke & Co Jun 6, 2023

Double the Miffy: De Rijke & Co. and Revolution Team Up for a Special Limited Edition Version of the Miffy Moonphase

The De Rijke & Co. “Miffy” watches have unexpectedly launched the Dutch brand to a level of acclaim over the last few years that would have been hard for most people to predict. That isn’t because the watches they make aren’t worthy (we’ve been following them closely since the excellent Amalfi 1S, reviewed here in the pre-Miffy days), but because the Miffy character is quintessentially Dutch, and not an internationally known and obvious subject for a character watch. And also because, well, who would have thought that the “elegant driver’s watch” format would lend itself so well to a character at all? There’s an obvious sense of whimsy here, a youthful playfulness combined with De Rijke’s eye for great design that just really works. And the latest Miffy watch is perhaps the most impressive yet: a limited edition run made in collaboration with Revolution, featuring a unique perspective on De Rijke’s Miffy moonphase execution.  The previous Miffy watches (which we wrote about here and here) were essentially opportunities for De Rijke to experiment with bold colors and work in an aesthetic defined by the illustrations of Miffy creator Dick Bruna. The moonphase disc captures Miffy riding a crescent moon, surrounded by stars, with luminescent material applied to the nighttime scene. It’s one of the largest moonphase indicators we know of in a wristwatch, with the width of the disc itself coming in at 20mm. The artwork takes advantage of the large size ...

De Rijke Returns to Miffy Collaboration One Year Later with New Dial Colors Worn & Wound
De Rijke Returns Jan 16, 2023

De Rijke Returns to Miffy Collaboration One Year Later with New Dial Colors

One year ago we showed you the delightful De Rijke Miffy Moonphase, a playful take on De Rijke’s distinctive design language honoring the iconic Dutch cartoon character created by Dick Bruna, Miffy. We remarked then about the watch’s universal appeal beyond the character thanks to the exquisite execution of the character etched into a brass plate alongside the moonphase display. This year, De Rijke returns to the concept with three new dial colors that once again breathe new life into Bruna’s uniquely Dutch creation.  The Miffy character has been incorporated into the design of the moonphase disc rotating underneath the dial, which is visible through an oversized aperture that dominates the top half of the dial. The character, which is a bunny, appears within the moon itself, with a slew of stars trailing. The entire design has been laser etched out of brass, polished and black rhodium plated. The recesses are then filled with different colors of lume, creating not only a vibrant illustration, but also an impressive sight in the dark. We’ve talked about our feelings on cartoon characters within the confines of watches before in this editorial, and sadly I neglected to mention the original De Rijke x Miffy as an example that works. According to Laurens de Rijke, the brand’s founder, it’s a reminder that we needn’t always take ourselves too seriously, explaining: “ For me though, it makes a lot of sense, the world of watches is one that is often very serious...

De Rijke & Co. and Guy Allen Just Dropped Another Limited Edition Collab Worn & Wound
Reservoir s Mar 6, 2026

De Rijke & Co. and Guy Allen Just Dropped Another Limited Edition Collab

Once again, here I am late to the party as our own Zach Kazan blows my mind with another brand specializing in artistic dials featuring my favorite métiers d’art craft: enameling. You may recall when he first covered the partnership between De Rijke & Co. and the illustrator Guy Allen two years ago. Now the duo is back with another trio of driver’s watches spanning on the previous Amalfi theme, this time with a stronger focus on the automotive angle. While the Dutch watchmaker and the British artist have been teaming up for nearly a decade, the pair took their work to the next level in 2024 by collaborating on their first set of watches, establishing the Amalfi special editions. The initial set of three watches focused on the themes of air, land, and sea with distinct designs and color palettes reflecting each element. Thanks to champlevé enamel, the illustrations come to life with texture and depth. For the uninitiated, the specific technique of champlevé enamel (French for “raised field”) is similar to cloisonné. However, instead of raised sections to hold enamel, reservoirs to hold the material are created by carving directly into the metal base. The newest trio builds on these designs, but now takes the automotive theme more literally on both the enamel dial and the engraved caseback. The names of the models draw from three regions, the Amazon, Sahara, and Turini, and each gets a corresponding vehicle you might drive there. For the Amazon, you get the Landr...

Hands-On: the Selten Grand Feu Enamel “Prism Violet” Worn & Wound
Patek Philippe May 22, 2025

Hands-On: the Selten Grand Feu Enamel “Prism Violet”

Let’s take a quick inventory of some of the small watch brands making enamel dials of some kind. This is a segment that’s become ultra competitive in the wake of anOrdain, the Glasgow based indie that popularized this style of artisanal watchmaking in a more accessible way, coming on the scene several years ago. There’s 5280 Watch Company, based in Colorado and creating a truly unique enamel dial that is also decorated with an old fashioned engine turning technique. Then there’s Statera, based in Brazil, a brand that makes grand feu enamel dials that are meant to evoke midcentury classics from Patek Philippe and others. There are a bunch of brands who don’t specialize in enamel, but have dabbled in it, one way or another. We can  include De Rijke & Co. here, who produced a limited run of champlevé enamel dialed watches with designs by Guy Allen last year. There are others: Louis Erard and Seiko have had notable enamel releases in the last few years, and we can even include James Lamb in the conversation, although the handmade silver cases he produces push his watches just a bit outside that tempting sub $5,000 price point.  This much enamel would have been unthinkable in a pre anOrdain world, and I think it’s important to recognize that at the outset of any discussion of a new enamel dialed watch, because any new watch in this category will be seen, perhaps unfairly, as a challenger to anOrdain’s crown. Their waitlist now reportedly stretches to 2029, so i...

Introducing – The New De Bethune DB27 Night Hawk for EsperLuxe Monochrome
De Bethune DB27 Night Hawk 1h ago

Introducing – The New De Bethune DB27 Night Hawk for EsperLuxe

Over the past decade, the De Bethune DB27 collection has served as the independent brand’s most restrained yet highly technical expression of its watchmaking credentials. Introduced in 2012 with the Titan Hawk, later refined in V2 form and multiplied through editions such as the JPS or green dial variants, the DB27 has consistently combined lightweight titanium […]

De Bethune After Dark: the DB27 “Night Hawk” SJX Watches
De Bethune After Dark 1h ago

De Bethune After Dark: the DB27 “Night Hawk”

Massachusetts-based retailer EsperLuxe represents many leading names in independent watchmaking, and has just collaborated with De Bethune to create the DB27 Night Hawk. Based on the Titan Hawk V2, the Night Hawk is a 10-piece limited edition with matte-finished blued titanium lugs and a secret meaning expressed in its star-studded titanium dial. Initial thoughts De Bethune is quite unlike other contemporary independent watchmakers. Majority owned by The 1916 Company since 2021, De Bethune nonetheless appears to operate much as it did prior to the acquisition, serving as a vehicle for co-founder Denis Flageollet’s prodigious creative output. The Night Hawk exemplifies De Bethune’s unique perspective, which fuses in-house technical watchmaking with a science fiction-inspired aesthetic. It’s a difficult balancing act, but the brand has amassed a devoted following by staying outside industry norms for design and decoration. A creature of the night The Night Hawk is a variant of the DB27 Titan Hawk V2, which debuted in 2018 as the brand’s ‘entry level’ model. Naturally, that term is somewhat out of place in the world of low-volume watchmaking, but it nonetheless brings many of the brand’s signatures within reach of a wider segment of collectors. One of those signatures is heat-blued (or purpled) case elements, including the Night Hawk’s blued titanium lugs, which are part of a hinged exterior case frame that articulates from a spring-loaded hinge on each side o...