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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

The Decline In Desirability Is A Good Thing For Veritable Watch Enthusiasts Fratello
Oct 2, 2024

The Decline In Desirability Is A Good Thing For Veritable Watch Enthusiasts

While enjoying a coffee at a family restaurant, Walter Sobchak told Jeffrey “The Dude” Lebowski, “You want a toe? I can get you a toe. Believe me. There are ways, Dude. You don’t wanna know about it; believe me. Hell, I can get you a toe by 3:00 this afternoon - with nail polish.” Now […] Visit The Decline In Desirability Is A Good Thing For Veritable Watch Enthusiasts to read the full article.

Introducing: The Formex Stratos UTC - Formex’s Clever Take On A Pilot’s Watch Fratello
Formex Stratos UTC - Formex’s Sep 30, 2024

Introducing: The Formex Stratos UTC - Formex’s Clever Take On A Pilot’s Watch

Formex is arguably one of the most underrated watch brands out there. If you have had the chance to handle any of Formex’s watches, you know they are very well-made spec monsters at sharp prices. Today, the brand releases its take on a pilot’s watch with the Formex Stratos UTC. The big news? The Formex […] Visit Introducing: The Formex Stratos UTC - Formex’s Clever Take On A Pilot’s Watch to read the full article.

Watches, Stories, & Gear: A Horror Movie Experience at the Stanley Hotel, An Enormous Black Hole, and the Swiss Watch Industry Slows Down Worn & Wound
Sep 28, 2024

Watches, Stories, & Gear: A Horror Movie Experience at the Stanley Hotel, An Enormous Black Hole, and the Swiss Watch Industry Slows Down

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Share your story ideas or interesting finds with us by emailing info@wornandwound.com. The Struggling Swiss Watch Industry  Reports continue to surface that point to prolonged troubles and a general downturn in the Swiss watch industry. Forbes reports that according to the Federation of the Swiss Watch Industry, exports were down in August by 125,000 units year over year, even while the total value of all exports increased by nearly 8%. A chief cause of the downturn, in addition to a slowing global economy, is likely overproduction of watches and other luxury goods. Johann Rupert, chairman of Richemont, called on watch manufacturers to reduce production across the board. It’s worth pointing out that these export numbers never tell the whole story – these are units sold to retailers, not end users, for the most part. But signs seem to be everywhere that the boom seen during the pandemic across the industry has waned significantly, and the industry as a whole may have returned to what once would have been described as normal.  A Black Hole with a Cosmic Wingspan  The sheer size of space is something that is hard for human beings to comprehend, and a story we saw t...

MIL-SPEC Watch Design: How Military Needs Shaped the Modern Wristwatch Teddy Baldassarre
Sep 26, 2024

MIL-SPEC Watch Design: How Military Needs Shaped the Modern Wristwatch

Nearly everything we regard as a modern luxury was once a military necessity. Okay, maybe that’s too broad a statement. But when you consider the impact of inventions like the Internet (set up as a Department of Defense communications network in 1969) and GPS navigation (which still uses military satellites from the 1970s) - not to mention the rise of the Jeep from humble troop conveyance to luxury SUV; the ubiquity of microwave ovens (which emerged from NATO radar experiments); and the enduring civilian stylishness of accessories like cargo pants and aviator sunglasses - a substantial case can be made that goods made to military specifications, or MIL-SPEC, have made an inestimable impact on everyday life. Nowhere is this influence seen more strongly than in the world of wristwatches - not only those intentionally designed for a military or tactical look, but in many styles and genres throughout the industry.  From Waistcoat to War: Origin of the Wristwatch While it’s unlikely that a distinctly elegant timepiece, like a Patek Philippe Calatrava or a Vacheron Constantin Patrimony, will put you in the mind of battlefields and trenches, the truth is that wristwatches themselves are essentially a military invention - at least, the ones designed for men. Women had been wearing timepieces on pendants and bracelets for decades, since the middle of the 19th Century, but it was the utilitarian needs of soldiers in World War I that ushered them into general usage for ...

