Maurice Lacroix Adds New AIKON References in Titanium
Close your eyes and come with me on a walk down memory lane. It’s 2006. I’m in my sophomore year of high school and it’s homecoming season. There’s a dance after the first football game of October and I’m out on the floor, in my very best outfit from JCPenney, waiting for the next song to load from the DJ’s (or was it math teacher’s?) iPod Nano. A synth comes over the gymnasium speakers and my 15-year-old self is introduced to the Grammy-nominated album, Konvicted, by Akon. I don’t think I’ve ever been the same since that moment, dear reader. It’s now nearly 18 years later when I am reminded of this as the latest release from Maurice Lacroix on the extension of their AIKON line-up hits my inbox. Sure, it’s spelled slightly differently, but nostalgia makes rooms for homophones, don’t you think? The Swiss watchmaker has been producing the AIKON line since 2016 and, for the first time, now comes in titanium. The new additions come in two model options (Automatic or Automatic Chronograph) and a total of four colorways, giving the wearer an array of options for their personal preference and daily needs. Let’s start with the basics first – why titanium? The most important reason people choose titanium is for its durability. As Maurice Lacroix has noted, these four titanium references were designed as a response to their customer base’s needs. Having a watch that can withstand the normal wear and tear of daily life is a blessing when you’re payin...
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