SJX Watches
SevenFriday Introduces the Peculiar and Alien Free-D
A maker of affordable watches with unconventional styling, SevenFriday is now a decade old. To commemorate the milestone, the brand has unveiled the Free-D. To put it mildly, the Free-B adds three-dimensionality to the brand’s trademark time display comprised of rotating discs. And in a first for the brand, which has historically relied on Miyota, the Free-D is powered by a Swiss-made movement, Sellita to be exact. Initial thoughts While SevenFriday has increasingly felt like a “fashion” brand with its endless iterations of the same design, the brand has produced timepieces that are genuinely compelling. The Free-D is certainly one of the more interesting examples of its unorthodox design, though the over-the-top style is an acquired taste to say the least. Bold, extra large, and definitely peculiar, the Free-D is actually based on the brand’s signature “squircle” case but dressed up with a 3D-printed external shell and lugs. The added parts do exactly what they are meant to, which is to elaborate on the brand’s traditional case style to distinguish it for the anniversary. And they give the watch a decidedly alien aesthetic – it looks like a prop from a sci-fi film. At the same time, the external cladding on the case is essentially plastic. Granted, plastic of various types is widely used in high-end watchmaking – Richard Mille and Hublot are proponents of its use – but it is certainly not for everyone. In contrast, the time display is simple but easy...