The New Genus GNS2 Is The Perfect Example Of The Evolution Of Watch Species Fratello
Sep 25, 2024

The New Genus GNS2 Is The Perfect Example Of The Evolution Of Watch Species

Do you want to dazzle or be functional? If the first is your goal, creating a unique-looking, complicated watch with equally unique features is the way to go. If you opt for the second, it’s all about sober functionality. When Genus released its first creation in 2019, the GNS1, the small independent brand wanted to […] Visit The New Genus GNS2 Is The Perfect Example Of The Evolution Of Watch Species to read the full article.

Under The Radar: The Omega Speedmaster Flight Qualified Pilot’s Watch Fratello
Omega Speedmaster Flight Qualified Pilot’s Sep 24, 2024

Under The Radar: The Omega Speedmaster Flight Qualified Pilot’s Watch

Last month, the Omega Speedmaster Flight Qualified pilot’s watch leaked on social media. Normally, we don’t respond to leaks or rumors, but the number of questions we received about this watch was (and still is) getting out of hand. At least for now, this new Omega Speedmaster pilot’s watch is only available to US military […] Visit Under The Radar: The Omega Speedmaster Flight Qualified Pilot’s Watch to read the full article.

The Olympian IWC Watch Designer Who Fought Nazis In The Skies Of Switzerland Fratello
Casio nal contributor Sep 23, 2024

The Olympian IWC Watch Designer Who Fought Nazis In The Skies Of Switzerland

This feature was researched with the help of Nic Barnes, who is a pilot, watch enthusiast, and occasional contributor for Watches of Espionage. Our thanks to the Schaffhausen City Archive and Schaffhauser Magazine for providing materials that greatly contributed to our research for this story. It is one about a remarkable man with connections to […] Visit The Olympian IWC Watch Designer Who Fought Nazis In The Skies Of Switzerland to read the full article.

In-Depth: Researching The Vintage Movado Museum Watch Fratello
Movado Sep 22, 2024

In-Depth: Researching The Vintage Movado Museum Watch

Sometimes, an item can become so ubiquitous that we fail to question its history. Such is the story of the Movado Museum Watch. Sure, there’s a commonly told story, but for an item that even horology neophytes recognize, the history is brief and lacking. What started as a typical fact-finding mission turned into an ongoing […] Visit In-Depth: Researching The Vintage Movado Museum Watch to read the full article.

Can We Appreciate The Rolex Submariner As Just A Great Dive Watch? Fratello
Rolex Submariner As Just Sep 17, 2024

Can We Appreciate The Rolex Submariner As Just A Great Dive Watch?

The Rolex Submariner is, for many, a default watch. That may not be true for most watch enthusiasts, but as a cultural object signifying success or as “just a good watch,” the Submariner is way up there. Earlier this year, Rolex loaned me a Submariner so I could have a chance to develop personal thoughts […] Visit Can We Appreciate The Rolex Submariner As Just A Great Dive Watch? to read the full article.

Shaping the Future of Watch Events: Windup Watch Fair NYC 2024 Worn & Wound
Sep 16, 2024

Shaping the Future of Watch Events: Windup Watch Fair NYC 2024

When we created the Windup Watch Fair nearly ten years ago, we did it for a simple purpose: to make the watch fair that we actually wanted to go to. We wanted a fair with the brands we were into and a comfortable environment-a fair that spoke to our values as a company and as watch enthusiasts. Inclusive, inviting, laid back, free, and, most importantly, fun. Naturally, we underestimated how big of a lift it would be to pull off, but we persisted, succeeded, and never looked back. The Windup Watch Fair, now held annually in San Francisco, Chicago, and New York City, has become the pre-eminent watch fair for enthusiasts. It is a fair where brands large and small, indie and group, accessible and luxury, come together to speak directly with you, the watch enthusiasts. New brands break ground, new products launch, and new friends are made. There’s genuinely nothing else like it. The original 2015 Windup Watch Fair Today, we’re excited to announce this year’s Windup Watch Fair New York City, which will set a new standard like our first fair ten years ago. With over 120 brands in attendance and 16 countries represented, Windup NYC, our flagship event, is now a watch fair on an international scale. From October 18th to the 20th, the center of the watch world will be in New York City, and you and all of your friends are invited to come. We look forward to seeing you there. This year, the event will be taking place at: Center415 on 5th Avenue between 37th and 38th Streets (...

