Yema Takes to the Land, Air, and Sea with their New Urban Sport Collection
The concept of “air”, “sea”, “land” watches continues to capture the imagination of enthusiasts. Some even build collections of watches that cover each base. The idea stems from the focused tool watches of yesteryear that were deliberate and intentional in their design languages in order to accomplish very specific goals. Yema leans into this idea in introducing a new trio of watches under their Urban Sport moniker. Within the new line, each watch tackles one component of air, sea, and land, with the Flygraf, Yachtingraf, and Rallygraf, respectively. The Flygraf dominates the air and is the punchiest of all three in color scheme. It is marked with an airplane icon at six o’clock and features a combination of inner and outer multifunction bezels for calculating speed, fuel, and other conversions. It has thicker, more legible hands befitting of a pilot’s watch and a brushed black dial designed to pay homage to vintage airplane fuselages. The second hand in particular is a bright orange that matches the inner bezel for maximum contrast. As a whole, the dial is cleaner and simpler, and the hour markers are slightly rounded. The Yachtingraf is designed for, you guessed it, yachting. With a gradient dial and thinner hands filled with cream lume, it is the most overtly vintage-inspired of the three. The Yachtingraf has, unsurprisingly, a bi-direcitonal graduated bezel with special 15-minute markings to signal regatta race starts. Its second hand is in silver and f...
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