Worn & Wound
Sartory Billard and Grail Watch Collaborate on the New SB07 “Ghost”
The trajectory of Sartory Billard over the last few years has been one of the most unusual and interesting stories in the world of independent watchmaking. The brand had long been established as a leader in fully bespoke watches. The entire premise of the brand was built on the idea that every piece is unique, with wide customization options available to virtually every aspect of the dial. They’ve also been associated with great value, and were generally seen as an affordable option for adventurous fans of independent watchmaking who wanted something literally unique well under five figures. None of that has changed, really, but Sartory Billard’s recent output has seen them upping the ante considerably, with a new tourbillon movement and plans for an even more complex caliber featuring jumping hours and jumping minutes. Another example: a new collaboration with Grail Watch featuring an incredibly ornate and over-the-top mirror finish on nearly every visible surface. Grail Watch 11, the Sartory Billard SB07 “Ghost,” takes the brand’s integrated bracelet sports watch design and a design motif they’ve become known for and turns the proverbial volume up past the breaking point. Of the many options Sartory Billard offers to customers in their customization program, one particularly popular one is their fully polished dial. The SB07 seen here takes that idea and expands it to the case and bracelet, effectively making the steel components “invisible,” hence the ...