Teased at Geneva Watch Days, the Studio Underd0g 03SERIES Chronograph Makes its Big Debut with the New “Salm0n” Dial Worn & Wound
H. Moser & Cie he probably Sep 15, 2024

Teased at Geneva Watch Days, the Studio Underd0g 03SERIES Chronograph Makes its Big Debut with the New “Salm0n” Dial

During the global pandemic lockdowns, many people found themselves with more free time. Some chose to learn how to make sourdough bread, some indulged in playing video games, and others channeled their creativity into new endeavors. Richard Benc was one of those creative people, and we are pretty sure that if you asked him in 2019 if he had “become a mega-successful watch brand owner” on his bingo card, he would have likely laughed at you. If you told him that one of his most sought-after watches would feature a pizza dial and that the same company would eventually partner with the prestigious watch manufacturer H. Moser & Cie, he probably would have just walked away from the conversation. However, this is precisely what happened-the additional time allowed Richard to think he could bring new life to the watch industry with some fun and a lot of whimsy. With the support of the Facebook community and positive encouragement, his Watermel0n watch was created and became an immediate success. It arrived at a time when everyone needed something to brighten their day, and his cheerfully colorful design was just what the doctor ordered. Since then, there have been many other color iterations and new models. However, Richard learned that to gain credibility as a watch company, a salmon dial watch was essential, and in typical Studio Underd0g fashion, he subverted this idea. Introducing the Studio Underd0g Salm0n, part of their brand new 03SERIES. Unlike typical salmon-dialed ...

Formex Introduces their New Travel Watch, the Stratos UTC Worn & Wound
Formex Introduces their New Travel Sep 13, 2024

Formex Introduces their New Travel Watch, the Stratos UTC

If you’ve chatted with the Formex team at a Windup event over the course of the last year or so, they have subtly teased their latest release, the Stratos UTC. It’s a watch that’s been in the works for some time, and a pretty big move for the brand. Formex has built a large following and an impeccable reputation in the enthusiast community through their ingenious solutions to all manner of issues pertaining to the physical case and bracelet. Their case suspension system designed to reduce the effect of shock is of course a prime example, but they’ve also developed a fantastic carbon fiber folding clasp that fits most straps and can easily adjusted on the fly, plus they make watches with interchangeable bezels, and they have a great bracelet with a simple and effective micro-adjustment capability of its own. But in terms of their movements, they’ve always been off the shelf (though chronometer certified). The Stratos changes that, introducing a clever travel complication similar to what you mind on watches well over twice the cost.  What we’re dealing with here at a high level is a watch that’s still easily recognizable as a Formex. It’s a modern, somewhat burly sports watch with an angular case that recalls the Essence design that many will be familiar with while cranking it up a notch or two in complexity. Like the Essence, we can expect the Stratos to wear small thanks to short, integrated lugs – the lug-to-lug measurement is just 46.5mm against a 41mm...

