SJX Watches
Cartier (Re)Introduces the Tank Francaise
Cartier’s approach to new products is often simply to deftly reboot a bestseller after a few years or even decades. That formula was applied with great acclaim to the Tank Must and Santos-Dumont (though the Pasha revival didn’t quite meet with the same commercial success). Now Cartier is doing it for the Tank Francaise. First introduced in 1996 as the first Tank with an integrated bracelet, the Tank Francaise was a major seller for Cartier in the decade that followed. Though the model survived well into the 21st century, it remained essentially unchanged since its launch. Though visually similar to the original, new Tank Francaise is an entirely new watch, having undergone a major facelift that preserved the original outline while refining all the details. The large model in steel with an automatic movement Initial thoughts Like many of Cartier’s other entry-level models, the Tank Francaise is an appealing design at a relatively affordable price. The large automatic model in steel, for instance, retails for under US$6,000. It demonstrates how Cartier does best when it does little. The new design remains easily recognisable, even though every aspect has been revamped, ranging from the applied sticker numerals to the recessed crown. If you liked the original, you’ll probably like this one. The biggest drawback of the new Tank Francaise is simply that most of the line up is quartz, which will disappoint aficionados of mechanical watches. In fact, only one version, th...
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