SJX Watches
Singer Reimagines 1970s-Style Sports Watch
Having formed its brand identity with a cushion-shaped case inspired by 1970s designs, Singer Reimagined is now turning to another facet of that decade’s designs. The 1970 Dualtrack is angular with tall bezel and semi-integrated bracelet, marking an entirely new design language for the brand, which is an offshoot of cult “restomod” automaker Singer Vehicle Design. Like the earlier version of the model, the 1970 Dualtrack is a twin time zone watch with a “caller” GMT indicated via a 24-hour ring. It’s powered by an unusual movement with four spaced out barrels that combine for a six day power reserve. Initial thoughts The 1970 is a natural extension of Singer’s retro style that’s conceptually logical, but also appealing in terms of product. The new case design is wearable and also different enough from the cushion-shaped case to make it distinct. If anything, the 1970 might be too ordinary, making it less recognisable as a Singer creation. That said, the design is thoughtful. The attention to the detail in the design reflects Singer founder Marco Borracino’s background as a designer. The angular case has polished, chamfered edges that continue into the bracelet, while the polished bezel has high, fluted sides. It’s clearly inspired by the 1970s, but executed to a higher level than actual 1970s watches in this style that tended to be entry-level timepieces. And compared to the cushion-shaped cases that defined Singer until now, the new 1970 case is more c...