News – Rolex To Publish The First Authorized History of the Oyster Perpetual Submariner Watch Monochrome
Rolex Sep 12, 2024

News – Rolex To Publish The First Authorized History of the Oyster Perpetual Submariner Watch

Retracing the history of iconic watches has long been a fascinating yet difficult task. Things are even more complex regarding Rolex, a rather discreet company that has hardly ever communicated its history and the origins and evolution of its emblematic models. Retracing the history of a Rolex collection was until now a task for historians […]

First Look – The New Formex Stratos UTC, The Brand’s Ambitious, Intuitive Traveller’s Watch Monochrome
Formex Stratos UTC Sep 12, 2024

First Look – The New Formex Stratos UTC, The Brand’s Ambitious, Intuitive Traveller’s Watch

Over the past few years, Swiss watchmaker Formex has managed to build quite a solid reputation by delivering impressive horological content for a fair price. While some focus on complications, Formex decided to create watches that are solid, resistant and mostly, packed with practicality. A very pragmatic approach centred around the user. This idea is […]

Hands-on – The Citizen Promaster Sky Mechanical GMT – A Powerful, Accessible True GMT Watch Monochrome
Citizen Promaster Sky Mechanical GMT Sep 11, 2024

Hands-on – The Citizen Promaster Sky Mechanical GMT – A Powerful, Accessible True GMT Watch

Created by Japanese watchmaker Citizen in 1989 as a brand to meet the needs of professionals working in the most challenging environments of the land, sea, and sky, Promaster has grown to a collection that includes over 30 different watches, all created with specific professional applications in mind. Celebrating its 35th anniversary this year, Citizen […]

The Apple Watch Series 10 is (Almost) Here Worn & Wound
Sep 9, 2024

The Apple Watch Series 10 is (Almost) Here

Every year, for the last ten years(!) Apple has held a press event at their Cupertino, CA headquarters to highlight the launch of a new Apple Watch (and new iPhones, Air Pods, and iOS advancements). It’s kind of hard to believe that the Apple Watch, a device that some said years ago could spell the literal death of the watch industry, has been around for a full decade. The supposed takeover of smartwatches was always a little overblown, I think. At the end of the day, they simply aren’t luxury products, and thus don’t really compete with most mechanical watches. It’s been interesting to observe over this ten year period, in fact, how many watch enthusiasts have embraced the Apple Watch. We have, at any given time, multiple double wristers in our own Worn & Wound offices. This shouldn’t really be all that surprising, though. The Apple Watch, from the very beginning, has taken cues from the world of traditional watchmaking, and some of the bells and whistles associated with the latest version of the watch could have been lifted from the press release of any number of high end Swiss luxury brands.  The centerpiece of the Apple Watch news at today’s event is the all new Apple Watch Series 10. The new device is being described by Apple as its lightest and thinnest yet, boasting a 10% thinner case height than the Series 9, and a 20% lighter weight than the stainless steel version of last year’s watch. It’s just 9.7mm thick, and the display is larger than the App...

Opinion: the Moser x Studio Underd0g Collab Was Great – the Reaction from the Watch Community Was Disappointing Worn & Wound
H. Moser Sep 9, 2024

Opinion: the Moser x Studio Underd0g Collab Was Great – the Reaction from the Watch Community Was Disappointing

Without fail, there’s a moment at big industry events when you realize you’re in a bubble. At every Watches & Wonders I’ve attended, and now following my first Geneva Watch Days, there’s been a new release that has “worked” in the room among the press and other members of the community who have actually seen it, but has been less warmly received (in certain quarters) by those back home. I felt this acutely when looking at the latest from H. Moser, a collaboration with Studio Underd0g that, when I saw the press release ahead of leaving for Switzerland, I was certain would be the enthusiast community’s favorite walking away. And while I think overall you’d have to admit the watch was widely praised from all sides, there was a surprising chorus of supposed Studio Underd0g fans who didn’t take to it as kindly.  When I was pointed toward heated Instagram comment threads by friends and colleagues days after seeing the watches I was genuinely surprised. When you’re at an event like this, you’re really kind of on your own little watch industry planet. I find that there’s simply not enough time to monitor reactions to everything with a busy meeting schedule and almost no down time. It’s kind of nice, honestly, to be consumed by a single thing for a short period of time. It has a cleansing effect. But it means I’m not idly scrolling through Instagram, so the peanut gallery commentary on all the new releases was lost on me.  To summarize, the reactions i...